The launch at AYCS, a festival celebrating culture through fashion, music, and art, reflects Jawa Yezdi Motorcycles’ commitment to fostering a vibrant lifestyle and motorcycling culture. The brand’s deep connection with subcultures aligns perfectly with the festival’s spirit of artistic expression.

Following the success of the Jawa 42 Bobber, Jawa Yezdi Motorcycles aims to solidify its bobber segment leadership with the Red Sheen. Featuring a striking red fuel tank stripe, this new variant caters to a younger audience seeking a bold and distinctive ride.

The Red Sheen boasts a dazzling chrome finish on the tank and diamond-cut alloy wheels, enhanced with the convenience of tubeless tires. The powerful 334cc liquid-cooled engine delivers 29.9PS and 30Nm of torque, paired with a smooth and precise six-speed gearbox. Rider comfort is ensured by an assist and slip clutch, seven-step pre-load adjustable rear mono-shock, two-step adjustable seat, USB charging port, digital console, and full LED lighting.

“The Jawa 42 Bobber has been a phenomenal success, and we’re thrilled to expand the family with the introduction of the Red Sheen,” says Ashish Singh Joshi, CEO of Jawa Yezdi Motorcycles. “This head-turning variant injects a shot of vibrant energy into the bobber segment, catering to a new generation of riders who crave a motorcycle that reflects their individuality. The launch at the All You Can Street Festival perfectly embodies Jawa Yezdi Motorcycles’ commitment to fostering a culture that celebrates self-expression and a love for riding.“

With the launch of the 42 Bobber Red Sheen, the company anticipates a surge of interest from Gen-Z customers who value a motorcycle that blends timeless heritage with cutting-edge style. The Red Sheen offers a compelling choice for riders seeking a head-turning presence on the streets. The recently refreshed Jawa Perak, along with the Jawa 42 Bobber, forms the current ‘Factory custom’ portfolio for Jawa Yezdi Motorcycles, complementing the existing lineup that includes the Jawa 350, Jawa 42, Yezdi Roadster, Yezdi Scrambler, and Yezdi Adventure.

The pricing for the Jawa Perak and various Jawa 42 Bobber variants (ex-showroom Delhi) is as follows:

• Jawa Perak: Rs 2,13,187
• Jawa 42 Bobber – Moonstone White: Rs 2,09,500
• Jawa 42 Bobber – Mystic Copper Spoke Wheel: Rs 2,12,500
• Jawa 42 Bobber – Mystic Copper Alloy Wheel: Rs 2,18,900
• Jawa 42 Bobber – Jasper Red Dual Tone Spoke Wheel: Rs 2,15,187
• Jawa 42 Bobber – Jasper Red Dual Tone Alloy Wheel: Rs 2,19,950
• Jawa 42 Bobber – Black Mirror: Rs 2,29,500
• NEW Jawa 42 Bobber –Red Sheen: Rs 2,29,500

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The newly launched Super Food is available in a pack of 1 kg and is packed in a collectible and reusable tin. Consumers can purchase it from leading E-Commerce platforms such as Amazon and Big Basket, as well as Modern Trade. The rice is available across Delhi, Haryana, Uttar Pradesh (U.P.), Maharashtra, Gujarat, Telangana, West Bengal, Andhra Pradesh, Karnataka, and Tamil Nadu.

Prior to this, the company had launched Daawat Quick Cooking Black Rice, which has been well-received by consumers. The rice is packaged in a 1 kg collectible and reusable tin and is available across E-Commerce platforms, modern trade, and general trade. It has a mild and nutty flavor that creates delicious recipes. It is rich in antioxidants, has a low glycemic index, and cooks in just 15 minutes.

Ritesh Arora, CEO, of India Business & Far East, LT Foods Ltd., said, “We, at LT Foods, are committed to providing healthy food options to the consumers. While solidifying our position further in the core Basmati and Specialty Rice segment, we diversified and forayed into the Convenience and Health segment more than a decade ago by launching Daawat Quick Cooking Brown Rice, which has maintained its leadership position to date. Building on it, the company launched Daawat Sehat, an iron and vitamin-fortified rice, which has also been well-received by consumers.“

K. Ganapathy Subramaniam, Head of Marketing, LT Foods Ltd., said, “To boost our health portfolio, we launched a Super Food range aimed towards consumers at large but to particularly appeal to the health-conscious consumers who are willing to expand their food repertoire for a better tomorrow. Our latest Super Food, Daawat Quick Cooking Red Rice, reflects our commitment to providing wholesome, nutritious food to enhance the well-being of our consumers. We believe that by introducing Red Rice, we are not only providing a healthy alternative but also opening up new avenues for culinary exploration. Its versatility in various cuisines and dishes makes it an exciting addition to any kitchen.“

Red Rice is known to be a rich source of iron and magnesium. It enables the consumers to live a better quality of life by mitigating the potential risks posed by lifestyle disorders such as cardiovascular and respiratory conditions, boosts digestion, and is good for bone health.

