• Known for her grace, beauty, and relatability, Shraddha Kapoor resonates with YesMadam’s target demographic across all age groups
• The startup’s mission to make premium beauty and spa services accessible to a broad audience perfectly aligns with the celebrity actress’s PAN India presence.

MUMBAI: A recent viral video on Twitter, showing two men arguing on the Delhi NCR metro with one shouting “Har Expert, Salon Expert Nahi Hota”, sparked widespread curiosity and conversation across the region while catching the eyeballs of the masses. But there is more to reveal, in a surprising twist, this viral sensation has been revealed as a part of a genius marketing campaign by YesMadam, India’s leading tech-enabled salon-at-home service provider. The Bootstrapped startup has onboarded leading Bollywood actress Shraddha Kapoor as its brand ambassador, featuring her in the campaign. This partnership aims to redefine the at-home beauty and spa service experience while leaving a mark as the industry’s revolutionary Beauty and Salon Experts.

As Shraddha Kapoor has become the face of its latest campaign, “Har Expert, Salon Expert Nhi Hota”, the brand showcases its commitment to delivering exceptional and super professional at-home beauty and spa experiences with 100% hygienic services, genuine and top-quality products, transparent and affordable prices, the option to use your own products and expert services.

The captivating campaign video features Shraddha in a humorous situation, highlighting the importance of choosing the right salon expert. This hyper-strategic partnership aims to boost YesMadam’s reach, and visibility while expanding its user base and tapping into a vast set of cohort demographics that enables exponential business growth, above and beyond. While the brand currently garners an Annual Recurring Revenue of 100 crores, this initiative will proactively enhance brand positioning while scaling organic reach and shareability, aligning perfectly with YesMadam’s mission to make premium beauty and spa services accessible nationwide.

Commenting on the association, Mayank Arya, the Co-founder and CEO of YesMadam, said, “Partnering with Shraddha Kapoor is a game-changer for YesMadam. Her aura and the perfect blend of elegance and approachability perfectly and seamlessly align with our brand values. Through our ‘Har Expert, Salon Expert Nahi Hota’ campaign, we aim to showcase how YesMadam brings truly professional and reliable salon services to every home. This collaboration will significantly boost our mission to revolutionize the at-home beauty experience across India.”

Akanksha Vishnoi, Founder and Chief Marketing Officer, added, “Collaborating with Shraddha Kapoor is a strategic move for YesMadam. Her influence will help us connect with a broader audience and strengthen our commitment to accessible, high-quality beauty services. We are also dedicated to empowering our service partners across various locations, providing them with financial stability and growth opportunities, which in turn creates a positive impact on society, and this collaboration will surely support us in actualizing the dreams of our wonderful service partners.”

Since the beginning, YesMadam has blazed a trail of unprecedented growth and innovation. This bootstrapped startup has swiftly conquered over 50+ cities, bringing the luxury of premium salon experiences directly to the doorsteps of millions. The marvelous spectacle along their journey caught the eyes of the masses when the brand was featured on Shark Tank Season 3 bagging a terrific deal from 4 sharks, Aman Gupta, Ritesh Agarwal, Vineeta Singh, and Piyush Bansal that made their presence prominent across locations. The startup’s commitment to using one-time-use products ensures hygiene and quality, while its transparent and affordable pricing model eliminates hidden costs. With 3500+ highly trained and vetted female professionals and cutting-edge technology for seamless booking and service delivery, YesMadam has positioned itself as a leader in the at-home salon industry.

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To mark this significant milestone, Geetanjali Salon hosted a lavish launch event at the new salon. The event featured a delightful ensemble of fine wine and cheese, providing an unforgettable experience for attendees. Renowned socialite Moushmi Zaveri co-hosted the event, adding a touch of glamour to the celebration.

The Kharadi outlet boasts lavish interiors that exude sophistication, creating an ambiance that aligns with Geetanjali Salon’s commitment to providing a luxury experience. This establishment aims to redefine beauty standards and bring a touch of celebrity style and expertise to its clients, building on the success and love garnered by the Koregaon Park branch.

Commenting on the launch, Sumit Israni, Managing Director, of Geetanjali Salon said, “I strongly believe this outlet is going to be the go-to destination for those seeking an unparalleled yet contemporary beauty experience. We believe in customization and personalization for our clients and offer them the best unique experience of services and products.”

Geetanjali Salon stands out in the industry due to its unwavering commitment to innovation and cutting-edge technology. This is evident in its approach to hair care, transformative services, and staying ahead of the latest beauty trends.

