JOHANNESBURG: NTT DATA, a global leader in digital business and technology services, today announced its acquisition of EXAH, a leading Salesforce Consulting Partner and AI implementation specialist. This strategic move is set to deliver an end-to-end Salesforce and AI delivery experience to customers across the Middle East and Africa (MEA) region, enhancing NTT DATA’s local expertise with EXAH’s deep technical skills and proven record of customer-focused Salesforce delivery.

Salesforce plays a key role in NTT DATA’s growth strategy, providing a unified view of customer data that enables personalized experiences and efficient service delivery. AI-powered insights further enhance operations by automating workflows, predicting customer behavior, and supporting smarter decision-making. The acquisition of EXAH strengthens NTT DATA’s commitment to expanding its cloud-based customer engagement capabilities within the Salesforce ecosystem across the MEA region.

With over 20 years of partnership and more than 3,500 Salesforce projects worldwide, NTT DATA’s expertise is recognized through four consecutive Salesforce Partner Innovation Awards. This acquisition marks a strategic step toward delivering locally relevant solutions and reinforcing market leadership.

Alan Turnley-Jones, CEO of NTT DATA in the Middle East and Africa, said, “EXAH’s team of experts and their strong reputation within the Salesforce partner ecosystem make them an ideal addition to NTT DATA. This acquisition allows us to provide greater value to our clients by combining EXAH’s expertise with NTT DATA’s global capabilities and strategic partnerships. Together, we are committed to meeting our clients’ needs with innovative solutions that enhance customer engagement and drive business growth.”

“Delivering exceptional customer value through innovation is our founding principle, and we’re proud to join NTT DATA’s global team to drive ever-growing value for our clients and partners across the African market and beyond,” said Tiaan le Roux, Managing Director of EXAH.

Turnley-Jones continued, “Integration is everything in today’s technology landscape. In 2023, our acquisition of Apisero, a global MuleSoft consulting firm, aimed to strengthen our ability to connect clients’ technology across voice, digital, and CRM channels, including Amazon Connect. With EXAH, we deepen our Salesforce expertise across all stages – from integration to post-implementation support – ensuring local expertise is always on hand for our clients.”

Adding EXAH to the NTT DATA family also creates new opportunities for career growth and skill diversification within NTT DATA, especially in Salesforce and related technologies. This acquisition aligns with NTT DATA’s strategic focus on customer engagement, identifying market needs, and fostering local skills development. As part of this commitment, NTT DATA has recently launched a young talent program to build grassroots Salesforce skills and mentor the next generation of experts.

With EXAH, NTT DATA is poised to deliver even more robust solutions to its clients across the MEA region, combining global expertise with in-country knowledge for unparalleled customer service and engagement.

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MUMBAI: Godrej Capital, the financial services arm of the Godrej Industries Group, and Salesforce, the #1 AI CRM*, today announced a strategic collaboration to deepen Godrej Capital’s subsidiaries’ technology edge in digital lending infrastructure and drive superior customer experience across its portfolio in India. Deloitte India has been onboarded as the implementation partner for this initiative, facilitating seamless integration and accelerated deployment of Salesforce’s advanced platforms across Godrej Capital’s lending ecosystem.

Known for its consistent focus on innovation and early adoption of GenAI-driven solutions, this collaboration with Salesforce reflects a shared vision to build a future-ready, digitally agile lending ecosystem. With Deloitte’s proven expertise in delivering large-scale technology transformations, the partnership is expected to significantly enhance operational agility, customer experience, and risk intelligence across the company’s product portfolio.

As a part of this collaboration, the company is enhancing its lending infrastructure by consolidating its Loan Origination System (LOS) into best-in-class AI-driven platforms, powered by Salesforce, across its entire product line, alongside its existing core customer relationship management (CRM) platform. This modernized infrastructure enables the delivery of highly intelligent, seamless, and personalized lending journeys, right from initial application to disbursement. These enhancements are aimed at further improving turnaround times, driving accuracy, and strengthening credit delivery for individuals and enterprises across India.

By leveraging Salesforce’s AI-driven insights, the company is creating a more agile, data-lending process to support smarter cross-selling strategies, sharpen risk management, and deliver more tailored experiences at scale. With a unified 360-degree view of customers across products, channels, and touchpoints, the company is well-positioned to continue offering exceptional customer service, operational agility, and minimized manual interventions across its lending lifecycle.

