INDIA: PVR INOX Limited, the largest and the most premium cinema exhibitor in India is excited to announce the launch of the FLEXI Show, a revolutionary initiative that redefines how audiences experience cinema. With FLEXI Show, moviegoers pay only for the time they watch, offering an unmatched blend of flexibility, transparency, and convenience that caters to today’s dynamic lifestyles.

At the heart of FLEXI Show is an AI-powered video analytics system that ensures a seamless transaction beginning with ticket QR code scans at the box office, triggering a synchronized response from cameras within the auditorium. These cameras validate seat occupancy with 99% accuracy, identifying specific seat statuses as vacant or occupied. The system processes this data in real-time, ensuring quick responses that put the viewer in complete control of their cinema journey. With a cycle time of under five seconds, the technology is designed to blend seamlessly into the overall experience.

The FLEXI Show ticketing model introduces a time-based refund system, empowering viewers with the choice to leave a movie anytime while still enjoying the value of their experience. If more than 75% of the film remains, customers receive 60% of their ticket price back; for 50-75% remaining, a 50% refund is issued; and for 25-50%, a 30% refund is provided. Whether it’s a family emergency, a work commitment, or simply a change in plans, FLEXI Show ensures that viewers never feel locked into their ticket purchase.

Initially piloted across 40 cinemas in New Delhi and Gurgaon, the FLEXI Show is set to redefine cinema convenience nationwide. By merging the flexibility of digital innovation with the magic of the big screen, PVR INOX reinforces its commitment to transforming moviegoing into a personalized, immersive experience.

Renaud Palliere, CEO of The Luxury Collection, PVR INOX, expressed his excitement about the initiative, stating that “FLEXI Show is a groundbreaking leap in how we deliver cinematic experiences to our guests.  We’ve designed this initiative to cater to the dynamic lifestyles of today’s moviegoers, giving them the power to shape their cinema journey. We recognize that life is unpredictable, and sometimes, viewers may have to leave before the movie ends—whether it’s a family commitment, a work call, or just an unexpected interruption. With the FLEXI Show, you’re no longer locked into paying for the full ticket price. Whether you stay for 30 minutes or two hours, you only pay for what you’ve watched, and the rest is refunded based on how much time was left. It’s a game-changer in the cinema industry transforming an ordinary movie night into a hassle-free, cost-effective experience.”

With the FLEXI Show and its AI-powered backbone, PVR INOX is not just offering flexibility but also enhancing the very essence of cinema-going with precision and technology. As India’s leading cinema chain, PVR INOX continues to set benchmarks in entertainment, redefining the movie-watching experience for the audiences of today and tomorrow.

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INDIA: PVR INOX Limited, India’s largest and most premium cinema exhibitor, is proud to announce the Akkineni Nageswara Rao Film Festival, a grand tribute to the legendary Telugu actor, Akkineni Nageswara Rao (ANR), to mark his 100th birth anniversary. Widely known as Natasamrat, ANR was a towering figure in Indian cinema, renowned for his versatility and captivating performances that have left an indelible mark on the film industry. This three-day film festival will run from 20th to 22nd September 2024, offering fans a rare opportunity to relive the magic of ANR’s iconic films on the big screen.

In collaboration with the Film Heritage Foundation, the festival will showcase a handpicked collection of ANR’s most celebrated movies, including Devadasu, Mayabazar, Bharya Bharthalu, Gundamma Katha, Doctor Chakravarthi, Sudigundalu, Premabhishekam, Prem Nagar, and Manam. The festival will span 31 cities, allowing audiences across the country to honor ANR’s extraordinary contribution to Indian cinema.

Gautam Dutta, CEO of PVR INOX Limited, commented on the festival, saying, “We are deeply honored to celebrate the centenary of Akkineni Nageswara Rao, whose cinematic journey is nothing short of legendary. His powerful performances have transcended generations, and his films continue to inspire cinephiles across the world. This festival is our tribute to his immense legacy, and we are thrilled to partner with the Film Heritage Foundation to bring ANR’s timeless classics back to the big screen. We hope this initiative will engage both devoted fans and new audiences, offering them a chance to experience the brilliance of ANR in theatres once again.”