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PUNE: Levo Salon, the premier luxury spa in Koregaon Park, Pune, is delighted to announce its collaboration with ISAAC Luxe, the renowned skincare and anti-aging brand. Together, we are opening a new ISAAC Skin & Anti-Aging Centre within the premises of Levo Salon, offering clients a comprehensive three-tier approach to beauty that emphasizes treatment, prevention, and maintenance, with a focus on long-term results and overall wellness.

The new center brings together the best of both worlds – exceptional service from ISAAC Luxe and a luxurious setting of Levo Salon. It will offer a wide range of services, including signature facials, advanced skin rejuvenation treatments, laser hair removal, slimming treatments, and more. ISAAC Luxe‘s team of experienced and qualified aestheticians and technicians will use the latest technology and techniques to deliver unparalleled results. The partnership with ISAAC will provide their clients with a luxurious setting to complement their exceptional service, ensuring they have a holistic and unforgettable experience.

ISAAC Luxe is a beauty and aesthetics chain of clinics, with a pan-India presence, founded by celebrity cosmetologist, Dr. Geetika Mittal Gupta. With over a decade of experience in the field, Dr. Geetika created ISAAC Luxe to provide clients with state-of-the-art treatments with comprehensive and holistic solutions to all their dermatology and hair-related needs. ISAAC Luxe has bagged the best Zee National Healthcare Leadership Award and uses the latest exclusive technology which is approved by the FDA.

LEVO Salon, a destination for refined luxury has made its mark in Pune since its inception in 2022. Spearheaded by Pranita Baveja, Levo is a one-of-a-kind luxury spa and salon that defines the essence of beauty, style, and indulgence. Levo offers international hair designing along with other related services like make-up, nail art, eyelash extensions, micro-blading, and semi-permanent make-up all under one roof, which is handled by a team of highly trained, experienced, and committed stylists, technicians, and therapists.

Living up to her promises to Puneites, Pranita is delighted with this amalgamation of two market leaders in Levo Salon and ISAAC Luxe, which is aimed at enhancing the customer experience. “We at Levo promise refinement, restoration, and nurturing with a certain élan. We have had a long association with ISAAC Luxe since 2013 and this launch in Pune is a natural and organic cohesion, something that we are extremely proud of”, smiles Pranita Baveja.

“ISAAC Luxe prides itself on being equipped with the latest technology to bring its clients the best cosmetic and non-invasive procedures with minimum or zero downtime. Our target audience is primarily busy women and men who value personalized, effective, and safe skincare and hair solutions that fit into their fast-paced lives”, explains Dr. Geetika. “ISAAC Luxe distinguishes itself from competitors through its focus on personalized care, innovative technology, long-term beauty treatments, and the stress-free experience we provide to our customers”, she adds.

And Jharna Dhar, the CEO of ISAAC Luxe, with over 20 years of experience, brings to the table a wealth of knowledge about the industry and has a passion for helping people look and feel their best. Together their new clinic in Pune reflects their commitment to innovation, quality, and excellence in everything they do.

Pranita Baveja MD & CEO LEVO Salon

Entrepreneur of the Year, 2022, Pranita Baveja is an astute businesswoman, an adept administrator, and an enterprising professional. As a novice entrepreneur, she joined her family business as the COO of Travel Services International and transformed the company’s offline business into an online model. With her concerted efforts, the company achieved substantial growth in India, the Middle East, and Southeast Asia. Gaining extensive experience in the travel business, she expanded her horizons in the beauty industry. Since her taking over Levo Salon in 2019, it has soared in popularity and profits and has become a pioneer luxury brand.

Dr. Geetika Mittal Gupta, Founder Director, ISAAC Luxe

Dr. Geetika Mittal Gupta is a well-experienced celebrity cosmetic dermatologist and one of the pioneers of Cosmetic Dermatology in Delhi-NCR. With over 10 years of experience in the field of Cosmetic Dermatology, she is the Medical Director of ISAAC Luxe – Skin and Anti-Ageing Center – a premium skin clinic established in 2010 providing services in the field of Dermatology, Anti-Ageing, Body Shaping, and anti-hair Loss which is a cosmetology center of excellence.

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U.S. Consul General Mike Hankey said, “The U.S. Government is proud to support TransFormation, where anyone – regardless of how they identify – can access salon services in a safe and inclusive environment for all guests. We recognize and celebrate the important contributions of transgender, nonbinary, and gender nonconforming people and take pride in supporting improved health outcomes through innovative models that mobilize communities to take charge of their financial and physical health.”

