INDIA: Asia’s most definitive Expo for Roofing & allied Products, the 22^nd edition of Roof India will be held from 24 – 26 April 2025 at Bombay Exhibition Centre (NESCO), Goregaon East, Mumbai INDIA. The benchmark event is a one-stop solution where buyers can source right from screws to rooftop sheets and offers networking, knowledge sharing, and business opportunities to those involved in Roofing, Cladding, Pre-Engineered Buildings, Metal Building Systems, Tensile Architecture, Green Roofs / Roof Landscaping, Waterproofing, Insulation, Roofing Machinery, Roof Fastening Systems, etc.

Massive thrust on Infra development and development of newer, climate-friendly technologies has kick-started the Construction & Infrastructure industry. Airport modernization / new airport projects, Warehouses, Metro Rail, new Hotel / Serviced Apartments / Resorts projects, Industrial Cities / Parks, Retail Malls, Hypermarkets, Multiplexes, Integrated Townships, etc. are the buzzwords today in India’s booming Construction & Infrastructure industry.

According to Gagan Sahni, Director, Hyve India P Ltd, the organizers of this unique expo, “Roof India has been offering unparalleled support towards the growth of the Industry for 2 decades. This is the only such event in the country supported by major trade associations like the Architects Engineers & Surveyors Association (AESA), Construction Federation of India (CFI), India Insulation Forum (IIF), Waterproofers Association of India (WAI) & World Metal Forum (WMF)”

Roof India will feature over 200+ exhibitors/brands from India & abroad and has the largest number of new launches & Live product demos and is expected to attract a visitor base of 10,000 +. Concurrent to the expo will be a three-day open seminar themed ‘Let’s Talk Roofing’ and ‘Flooring Ideas’ & ‘Innovative Infrastructure’ ‘Let’s Talk Roofing’ and ‘Flooring Ideas’ with sessions by industry veterans covering the latest innovations in Roofing and Flooring Technologies. The concurrent seminar facilitates discussions on the most recent developments in the technology, emerging market trends & new additions to the product array.

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To extend its legacy of technical excellence to home builders -through its technical support team

PUNE: Taking the onus of guiding and assisting customers with the right usage of cement in the most critical part of the house i.e. Roof Column Foundation, Dalmia Cement is making a tectonic shift in its brand focus with its new campaign “RCF Strong toh Ghar Strong”. The new customer-centric messaging is aimed at creating awareness amongst home builders and contractors in choosing the right cement, using it in the right way, and following best construction practices to build their dream homes.

The campaign that would consolidate Dalmia Cement as the ‘RCF Expert’ will feature Superstar Ranveer Singh. It will be launched through a comprehensive multimedia approach with Superstar Ranveer adding much efficacy to the brand’s message of predominant technical knowledge, and peerless service, as amplified by the slogan, “RCF Strong toh Ghar Strong”.

Commenting on the initiative, Puneet Dalmia, MD & CEO, of Dalmia Bharat Limited, said, “During our illustrious journey over the last eight decades, Dalmia Cement has stood shoulder to shoulder to build our nation from its roots, contributing to create iconic national landmarks as well as happy homes for millions. As individuals, we cherish our homes which hold a profound value and place in our lives. Thus, constructing such a generational asset with the proper application of cement and technical expertise not only ensures structural integrity but also represents an investment for life.”

“Our new brand campaign manifests not just an eminent legacy, but also a commitment to consumer centricity – it conveys a core message that building a home with due care means building it for generations to come,” he added.

Commenting on his collaboration Superstar Ranveer Singh shared, “I have always admired Dalmia Cement for contributing to the construction sector for over 80 years. I am happy to partner with the company & advocate for the vital importance of Roof Column and Foundation in home construction. Together, we aim to educate individuals to make informed choices, ensuring that every structure stands the test of time.”

Sameer Nagpal, COO, of Dalmia Cement (Bharat) Ltd. shared, “We believe that the brand must play a vital role in consumer’s lives so that they can make informed choices. Dalmia Cement has over the years developed proprietary know-how of optimizing cement recipes that make it most suitable for Roof Column and Foundations. These are the most critical elements in the structure of the house and are responsible for its strength and longevity. In addition to providing the right cement for RCF, we also have a strong on-the-ground technical workforce that assists home builders and contractors in using the cement in the right way. The RCF campaign brings to the fore this value proposition”.

The post Dalmia Cement Elevates Its Commitment To Home Builders With A Bold New Brand Positioning As The Roof Column Foundation (RCF) Expert appeared first on NRI News.

To extend its legacy of technical excellence to home builders -through its technical support team

NEW DELHI: Taking the onus of guiding and assisting customers with the right usage of cement in the most critical part of the house ie. Roof Column Foundation, Dalmia Cement is making a tectonic shift in its brand focus with its new campaign “RCF Strong toh Ghar Strong”. The new customer-centric messaging is aimed at creating awareness amongst home builders and contractors in choosing the right cement, using it in the right way, and following best construction practices to build their dream homes.

The campaign that would consolidate Dalmia Cement as the ‘RCF Expert’ will feature Superstar Ranveer Singh. It will be launched through a comprehensive multimedia approach with Superstar Ranveer adding much efficacy to the brand’s message of predominant technical knowledge, and peerless service, as amplified by the slogan, “RCF Strong toh Ghar Strong”.

Commenting on the initiative, Shri Puneet Dalmia, MD & CEO, of Dalmia Bharat Limited, said, “During our illustrious journey over the last eight decades, Dalmia Cement has stood shoulder to shoulder to build our nation from its roots, contributing to create iconic national landmarks as well as happy homes for millions. As individuals, we cherish our homes which hold a profound value and place in our lives. Thus, constructing such a generational asset with the proper application of cement and technical expertise not only ensures structural integrity but also represents an investment for life.”

“Our new brand campaign manifests not just an eminent legacy, but also a commitment to consumer centricity – it conveys a core message that building a home with due care means building it for generations to come,” he said.

Commenting on his collaboration Superstar Ranveer Singh shared, “I have always admired Dalmia Cement for contributing to the construction sector for over 80 years. I am happy to partner with the company & advocate for the vital importance of Roof Column and Foundation in home construction. Together, we aim to educate individuals to make informed choices, ensuring that every structure stands the test of time.”

Sameer Nagpal, COO, of Dalmia Cement (Bharat) Ltd. shared, “We believe that the brand must play a vital role in consumer’s lives so that they can make informed choices. Dalmia Cement has over the years developed proprietary know-how of optimizing cement recipes that makes it most suitable for Roof Column and Foundations. These are the most critical elements in the structure of the house and are responsible for its strength and longevity. In addition to providing the right cement for RCF, we also have a strong on-the-ground technical workforce that assists home builders and contractors in using the cement in the right way. The RCF campaign brings to the fore this value proposition”.

The post Dalmia Cements New Brand Positioning As The Roof Column Foundation (RCF) Expert appeared first on NRI News.