NEW DELHI:  Shiprocket, India’s 4th largest eCommerce enablement platform, today announced the launch of Engage 360 World’s First Data-Powered Marketing Automation Platform. To empower over 1.5 lakh merchants across India, Engage 360 offers an unprecedented level of marketing automation and intelligence, helping merchants drive growth, increase customer loyalty, and optimize marketing spend. The launch is in line with Shiprocket’s mission of enabling business growth for MSMEs by providing them with the right tech stack solution.

Marketing automation has become a cornerstone of modern marketing strategies. Salesforce reports that a staggering 67% of marketing leaders leverage these platforms to enhance customer experiences. Shiprocket Engage 360 aligns perfectly with this trend by offering a suite of tools designed to deliver unparalleled personalization and customer engagement. With features like anonymous user identification, Shiprocket’s extensive network enables businesses to tailor marketing efforts without compromising privacy. AI-powered smart segments allow for precise targeting based on customer behavior, while RTO prediction helps optimize delivery strategies and reduce costs. For instance- Shiprocket Engage 360’s RTO suite powered by WhatsApp can reduce RTO rates by up to 40% and merchants using it have reported a 10x return on investment. 

Moreover, Shiprocket Engage 360’s omni-channel capabilities, including WhatsApp, SMS, Email, and RCS, ensure that businesses can reach customers across their preferred channels, providing a unified and seamless experience. By leveraging these intelligent segments and AI-powered content, merchants are not only improving engagement but are also seeing a direct contribution to their top line, with sales increases as high as 15%. As part of our ongoing commitment to innovation, we are sunsetting Wigzo to consolidate more features and enhance the Shiprocket Engage 360 platform, ensuring it remains at the forefront of marketing automation and customer engagement.

Saahil Goel, MD & CEO, Shiprocket said, “With the launch of Shiprocket Engage 360, we are taking a giant leap forward in enabling eCommerce merchants to not only survive but thrive in the digital age by delivering personalized customer experiences at scale by harnessing the power of data-driven marketing. Shiprocket Engage360 is not just a platform; it’s a game-changer that leverages data to drive real results. With the Indian eCommerce industry moving towards growing into a $300 billion industry by 2030, marketing automation is going to play an important role in bolstering this growth. By combining advanced data analytics with comprehensive marketing tools, we’re helping merchants compete in today’s fast-paced landscape. Our commitment to ensuring that every merchant, regardless of size, can achieve sustainable growth and unparalleled success remains as strong as ever.” 

“With Shiprocket Engage 360, we are redefining the future of eCommerce marketing,” said Praful Poddar, Chief Product Officer at Shiprocket. “By harnessing the power of data and automation, we are empowering merchants to make informed decisions, deliver personalized experiences, and ultimately achieve greater success. In today’s digital landscape, data is the new oil, and Shiprocket Engage 360 is the refinery that turns that data into tangible business growth. ”

While platforms like Contlo and WebEngage specialize in marketing solutions, and others such as KwikChat, AI Sensi, BusinessOnBot, BikAI, Pragma, Bitespeed, and Limechat focus on WhatsApp marketing; Shiprocket Engage 360 brings out the best of both worlds and stands out as a comprehensive suite of Omnichannel Marketing solutions for eCommerce. These platforms, combined with Shiprocket Engage 360, create a robust ecosystem that addresses the diverse needs of eCommerce businesses. By providing a unified platform with advanced features like anonymous user identification, smart segmentation, and omni-channel marketing capabilities, Shiprocket is setting a new benchmark for the industry. Shiprocket Engage 360 empowers merchants to unlock the full potential of their businesses and achieve sustainable growth.

The post How Shiprocket’s New Omnichannel Marketing Automation Platform Can Help 1.5 Lakh Merchants Achieve Up to 7x ROAS appeared first on NRI News.

MUMBAI: A group of seasoned wealth managers, collaborate with Angel One, one of India’s leading fintech players, as Co-Founders to lead its private wealth management foray. Srikanth Subramanian joins as Co-Founder & CEO of Angel One Wealth Limited; he comes with more than twenty years of experience in investment and wealth management business. He joins from Kotak Cherry, the digital wealth management arm run by Kotak Mahindra Bank. Other Co-Founders include Shobhit Mathur and Dharmendra Jain. Shobhit will lead the Wealth-Tech and Customer Excellence teams and Dharmendra will bring his strategic expertise in investment solutions and products. The new business leaders will collaborate with Angel One in tapping opportunities in the wealth management space, catering to the growing needs of emerging HNIs and Ultra HNIs.

Dinesh Thakkar, Chairman and Managing Director, Angel One Limited, said, “The wealth management business has witnessed significant growth over the last decade with rising affluents in our country. We believe this space is ripe for a digital disruption. With the addition of such accomplished leaders to our team, we aim to not only accelerate this growth but also enhance our presence in the full-stack financial services space. The expertise of Srikanth and his team aligns seamlessly with this vision of ours. As we navigate the dynamic financial landscape, their strategic contributions will be pivotal in propelling Angel One to new heights.”

Srikanth Subramanian, Co-Founder & CEO, Angel One Wealth Limited said, “I am thrilled to be a part of the Angel One Group and build a tech-led omnichannel wealth management business. The innovative digital approach and established market position perfectly complements our goal of providing comprehensive financial solutions that cater to the evolving landscape of India. We are primed to democratize access to wealth management.“

Angel One Wealth Limited has an experienced founding team comprising seasoned wealth managers and domain experts in technology, advisory and client engagement. Leveraging our expertise in technology, our platform aims to enhance decision-making on investments. With each of the co-founders having a domain expertise of about two decades and a strong foundation in technology, having built a platform catering to millions of users, the company aims to grow in the WealthTech space.

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