ANR’s illustrious career spanned over six decades, with a filmography that reflects his exceptional range as an actor—from tragic dramas to heartwarming family sagas. His roles in films like Devadasu and Mayabazar cemented his place as a cultural icon, and his dedication to cinema earned him widespread admiration and respect.

Shivendra Singh Dungarpur, Filmmaker and Director, Film Heritage Foundation, also expressed his enthusiasm for the festival, stating, “Akkineni Nageswara Rao was a true titan of Indian cinema, and it is only fitting that we celebrate his centennial with this remarkable festival. Through our partnership with PVR INOX, we are ensuring that ANR’s unparalleled contributions to film are preserved and showcased for future generations. The Film Heritage Foundation is committed to restoring and reviving classic films, and this festival is a step forward in our mission to honor the legends of Indian cinema.”

Akkineni Nagarjuna states, “I am delighted that the Film Heritage Foundation is celebrating the 100th birth anniversary of my father with a festival of his landmark films across the country. He was rightly called Natasamrat for his amazing ability to play a range of roles from a saint to an alcoholic to a romantic hero in a way that has stayed in people’s hearts and minds for decades. His performance in Devadasu has been acknowledged as one of the best across all versions of the film over the years and his films like Premabhishekam, Doctor Chakravarthi and Sudigundalu are loved even today. He was a pioneer who established Annapurna Studios, laying the first foundation for the Telugu film industry in our state. We are very proud of his legacy and through this festival audiences across the country will remember an icon not just of Telugu cinema but of Indian cinema. We would like to preserve this legacy so that people will remember him for another hundred years. The entire Akkineni family would like to thank the NFDC-NFAI and PVR-Inox for partnering with us to make this festival possible.”

Prithul Kumar, Joint Secretary (Films) and Managing Director, NFDC-National Film Archive Of India states, “NFDC-NFAI is deeply honoured to collaborate in commemorating the birth centenary of Shri. Akkineni Nageswara Rao, by presenting seven timeless classics, restored in 4K from prints and negatives held in the archive’s collection. This event is not just a tribute to a legendary actor but also a testament to our commitment to preserving and promoting the rich cultural heritage of Indian cinema. By bringing these masterpieces back to the big screen, we hope to evoke a deep sense of pride and nostalgia, allowing audiences to reconnect with the golden era of our film history. Our sincere thanks go to PVR-INOX for providing the platform to share these films with the nation, to Annapurna Studios and Film Heritage Foundation for their curation and planning, and to the Ministry of Information and Broadcasting for funding this endeavour under the National Film Heritage Mission.”

Each film in the showcase highlights ANR’s remarkable versatility and celebrates the rich legacy of Telugu cinema. Through this festival, PVR INOX and the Film Heritage Foundation aim to rekindle admiration for ANR’s work while introducing his timeless classics to a new generation of audiences.

The Akkineni Nageswara Rao Film Festival will be hosted across 31 cities, including major hubs like Hyderabad, Chennai, Bangalore, Delhi, Gurugram, Ahmedabad and many more, allowing fans nationwide to join in the celebration of this cinematic legend.

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INDIA: PVR INOX, the largest and the most premium cinema exhibitor in India is proud to announce its association with The National Centre for Promotion of Employment for Disabled People (NCPEDP) to co-host a pan-India first-day show of the much-anticipated film “Srikanth”. The groundbreaking movie, set to release in cinemas on 10th May 2024, marks a significant milestone as “Srikanth” becomes the first all-inclusive Hindi film, that not only has more than 70 actors with disabilities in its star cast but is also available in accessible formats for the Visually and Hearing impaired; in compliance with the recent mandate by the Ministry of Information and Broadcasting.  Having started its journey to make its cinemas accessible for people with disabilities in 2018; PVR INOX is celebrating the advent of accessible movies in the country with this special show at just Rs. 99 per person.

