INDIA: PVR INOX, the largest and the most premium cinema exhibitor in India has announced the opening of a new cinema, PVR Cinemagic at Ambience Mall, Gurugram. The 4-screen multiplex introduces two unique theme-based auditoriums, “Space and Forest” along with the multi-sensory 4DX and the Kid’s Auditorium Playhouse each catering to diverse customer preferences.

With the addition of PVR Cinemagic, PVR INOX continues its commitment to providing the most experiential out-of-home entertainment experiences across India. This marks the 14th cinema in Gurugram, bringing the total screen count to 64 in the city. In Haryana, PVR INOX now operates 22 properties with 93 screens, and in North India, it boasts 101 properties and 459 screens.

The distinctive theme-based auditoria – “Forest” transports viewers to a serene environment with its green hues and nature-inspired design, while the “Space” auditorium creates an intergalactic adventure with its blue and black color scheme, including a themed rainforest and out-of-space audio track that immerses the audience and takes their experience to new heights upon settling in their seat, before the on-screen feature begins. With a total seating capacity of 397 guests, the new cinema is equipped with the best-in-class theatrical technology with Dolby 7.1 sound, 2K laser projection, and 3D-enabled screens.

PVR Cinemagic features a 4DX auditorium that incorporates on-screen visuals with synchronized motion seats and environmental effects such as water, wind, fog, scent, snow, and more, to enhance the action on screen for an immersive multi-sensory cinematic experience. Further, the Playhouse Auditorium is a one-of-a-kind movie theater designed to captivate younger audiences with vibrant colors, playful elements, and a specially curated seating arrangement accompanied by slides.

Commenting on the announcement, Ajay Bijli, Managing Director, PVR INOX Limited said, “In the past few years, there has been a notable shift in the theatrical landscape, with audiences showing a growing interest in distinctive out-of-home entertainment venues. Cinemagic represents our endeavor to make cinemas more experiential, blending diverse themes and sensations. It embodies our commitment to innovate and appeal to every facet of our clientele, promising a memorable cinematic encounter for all.”

The foyer of PVR Cinemagic is a testament to sophistication and modernity, featuring opulent finishes and modern design elements. LED columns create a dynamic atmosphere, while cozy seating spaces and framed artworks celebrating legendary actors and actresses add to the ambiance. The cinema promises culinary delight with a gourmet menu curated by celebrity chefs, featuring cinema classics and seasonal favorites

“PVR Cinemagic embodies our imaginative spirit and underscores our commitment to offering more than just movies; it’s about crafting unforgettable experiences. Whether it’s the tranquil setting of the Forest or the cosmic journey through Space, each auditorium guarantees an unparalleled experience. Through cutting-edge technology and distinct thematic designs, our goal is to fashion an enchanting hub where cinema enthusiasts can delve into spellbinding narratives like never before,” remarked Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.

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PUNE: PVR INOX, the largest and the most premium cinema exhibitor in India has today announced the opening of its 7-screen multiplex in Pune’s first luxury lifestyle destination at KOPA Mall, Koregaon Park. The cinema showcases the country’s leading luxury cinema formats, Director’s Cut and the immersive ICE Theatres®, both marking their debut in the West Region.

The most notable aspect of this cinema is that it brings with it 5 Director’s Cut auditoriums within PVR INOX’s ‘The Luxury Collection’ portfolio, known countrywide for offering sophisticated and immersive movie-viewing experiences. The cinema also houses the ICE Theatres® and a Premiere auditorium where modern splendor and redefining comfort meet cutting-edge cinema technologies such as 4K Laser projection, Dolby Atmos sound, and Next Generation 3D. Adjacent to it, the Gatsby restaurant bar adds to an exceptional experience through its unparalleled premium dining entwined with a lavish cinematic experience. Surrounding the theater are world-class culinary options including The Popcorn Bar with its wide array of flavored popcorn, La Cuisine serving contemporary continental cuisines, and Simply Sushi for its authentic sushi.

The new cinema, accommodating 751 guests, serving a high-end catchment area in Pune will augment PVR INOX foothold in the state of Maharashtra with 277 screens in 55 cinemas.  The company consolidates its presence in West India to a total of 367 screens in 79 cinemas.

