AHMEDABAD: Adani Cement and CREDAI (Confederation of Real Estate Developers’ Associations of India) have entered an exclusive preferred partnership to advance sustainable and high-quality construction in India. The signing took place in the presence of Hon’ble Chief Minister of Goa, Shri Pramod Sawant, during the CREDAI Governing Council Meeting held in Panjim, attended by industry body office bearers and leading developers from across the country.

This strategic alliance brings together Adani Cement and the country’s apex body of private real estate developers, aiming to benefit both organisations and the broader construction industry. Under this collaboration, Adani Cement will leverage CREDAI’s nationwide network of 13,000+ developers to strengthen its B2B outreach, while CREDAI members benefit from Adani Cement’s industry-leading solutions.

Vinod Bahety, CEO – Cement Business, Adani Group, stated: “Our exclusive partnership with CREDAI is a testament to Adani Cement’s commitment to nation-building through sustainable and innovative construction. By joining hands with CREDAI, we aim to accelerate the adoption of world-class cement products and green concrete solutions in India’s real estate sector. This collaboration aligns perfectly with our vision of building a greener, smarter urban future – one where Adani Cement’s technical expertise and CREDAI’s on-ground experience come together to create stronger, safer, and more sustainable structures. We are excited to work closely with CREDAI members and support them with the best of our materials and R&D capabilities, ultimately delivering superior value to homeowners and contributing to India’s growth story.”

In practice, the industry body members will have the advantage of enhancing their project quality in various parameters, including:

• Availability of Adani Cement’s Innovative Concrete Solutions: Availability of Adani’s diverse Ready-Mix Concrete (RMX) and advanced concrete solutions customised to varied requirements, from standard grades to specialised mixes. Notably, this includes Adani Cement’s green RMX range like ECOMaxX ultra high-performance concrete (UHPC), which offers the industry’s broadest range of green concrete with 30–100% lower embodied carbon content compared to conventional concrete. Self-compacting concrete (SCC), Jetsetcrete – high-strength concrete (HSC), and Coolcrete – thermally controlled concrete (TCC) are also included in the range. Such eco-friendly concrete options allow developers to significantly reduce the carbon footprint of their projects without compromising on strength or performance. Adani RMX will soon announce the Environmental Product Declaration (EPD) for all their concrete grades via lifecycle assessment (LCA) carried out recently. Support and ease of availability for Adani’s RMX is rapidly growing with its increasing footprint through 101+ plants across the nation.
• Specialist & Premium Cement Products: Benefit from Adani Cement’s wide range of specialist and premium cement brands, such as the flagship Ambuja Plus and ACC Concrete Plus, known for superior strength and durability. These high-performance products will help developers achieve greater structural quality and durability in their projects. It is noteworthy that around 30% of Adani Cement’s total trade sales come from its premium products.
• GRIHA-certified Green Products: Ambuja’s range of innovative and blended cement products, such as Ambuja Cement, Ambuja Plus, Ambuja Compocem, and Ambuja Kawach, and ACC’s Suraksha, Concrete Plus, Gold, F2R, and HPC, are listed in GRIHA’s (Green Rating for Integrated Habitat Assessment) green product catalogue. GRIHA is a national green rating system developed by the Ministry of New and Renewable Energy, Government of India.
• Advanced Additives & R&D Support: A broad array of advanced additives and admixtures developed through Adani Cement’s deep technical R&D capabilities will now be available for all CREDAI members. This includes proprietary innovations such as Alccofine – a micro fine mineral additive that enhances concrete strength and durability, among other cutting-edge products. Backed by Adani Cement’s state-of-the-art cement and concrete research facilities, these additives enable customised high-performance concrete solutions for complex construction challenges.
• Technical Services: Adani Cement’s technical services team – part of its Adani Certified Technology (ACT) initiative – will closely engage with CREDAI developers to provide material consultancy, quality assurance, and on-site support. Knowledge-sharing initiatives, including Concrete Talks on innovative materials and techniques, will help further build the capabilities of CREDAI’s member engineers and construction professionals. By combining Adani Cement’s material expertise with CREDAI’s execution capabilities, the partnership is expected to raise the bar for construction quality, safety, and sustainability in upcoming projects.