Srikanth is a Hindi-language biographical film on the life of Srikanth Bolla, a visually-impaired Indian industrialist and the founder of Bollant Industries. It is directed by Tushar Hiranandani and stars Rajkummar Rao in the eponymous role with Jyothika, Alaya F, and Sharad Kelkar.  Srikanth is a powerful narrative that beautifully portrays the resilience of people with disabilities. This resonates deeply with NCPEDP, India’s leading cross-disability advocacy organization dedicated to creating a more inclusive and accessible society. Patrons can book tickets for the special screening of “Srikanth” for the 10 AM Show on May 10 @ INR 99 through the PVR App, INOX App, PVR Website, and INOX Website.

Commenting on the collaboration, Gautam Dutta, CEO- Of revenue and Operations, PVR INOX Ltd. said, “Hosting the special screening of ‘Srikanth,’ India’s first all-inclusive Hindi movie having actors with disabilities and releasing with Audio Description for the Visually Impaired and subtitles for Hearing Impaired, being screened in our wheelchair-friendly cinemas is a significant milestone for us. We are delighted to collaborate with the National Centre for Promotion of Employment for Disabled People (NCPEDP) to curate a first-day show of this inspirational movie embracing individuals from diverse backgrounds and abilities. At PVR INOX, we are deeply committed to creating inclusive and accessible cinematic experiences for patrons with locomotor disabilities, visual impairment, and hearing impairment.”

PVR embarked upon its Accessible Cinema program in early 2018. This involved a careful evaluation of various kinds of constraints that differently-abled people faced and finding solutions to enable them to enjoy films. Cinemas, since then have been made accessible for people with locomotor disabilities either by design or with the help of assistive equipment, removable seats have been installed to accommodate persons who are unable to move from their wheelchairs. For the hearing impaired, we have been making sub-titled shows easily discoverable on all booking platforms.

However, the company continued to face challenges for the visually impaired since even though there existed an arrangement with a Technology Company to stream audio descriptions through their app XL Cinema, there were no audio-described films except those done by NGOs, etc. However, with the Government’s latest ruling, doors have opened up for accessible entertainment in the country.

Speaking about the partnership, Arman Ali, Executive Director, of the National Centre for Promotion of Employment for Disabled People (NCPEDP) said, “Our partnership with PVR INOX for the exclusive screening of ‘Srikanth’ is a pivotal moment in our mission to promote equality for people with disabilities in all spheres of life. We appreciate PVR INOX’s proactive measures in enhancing accessibility in movie content and theatre infrastructure, thereby promoting broader inclusivity. Over the past 25 years, NCPEDP has been a staunch advocate for addressing the concerns of disabled individuals through a rights-based and gender-sensitive approach. We take pride in the government’s acknowledgment of the necessity for cinema accessibility standards, which open up the theatrical experience to a demographic that was previously excluded.”

The post CELEBRATING INCLUSIVITY: PVR INOX AND NCPEDP CO-HOST FIRST DAY FIRST SHOW OF “SRIKANTH” appeared first on NRI News.

INDIA: PVR INOX, the largest and the most premium cinema exhibitor in India has announced the opening of a new cinema, PVR Cinemagic at Ambience Mall, Gurugram. The 4-screen multiplex introduces two unique theme-based auditoriums, “Space and Forest” along with the multi-sensory 4DX and the Kid’s Auditorium Playhouse each catering to diverse customer preferences.

With the addition of PVR Cinemagic, PVR INOX continues its commitment to providing the most experiential out-of-home entertainment experiences across India. This marks the 14th cinema in Gurugram, bringing the total screen count to 64 in the city. In Haryana, PVR INOX now operates 22 properties with 93 screens, and in North India, it boasts 101 properties and 459 screens.

The distinctive theme-based auditoria – “Forest” transports viewers to a serene environment with its green hues and nature-inspired design, while the “Space” auditorium creates an intergalactic adventure with its blue and black color scheme, including a themed rainforest and out-of-space audio track that immerses the audience and takes their experience to new heights upon settling in their seat, before the on-screen feature begins. With a total seating capacity of 397 guests, the new cinema is equipped with the best-in-class theatrical technology with Dolby 7.1 sound, 2K laser projection, and 3D-enabled screens.

