NEW DELHI: Maruti Suzuki India Limited (MSIL), the leader in the Indian passenger vehicle industry, announced a production milestone of 2 million vehicles in a calendar year for the first time in its history. This makes Maruti Suzuki the only OEM in India to achieve this significant milestone in passenger vehicle production*. Maruti Suzuki also became the first among Suzuki Motor Corporation’s global automobile manufacturing facilities to reach this landmark.

Ertiga was the 2 millionth vehicle to be rolled out from the production line at the company’s state-of-the-art manufacturing facility in Manesar, Haryana. Of the 2 million vehicles, almost 60% were manufactured in Haryana and 40% in Gujarat. Baleno, Fronx, Ertiga, WagonR, and Brezza were the top 5 manufactured vehicles during the calendar year 2024.

On attaining this significant milestone, Hisashi Takeuchi, Managing Director & CEO, of Maruti Suzuki India Limited, said, “The 2 million production milestone is a testament to India’s manufacturing potential and our dedication to the ‘Make in India’ initiative. This achievement reflects our commitment, alongside our supplier and dealer partners, to driving economic growth, supporting nation-building, and making India’s automobile industry self-reliant and globally competitive. We extend our heartfelt gratitude to our customers, employees, and value chain partners for their continued support and for being an integral part of this historic journey.”

 Historic Moment: Maruti Suzuki’s production crosses 2 million in a calendar year

Maruti Suzuki currently operates three manufacturing facilities: two in Haryana (Gurgaon and Manesar) and one in Gujarat (Hansalpur). Together, these facilities have a combined annual production capability of 2.35 million units. In anticipation of growing demand for automobiles in India and worldwide, the Company plans to expand its annual production capacity to 4 million units. For this, it is establishing a new greenfield manufacturing facility in Kharkhoda, Haryana. Construction work at the Kharkhoda site is progressing as per plan and the first plant with an annual capacity of 2.50 lakh units is expected to be operational in 2025. Once fully operational, the Kharkhoda facility will have a planned capacity of 1 million units per year. Additionally, Maruti Suzuki is planning another greenfield facility with an annual capacity of 1 million units and is in the process of identifying a suitable location for this new facility.

A shining example of Make in India, Maruti Suzuki contributes to almost 40% of total passenger vehicle exports from India. Maruti Suzuki has been the top passenger vehicle exporter for the last 3 consecutive years. It exports 17 models to around 100 countries worldwide. The Company’s top export models include Fronx, Jimny, Baleno, Dzire, and Swift.

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NEW DELHI: With a focus on spotlighting the thrill of driving, Maruti Suzuki India Limited (MSIL), unveiled the ‘Thrill Has a New Shape’ campaign for its dynamic FRONX Turbo. This campaign highlights the adrenaline rush that a turbo engine delivers, transforming every journey into an unforgettable adventure. Conceptualized to resonate with young customers who are adventure seekers and driving enthusiasts, the campaign features a compelling narrative that brings to the fore the spirited driving offered by the FRONX Turbo.

Commenting on the campaign, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “The FRONX Turbo embodies innovation and the spirit of pushing boundaries to deliver a thrilling driving experience. With its powerful engine, stunning design, and engineering that speaks to the aspirations of modern drivers, it is a standout choice for customers seeking performance. We have tried to capture this with our ‘Thrill Has a New Shape’ campaign that emphasizes how FRONX Turbo symbolizes the thrill of driving. The genesis of this campaign stems from our persistent endeavor to cater to the evolving needs of our customers. It positions FRONX Turbo as a vehicle that doesn’t just meet expectations but exceeds them.”

At the core of the ‘Thrill Has a New Shape’ campaign is the idea of ‘Thrill’ – a sensation that resonates with modern, adventurous Indian customers. The FRONX Turbo, with its responsive engine, agile handling, and optional paddle shifters, offers a drive that is both exhilarating and empowering.

This campaign will be rolled out across multiple platforms, including digital, social media, print media, and OOH advertising, ensuring widespread reach and engagement. Creative visuals, high-energy advertisements, and immersive content will be used to capture the essence of the Turbo engine’s thrill.

