PUNE: The Security Solutions business of Godrej Enterprises Group has launched its latest range of premium, tech-enabled home lockers, reaffirming its leadership in Maharashtra’s fast-growing security solutions market. With a strong presence across consumer and institutional segments, the company is now intensifying its focus on Pune—one of the region’s most dynamic and rapidly urbanizing cities.

Pune’s real estate sector is undergoing a significant transformation, marked by the rise of luxury homes, integrated townships, and smart urban developments. As residents increasingly seek lifestyle convenience, safety, and aesthetic appeal, the demand for advanced home security solutions has grown in tandem. Godrej aims to cater to this evolving need by delivering next-generation lockers that blend cutting-edge technology with modern design.

Commenting on the launch, Pushkar Gokhale, Business Head of the Security Solutions Business of Godrej Enterprises Group, said, “As cities like Pune continue to evolve into smart urban hubs, the definition of security is being reimagined—from a basic safeguard to an integral part of modern living. At Godrej, we are leading this transformation by fusing intuitive technology with elegant design. Our new range is engineered not just for protection, but also to transform how today’s consumers live, work, and aspire. We at Godrej Enterprises Group are well-positioned to shape the future of security across the nation, including Maharashtra. Pune remains a high-priority market for us, and we are doubling down on innovation, partnerships, and accessibility to empower homes and businesses with world-class security solutions. We are targeting an 18% Y-O-Y growth over the next three years, and plan to secure over 80% market share in the home locker segment, up from the current 75%. We want to get closer to a 70% share in the jewellery segment”.

The company’s expansion in Maharashtra is timely, especially as consumer behaviour and Pune’s jewellery landscape is evolving. With gold prices nearing ₹1 lakh per 10 grams, consumers are increasingly exchanging old jewellery for new, leading to a rise in recycled gold transactions. This growing focus on asset protection signifies the need for secure, reliable home lockers both for individual households and also a robust security system for the jewellers too.

To address this need, Godrej has introduced the Defender Aurum Pro Royal Class E Safe, a BIS-certified high-security safe tailored for jewellers, offering superior protection and high-capacity storage for valuable inventories. This development is in line with the recent Quality control order issued by the Government, which mandates all manufacturers to comply to the BIS guidelines and supply ISI-labelled safes only. Additionally, the AccuGold iEDX Series supports the gold ecosystem with non-destructive purity testing solutions ideal for jewellery retail, hallmarking centers, and banks that are engaged in Gold loan services. For high-security zones where traditional RCC strong rooms are impractical, the Godrej MX portable strong room panels provide a flexible, modular alternative with maximum protection.

For homeowners, the newly launched NX Pro Slide, NX Pro Luxe, Rhino Regal, and NX Seal models feature innovations such as dual-mode access (digital and biometric), intelligent iBuzz alarm systems, concealed storage, and interiors that complement contemporary décor, redefining how security integrates into everyday living.

Looking ahead, Godrej is accelerating its reach beyond Pune into high-potential Tier 2 and Tier 3 cities across Maharashtra, many of which are renowned for their jewellery craftsmanship and increasing prosperity. Strengthening its retail network and digital touchpoints, the company aims to deliver accessible and future-ready security solutions to every corner of the state.

Products

NX Seal Floor Locker The NX Seal Floor Locker is the ultimate solution for concealed and secure storage of your valuables. Designed with a concealed, floor-mounted design, this innovative safe blends seamlessly into your flooring, making it virtually invisible to the naked eye. Crafted with 10X stronger materials than traditional wooden cupboards, the NX Seal Floor Locker offers superior protection against theft and damage.

The Rhino Regal Locker is a high-security safe designed to offer unparalleled protection for valuables, combining advanced technology with robust construction. Engineered with materials 100X stronger than standard safes, it withstands even the most forceful attempts at breach. Featuring an advanced precision key lock, a lockable top compartment, and a 2-way bolt system, it ensures maximum security. Heavy-duty and concealed hinges provide both durability and aesthetic appeal, while a secret bottom storage compartment and adjustable shelves enhance functionality. Ideal for homeowners, businesses, and collectors, the Rhino Regal locker delivers unmatched security, durability, and customizable storage, making it the ultimate choice for safeguarding valuables.

