What makes this move noteworthy is its alignment with BVG’s existing capabilities. The company already works deeply within hospitals, medical institutes, and public health emergency systems across several states. Its operational experience in hygiene management, ICU cleaning protocols, medical waste handling, and patient-assistance staffing places it in a position to extend into long-term elder-care environments, which require consistent standards and regulated service delivery.

The proposed expansion focuses on Tier-2 cities, where demand for organised senior living is rising alongside changing family structures and growing middle-class affordability. Tier-2 markets also offer lower real-estate pressures and longer-term scalability for projects of this nature. The development appears in the company’s ongoing disclosures related to its IPO process, indicating a strategic shift into an area driven by strong demographic tailwinds.

The senior living initiative also ties into broader consumption and social trends: dual-income families, rising life expectancy, and a shift toward formal care solutions. While India’s senior-care landscape remains largely fragmented and under-penetrated, the emergence of larger organised operators signals a sector that may see accelerated formalisation over the next decade.

For BVG, which has diversified recently into areas such as emergency services technology platforms, renewable-energy services, and food solutions, the development points to a wider strategy of building businesses with long-term, predictable demand and deeper engagement with institutional and community ecosystems.

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As a large number of seniors choose to live independently in the comfort of their homes, this shift has heightened. This shift has heightened the need for trusted elder care solutions that combine medical expertise with day-to-day support. Without reliable systems in place, elders often face challenges such as delayed response to medical emergencies, unmanaged chronic conditions, falls, medication mismanagement, cognitive decline, depression stemming from isolation, and lack of regular monitoring. Recognising this widening gap, Ruby Hall Clinic and Emoha have come together to offer a safe, dependable, and holistic framework — one that reassures families that their parents are not just looked after, but deeply cared for. This partnership provides peace of mind to children by offering structured healthcare pathways, trained carers, vital tracking, and emotional companionship for their parents in Pune.

The collaboration represents a transformational step in reimagining elder care for the region. By fusing Ruby Hall Clinic’s decades-long clinical excellence with Emoha’s specialised geriatric expertise, seniors will gain access to a robust support system tailored to their unique health and lifestyle needs. From continuous medical supervision and proactive health assessments, daily assistance, and community engagement through the Emoha App, the initiative ensures that elders remain healthy, socially connected, and emotionally engaged. This hospital-to-home care model not only reduces the risk of relapse and readmissions but also enhances recovery outcomes, confidence, and overall quality of life. With a growing senior population in Pune, this initiative sets a new benchmark for #EldersFirst future-ready healthcare.

Dr. Simon Grant, Physician & Trustee, Ruby Hall Clinic, emphasized, “In my practice, I often see seniors struggling not because of illness alone, but because of a lack of structured support at home. This partnership addresses that gap with a clinical foundation that is both compassionate and reliable. It brings together medical continuity, emotional well-being, and social engagement in a way that truly strengthens elder care.” 

Saumyajit Roy, CEO & Co-Founder, Emoha Eldercare, “Elders need both physical and emotional support. By joining hands with Ruby Hall Clinic, we are bridging this gap and creating a reliable care ecosystem for senior citizens in Pune—one that elders and their families can truly depend on.”

With this collaboration, Ruby Hall Clinic and Emoha Eldercare are laying the foundation for a renewed approach to senior well-being one that prioritises safety, connection, and continuous medical care.

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CHENNAI: Apollo Hospitals, India’s most trusted name in healthcare, has announced the launch of ‘The Apollo Elder Care Program’, a comprehensive, expert-led initiative aimed at transforming the healthcare experience for senior citizens. This holistic geriatric program is designed to offer cohesive and personalised care that addresses the evolving medical needs of older adults, from preventive health assessments to post-procedure recovery, both at the hospital and at home.

India’s ageing population faces complex health challenges, often requiring the involvement of multiple specialists, regular monitoring, and coordinated care. ‘The Apollo Elder Care Program’ bridges these gaps by offering a single, well-coordinated service under the guidance of a dedicated senior geriatric consultant.

Dr. Priyanka Rana Patgiri, Consultant Geriatrics, Apollo Hospitals, said, “Aging should not mean struggling to manage multiple medical conditions. With the ‘Apollo Elder Care Program’, we ensure every senior has a trusted doctor to oversee and coordinate their entire care journey. Our patients receive continuous, compassionate, and coordinated care at home or in our hospital. This is dignity in aging—redefined.”

