Kozlov highlighted that the number of business tourists is expected to grow in the coming years. One of the factors supporting the growth of interest from Indian businessmen was the launch of the electronic visa program. From August 1, 2023, it has become easier for Indian citizens to organize a trip to Moscow – they can come simply by applying for an electronic visa. An e-visa has several advantages over a traditional visa, and the only documents required are a digital photograph of your face and a scan of the page with your passport data.

Moscow is a growing hub for international business events, and Indian businessmen could benefit from attending these events to expand their network and explore potential business opportunities. The Moscow MICE Ambassadors program aims to promote Moscow as a preferred destination for business tourism, and Indian businessmen who have completed the program can serve as valuable resources for organizing conferences and events in Moscow.

Furthermore, Moscow offers a range of world-class facilities and services for business travelers, including conference centers, hotels, transportation, and sightseeing. Mr. Kozlov also mentioned that Moscow’s rich cultural heritage and vibrant nightlife could provide Indian businessmen with unique experiences that could enhance their overall business trip.

Kozlov expressed his optimism for the future of MICE and business tourism in Moscow. Thus, in October 2023, Moscow will host the largest MICE Congress in Russia. Among the participants are 14 countries, including Indians. The event will provide a platform for businesses in the travel and tourism industry to showcase their products and services.

Overall, Moscow is emerging as a preferred destination for Indian business tourists, and with the launch of the electronic visa program, it has become easier for Indian citizens to organize a trip to Moscow. With world-class facilities and services for business travelers, Indian businessmen can explore potential business opportunities and expand their network while experiencing Moscow’s rich cultural heritage and vibrant nightlife.

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SOTC’s MICE Team was recognized for innovative product development that reassured and inspired corporates to travel once again. The Company built & leveraged strong partnerships & alliances to deliver distinctive experiences to its MICE corporates.

SOTC has successfully managed multiple large MICE groups ranging from 500 to over 1300 each to Switzerland, Australia, New Zealand, Vietnam, and Phuket in 2022.

The Company’s MICE team successfully demonstrated innovation, agility, and digital astuteness in consistently leveraging technology – ensuring seamless delivery of contactless, scalable, secure solutions to its corporate customer.

Mr. S D Nandakumar, President & Country Head – Corporate Tours, SOTC Travel said, “We are truly honored to be selected as the MICE Travel Agency of the Year – International Travel at The Economic Times MICE & Wedding Tourism Awards. At SOTC Travel, we aim to deliver superior experiences to our corporate MICE customers and this prestigious award acknowledges our leadership in the sector and recognizes our efforts towards revival and growth post the challenges of the pandemic.

With more corporates displaying increased interest to organize incentive trips for their key growth contributors, we witnessed high demand among India Inc. and seized the opportunity to successfully manage multiple mega groups ranging from 500 to over 1300 to various destinations. Additionally, we leveraged technology to deliver seamless, contactless, and secure solutions to our MICE corporates while also reassuring them of their safety during their travel.

We are grateful to our customers for investing their trust in us and inspiring us in our continuous service. We dedicate this award to them!”

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