Commenting on the expansion plan, Ajay Bijli, Managing Director, PVR INOX Limited, said “We are excited to bring the first ICE Theatres® and first Director’s Cut experience to the Western Region with Pune. The city’s vibrant and dynamic culture, rich heritage, cosmopolitan charm, and rich understanding of cinematic artistry, make it the perfect backdrop for our newest venture at KOPA, the City’s esteemed lifestyle hub. Through the launch of our new out-of-home destination, we aspire to enrich Pune’s cultural panorama while offering audiences a unique blend of cinematic opulence and immersive entertainment.”

“At KOPA, we have created an unparalleled shopping and dining experience, curated with a unique collection of brands that provide an elevated lifestyle for Pune. We are grateful to our partners at PVR INOX, who have chosen KOPA as their home for the inaugural PVR Director’s Cut in the state. This marks another milestone in a deep relationship between our organizations as we collectively seek to provide incomparable experiences for our visitors,” said Ashwin Puri, Managing Director and CEO, of Lake Shore, on the collaboration.

Directors’ Cut is the pinnacle of luxury at PVR INOX and sets the bar for sophisticated and high-end hospitality and entertainment. From its ultra-plush auditoriums, world-class projection and surround sound, completely reclaimable armchairs with pillows and blankets, a personal attendant call system, an intriguing in-seat food and beverage menu, and luxurious lounges, every detail is carefully engineered to deliver the ultimate comfort for the patrons.

“In a city that truly understands the richness of cinema, it is only natural that Pune inspires us to build large super premium auditoria through our exclusive Director’s Cut and ICE Theatres® adding to the immersive nature and escapism of the super-premium experience. With Gatsby’s, we aspire to introduce a sophisticated gourmet dining and resto-bar concept for discerning patrons, offering a perfect complement to their cinematic experience” said Renaud Palliere, Chief of The Luxury Collection and Innovation, PVR INOX Limited.

The state-of-the-art ICE IMMERSIVE® technology from France is a sensorial experience that features LED panels on each side of the auditorium. These fill the moviegoer’s peripheral vision with supplementary ambient colors and shapes while complementing the action on the main screen. While the ultimate visual experience is enhanced through 4K Projection, the optimal audio playback comes alive with the 3D Dolby Atmos®, and the ergonomic comfort is aided by custom-made 60cm-wide seats aligned in curved rows offering ideal orientation towards the screen.

With a visually stunning and refined interior characterized by modern elegance, the cinema is adorned with a sophisticated palette of white, black, and grey stone. Carefully crafted to elevate the movie-going experience, it welcomes visitors for an exceptional cinematic journey.

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GURUGRAM: PVR INOX, the largest and the most premium cinema exhibitor in India has announced the launch of its 14th multiplex in the city of Gurugram, Haryana.  The 3-Screen multiplex is located in IRIS Broadway, Sector 85, Gurugram, on NH-8, Dwarka Expressway.

PVR INOX will strengthen its foothold in Haryana with 88 screens in 22 properties and continue its expansion in the Northern part of India with 463 screens in 103 properties.

The cinema is located in the most sought-after neighborhood shopping center, IRIS Broadway which offers an eclectic mix of retail, entertainment, and hospitality at the epicenter of New Gurugram. While there is an already established and ambitious community in the immediate catchment, the accessibility of the location through three major highways, NH48, Kundli – Manesar – Palwal Expressway and Dwarka-Gurugram Expressway will attract people from distant places to enjoy the cinematic experience on the big screen.

The multiplex has three impressively designed auditoriums with a total seating capacity of 482 with plush celebrity recliners where one can relax and indulge in a mouthwatering array of culinary delights from the extensive food menu. Each of the three screens is equipped with the best-in-class cinema technologies for sound and projection. This includes the advanced 4K Laser Projection system providing razor-sharp visuals, 7.1 Dolby surround sound, and a vibrant 3D view powered by Volfoni.  

