BENGALURU: As the country is gearing up for this year’s festive season, Myntra is set to make it more special for its discerning customers by expanding into the Gifting category with a massive selection of more than 70,000 options to choose from. Coupled with the launch of the campaign ‘Great Gifts for Great Gift Givers’, Myntra forays into the segment and aims to solve the glaring need in the market for a single credible platform that brings together the choicest, unique yet meaningful gift options that can truly reflect the thoughtful sentiment of all the great gift-givers.  

India has a unique position where gifting occasions go beyond special days and include festivals and occasions too. A Diwali gift would be different from a wedding gift, and a naming ceremony gift would be different from a birthday present. In addition, there is also an evolution in the need for gifting which is marked by newer occasions like gifting colleagues for promotions and farewells and many more. 

This deeply entrenched culture of gifting, together with evolving customer preferences, rising disposable incomes, and exposure to global trends, is giving a fillip to the $72 billion industry, according to industry reports.  

Love the handpicked

Renowned brands like Giva, Swarovski, Victoria’s Secret, Calvin Klein, Kama Ayurveda, MAC, Bath & Body Works, Guess, Boat, Noise, Fossil, Lacoste, Zoop, Chumbak, Home Centre, Tied Ribbons, Kidbea and more, are now part of Myntra’s gifting portfolio, among many others. The company’s expansion into fresh categories, offering 3000 products across cakes, flowers, live plants, and gourmet gift hampers, by associating with renowned gifting players including Smoor, Ferns and Petals, IGP, RawFruit, and Floweraura will provide a holistic gifting experience to shoppers. Additionally, enabling unique premium bouquets and gourmet hampers from popular brands like Interflora and Marriott to its customers’ doorsteps will be the icing on the cake.

With the evolving customer choices, gifts that are expected to trend this festive season are watches, handbags, headphones, gourmet gift sets, beauty and personal care hampers, and home gift sets. The gift giver can also choose gifts based on the likes and personalities of the recipients, such as beauty gift sets for beauty enthusiasts, sneakers for sneakerheads, and watches for watch connoisseurs. Some of the popular assortments on the Myntra Gifting Store include fresh flower bouquets, dry fruit gift boxes, chocolate hampers, real plants, rakhi gift sets, bhaiya bhabhi hampers, gourmet delights, sweet and dry fruit hampers, accessories like watches, sunglasses, radiant bracelets, haute handbags, bath and body sets, home essentials among others. 

The company is ensuring that customers don’t have to compromise for lack of options, while also enabling faster deliveries. To make the gifting experience even more special and cover those who are ordering gifts at the last minute, some of the products from the gifting category, will be deliverable on the same day in around 10 cities, with Myntra planning on adding more cities in the next few months. 

Speaking on the foray, Sharon Pais, Chief Business Officer, Myntra, said, “The emotion attached to gifting is all about the opportunity for the gift giver to express their thoughtfulness to the recipient and make their loved one feel special. Myntra’s gifting segment will give access to a wide assortment of more than 70000 handpicked products, including unique selections from renowned brands across accessories, home, beauty, and personal care as well as fresh products under one roof. Solving the challenge of finding the perfect  gift for across a range of  occasions, we are committed to redefining the gifting experience for our audience who are great gift givers with impressive packaging and swift deliveries.” 

Speaking about their association with Myntra, Tarun Joshi, founder, Interflora said, “We are thrilled to be associated with Myntra for their premium gifting category, featuring our exquisite selection of rare and imported flowers like hydrangea, peony, lisianthus, and alstroemeria. This collaboration allows us to deliver exceptional gifting solutions right to customers’ doorsteps, with same-day service ensuring that special moments are never missed. We believe that every emotion is expressed better, and every word holds deeper meaning with a perfect bouquet to go with it. Together, we aim to elevate the gifting experience, making every occasion truly remarkable.”

Speaking about their association with Myntra, Ishendra Agarwal, Founder, of GIVA, said, “As always, at GIVA, we are looking forward to the Raksha Bandhan season. We cherish how a culture comes alive, celebrating a bond that lasts a lifetime. Our exquisite silver Rakhis on Myntra, our specially crafted pieces, serve as a perfect reminder to honor this special relationship. Together, let’s make this Raksha Bandhan unforgettable!”

With occasions like Friendship Day, Raksha Bandhan, and Teachers Day around the corner and by offering such a wide selection of products from 100+ brands, across 50 categories, under one roof, Myntra is committed to taking the emotional quotient attached to buying gifts a notch higher and make the gifting experience delightful. The company aims to amp up its selection to 1 lakh products by the Rakhi season.

