The grand opening was graced by Bollywood celebrity, Vijay Varma, alongside Mr Ashish Mukul, Brand Head, Tasva. More than just a retail space, the Pune store is an experience. Designed to resonate with the evolving tastes of India’s cosmopolitan man. With its blend of heritage-inspired aesthetics and contemporary sophistication, the store reflects Tasva’s vision of redefining modern Indian menswear.

The store showcases Tasva’s festive collection featuring stunning kurta sets and bundis, with vibrant screen prints and modern silhouettes adding a fresh twist to traditional attire. Meanwhile, the wedding collection offers luxurious sherwanis, achkans, indo-western, and bandhgalas, crafted from opulent fabrics and detailed with intricate embroidery work.

“We wanted our flagship store in Pune to embody the essence of Tasva – a seamless blend of style, tradition, and craftsmanship,” said Ashish Mukul, Brand Head, of Tasva. “Every detail, from the store design to the layout, has been meticulously curated to create a smooth and immersive shopping journey, offering our clients a unique Tasva experience.” With highly trained stylists offering personalized advice and assistance, the Pune store ensures an unmatched retail experience.”

Renowned designer Tarun Tahiliani, the creative force behind Tasva, shared his thoughts on the launch: “At Tasva, we have reimagined Indian menswear with a superior fit that rivals the precision of Western tailoring, seamlessly infused into traditional attire. Every garment is meticulously crafted to provide a sharp, refined silhouette while ensuring effortless movement and comfort. Indian wear has long been associated with grandeur, but we believe it should also offer impeccable ease—so men can celebrate their special moments with confidence and grace. Pune has always appreciated fine craftsmanship, and we are excited to bring Tasva’s signature sophistication to the city”

Expressing his excitement about the launch, Bollywood Actor Vijay Varma said, “I have spent two incredible years as a college student in Pune, and being here for this launch feels like a full-circle moment.” Sharing his personal experience with Tasva, he added, “I’ve worn Tasva multiple times, and what truly stands out to me is how effortlessly light and comfortable the garments are, without compromising on elegance. That’s exactly what’s needed for weddings and special occasions—something that looks regal yet feels easy to wear. Pune has always been a city that appreciates great craftsmanship, and I’m excited to present Tasva to the people here.”

With a growing presence in major cities across India, Tasva continues to set new benchmarks in premium ethnic menswear, offering garments that celebrate tradition, craftsmanship, and modern sophistication. Whether it’s a wedding or a special occasion—special days deserve a Tasva!

Store Address: – Tasva, Near Vasupujya Swami Maharaj Temple, 658 Sachapir Street, MG Road, Camp, Pune, Maharashtra 411001

Timings: 11:00 am – 9:00 daily

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NEW DELHI: Brioni, the epitome of luxury menswear, hosted an extraordinary affair at its First flagship store in the capital, welcoming an exclusive assembly of dignitaries and celebrities. The event showcased the latest FW’23 Collection, a masterful fusion of timeless craftsmanship and unbridled sophistication. The New Delhi boutique showcases Brioni’s extensive range of ready-to-wear clothing and accessories collections, complemented by the exclusive Bespoke service.

In attendance were luminaries such as Rajiv Kumar, Ritesh Kumar, Shikha Begwani, Vinod Nair, Saurabh Bharara, Pushpa Bector, Dr. Kazem Samandari, Mumtaz and Faizal Patel, Siddhartha Tytler, Khalid Wani, Jeetinder Sandhu, and other influential personalities from the echelons of fashion and society.

Celebrities, including Aditya Roy Kapur, Dino Morea, Kim Sharma, and Ujjwala Raut, graced the event, adding another layer of refinement to the already illustrious gathering.

Apart from the archival pieces showcase, the centerpiece of the evening was the unveiling of the distinguished Brioni Bandhgala – a unique garment of timeless sophistication which is a testament to Brioni’s dedication to redefining men’s fashion with iconic pieces that seamlessly blend heritage and modernity.

In a brief but poignant statement, Ritesh Kumar, spokesperson of DS Luxury, remarked, “Brioni exemplifies luxury, and our latest collection underscores our commitment to uncompromising craftsmanship and refinement. We are honored to have hosted a gathering of individuals who appreciate the pinnacle of sartorial excellence.“

This event marked a momentous occasion, uniting connoisseurs, celebrities, and influencers to celebrate Brioni’s legacy and welcome it to the Capital.

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