USAID/India Deputy Mission Director Karen Klimowski said, “Using USAID’s principle ‘Do nothing about them without them’ as a guide, we are happy to share that members of the transgender community were directly involved in designing and establishing TransFormation, which is a priority for USAID as we prioritize locally-led and inclusive development. The salon will not only serve the community but enhance career and entrepreneurship opportunities for the local transgender community.”

Neeta Kene, Chairperson, Kinnar Asmita, a community-based organization, that set up and will operate TransFormation, said, “This initiative is a strong message to the society that Transgender Persons with the right kind of skilling and support can effectively mainstream themselves. For us this is not only an initiative on livelihoods, it is on dignity, self-worth, and progress. We are thrilled to start this initiative and we need the support of the mainstream to make it a roaring success both socially and financially.”

The International Transgender Day of Visibility is an annual celebration and recognition of the contributions of transgender people around the world.  On this day and every day, the U.S. Government honors transgender people who are fighting for freedom, equality, dignity, and respect.  The TransFormation Salon was established with support from USAID and the U.S. President’s Emergency Plan For AIDS Relief (PEPFAR), in partnership with FHI 360 and the Humsafar Trust. As the United States marks the 20th anniversary of PEPFAR, today’s launch is a continuation of the U.S. Government’s commitment to ending the inequities and service gaps that still stand in the way of progress.

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PUNE: Godrej Professional, the leading professional hair color brand, unveiled the ‘Dimension- Ombreyage collection’ by conducting a workshop with 100+ hair stylists in Pune. The new hair color looks are part of ‘Dimension’, a campaign by Godrej Professional weaving beauty with the message of acceptance, inclusivity, and self-expression.

Co-created by the country’s prominent hair stylists like Heena Dalvi, Ryan D’Rozario, Sylvia Chen, and Najeeb Rehman, the four hair color looks of ‘Dimension- Ombreyage collection’ are Sandstone Ombreyage, Auburn Ombreyage, Crimson Ombreyage, and Pearl Square. These hair color looks encompass a multitude of tones and styles to create distinct looks for every mood, every style, and every identity. It celebrates and flaunts every dimension and style that makes one look and feel beautiful, inside and out because hair color does not differentiate between gender, race, size, or skin tone.

Over 100 stylists spent the day with the brand’s education and technical ambassadors who demonstrated these new looks. The workshop commenced with an informative talk by them on trending haircuts and the four hair coloring techniques. Heena Dalvi and Sylvia Chen demonstrated the color and cut live on stage – revealing all the tips and tricks to stylists to recreate these looks in their salons.

Commenting on the same, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), said, ‘Fashion and beauty are proud and unapologetic reflections of individual identities. There has often been a misconception that hair color and bold styles are only for a certain segment of people. The truth, however, is far from that. As a brand, we’ve always believed that our products can be used by absolutely anyone and that’s what makes Godrej Professional a leading name in the hair color segment. We want to be synonymous with inclusivity and confidence, and the campaign and the ‘Dimension- Ombreyage collection’ is a step in this direction. This new campaign will push us to look at blurring lines of beauty and create an acceptance for all.”

Heena Dalvi, National Technical Head, Godrej Professional, added, “We are excited to showcase and share with stylists in Pune; four ‘Ombreyage’ hair color looks – Sandstone Ombreyage, Auburn Ombreyage, Crimson Ombreyage, and Pearl Square. The ‘Dimension- Ombreyage collection’ workshops are led by the salon industry’s foremost experts. Our aim is to impart the latest hair coloring trends and styling techniques that will add to the skills of budding and existing stylists in Pune.”

To amplify the message, Godrej Professional brings together people who struggled with societal stereotypes of their individuality. This includes leading ladies from the Indian film industry such as actresses Huma Qureshi, Tara Sutaria, Malavika Mohanan, and Amala Paul. The initiative features inclusivity champions like Nitasha Biswas, a transgender model, and TedX speaker, model Archana Akil Kumar, Influencer Aayushi Badheka – an advocate for mid-sized fashion, and model Zander Lama. All of them were criticized for their body size, skin color, sexual orientation, and regional heritage.

Godrej professional is the first Indian hair professional range developed in partnership with the Indian hairdressing industry, tested and certified by salonists and scientists alike. The color range consists of 28 stunning hair color shades, all specifically created for Indian hair.

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