As Korean flavours continue to influence what people order, watch, and cook, many home cooks are looking for a starting point that feels familiar. The campaign taps into this growing curiosity and shows how a few trusted sauces can help recreate the taste people enjoy, while keeping the cooking process simple. It also reflects a wider shift in the way young adults approach food today. They like trying new cuisines, but they also want recipes that fit into busy routines and feel rewarding at the end.

Anchored in the idea “MOM-FU: Maa ka pyaar in a Korean avatar”, the campaign includes five recipe videos, with Korean Spicy Paneer, Korean Spicy Noodles, Korean Bibimbap, Korean Fried Rice, and Korean Veg Dakgalbi making Korean-inspired flavours feel doable in an Indian kitchen. The series features Korean Spicy Paneer made using Soya Bean Sauce, Garlic Chilli Sauce, and Red Chilli Sauce, Korean Spicy Noodles made using Desi Szechwan Sauce, Green Chilli Sauce, Soya Bean Sauce, and Chilli Vinegar, and Korean Bibimbap made using Chilli Vinegar and Soya Bean Sauce. Korean Fried Rice and Korean Veg Dakgalbi bring the same comfort and punch using Mother’s Recipe sauces, helping recreate Korean-style favourites with ingredients that are easy to find. Each recipe is designed to be easy to follow with clear steps that help viewers cook confidently, even if it is their first attempt at Korean-style food.

Speaking about the campaign, Sanjana Desai, Executive Director, Mother’s Recipe, said, “Home cooking has always been about care. What is changing is the kind of flavours people want to bring into their kitchens. We are seeing more consumers, especially young adults, explore global cuisines at home, and Korean food is a great example of that. This series is our way of making those recipes feel simpler to try. With our Chinese Sauces, we can bring the flavour together quickly, without taking away from the joy of cooking.”

The recipe videos will be amplified across digital platforms through short-form content and social-first storytelling. The campaign will be supported by high-quality visual assets, including recipe videos and product pack shots, enabling video-led coverage, recipe features, and social embeds across food, lifestyle, and culture-focused digital media. The PR outreach will focus on digital storytelling that highlights easy recipes, Korean cravings at home, and the role of sauces in making everyday cooking feel more exciting.

With this digital-first campaign, Mother’s Recipe continues to stay rooted in trust while keeping pace with the way modern India cooks. The series invites consumers to try something new, enjoy the process, and bring people together around food that feels fresh, flavourful, and made at home

The post Mother’s Recipe Introduces Korean-Inspired Recipes with a New Video Series appeared first on NRI News.

“The book contains recipes of healthy, yummy, and easy-to-cook dishes to provide children with nutritious yet enjoyable meals. There are a variety of recipes adopted from India’s vast national palette captured in this book. Whether it be breakfast, lunch, dinner, or mid-day snacks, I wrote this book to provide a delicious and balanced meal to help children build their strength and immunity. I have a deep-rooted passion for health and nutrition”, shares Harshita. She wrote this book in collaboration with the Cuddles Foundation. The book is dedicated to thousands of children supported by Cuddles Foundations. That’s not all – the book has been translated into Hindi and Marathi too, to reach a larger audience!

Harshita Jinaga graduated from the American School of Bombay last year and is currently a freshman at the University of California San Diego. She is majoring in Molecular and Cellular Biology. She aspires to be an oncologist, specifically a surgical oncologist. This interest has been shaped over the years from working in research labs and interning in hospitals across Mumbai. She has always been interested in nutrition and how it can affect lives especially those of cancer patients. This interest stemmed from a passion for organic gardening and developed into learning the significance of nutrition and healthy eating in all our lives. “This book was a way for me to intersect my passion for oncology and my interest in nutrition”, she says.

‘Cooking Hope’ is a 65-page book published by APK Publishers. It is priced at Rs.500 and is currently available on Amazon and in bookstores. 