This announcement comes at a pivotal time when India’s cement consumption patterns are undergoing a significant shift. Traditionally, individual home builders (IHBs) in the retail segment constituted the largest share of cement usage, accounting for roughly 60% of demand. However, rapid urbanisation and infrastructural growth have fuelled a surge in B2B demand – large real estate developments and public infrastructure projects are now driving cement consumption at an unprecedented pace. Government-led construction of highways, metro systems, and smart cities, alongside private sector high-rise developments, is contributing to the ‘non-trade’ segment’s momentum, gradually balancing the once IHB-dominated market.

In particular, the rise of high-rise and skyscraper construction is reshaping urban skylines and construction requirements. With India’s urban population projected to exceed 600 million by 2030, vertical development through tall buildings is becoming essential to meet the demand for urban space. These projects require specialised cement formulations and technical know-how to ensure safety and longevity at greater heights. Adani Cement’s deep knowledge and technical expertise in high-strength concrete and new-age building materials positions it as an ideal partner to support such ambitious vertical developments. From supplying concrete optimised for pumping to great heights, to advising on mix designs for faster setting and higher load-bearing capacity, Adani Cement’s experience will help CREDAI developers confidently undertake taller and more complex projects.

CREDAI’s leadership echoed similar optimism, noting that the partnership will empower its member developers with assured supply and advanced know-how from one of India’s top cement producers. With Adani Cement now contributing nearly 30% of the cement used in India’s housing and infrastructure projects, the tie-up ensures that CREDAI builders can directly tap into this robust supply chain and expertise. Both Adani Cement and the industry body expressed confidence that this synergy will propel quality standards, encourage sustainable practices, and expedite project completion times across the real estate industry.

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The event also saw a gathering of prominent industrialists, media personalities, artists, environmental advocates and local dignitaries; making it a momentous occasion that reflected the fusion of luxury, lifestyle, eco-sustainability & innovation that TAB Terra Casa truly represents.

Renowned for their focus on eco-friendly designs, sustainability, and avant-garde architectural concepts, the TAB group’s newest venture is designed to offer unparalleled luxury while maintaining a commitment to environmental responsibility.

In partnership with FashionTV, the world’s leading fashion and lifestyle media brand, TAB Terra Casa introduces NA-sanctioned premium villa plots for the discerning buyers. These plots are meticulously designed with eco-friendly principles, honoring the values of Mother Nature while perfectly adhering to Vastu Shastra. The design reflects a deep-rooted belief in Indian spirituality and values, blending tradition with modern luxury.

What Is TAB Terra Casa?

The TAB Terra Casa project stands as a testament to the vision of Shri Tejas Arun Bahirat Patil, whose leadership has been instrumental in championing sustainable development in the real estate sector. The project incorporates cutting-edge designs, energy-efficient technologies, and sustainable practices to create a luxurious yet eco-conscious living space.

The TAB Terra Casa project will offer an array of NA-sanctioned villa plots that offer ample scope to develop premium residential villas, blending modern luxury with the tranquil charm of the natural surroundings, enabling several eco-conscious features in their architectural blueprints. The TAB project is aimed at minimizing the environmental footprint while maximizing the comfort & convenience of its residents.

It is well-connected to the main city, with several modern amenities, schools, colleges & hospitals in the neighboring vicinity.

“We are proud to present TAB Terra Casa, which reflects our ongoing commitment to sustainable development and innovation in the real estate sector,” said Tejas Arun Bahirat Patil, Founder of the Tejas Arun Bahirat Patil Group. “This project is a perfect blend of luxury, nature, and cutting-edge design principles. We believe it sets a new benchmark for eco-friendly living in the region and offers our residents a truly unique and sustainable lifestyle.”

Adding to the momentum of the occasion, Kashiff Khan, FashionTV, MD, stated, “This luxury real estate project profoundly honors environmental consciousness, while adhering to the principles of Vastu and respecting tradition. It seamlessly integrates modernity with luxury, offering an eco-friendly lifestyle that beautifully combines sustainability with sophistication.” Further highlighting the point, Ms. Rukmani Singh Hooda, Director of FashionTV India, added, “This partnership is very close to my heart because it’s about storytelling through spaces. With F Villas Terra Casa, we’re turning the idea of “home” into a curated lifestyle, elegant, serene, and chic.”