During Rakhi last year, Myntra saw a 1.6X spike in demand in the top gifting categories like watches, perfumes, and gift sets. Myntra’s entry into the gifting category marks a significant milestone in the platform’s journey toward becoming an end-to-end destination for all premium lifestyle needs for the premium shopper base in the country. Additionally, these gifts will be delivered in a completely enhanced and aesthetically appealing package.

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With AyushmannKhurrana as the face of the campaign,  Nautica aims to tap into the actor’s popularity and build deeper salience with premium fashionistas nationwide. The national award-winning actor is known for his versatility, effortless style, and impeccable fashion sense, which aligns with Nautica’s ethos perfectly. The actor’s boy-next-door image (BND) and unique ability to connect with a diverse set of consumers across geographies, make him the ideal choice to enhance the brand’s visibility further, reaching every nook and corner of the country. 

The ad campaign highlights Nautica’s latest season’s collection, with Khurrana’s visual montage emphasizing the ease and style of a Nautica man. The actor confidently expresses his individuality through his fashion choices, showcasing his authenticity, and staying true to himself. The campaign is being launched nationally across mediums, including, print, outdoor, social media, and leading digital platforms.  The Spring-Summer collection is aimed at men between the ages of 22-60.

About Ad Film:

The 60-second digital ad film titled Adventure’s Spirit with Khurrana as the face of the brand showcases the new Spring collection set against the backdrop of a vibrant seascape. In the film, Ayushmann Khurrana is seen enjoying one of his adventurous escapades, finding solace in the open air, sailing carefree, socializing, and enjoying the warmth of the sun. Khurrana appears truly relaxed, unwinding himself amidst the vastness of the sea, flaunting Nautica’s Spring collection all along. In his yacht, he navigates the waves, exploring both the sea and himself. Anchoring the yacht at day’s end, Khurrana savors the tranquility of his getaway, content with his journey.

Speaking on his affinity with Nautica, ace Bollywood superstar Ayushmann Khurrana said, “I’m happy to represent a legacy brand like Nautica. Its philosophy and ethos resonate deeply with me. The new summer collection is an ode to adventurous men, blending contemporary trends seamlessly into its designs. My style seamlessly syncs with Nautica, and I’m excited to bridge the gap between the brand and its audience.“

Commenting on the campaign and the association with Ayushmann Khurrana, Venu Nair, Chief of strategic partnerships and omni channel, Myntra said, “Nautica’s latest Spring-Summer campaign beautifully encapsulates the adventurous spirit of a man. In the film, Khurrana epitomizes the self-made persona synonymous with the Nautica Man. His established presence has the potential to captivate audiences nationwide and inspire them with his impeccable fashion sense. With Khurrana on board, we are confident Nautica’s brand presence will augment further, connecting with the brand’s target audience, which coincides with the actor’s dedicated fan base.“

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The collaboration will begin with the launch of Tendam’s lingerie brand Women’secret on Myntra, providing Tendam and its brands with greater visibility and exposure to India’s fashion-forward customers. Tendam will also open two franchised stores in Pune’s Phoenix Mall of the Millennium and Ludhiana’s Silver Arc Mall in January 2024. The company plans to open around 20 stores in India over the next three years.

Antonis Kyprianou, Tendam’s Franchise General Manager, said, “We are delighted to have an association that will enable us to develop our omni-channel business. Myntra is the ideal partner for us. They are aligned with our omni-channel strategy and have the capacity and expertise to fully develop it in the country. India is also one of the most promising markets in the world and we want to ensure that Tendam’s brands have a relevant presence there and this will be achieved by working with a local company as strong and dynamic as Myntra.“

Talking about the collaboration, Jayanti Ganguly, Vice President of category Management, at Myntra, said, “Myntra’s strategic association with the Tendam group reflects our commitment to offering the best of international styles and brands to our discerning customers in India. For over a century, Tendam has been delivering stylish fashion across Spain and other parts of the world and it’s a great period for us to launch the brand in India as our customers are following and adopting global trends and styles more closely than ever before. We are sure that the collection of this iconic brand will be loved and appreciated by our upwardly mobile fashion-forward customers.”

Talking about the brand’s omnichannel approach, Vishal Anand, Vice President, Omnichannel, Myntra said, “It’s a great opportunity for us to help the Tendam group unlock their optimal potential with their physical expansion in the Indian market. Through our omnichannel capability, we aim to provide a much faster and richer shopping experience to our customers.”

This strategic move strengthens Tendam’s presence in India and confirms the company’s strong international growth prospects. Myntra’s pioneering omnichannel technology is leveraged by 5600 stores across various brands, serving 140+ cities. Tendam operates in almost 80 countries across four continents and has more than 1,800 points of sale, including directly operated stores, e-commerce, and franchises.

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