PVR Cinemagic features a 4DX auditorium that incorporates on-screen visuals with synchronized motion seats and environmental effects such as water, wind, fog, scent, snow, and more, to enhance the action on screen for an immersive multi-sensory cinematic experience. Further, the Playhouse Auditorium is a one-of-a-kind movie theater designed to captivate younger audiences with vibrant colors, playful elements, and a specially curated seating arrangement accompanied by slides.

Commenting on the announcement, Ajay Bijli, Managing Director, PVR INOX Limited said, “In the past few years, there has been a notable shift in the theatrical landscape, with audiences showing a growing interest in distinctive out-of-home entertainment venues. Cinemagic represents our endeavor to make cinemas more experiential, blending diverse themes and sensations. It embodies our commitment to innovate and appeal to every facet of our clientele, promising a memorable cinematic encounter for all.”

The foyer of PVR Cinemagic is a testament to sophistication and modernity, featuring opulent finishes and modern design elements. LED columns create a dynamic atmosphere, while cozy seating spaces and framed artworks celebrating legendary actors and actresses add to the ambiance. The cinema promises culinary delight with a gourmet menu curated by celebrity chefs, featuring cinema classics and seasonal favorites

“PVR Cinemagic embodies our imaginative spirit and underscores our commitment to offering more than just movies; it’s about crafting unforgettable experiences. Whether it’s the tranquil setting of the Forest or the cosmic journey through Space, each auditorium guarantees an unparalleled experience. Through cutting-edge technology and distinct thematic designs, our goal is to fashion an enchanting hub where cinema enthusiasts can delve into spellbinding narratives like never before,” remarked Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.

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PUNE: PVR INOX, the largest and the most premium cinema exhibitor in India has today announced the opening of its 7-screen multiplex in Pune’s first luxury lifestyle destination at KOPA Mall, Koregaon Park. The cinema showcases the country’s leading luxury cinema formats, Director’s Cut and the immersive ICE Theatres®, both marking their debut in the West Region.

The most notable aspect of this cinema is that it brings with it 5 Director’s Cut auditoriums within PVR INOX’s ‘The Luxury Collection’ portfolio, known countrywide for offering sophisticated and immersive movie-viewing experiences. The cinema also houses the ICE Theatres® and a Premiere auditorium where modern splendor and redefining comfort meet cutting-edge cinema technologies such as 4K Laser projection, Dolby Atmos sound, and Next Generation 3D. Adjacent to it, the Gatsby restaurant bar adds to an exceptional experience through its unparalleled premium dining entwined with a lavish cinematic experience. Surrounding the theater are world-class culinary options including The Popcorn Bar with its wide array of flavored popcorn, La Cuisine serving contemporary continental cuisines, and Simply Sushi for its authentic sushi.

The new cinema, accommodating 751 guests, serving a high-end catchment area in Pune will augment PVR INOX foothold in the state of Maharashtra with 277 screens in 55 cinemas.  The company consolidates its presence in West India to a total of 367 screens in 79 cinemas.

Commenting on the expansion plan, Ajay Bijli, Managing Director, PVR INOX Limited, said “We are excited to bring the first ICE Theatres® and first Director’s Cut experience to the Western Region with Pune. The city’s vibrant and dynamic culture, rich heritage, cosmopolitan charm, and rich understanding of cinematic artistry, make it the perfect backdrop for our newest venture at KOPA, the City’s esteemed lifestyle hub. Through the launch of our new out-of-home destination, we aspire to enrich Pune’s cultural panorama while offering audiences a unique blend of cinematic opulence and immersive entertainment.”

“At KOPA, we have created an unparalleled shopping and dining experience, curated with a unique collection of brands that provide an elevated lifestyle for Pune. We are grateful to our partners at PVR INOX, who have chosen KOPA as their home for the inaugural PVR Director’s Cut in the state. This marks another milestone in a deep relationship between our organizations as we collectively seek to provide incomparable experiences for our visitors,” said Ashwin Puri, Managing Director and CEO, of Lake Shore, on the collaboration.

Directors’ Cut is the pinnacle of luxury at PVR INOX and sets the bar for sophisticated and high-end hospitality and entertainment. From its ultra-plush auditoriums, world-class projection and surround sound, completely reclaimable armchairs with pillows and blankets, a personal attendant call system, an intriguing in-seat food and beverage menu, and luxurious lounges, every detail is carefully engineered to deliver the ultimate comfort for the patrons.