NX Pro Luxe The NX Pro Luxe home locker offers advanced security with modern convenience, featuring a dual locking system, motorized locking, and voice-guided access. Designed to blend seamlessly into interiors, it includes dual password access, an auto-freeze function, USB emergency charging, and soft LED lighting. Available in 30L and 48L variants, it ensures durability and ease of use, making it the ideal choice for secure and stylish storage.

NX Pro Slide The NX Pro Slide home locker redefines security with its innovative slide-out design, seamlessly integrating into modern furniture for discreet yet robust protection. Engineered to be 10X stronger than a wooden cupboard, it features a precision key lock, auto-freeze function for incorrect attempts, and an LED-lit interior for enhanced visibility. The motorized locking system ensures smooth and secure access, while USB emergency charging provides backup power when needed. With its sleek, space-efficient design and advanced security features, the NX Pro Slide is the perfect solution for safeguarding valuables while maintaining a clutter-free, elegant home aesthetic.

Aurum Pro Royal Aurum Pro Royal is India’s 1st BIS Certified Class E Safe, designed to provide tailored storage solutions with luxurious interiors and more. Engineered to meet the latest regulatory standards, it also caters specifically to the needs of jewelers, delivering unparalleled protection for their valuable inventory.

AccuGold iEDX Series – Gold Testing Machine Designed for accurate, non-destructive gold testing. It is perfect for jewelers, banks, and hallmarking centers.

Mx Portable Strong Room Modular Panels Strong room modular panels designed for effortless setup, transport, and maximum security, it redefines business protection with high-quality steel construction and modular adaptability.

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PUNE: Birla Estates Pvt. Ltd., a 100% wholly owned subsidiary of Aditya Birla Real Estate Limited, launched its first project in Pune, Birla Punya with an estimated revenue potential value of INR 2700 Crores. Located in Central Pune (Sangamwadi), this is the company’s first residential project in the city spread over 5.76 acres and will feature 1.6 million sq.ft. of saleable area including 1000 exclusive flats, offering spacious and modern living spaces. Drawing inspiration from the city’s rich cultural heritage, local fauna, and architectural essence, the project will feature luxury residential apartments ranging from 1 BHK to 4 BHK across four thoughtfully designed towers. The project will be developed in phases, with Phase 1 offering two towers and 500 units.

Strategically located in the heart of Central Pune (Sangamwadi), Birla Punya embodies the company’s LifeDesigned® philosophy, seamlessly integrating nature, culture, and architecture to create an exceptional living experience. Offering excellent connectivity to Pune’s key hubs, including Shivaji Nagar, Koregaon Park, and Pune International Airport, the project ensures effortless access to the city’s vibrant lifestyle. With direct access to the Mula-Mutha Riverfront, proximity to metro stations, and lush green surroundings, Birla Punya harmonizes urban convenience with nature. Blending the city’s heritage with modern aspirations, the project exemplifies thoughtful planning and timeless elegance, establishing itself as one of the city’s most sought-after residential destinations.

Commenting on this launch, K. T. Jithendran, MD & CEO of Birla Estates said, “As Pune’s real estate market continues to be on the rise, driven by its thriving IT ecosystem and strong infrastructure development, we see that there is a growing demand for premium homes. Moreover, as the cultural capital of Maharashtra, Pune is embracing a more elevated lifestyle, which serves as the inspiration behind our project’s design. With Birla Punya, we aim to set a new benchmark for sophisticated living, offering a seamless balance of contemporary luxury and the timeless charm of Pune.”

Birla Punya will offer an array of 50+ world-class amenities designed to provide a luxurious and holistic living experience. Additionally, the retail villages at the terrace will include alfresco F&B and retail spaces along with a lively riverside promenade, seamlessly integrating the need for community engagement. Birla Punya is committed to sustainable living with eco-friendly practices incorporating features like rainwater harvesting, solar power utilization, and efficient waste management systems.

Birla Estates continues to expand its presence in India’s most sought-after real estate markets. Betting big on the Pune market, the company also acquired a 16.5-acre (3.1 million sq. ft) land parcel in Manjri, Pune last year. Likewise, with the recent launches of Birla Arika and Birla Evara, the company is focusing on the National Capital Region (NCR) and Bengaluru, respectively. 

