INDIA: Sealy India is thrilled to announce the grand opening of Sealy Gallery in Pune by Ajmera Ventures.  Located in the prestigious ICC Tech Park (Plot A) on the ground floor near JW Marriott, this flagship store represents a significant leap in redefining luxury sleep for the city’s discerning clientele. Moreover, the Sealy Gallery’s carpet size is an astonishing 1300 square feet clear.

Ribbon cutting was done by Mr George Dyer – Managing Director of Sealy, Mr GSS Jagannath – general manager from Sealy, Architect Mr Ajinkya Dhumal, and franchise owners Rajkumar and Padamkumar Ajmera at 2:00 PM, on the 13th of May 2025.

The opening was led by Mr George Dyer, celebrating the inaugural with guests and the partners of Ajmera Ventures.  Mr Dyer said “Mr Padamkumar and Rajkumar Ajmera are a long-time supporter of Sealy Posturepedic. Their expertise and passion for the brand will ensure visitors to the Sealy Gallery experience personalized service and a fantastic range of products to choose from.”

The spacious sleep experience space features stunning architect-designed décor and showcases a comprehensive selection of the all-new Sealy Posturepedic collections.  These combine Sealy’s world-leading technology with local craftsmanship and offer unparalleled comfort and support.

“At Sealy, we believe that a great night’s sleep is the foundation for your success during the day.  Sealy Posturepedic represents world-leading support technology and sleep innovation.  Sealy India recently opened its first manufacturing facility in Hyderabad to provide better service, with a product range tailored specifically to local consumer needs.  We are proud to partner with Ajmera Ventures to launch this new range.” Said George Dyer.

The Sealy Gallery in Pune offers a wide selection of Sealy mattresses, with prices starting at INR 55K and ranging to over 11 Lakhs.

Known for blending advanced sleep science with world-class engineering, every Sealy mattress is designed to provide unrivalled comfort, support, and durability.

Sealy Posturepedic Palatial Crest models are fully imported and represent the pinnacle of luxury sleep.  Sealy Posturepedic Elevate Ultra and Elevate collections are handcrafted by Sealy in India and feature Sealy’s patented support technology, premium comfort layers, and IceTouch fabrics to help provide the healthiest, refreshing sleep.  Finally, Sealy PostureSense collections offer a wide range of comfort options and are excellent value.

You are invited to enter a world of luxury and sleep indulgence with the Sealy Gallery in Pune by Ajmera Ventures, your sleep wellness destination.  With personalized service, expert advice, and exclusive access to Sealy’s latest products, the Sealy Gallery is set to become a premier destination for those seeking superior support and comfort.

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MUMBAI: Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, plans to expand its mattress category to 250 cr in the next 3 years. The leading furniture solutions brand will be focusing on enhancing its portfolio of mattresses across all price ranges and diversifying into related categories like sofa beds, mattress beds, bases, and accessories for optimal posture support. With a strong focus on wellbeing, the brand has recently launched a series of innovative mattresses ranging from the Air Sense mattress, featuring a removable and washable 3D Silver Mesh® top for optimal breathability and temperature regulation. Furthermore, our patented Posture Support Mattress, equipped with Pressure Neutralising Zones®, offers versatile support tailored to individual body weights.

Dev Sarkar, Senior Vice President (B2C), Godrej Interio said, “In India, the rising stress and anxiety of modern life are reshaping the mattress industry. We firmly believe that quality sleep is intricately linked to good health, elevated living, and enhanced productivity. A supportive mattress forms the cornerstone of rejuvenating sleep, ensuring individuals awaken refreshed and revitalized. Recent controlled trials have delved into cushion designs’ impact on sleep quality, pain relief, and spinal alignment, underscoring the mattress’s pivotal role. At Godrej Interio, we integrate meticulous research into our design ethos, epitomized by our Pressure-neutralizing and 3D Silver Mesh technology, along with our focus on cutting-edge foam materials. With a commitment to innovation and customer well-being, we are poised to grow our mattress category by 20% CAGR for the next 3 years.

The increasing spending capacity of individuals and rising awareness about the importance of mattresses on overall health and sleep quality are some of the key factors driving the market.”

As per the HomeScapes study conducted by Godrej Interio, one out of every three participants (33%) views their home as a sanctuary—a retreat for personal time, relaxation, sleep, meditation, self-care, and enjoying moments in the balcony garden. Recognizing the pivotal role of sleep in overall well-being, the market has shifted from traditional mattresses to a diverse range, reflecting changing consumer preferences influenced by travel experiences. The market has experienced a shift from traditional coir mattresses to a diverse array, including Pu Foam, Bonded Foam, Memory Foam, Latex, and various spring variants like Bonnel and Pocket. Godrej Interio addresses this demand with its Accupadic range, featuring the Aqmatic Mattress (available in Bonnel and Pocket Spring variants). More than just offering comfort, this mattress contributes to optimal blood circulation and quick recovery from muscle strain. Elevate your sleep with the Accupadic Aqmatic Mattress—embracing a new level of comfort and well-being.