Speaking at the momentous occasion, celebrated Bollywood actress & celebrity, Soha Ali Khan, reflected “ I uphold a legacy in acting and take great pride in being a part of prestigious legacies in real estate such as TAB Terra Casa and FashionTV, a global brand that’s recognized in the luxury lifestyle sector. The TAB Terra Casa project holds a special place in my heart, as it aligns with my passion for environmentally sustainable practices.”

The TAB Terra Casa project is expected to attract discerning buyers looking for high-end properties that offer both luxury and sustainability, in one of Pune’s most sought-after and scenic locations.

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Mumbai 13 June 2024 – Inflation, the gradual increase in the general prices of goods and services, erodes the purchasing power of money over time. For investors seeking to preserve and grow their wealth amidst inflationary pressures, real estate has emerged as a popular hedge against this dreaded but inevitable dynamic, finds ANAROCK research.

Shobhit Agarwal, MD & CEO – ANAROCK Capital, says, “After the 2019 elections, average residential prices across the top 7 cities have appreciated at a Compound Annual Growth Rate (CAGR) of 6% – rising from INR 5,600/sq.ft. in June 2019 to INR 7,550/sq.ft by the end of FY 2024. A similar trend was witnessed concerning the 2014 elections. Average prices across the top 7 cities saw an annual rise of over 6% in 2014 when compared to the preceding year – from INR 4,895/sq.ft in 2013 to INR 5,168/sq.ft in 2014.”

Price growth over the last three elections

Conversely, before the 2019 elections, average prices rose by a mere 1% annually and remained rangebound during the tenure.

Source: ANAROCK Research, Data for Top 7 cities

Supply – Demand Dynamics

In the last decade, there were periods when the supply of real estate exceeded demand, resulting in stable price growth that kept pace with inflation in the pre-pandemic era. Between 2013 and 2020, the top 7 cities recorded a cumulative supply of 23.55 lakh units against a demand of 20.68 lakh units.

Gradually, demand rose in tandem with new supply. Available inventory peaked at approx. 8 lakh units by the end of 2016. However, following the pandemic, residential real estate saw a rapid recovery, leading to significant price growth that has outpaced general inflation.

Source: ANAROCK Research, Data for Top 7 cities

Real estate – a hedge against inflation

Inflation, the gradual increase in the general prices of goods and services, erodes the purchasing power of money over time. For investors seeking to preserve and grow their wealth amidst inflationary pressures, real estate has emerged as a popular hedge against this dreaded but inevitable dynamic.

Steady population growth coupled with urbanization consistently fuels housing demand. As more people migrate to cities for better opportunities, rising residential demand exerts upward pressure on prices.

Moreover, real estate investments can generate rental income, which potentially grows over time in response to inflation. As the cost of living rises, landlords typically adjust rental rates. Also, investors can leverage their real estate assets to borrow funds for further real estate acquisitions.

During inflationary periods, the cost of borrowing (interest rates) typically rises. However, investors who have secured fixed-rate financing before inflationary pressures set in can benefit from lower borrowing costs in real terms, enhancing the profitability of real estate investments.

“Real estate investments offer diversification benefits within a portfolio,” says Agarwal. “Unlike financial assets such as stocks and bonds, which may be negatively impacted by inflationary pressures, real estate – including residential, commercial, and retail – provides a tangible asset with intrinsic value. Diversifying investment portfolios with real estate holdings can mitigate overall portfolio risk and enhance long-term returns.”

Residential real estate prices have risen continuously since 2013, and in the last two years, appreciated at a CAGR of 13% while CPI inflation moderated by 1.3% on an annual average basis to 5.4% at the end of FY24. This trend signifies a clear outperformance of real estate prices compared to inflation.

Source: ANAROCK Research, RBI

With tangible real estate, in response to growing investor demand for inflation protection, financial instruments such as real estate investment trusts (REITs) and inflation-linked bonds have gained popularity. REITs, which invest in income-generating real estate, offer investors exposure to the real estate market coupled with liquidity and diversification benefits. Similarly, inflation-linked bonds adjust their principal and interest payments based on changes in inflation rates.