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Founded by the visionary Sanya Malik, an independent art dealer, curator, and writer, Black Cube has consistently represented numerous established and emerging Indian artists since its inception. The gallery’s participation in Art Mumbai 2023 marks a significant milestone in its journey of promoting eminent Indian modern and contemporary artists.

Black Cube will occupy a prominent booth in the modern art section of the fair and contribute to the Sculpture Garden within the outdoor grounds of the event. The booth will showcase the works of renowned artists such as Himmat Shah, Jogen Chowdhury, Krishen Khanna, Thota Vaikuntam, Manu Parekh, Madhvi Parekh, Arunkumar HG, Phaneendra Nath Chaturvedi, Valay Shende, and Yashika Sugandh. Meanwhile, the Sculpture Garden will exhibit pieces by Phaneendra Nath Chaturvedi, Dhananjay Singh, and Valay Shende, all of which are captivating sculptures.

These artworks encompass a range of materials, from bronze with patina to stainless steel. Jogen Chowdhury, Krishen Khanna, Thota Vaikuntam, Manu Parekh, and Madhvi Parekh have each made their mark in the art world through their unique artistic styles. However, this exhibition showcases a shift in the medium of self-expression for these artists, representing a transition from “paint to patina”.

In addition to these esteemed modernists, Black Cube will also feature contemporary Indian artists who push the boundaries of tradition and share a profound interest in the harmonious connection between nature and the mysterious animal world. Phaneendra Nath Chaturvedi, Valay Shende, and Yashika Sugandh are among the artists whose works will be showcased.

Black Cube’s participation in Art Mumbai 2023 is a testament to its commitment to promoting modern Indian and contemporary art on prestigious platforms. The gallery’s founder, Sanya Malik, has developed close relationships with Indian artists over the last decade working in the industry. With Black Cube, Sanya aims to promote their practices and showcase them on prestigious platforms.

Art enthusiasts can book their tickets for Art Mumbai 2023 at https://insider.in/art-mumbai-2023-nov17-2023/event?fbclid=PAAaZtyuEe3XnNF_s4dcfnxVCSQvygY0iqBeHLeHmNtzlEsyfSEYio5n6uXNQ.

PARTICIPATING ARTISTS

Himmat Shah – Born in 1933, is a versatile Indian sculptor known for his unpredictable style. His work spans bronzes, showcasing innovation and artistic evolution. Trained as a drawing teacher, he studied art in Baroda and Paris and was part of Group 1890. Shah’s art includes drawings, sculptures, and murals, exhibited globally, earning him accolades like the Kalidasa Samman.

Jogen Chowdhury –  Born in 1939 in Bengal, is known for blending traditional and contemporary elements in his art. His work reflects the influence of his troubled upbringing in Calcutta, with themes related to political movements and social issues. He studied in Kolkata and Paris and has exhibited internationally. Awards include Prix le France de la Jeune Peinture and the Kalidas Sanman.

 Krishen Khanna – Born in 1925 in what is now Pakistan, grew up in Lahore, and later moved to India due to the Partition in 1947. His figurative artwork captures historical moments with spontaneity and vibrant color. He was part of the Progressive Artists’ Group and exhibited widely in India and abroad. Khanna’s honors include the Padma Shri and Lalit Kala Ratna. He currently resides in New Delhi.

Thota Vaikuntam –  from  Andhra Pradesh, South India, is known for his vibrant paintings inspired by rural life. His work often features men and women from his village, with a particular focus on Telangana women. Strong lines, fine strokes, and the use of primary colors characterize his art. Vaikuntam was born in 1942, studied painting in Hyderabad and Baroda, and has exhibited his work in various galleries across India and internationally. He received the National Award for Painting in 1993 and continues to create art in Hyderabad.