Manish Shah, MD & CEO, Godrej Capital, said, “At Godrej Capital, our technology-first approach and ongoing investments in GenAI have been key to how we scale financial solutions. Our continued association with Salesforce, a global leader in AI-driven platforms, complements these efforts, enabling us to deliver even smarter credit experiences, improve operational efficiency, and create new opportunities for personalization and speed. More importantly, this partnership reflects our shared focus on applying technology to solve real-world challenges in financial services and supporting India’s broader economic growth through a more inclusive, agile lending ecosystem.”

Arundhati Bhattacharya, President and CEO, Salesforce – South Asia, shared, “The financial services industry is at a defining moment — where technology is not just enhancing systems, but fundamentally reshaping how institutions engage, decide, and serve their customers. In a digital-first world, the future will belong to those who lead with intelligence, agility, and trust. AI is central to this shift, enabling faster decisions, deeper customer insight, and more personalized engagement at scale. Godrej Capital stands out as a bold innovator in this space, combining a strong customer-first ethos with a digital-first mindset. As they reimagine credit delivery not only for India’s MSMEs but for every borrower, entrepreneur, and household that fuels the country’s growth, we’re proud to support their journey with a unified, AI-powered platform that brings together data, intelligence, and speed to unlock the next frontier of inclusive growth.”

Ashwin Ballal, Partner, Deloitte India, added, “We are pleased to partner with Godrej Capital on this ambitious transformation. The integration of Salesforce’s AI-led platforms, combined with Godrej Capital’s digital-first vision, presents a tremendous opportunity to reshape lending experiences in India. Our deep domain knowledge, proven implementation capabilities, and global best practices will support Godrej Capital in building an agile, scalable, and future-ready digital infrastructure that delivers real business impact.”

With an expanding footprint, Godrej Capital continues to invest in scalable, future-ready technology. Its in-house teams are driving GenAI-led solutions across functions to enhance efficiency. Strengthening this, SAKSHAM, the company’s enterprise-grade GenAI and ML platform, centralises AI development, enables secure LLM integration, and simplifies governance to deliver intelligent, customer-centric solutions for the evolving BFSI landscape.

As part of the ongoing product innovation, Salesforce continues to expand the boundaries of enterprise AI with Agentforce — the Salesforce Platform that enables companies to build and deploy AI agents capable of autonomously taking action across business functions. Agentforce represents the next evolution of Salesforce — a platform where AI agents work alongside humans to create a digital workforce that amplifies human potential and delivers results with unmatched speed and intelligence.

*Salesforce, the #1 CRM, is powered by AI technology and capabilities.

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PUNE: Salesforce, the global leader in CRM, reinforced its commitment to digitally transforming India while talking to media in the city today. By leveraging Artificial Intelligence (AI) and automation, Salesforce aims to drive innovation across businesses of all sizes and industries, revolutionizing customer interactions and unlocking substantial business value.

Pune stands out as a key hub for Salesforce’s partner and startup ecosystems. Among the top ten emerging cities targeted by Salesforce, 25% of partners are based in Pune. Additionally, Pune is one of the most active hubs for the Salesforce Startup Community, with over 20 startups thriving in the city. Salesforce also collaborates with multiple automotive, BFSI, and manufacturing businesses within the city, aiming to redefine experiences for customers across sectors.

During the event, Arundhati Bhattacharya, CEO & Chairperson of Salesforce India, emphasized the importance of Pune in Salesforce’s growth strategy. “Technology adoption across India in recent years has been remarkable. Pune has emerged as a vibrant IT hub, leading the charge in technology adoption, innovation, and digital transformation. The emerging startup ecosystem is a testament to the innovation being driven by the city. Leading businesses across sectors are leading the change with digital transformation and we are delighted to be a part of their journey while strengthening our presence in the city.” she added.

Salesforce recently announced the launch of its Public Sector division in India to drive transformation, empowering government agencies and public sector organizations to enhance citizen experiences with Salesforce technology. Additionally, Salesforce introduced its first-ever made-for-India digital lending product. With 11,000 employees across Hyderabad, Bengaluru, Mumbai, Gurugram, Pune, and Jaipur, Salesforce continues to expand its footprint and influence in India.

The event highlighted how AI is fostering growth, improving customer relationships, and increasing employee productivity, underscoring Salesforce’s commitment to innovation and digital transformation in Pune and beyond.

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