LT Foods has a consolidated revenue of around Rs. 6,979 crore as of FY23. It is growing at a 5-year Revenue CAGR of 15% and PAT CAGR of 35%. The company has an integrated “Farm to Fork” approach with a well-entrenched Distribution Network and Global Supply Chain Hubs backed by automated state-of-the-art and strategically located Processing Units in India, the U.S., and Europe, and a robust distribution network with 1300+ distributors across the globe.

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PUNE: Today, Tata Motors, India’s leading automobile manufacturer, introduced its BS6 Phase II range of passenger vehicles with RDE and E20-compliant engines. Going beyond compliance, Tata Motors has refreshed its portfolio across powertrain options of Petrol, Diesel & CNG with new features which will deliver enhanced safety, drivability, comfort & convenience. With this portfolio, the Company has also increased its standard warranty of 2 Years / 75,000 km to 3 Years / 1 lakh km across the range, offering a hassle-free ownership experience. The company also announced the arrival of its new range of RED #DARK SUVs, a more upmarket rendition of India’s no. 1 SUV – the Nexon, the company’s premium SUV – the Harrier, and its flagship SUV – the Safari.

Upgrades on Tiago, Tigor, Altroz, Punch, and Nexon

Performance Upgrades

The low-end drivability of the Altroz and Punch have been enhanced such that they offer a much smoother experience in lower gears. Reinforcing the trust in diesel engines and offering multiple choices to its customers, the company has upgraded the Revotorq diesel engines for both Altroz and Nexon. Additionally, the Nexon Diesel engine has been re-tuned to deliver better performance.

Additionally, in line with customer expectations, the new range boasts of a more serene in-cabin experience that has been elevated with a Quieter Cabin, Lower NVH, and new features designed to make driving more comfortable, safer, and enjoyable.

Enhanced Peace of Mind

As a reflection of confidence in the quality of its products, superior technology, and providing customers with a relaxed ownership experience, Tata Motors has increased its standard warranty from 2 Years / 75000 km to 3 Years / 1 Lakh km**.

Furthermore, the new RDE-compliant engines are more responsive and have been tuned such that they offer more efficiency to the customers. Upto 2.40 KMPL across the range has increased mileage.

Altroz and Punch get Idle Stop Start as standard, while Tiago and Tigor get TPMS, both features ensuring better on-road mileage for all the models.

Feature upgrade on Harrier & Safari:

OMEGARC siblings, Harrier & Safari are further made irresistible with the more premium features. They now come with an Advanced Driver Assistance System (ADAS), aimed to be an intuitive driving technology, which is built to take on any surprises while driving and enhances road safety by reducing the impact of potential accidents. The safety features include Autonomous Emergency Braking, Forward Collision Warning, Traffic Sign Warning, High Beam Assist, Lane Departure Warning, Blind Spot Detection, Lane Change Alert, Door Open Alert, Rear Cross Traffic Alert, and Rear Collision Warning.

Top-of-the-line advanced upgrades such as 26.03 cms HARMAN Touchscreen infotainment, 360° Surround View System, 200+ Voice commands in 6 languages, 6 Way powered Driver seats with Memory and Welcome function, and 17.78 cms Digital TFT Instrument Cluster to name a few. Furthermore, the Safari amps a bit higher by pleasing its customers with add-ons such as the 4-way powered Co-Driver seats with electric Boss mode and Majestic sunroof with mood lighting.

Introducing RED #DARK Range

Harrier and Safari RED #DARK comes with all the new features and ADAS introduced today. Additionally, they flaunt Bold Oberon Black exteriors, Piano Black Grille with Zircon Red accents, R18 Charcoal Black Alloys with Red Calipers along with the RED #DARK logo on the fenders. The interiors are further accentuated with an exquisite Carnelian Red Interior theme which comes alive with the Carnelian Red Leatherette seats with diamond style quilting, complimenting grab handles on doors and central console, RED #DARK logo on the headrest, Steel black front dashboard design and Piano black accents on steering wheel, console, and doors.

Nexon RED #DARK flaunts Bold Oberon Black body color with interesting elements like Zircon red inserts in the front grille, the RED #DARK logo on the fenders in red color along with R16 Blackstone alloy wheels. The interior elaborates the whole feel with its Carnelian Red theme, Leatherette seats, steel black front dashboard design, and red accents on the steering wheel, console, and doors.

Launched at an attractive price point, the new BS6 Phase II portfolio, featuring the RED #DARK range can now be experienced and booked from the nearest authorized Tata Motors dealership.

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