The campaign’s creative direction will focus on FRONX’s cutting-edge technology and the Turbo engine’s spirited performance, appealing to those looking for an exciting drive.

Launched in April 2023, the FRONX struck a chord with customers, becoming India’s fastest passenger vehicle to achieve a 1 lakh sales milestone since launch*, in just 10 months. The contribution of FRONX Turbo to this is considerable, appealing to those who seek a dynamic ride. It is powered by the 1.0-litre K-Series Boosterjet petrol engine featuring Progressive Smart Hybrid technology for performance enthusiasts. Offered with the option of a 5-speed Manual and a 6-speed AT with paddle shifters for increased driving pleasure. The FRONX Turbo offers an impressive blend of performance with fuel efficiency, returning a claimed fuel economy of 21.5 km/l with manual transmission and 20.01 km/l with the automatic gearbox.

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NEW DELHI: In its commitment towards passenger safety, Maruti Suzuki India Limited (MSIL), today, announced that the Electronic Stability Program⁺ (ESP) will now be available across its entire passenger vehicle product portfolio^*. The Alto K10 and S-Presso are the latest models to be equipped with ESP, making this crucial safety technology a standard feature across all Maruti Suzuki cars. Notably, the Company has added ESP on these models without a price increment, underscoring its attention to addressing the evolving needs of customers.

Equipping all its cars with ESP reflects Maruti Suzuki’s endeavor to democratize advanced features, delivering an exceptional value proposition to customers alongside a safer, more confident driving experience.

Commenting on this, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “The addition of Electronic Stability Program⁺ as a standard feature on Maruti Suzuki product portfolio^* aligns with our endeavor to democratize advanced features and it significantly increases the value proposition of our vehicles. This is a step towards ensuring that our customers enjoy enhanced safety through improved driving confidence regardless of the model they choose. At Maruti Suzuki, we believe that advanced technology should be accessible to all, and this reinforces our commitment to delivering high-quality vehicles that cater to the diverse needs of Indian consumers.”

In addition to ESP, the standard safety suite on the Maruti Suzuki portfolio includes dual front airbags, ABS with EBD, reverse parking sensors, engine immobilizer, HEARTECT Platform, collapsible steering column, etc.

How does Electronic Stability Program⁺ work: The Electronic Stability Program⁺ system counteracts a vehicle’s skidding movements, ensuring it remains in line with its natural path of motion. The ESP system, integrating the Anti-lock Braking System (ABS), Traction Control System (TCS), and Stability Control (SC), utilizes a range of sensors to measure the vehicle’s movement. This data is then processed by an electronic control unit to calculate and adjust the vehicle’s trajectory, enhancing stability and control.

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NEW DELHI: Continuing its pursuit to delight young, aspirational buyers, Maruti Suzuki India Limited has announced the launch of Ignis Radiance Edition at an attractive starting price of Rs. 5.49 lakh (ex-showroom). The introduction of the Radiance Edition underscores Maruti Suzuki’s commitment to continuously innovate and cater to the evolving tastes and preferences of the customers.

The Radiance Edition brings along a host of cosmetic enhancements and amplifies the robust and dynamic persona of Ignis. The bold exterior design, coupled with premium interiors and modern technology, make the Ignis Radiance Edition a standout in its segment.

‘The Tough Urban’ Ignis, with its commanding road presence and spacious interior, has been an exciting option for customers since its launch in January 2017. Its imposing front fascia, wide rear appearance, and high seating position are reflective of a unique amalgamation of SUV-inspired design with a compact footprint. With the new Radiance Edition, customers will now have an enhanced driving experience and a distinctive style to ensure they stand out in the urban landscape.

The brand Ignis is built on a new-gen rigid platform embodying Suzuki Total Effective Control Technology (TECT) for occupant protection. For a generation that aspires to be `different’, Ignis offers a blend of stylish exterior design, state-of-the-art engine technology, and a spacious cabin.

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