The program offers a consolidated model of care that includes a senior geriatric consultant who oversees all medical needs, coordinates with super specialists, and creates a unified care plan tailored to each individual. High-quality health evaluations are available both at Apollo’s geriatric outpatient clinics and through home visits for patients who may have mobility challenges. Patients under the program receive priority access to Apollo’s panel of expert super specialists, with faster appointments and team-based treatment planning.

The program further supports every stage of care, from prevention and diagnostics to hospital procedures, recovery, and rehabilitation. It also equips families and caregivers with guidance, 24/7 access to medical advice, and digital tools to monitor health between visits. This initiative not only simplifies the healthcare journey for seniors but also ensures their dignity and comfort remain at the forefront of treatment delivery.

Apollo Hospitals continues to set benchmarks in patient-centric innovation, and the Elder Care Program reinforces its commitment to addressing the unique needs of India’s senior population with empathy, expertise, and excellence.

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MUMBAI: Bank of India, one of the leading public sector banks in India, has launched its lovely 333 Days “Star Dhan Vriddhi Fixed Deposit” offering a Rate of Interest as high as 7.90% p.a. for Super Senior Citizens. The 333 Days Trinity Fixed Deposit is provided at a rate of 7.75% p.a. for Senior Citizens and 7.25% p.a. for others. Loans against fixed Deposits and premature withdrawal facilities are also available. Customers can visit any Bank of India branch or use the BOI Omni Neo App/internet banking to open 333 Days Star Dhan Vriddhi  Fixed Deposit with Bank of India. The revised rates are effective from 1st September 2024, and this offer is for a Limited Period.  

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Customers & general public can take advantage of this unique investment opportunity by opening “666 Days – Fixed Deposit” which offers one of the highest returns on Fixed Deposits, reinforcing the bank’s commitment to deliver superior financial products. On this “666 Days – Fixed Deposit”, Senior Citizens will get 7.80% p.a. & others will get 7.30% p.a.

The revised interest rates are applicable for domestic, NRO, and NRE Rupee Term deposits which are made effective from 01.06.2024. Loan against Fixed Deposit and Premature Withdrawal facility is available. Customers can visit any Bank of India branch or use the BOI Omni Neo App/internet banking to open 666 Days – Fixed Deposits.

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Aditya Deshpande, CFO & CMO, of City Corporation Limited, expressed his enthusiasm for this partnership, stating, “We are thrilled to unveil a specially designed enclave for senior citizens at Arbano Primus Towers within Amanora Park Town, featuring more than 300 thoughtfully designed elder-friendly homes spread across two dedicated towers. These apartments will be nestled within the Arbano Towers section of our sprawling 400-plus-acre neighborhood, which already houses over 1,100 apartments. Through our partnership with Primus, we aim not only to provide seniors with the finest specifications in their residences but also to deliver top-notch services. Our goal is to offer an active and fulfilling lifestyle to the residents of Arbano Primus.“

Adding further he said, “Amanora Arbano Primus are premium senior living homes. We have specially designed amenities and services for elders such as a medical center with 24*7 nurses and ambulances on the premises, an in-house restaurant, a hydro pneumatics gym, swimming pools, indoor games, a salon, concierge services, and many more. We are not merely constructing retirement homes; instead, we are dedicated to fostering a vibrant and youthful atmosphere for the residents of Arbano Primus. In line with our commitment to hassle-free living, we are proud to announce that a 200-bed multi-specialty hospital by Ruby Hall Amanora will be operational just 300 meters away before the possession of these apartments.“

Adarsh Narahari, Managing Director, Primus Senior Living said, “We are delighted to partner with Amanora; this partnership is based on the premise of care and passion which is core to both our philosophies. With our expertise in senior living, we are committed to upholding our tradition of giving the best of care, convenience, and comfort to seniors. We work with the philosophy of reducing the process of aging through a combination of proactive medical care, the use of technology, and providing a specialized elder-centric environment.“

Narahari further elaborated on their services, saying, “We will provide a dedicated housekeeping team to keep homes spic & span, a nutritionist to oversee residents’ diets, an in-house restaurant that provides fresh and nutritious meals, and a physiotherapist to ensure elders have daily physical activities. We have a dynamic activity calendar that ensures elders are socially engaged throughout the day. Our senior homes are designed with utmost care with rounded edge walls, senior-friendly toilets, Panic alarm buttons, and wider doors.“

The specially designed flats for the senior citizens will come in options like 1, 2, and 3 BHK with prices starting from Rs.80 Lakh onwards.