Proceeds of the sale will be donated to the Cuddles Foundation.

https://www.amazon.in/dp/9392830610 (Marathi)

https://www.amazon.in/dp/9392830750 (Hindi)

The post Fun and Easy Indian Recipes to Uplift Kids on Their Cancer Journey appeared first on NRI News.

1. Malt & Malta

Description: Johnnie Walker Blonde, orange marmalade, lime mint

Ingredients:

60 ml Johnnie Walker Blonde

20 ml Malta orange Marmalade

20 ml Fresh lime juice

Few mint leaves

Garnish: Orange peel on the rim of the glass with the spring of mint interested in it

Method: Shake all the ingredients well

Glassware: Nick & Nora

2. Iced Tea My Way!

Description: Johnnie Walker Black Label, carbonated peach tea brew

Ingredients:

50ml Johnnie Walker Black Label

150 ml Carbonated Peach tea brew

Garnish: Fresh Orange Wedge

Method: In a high ball, build up all the ingredients over a few ice cubes

3. Salter Melon Spiritz

Description: Black & White, melon, salt, lime, soda

Ingredients:

60 ml Black & White

20ml Melon Syrup

15ml Fresh Lime Juice

2gm Salt

120ml Soda Water

Garnish: Muskmelon Slice

Method: In a high ball, build up all the ingredients over a few ice cubes

Glassware: Wine Glass

4. Oak Upwing

Description: Black Dog, coffee, vanilla

Ingredients:

50ml Black Dog

30ml Cold brew coffee

10 ml Vanilla syrup

Garnish: Vanilla Wafer

Method: Shake all the ingredients well

Glassware: Coup

5. Berry Ginger Dash

Description: Smiroff, mulberry, lime, honey, ginger, soda, gingerale

Ingredients:

8 pieces Fresh Mulberry

15ml Fresh lime juice

25ml Honey Syrup

10ml Fresh Ginger juice

60ml Soda water

60 ml Gingerale

Garnish: Mint springs, fresh mulberries

Method: Add mulberries to the glass and muddle them. Then add the rest of the ingredients and ice cubes and then add crushed ice to build the cocktail

Glassware: Mule Mug

6. Beat The Heat

Description: Gordons Italian Lemonade

Ingredients:

50 ml Gordons

150 ml Italian Lemonade

Garnish: Italian Lemon Wedges

In a high ball, build up all the ingredients over a few ice cubes.

The post Sunny Days Tasty Drinks: Discover Your Perfect Summer Sipper Here! appeared first on NRI News.

PUNE: Think management and motivation, and the first images the terms conjure up would be business jargon, pie charts, graphs, figures, and statistics-not to forget impressive speeches by coaches who seem to know it all!

What if we argued that the very first and most enduring lessons in management-which frankly serve as the foundation in life, business, and enterprise-come from home itself? Lessons that are timeless, boundless, fuss-free, and uncomplicated!

Thus, the book- Mom-Made with Love. Recipes on Life. Business. Enterprise. A management cum motivational book with a difference that celebrates the learnings we imbibe from our first friend and foremost guru—namely mom.

It is the brainchild of the award-winning Foodpreneur Gaurav Gite, the founder of the multi-city Quick Service Restaurant Lebanese/Indian chain Marrakesh and has been co-authored by journalist and writer Kalyani Sardesai who has served as the narrative partner.

The book makes the case that most lessons worth remembering are learned at our mothers’ knees in a simple and lucid manner by juxtaposing each life lesson with successful business case studies and research.

“Whether you choose to look at it as a back-to-basics book or a road map for the way forward, we leave it to you,” says Gaurav Gite. “But here’s hoping every young person with a dream and a goal reads it.”

Mumma-the best manager in the world

Mom-Made is not only a dedication to Gaurav’s own mother who gave him her life’s savings and full trust to initiate his brand but also serves as a gentle reminder to everyone of all that we owe to our mother.