Commenting on the announcement, Ajay Bijli, Managing Director, PVR INOX Limited, said, “Gurugram is a city that is always on the move with fast-paced infrastructural development being a financial and technology hub. We feel delighted to bring a new-age cinematic experience to New Gurugram which has witnessed a remarkable surge in offering a vibrant social life, residential accommodation, and employment opportunities. We are confident that INOX IRIS Broadway will evolve into a preferred destination for movie enthusiasts and strengthen our brand presence in the region”.

With a modern and stylish theme, the new property promises a captivating blend of styles. Industrial accents softened by contemporary hues create a unique and inviting atmosphere. Handcrafted luxurious tiles and mirrors add a touch of extravagance, while rubber wood fins in the ceiling with pops of bold color infuse warmth and personality. This carefully curated design equilibrium makes INOX IRIS Broadway a space that is both stylish and functional, setting the stage for an unforgettable cinematic journey.

“We understand that location is key to creating convenient and accessible entertainment options. That’s why we’re thrilled to introduce INOX IRIS Broadway in the heart of Gurugram’s burgeoning Sector 85. This strategic location, just off major highways makes the cinema easily accessible to residents of surrounding high-rises, busy professionals, and families in Gurugram. We’re confident that INOX IRIS Broadway will become the go-to destination for the evolving entertainment needs of diverse audiences”, said Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.

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INDIA: PVR Limited, the largest and the most premium film exhibition company in India, after the merger with INOX Leisure Limited, has inaugurated its first multiplex under the merged entity at Indore, Madhya Pradesh. The new 8-Screen Multiplex at Phoenix Citadel Mall in Indore will strengthen the company’s foothold in the state with 54 screens in 10 properties. This launch consolidates the merged entity’s presence in Central India with 299 screens in 70 properties across 25 cities in Madhya Pradesh, Gujarat, Rajasthan, and Chhattisgarh.

Located in the chic and upscale neighborhood of Indore at the popular MR 10 Road Junction, the new multiplex has a seating capacity of 1318 and incorporates two Auditoriums of INSIGNIA, one each of KIDDLES and BIGPIX along with 4 other Auditoriums. The elegantly designed multiplex is equipped with an advanced Laser Projection system for razor-sharp visuals, Dolby Atmos surround sound experience, 3D powered by Volfoni Smart Crystal Diamond solution.

Providing customers with the perfect signature experience, the lobby features a mirrored and coffered ceiling with stunning chandeliers and fine furniture. The Insignia lounge, with its rich burgundy-colored theme, stands out and greets the guests with a warm and luxurious feel. The lounge also features a large video wall and a live food counter serving a variety of gourmet dishes.

Commenting on the launch, Ajay Bijli, Managing Director, PVR Limited, said, “It is an extremely proud moment for us to open our first cinema under the unified entity in Indore, adjudged the cleanest city in the Swachh Survekshan Awards 2022. While bringing the best of cinema viewing formats, we aspire to provide exceptional customer service and cinema experience to Indian moviegoers. The merged entity would unlock the immense potential of the Indian film exhibition industry improving its reach in newer markets and driving growth for the benefit of all stakeholders in the value chain.’’

Improving lifestyle choices of a youthful and vast working population along with a lack of out-of-home entertainment options are fueling the need for movie-viewing experience in multiplexes as a leisure activity. With only 7 screens per million, India is an extremely under-screened market and the low penetration provides a significant growth opportunity for the company to reach untapped markets in Tier-2 and Tier-3 cities.  

Commenting on the achievement of this important milestone, Sanjeev Kumar Bijli, Executive Director, PVR Limited, said, “The commercial capital and the largest city of Madhya Pradesh, Indore has been selected as one of the 100 Indian cities to be developed as a smart city under the Smart Cities Mission.  One of the fastest developing cities in the state and its excellent connectivity with neighboring states, Indore certainly deserved a cinema of such stature.  We are happy that we could dedicate a cinema of such eminence to the people of Indore with our first property opened under the joint entity.’’ With this opening, the merged entity has strengthened its growth momentum and has opened 127 screens across 24 properties in 21 cities in this fiscal.