On the occasion of World Sleep Day, the brand is offering customers discounts of up to 15% or a chance to win exciting gifts (pillows/comforters, etc.) up to Rs.22,000.

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PUNE: As the country proceeds to observe its 75^th Republic Day this year, Centuary Mattress, a trusted name in the sleep solutions industry in India for more than 35 years, announces an exclusive offer on its Hybrid Collection, emphasizing the essence of the #RightToSleep. Under the offer, customers across Hyderabad and the Telangana region can purchase any variant from the brand’s most premium mattress collection by paying only 75% of the MRP. They can also opt for easy EMI options offered by Bajaj Finserv.

The latest Hybrid Collection by Centuary Mattress incorporates innovative materials such as Micro Springs, Latex Foam, CNC Contour Foam, and Copper-gel Memory Foam, ensuring a perfect blend of comfort and innovation. The collection showcases four state-of-the-art mattresses: Centuary Infinity-Luxury Pocketed Spring Mattress, Natura Latex and Coir Mattress, Centuary Enigma-Contour Latex Foam Mattress, and Centuary Pixel-Copper Gel Memory Foam Mattress.

Uttam Malani, Executive Director of Centuary Mattress, expressed, “This Republic Day, we want everyone to celebrate the spirit of patriotism and festivities with a good night’s sleep. As India’s sleep specialist for more than three decades now, we aim to meet the evolving needs of consumers, and make luxury and comfort accessible to everyone.”

Customers eager to make the most of the Republic Day offer on the Hybrid Collection can visit Centuary’s stores or explore the selection on the official website https://www.centuaryindia.com/. This limited-period offer is valid until 31st January 2024.

With a legacy spanning over 3 decades, Centuary Mattress, popularly known as India’s Sleep Specialist, is India’s fastest-growing mattress brand and the veritable pioneer of the comfort & bedding industry in India. With its roots in Hyderabad; the Centuary brand has constantly innovated and established itself as a front-runner in the mattress space while exponentially expanding its product range and geographical footprint. Today, the brand offers a comprehensive range of sleep solutions such as spring mattresses, foam mattresses, coir mattresses, memory foam mattresses, and orthopedic mattresses. Centuary has a separate product range for online customers under the brand name ‘Sleepables by Centuary’.

Apart from this, understanding that the needs of a growing baby’s body are different from adults, Centuary launched a special baby mattress collection under the brand name Beddy By Centuary. Centuary Mattresses is the first ISO-certified mattress brand in India. Centuary Mattress has secured the CertiPUR-US certification for developing high-quality products and complying with the global agency CertiPUR-US’s quality standards and environmental norms.

The company has become one of the few Indian brands to get the CertiPUR-US certification. Shree Malani Foams, (part of the Centuary group) is also one of the largest exporters of Mattresses and is recognized as a Star Export House by the Ministry of Commerce and Industry. The company has pioneered many innovative technologies in the country such as Copper Gel; Micro Springs; and more recently Centuary Protect – an Antimicrobial shield on all its mattresses (which is recommended by the National Health Academy). 

 Centuary Mattresses has established a strong presence in the country across 18 states with 4500+ dealers and 450+ exclusive brand stores. It has manufacturing plants located in Hyderabad and Bhubaneswar, company-operated sales depots in Pune, Bangalore, Warangal, Vizag, Vijayawada, Kurnool, Sambalpur, and sales offices across South, East, and West India.

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MUMBAI: Providing customers with the best sleeping solutions and high-quality mattresses, Centuary Mattress, India’s sleep specialist for more than three decades, has launched a new campaign with brand ambassador SaniaMirzaeyeing the wedding season. The campaign is targeted at the millennials and the elderly, Sania is showcasing an affordable, durable and customizable range of Sleepable mattresses from Centuary.

The TVC featuring Sania shows how Millennials struggle to sleep at night with endless scrolling on social media as they remain glued to their phones. Similarly, the elderly find it difficult to sleep because of exhaustion. Sleepable mattresses from Centuary provide the needed comfort and durability to fall asleep immediately.

The campaign also highlights that Sleepables mattresses come as bed-in-a-box. Products in the collection include a Hybrid memory foam pocket spring mattress, a Bonnell spring mattress, and an Ortho memory foam mattress. Customers can place their order for durable and customizable mattresses on the official website of Centuary Mattressor any leading marketplace. People can mention their preferred mattress size, which will be delivered to their homes, vacuum packed in a box.

Commenting on the campaign, Mr. Malani, Executive Director, Centuary Mattress, said, “The latest campaign with SaniaMirza is a fun take on the sleeping habits of millennials in the form of a musical; with Sania highlighting the importance of prioritizing sleep on a good certified mattress. Sleeables by Centuary comes with up to 10 years of warranty and CertiPUR – US certified foam and is available exclusively across leading online platforms.”

Ms. RichaPuri, Associate Vice President – Client Servicing, PADAgency said, “Our brand ambassador SaniaMirza understands the importance of good sleep to achieve great health and how it can be a source of positive energy for millennials to achieve their goals. We are delighted to have her as the force of motivation for the upcoming generation in this new campaign.”

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