“In a city that truly understands the richness of cinema, it is only natural that Pune inspires us to build large super premium auditoria through our exclusive Director’s Cut and ICE Theatres® adding to the immersive nature and escapism of the super-premium experience. With Gatsby’s, we aspire to introduce a sophisticated gourmet dining and resto-bar concept for discerning patrons, offering a perfect complement to their cinematic experience” said Renaud Palliere, Chief of The Luxury Collection and Innovation, PVR INOX Limited.

The state-of-the-art ICE IMMERSIVE® technology from France is a sensorial experience that features LED panels on each side of the auditorium. These fill the moviegoer’s peripheral vision with supplementary ambient colors and shapes while complementing the action on the main screen. While the ultimate visual experience is enhanced through 4K Projection, the optimal audio playback comes alive with the 3D Dolby Atmos®, and the ergonomic comfort is aided by custom-made 60cm-wide seats aligned in curved rows offering ideal orientation towards the screen.

With a visually stunning and refined interior characterized by modern elegance, the cinema is adorned with a sophisticated palette of white, black, and grey stone. Carefully crafted to elevate the movie-going experience, it welcomes visitors for an exceptional cinematic journey.

The post PVR INOX UNVEILS THE FIRST SUPER-PREMIUM DIRECTOR’S CUT CINEMA AND ICE THEATRES® AT KOPA Mall KOREGAON PARK PUNE appeared first on NRI News.

GURUGRAM: PVR INOX, the largest and the most premium cinema exhibitor in India has announced the launch of its 14th multiplex in the city of Gurugram, Haryana.  The 3-Screen multiplex is located in IRIS Broadway, Sector 85, Gurugram, on NH-8, Dwarka Expressway.

PVR INOX will strengthen its foothold in Haryana with 88 screens in 22 properties and continue its expansion in the Northern part of India with 463 screens in 103 properties.

The cinema is located in the most sought-after neighborhood shopping center, IRIS Broadway which offers an eclectic mix of retail, entertainment, and hospitality at the epicenter of New Gurugram. While there is an already established and ambitious community in the immediate catchment, the accessibility of the location through three major highways, NH48, Kundli – Manesar – Palwal Expressway and Dwarka-Gurugram Expressway will attract people from distant places to enjoy the cinematic experience on the big screen.

The multiplex has three impressively designed auditoriums with a total seating capacity of 482 with plush celebrity recliners where one can relax and indulge in a mouthwatering array of culinary delights from the extensive food menu. Each of the three screens is equipped with the best-in-class cinema technologies for sound and projection. This includes the advanced 4K Laser Projection system providing razor-sharp visuals, 7.1 Dolby surround sound, and a vibrant 3D view powered by Volfoni.  

Commenting on the announcement, Ajay Bijli, Managing Director, PVR INOX Limited, said, “Gurugram is a city that is always on the move with fast-paced infrastructural development being a financial and technology hub. We feel delighted to bring a new-age cinematic experience to New Gurugram which has witnessed a remarkable surge in offering a vibrant social life, residential accommodation, and employment opportunities. We are confident that INOX IRIS Broadway will evolve into a preferred destination for movie enthusiasts and strengthen our brand presence in the region”.

With a modern and stylish theme, the new property promises a captivating blend of styles. Industrial accents softened by contemporary hues create a unique and inviting atmosphere. Handcrafted luxurious tiles and mirrors add a touch of extravagance, while rubber wood fins in the ceiling with pops of bold color infuse warmth and personality. This carefully curated design equilibrium makes INOX IRIS Broadway a space that is both stylish and functional, setting the stage for an unforgettable cinematic journey.

“We understand that location is key to creating convenient and accessible entertainment options. That’s why we’re thrilled to introduce INOX IRIS Broadway in the heart of Gurugram’s burgeoning Sector 85. This strategic location, just off major highways makes the cinema easily accessible to residents of surrounding high-rises, busy professionals, and families in Gurugram. We’re confident that INOX IRIS Broadway will become the go-to destination for the evolving entertainment needs of diverse audiences”, said Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.

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