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PITAMPURA: Cinépolis, the first international cinema exhibitor in India, today announced the launch of Cinépolis Pacific Mall, NSP, Pitampura. With the strategic move of opening multiplexes at prime locations, the launch of its biggest multiplex in Delhi, Cinépolis NSP in Pacific Mall, Pitampura will further strengthen its positioning among its customers and associates in the premium luxury multiplex industry.

The launch of this biggest multiplex will create an unmissable and exhilarating cinematic experience for the patrons of New Delhi with its completely new architectural design look in Black and Golden. With its unmatched technology and comfortable ambiance, it will certainly be the favorite spot for movie lovers. Cinépolis Pacific Mall is the biggest theatre by Cinepolis in Delhi with 9 screens and a luxury last row in all auditoriums with premium recliners. In addition, the multiplex will also have a full-service Coffee Tree (gourmet café), DOLBY Atmos audio, Harkness Screens, and RealD 3D technology, giving excellent premium ambiance and experience to patrons.

Speaking on this occasion Mr. Devang Sampat, CEO, of Cinépolis India, said “Cinépolis has always aimed at offering an unmatched experience to movie patrons, the opening of Cinépolis Pacific Mall, NSP, Pitampura has endorsed our commitment towards them. This is our flagship property, our biggest multiplex in Delhi with 9 screens which will take the entertainment value to the next level. We are expecting a huge footfall at the multiplex and are sure that patrons will be amazed by the experience at Cinépolis. Our cutting-edge technology combined with quality and distinctively comfortable ambiance sets us apart and we are committed to providing the same world-class cinema viewing experience to our discerning patrons across India. I would like to thank Mr. Abhishek Bansal for giving Cinepolis an opportunity to develop our multiplex in Pacific Mall. His team has been very successful in developing and running high-footfall malls and I’m sure they will continue to build upon the same in the future as well.”

He further added, “The opening of Cinépolis Pacific Mall, NSP, Pitampura is of significant strategic value that further strengthens our position in India. Looking forward and expanding our wings, the focus now is to open more multiplexes in prime locations in metros and mini-metros. India is an important market for us and the strategic importance of the market is underscored by the fact that Cinépolis’ expansion plans have been steadfast even through the pandemic wherein Cinépolis added 42 screens. It is our constant endeavor to upgrade the cinematic experience by bringing the latest technology and customer engagement into the industry.”

Abhishek Bansal, Executive Director, Pacific Development Corporation Ltd said, “We are happy to have an iconic and world-class cinema chain – Cinépolis now being part of Pacific Mall, Pitampura. The mall is situated in the most premium location in North Delhi and we associate with the best of the brands in the business. We hope that Cinépolis in its new version will complement the mall and we look forward to an entertaining journey ahead.”

With the opening of the Cinépolis Pacific Mall, NSP, Pitampura with 9 screens, Cinépolis total screen count now stands at 436 screens with 97 multiplexes across India. The newly inaugurated, Cinépolis Pacific Mall, NSP, Pitampura has total a total capacity of 1659 seats. The entire ambiance, lighting, and décor of Cinépolis Pacific Mall, NSP, Pitampura have a new architectural design ID in Black and Golden, giving it a more premium luxury experience. The iconic ‘Coffee Tree’ will offer movie connoisseurs an elaborate gourmet menu that serves a range of delectable food and beverages offering a plethora of cuisines from Italian to American to Indian. The brand also offers a continuous customer engagement and loyalty program, ‘Club Cinépolis’ that allows the patron to earn and burn points on movie tickets and has exclusive benefits of special screenings, meet & greet with stars, and much more. The 9-screen multiplex is equipped with RealD 3D technology and DOLBY Atmos audio.

Since its inception in India, Cinépolis has created a strong footprint across 62 Indian cities with a focus on opening multiplexes in prime locations in metros and mini metros. India is now the second largest market and remains the fastest growing market for Cinépolis, globally, and plans to add 200 more screens in the next 3 years.

Cinépolis India has created a strong footprint across 62 Indian cities with a strong presence in major metros: Delhi, Mumbai, Kolkata, Hyderabad, and Bengaluru. Cinépolis extends a contemporary approach that seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons.

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