Manu Parekh –  Born in 1939 in Gujarat, Manu Parekh, a graduate of the Sir J.J. School of Art, Mumbai, has dedicated his art to exploring the relationship between man and nature. His works exude vibrant colors and bold lines that embody the energy he seeks to capture. Parekh’s art is a dynamic interplay of contradictions, evoking emotion and anguish in the viewer. Parekh’s career began in 1968 with a solo exhibition in Ahmedabad, and he has since held numerous exhibitions worldwide. He has received several prestigious awards, including the Padma Shree from the Government of India in 1992. Currently residing and working in New Delhi, Manu Parekh continues to captivate audiences with his captivating and energetic art.

Madhvi Parekh – Madhvi Parekh, hailing from the rural village of Sanjaya in Gujarat, draws from her rural roots to create stylized folk art. Madhvi’s paintings weave fantasy and early experiences into a dreamlike narrative. Her art is marked by fresh spontaneity and flexible compositions, offering a surreal quality. Her work often conveys a sense of emancipation, freeing humanity from the constraints of mechanical time. Madhvi has an extensive exhibition history dating back to 1972, with nearly a hundred solo and group shows worldwide.

Phaneendra Nath Chaturvedi – Phaneendra Nath Chaturvedi, born in Varanasi in 1981, unapologetically unveils the grotesque, robotic nature he perceives in the individuals he portrays in his large-format works. His art dissects the artificiality of appearances and the corruption present in contemporary human existence. With a BFA and MFA in painting from the University of Lucknow’s Faculty of Fine Arts, Chaturvedi’s stark and provocative creations have earned him recognition, including the Vishisth Pratibha Samman and awards from the Ministry of Culture. He continues to challenge viewers’ perceptions of humanity.

Valay Shende – Valay Shende, born in 1980 in Nagpur, is a video artist and sculptor capturing contemporary urban issues. Trained at the Sir J.J. School of Art, Mumbai, his work bridges the gap between modern industrial views and traditional religious ones in India. Shende’s sculptures, built from minute metal discs and non-traditional materials, challenge conventional ideas of sculpture. He exhibits internationally and combines video art with sculptural installations to provide fresh perspectives on everyday life. His work has been featured in solo and group exhibitions worldwide, including Zurich, Mumbai, and various international locations, reflecting his keen observations and societal concerns.

Yashika Sugandh  – Yashika Sugandh is a distinguished visual artist hailing from Delhi – NCR, holding a Master of Fine Arts Degree achieved in 2017. Her professional journey as an artist commenced in the same year, and she has since made an indelible mark on the art scene. Yashika has showcased her work in numerous prestigious exhibitions, including the India Art Fair, Birla Academy of Art and Culture, Jehangir Art Gallery, ICCR (Indian Council for Cultural Relations), Lalit Kala Akademi, IGNCA (Indira Gandhi National Centre For The Arts), HT City Imagine Fest, Artbuzz Studios, and Emergent Art Space.

Yashika Sugandh’s exceptional talent has garnered recognition, earning her the City Award for Delhi in Kalanand Art by Prafulla Dahanukar Art Foundation in 2017, and the All-India Merit Grant for lockdown Art by the same foundation in 2021. Her educational journey is equally impressive, with an MFA in Painting from Amity University, Noida, and a BFA in Painting from the same institution. Yashika’s artistry is a testament to her dedication and passion, and her participation in various exhibitions reflects her commitment to the world of visual arts. Her work continues to captivate and inspire art enthusiasts nationwide.
Arunkumar HG – Born in Karnataka, Arunkumar H.G completed his bachelor’s and master’s degrees in Fine Art from M.S. University, Baroda. Arunkumar’s sustained artistic investigation into a diversity of ecological concerns brings forth disharmonies, which are created by rampant consumerist culture. This spread is in inverse proportion to the great decline of natural resources and habitats. With each work, Arunkumar brings in his own local, historical, and cultural milieu. The work becomes a generative rather than a conclusive commentary on his concerns regarding the environment at large.

Dhananjay Singh – Dhananjay Singh, born in 1977 in Bihar, is a sculptor whose unique works blend bronze and copper wire, intricately entwined to create near-human scale sculptures and drawings. He has received numerous accolades, including the Commonwealth Arts and Crafts Award and the National Lalit Kala Akademi Award. Inspired during a residency in Melbourne, Singh’s art is an exploration of complex networks and human figures. His art has been featured in solo and group exhibitions, demonstrating his innovative approach to sculpture.

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