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PUNE: Real estate developer Rohan Builders, announced that it continues to maintain its prestigious DA2+ Developer Grading from CRISIL for the 14^th consecutive year, placing it among the select few developers in India to accomplish this remarkable achievement. CRISIL Developer Grading not only considers financial parameters but also evaluates operational parameters including management capabilities, timely delivery, and sales & collections.

“At Rohan Builders, our vision extends far beyond the present. We are not just constructing buildings; we are laying the foundation for an organization that is built to last for decades to come. To achieve this, we have developed a robust risk management framework that has held us in good stead even in challenging economic periods such as the 2008 financial crisis, demonetization in 2016, and the COVID-19 pandemic. The stringent conditions to earn the CRISIL Grading requires strong corporate governance, project management, and execution capability, along with financial prudence. This further helps in ultimately delivering a great product to our customers in time and with quality,” said Suhas Lunkad, Chairman & Managing Director, Rohan Builders.

Rohan Builders’ real estate vertical has completed over 65 projects measuring over 15 million sq. ft. across Pune and Bengaluru. It has 7 ongoing projects measuring about 6 million sq. ft. under construction and 4 projects in the pipeline all of which are expected to be launched by Q2 of this year.

The residential real estate markets of Pune and Bengaluru, in which Rohan Builders operates, have been robust in terms of new launches and sales over the past few quarters. The latest real estate research report shows inventory levels at 8 and 7 months respectively in both these cities, the lowest in the past decade, indicating robust demand. The company expects this momentum to continue at least for the next 3-4 quarters.

Binaifer Jehani, Business Head, MI&A Assessments, CRISIL, said “The grading indicates that the developer has a ‘Very Good’ ability to execute real estate projects of specified quality within the stipulated time and to transfer a clean title. The real estate sector needs a distinct improvement in transparency to sustain the trust of buyers. Also, selecting the best property from among the host of projects that have RERA approval continues to be a challenge for customers. Objective benchmarking and third-party evaluations, along with self-regulation by developers, can address both these issues. This is where CRISIL’s Developer Grading comes in, providing a reliable benchmark for evaluating developers’ credentials. The CRISIL grading reflects operational and financial excellence, offering reassurance to stakeholders.”

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As part of this phase, Mahindra Lifespaces is also introducing highway-facing offices and shops within the development, ensuring convenience for residents. This will be the most premium tower in the development, located in one of the fastest-selling projects in Tathawade, Pune. The new commercial spaces will offer a diverse range of options, including Shops & offices. Mahindra Lifespaces remains committed to strategically incorporating thoughtful amenities and services that enhance the overall living experience for our customers.

Launched in 2019, Happinest Tathawade offers features and amenities designed considering the limitations that emerged in traditional homes during the COVID lockdown. Hence, the development offers various category-first amenities like pedaling seats with provision for workstations, an organic farm, and numerous outdoor adventure games, aiming to bring the idea of fusion living to customers. Designed for maximum interior space utilization, each apartment offers efficient layouts with larger personal spaces and smaller passages.

Vimalendra Singh, Chief Business Officer (Residential), Mahindra Lifespace Developers Ltd., said, ”Pune continues to be one of the most sought-after residential destinations, driven by strong end-user demand. The city’s impressive growth in social and urban infrastructure, coupled with increasing employment opportunities, has bolstered our commitment to this market. The enthusiastic response to the previous phase of Happinest Tathawade has been immensely gratifying. We are excited to launch the final phase, which includes exclusive 2 BHK units and a duplex, and we are confident that it will be well-received by our discerning customers, thanks to its integrated offering of residential, retail, and commercial spaces.”

Strategically located along the Mumbai-Pune highway, the development is situated in a highly coveted residential area and an educational hub within Pimpri-Chinchwad. It is near the IT hub of Hinjewadi, various multi-specialty hospitals, and the proposed Hinjewadi Junction metro station. The area boasts upcoming developments including a lifestyle mall and the forthcoming 170 km ring road, slated to encircle both Pune and PCMC. The location also offers excellent connectivity to key transit points such as the Old Mumbai-Pune highway, Pune-Dhule-Nasik highway, railway stations (Kasarwadi and Pimpri), bus stop (Pimpri Chowk), and metro station (Sant Tukaram Nagar). Additionally, with the new phase, residents will benefit from proximity to the multi-level car park, health amenities like a fitness center and play areas for kids and adults, and convenient retail options for everyday needs.

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