The one who not only gives us life but also teaches us how to live it. And yet, we underestimate her lessons on life, love, hospitality, relationships, time, and resource management and keeping it all together, when frankly, running a home (and often a career!) with limited resources and mounting demands, is a superlative feat!

“There is no coach or mentor who has been able to surpass the advice I have received from my mother, and I suspect this is the case with most others. But since Mumma doesn’t wear a spiffy business suit or spout jargon, we don’t pay attention. Honestly speaking, my personal journey would have been much smoother had I listened to her in the first place,” shares Gaurav Gite.

Hence, this book. A tribute, a love letter, and a long overdue apology to the wonder woman that is Mumma-Gaurav’s and everyone else’s too!

“The narration is deliberately fuss-free to emphasize how time-honored simplicity is the answer to the chaos and complexities of our work and life, yes even in the era of Artificial Intelligence, Metaverse, and Global challenges,” says Sardesai. “Each chapter is initially written in the first person weaving in Gaurav’s interactions with his own mother–and then moves on to instances from the world of hospitality, entrepreneurship, and service. From budding entrepreneurs to mid-career professionals to addressing relationship management, frankly, this is a book with a little takeaway for every reader.”

Since this is the land of Adishakti, the Author’s note begins with a short note on her and then moves on to modern-day mothers who manage home, work, and multiple roles with grace and efficiency. Frankly, no advisory house or entrepreneur can boast of a single hack that does not trace its origins back to lessons imbibed in childhood from their mom.

Life lessons from mom

The contents of the book include 21 life and management lessons from mom juxtaposed with successful business case studies and nuggets of research pertaining to that particular topic. So, from timeliness and patience to relationship management, banishing fear, and the importance of consistency, the book showcases how the earliest lessons we learn from mumma are the cornerstone of successful business practices. In short, her lessons are not just sentimental and old-fashioned but the foundation of all practical good sense in business and enterprise.

In keeping with the spirit of the book, the proceeds are pledged to charity.

Also in the book: roll call of famous celebrities and their moms

As page-breakers, different celebrities from different walks of life have been asked a simple question: What are the lessons you learned from your mother? In some cases, celebrity mothers have spelled out the lessons they have taught their kids.

Some of the names in the book include musical vocalist and composer Kailash Kher, Jaydeep Burman (founder of Rebel Foods), Ajay Menon (MD, Motilal Oswal), war hero Maj General Ian Cardozo, musician and film-maker Avadhoot Gupte, choreographer Sandeep Soparrkar, eco-warrior and industrialist Anand Chordia, Shantiswaroop Bhatnagar awardee and neuroscientist Shubha Tole, UAE based billionaire Dhananjay Datar, celebrated entrepreneur Yatin Shah (founder of the world’s largest camshaft manufacturing unit), Michelin star chef Vikas Khanna, chef Reetu Uday Kugaji, musician Raghav Sachar, actors Adil Hussain and Shruti Marathe, writer-translator-compere Manjiri Dhamankar, Sumantai Kirloskar, the matriarch from the House of Kirloskars, sportsman Dhanraj Pillay, Olympic judge and entrepreneur Arnavaz Damania and more.

About the authors

Foodpreneur Gaurav Gite is among the first to educate desi palates on the infinite possibilities of stylish shawarma and Lebanese cuisine under his flagship brand Marakkesh. Decorated with several awards including the Maharashtra Young Achievers Award 2018  (Rising foodpreneur) and The Times Food & Nightlife Award 2019, Gaurav has a singular belief in the power of terrific food served with passion.

Kalyani Sardesai is a Pune-based journalist, author, and corporate trainer.

Mom-Made with Love is available on Amazon at Rs 595 and also on Kindle. But there’s an early bird discount for this week – Rs.495 and on Kindle Rs.99.

The post Mom-made with Love: Recipes on Life. Business, Enterprise-management cum motivational book dedicated to the lessons we learn from our first friend and foremost guru. appeared first on NRI News.