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MUMBAI: The Wadhwa Group, one of India’s leading real estate development companies, and Primus Senior Living, jointly organized Mumbai’s first senior living conclave – ‘Decode the Mystery of Happy Ageing’, held at MCA Bandra Club, Mumbai. The event saw a record of over 600 seniors from Mumbai, Navi Mumbai and Thane actively participate in two conveniently timed sessions.

The growing necessity of Senior Living in India

According to a recent study by consumer knowledge firm Ormax Compass, there would be 2.4 million senior citizens who will be living on their own by 2031 in the MMR region. Among the notable findings of the study, senior citizens in MMR are prepared to live alone in a nuclear environment. Maharashtra with an estimated population of 125 million has an elderly population share of 11.7%, which is higher than the national average of 10%. It is projected to increase further, to reach a 15% share by 2031.

In recent years, a growing number of young Indians are migrating abroad for a better future. Most of their elderly parents prefer staying back in India, in the company of their neighbors and friends. Many of the elderly are affluent, have lavish lifestyles, and have worked hard all their lives. They now want to enjoy an independent and carefree life along with their spouse. A senior living home provides all the comforts and conveniences that the elderly of our society desire; that of living life to the fullest without being a burden on their children or family.

Why gain prominence?

Active senior living communities provide a favorable environment for fostering the passions of individuals and fulfilling their dreams. Such communities provide a secure environment for individuals, taking care of all their personal needs. These communities provide access to medical facilities, recreational activities, and other resources that facilitate healthy aging with dignity.

Furthermore, studies have shown that senior living communities help reduce depression and loneliness among the elderly by providing a social network of peers and engaging in activities. Moreover, such communities allow seniors to remain independent, while receiving the necessary support they need in order to age gracefully.

Mr. Vijay Wadhwa, Chairman of Wadhwa Group explains that a projected shift in population by 2050 where nearly 20% of the country’s population will be elders and 60% of families in India living on their own, highlights the need for more than 320000+ senior living facilities in the country.

“With an ever-increasing elderly population, senior living communities have become essential in helping India’s elderly stay healthy, engaged, and happy,” he said.

Increase in Life expectancy

India is experiencing a rapid increase in its elderly population due to an increase in the life expectancy of its people. As per the 2011 census people aged 60 and above numbered 103 million, accounting for 8.6% of the total Indian population. This increased to 139 million in 2021 approximately 10% of the total population. This trend is expected to continue in the coming years, due to improved medical care and increased access to healthcare services. As a result, elderly people in India are now living longer than ever before.

Mr. Adarsh Narahari, Managing Director, Primus Senior Living explains that loneliness is one of the biggest killers in the world and a number of studies have pointed to this fact.

“Active Senior living communities provide a safe and secure environment where elderly individuals can receive personalized care tailored to their specific situation. These communities help seniors remain active, and independent and live with their heads held high, while also promoting healthy aging and increased active life. At these homes, there are teams of experts who work closely with the residents to understand their needs and provide them activities and amenities that will help them follow their passions and interests,” he explained.

Range of facilities

Senior living communities typically offer a wide range of facilities to accommodate the varied needs of their residents. Some of these include medical care, recreational activities, transportation, housekeeping, security, and nutrition services. Residents also have access to concierge desks, nurses, and other onsite professionals providing 24-hour assistance.

No longer a stigma

A key factor driving the increase in demand for senior living homes is the fact that it is no longer considered a stigma to being living in such senior living homes. With an increased focus on providing seniors with comfort and independence, more and more elderly are opting to move to these homes. The combination of a safe and secure environment, dedicated amenities and services, and lush greenery makes it an ideal place for India’s elderly to enjoy their golden years.

Looking at the huge demand and growth potential in this space, The Wadhwa Group and Primus Senior Living have come together to bring Mumbai’s first senior living home – Primus Swarna situated at Wadhwa Wise City, Panvel. This senior living enclave is part of an integrated development that is spread across 200 acres of verdant surroundings; in the lap of nature, yet well connected to Mumbai.

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MUMBAI: HelpAge India initiated its nationwide program, Project Surakshit, with grant support from Google.org, with the aim to digitally secure senior citizens so they can protect themselves from online fraud and scams. Marking ‘Safer Internet Day’ on February 7th, HelpAge India initiated a series of Digital Safety workshops across 16 states, to simultaneously train over 1000 senior citizens.

A first-of-a-kind event in the country, the workshops, organized in coordination with Senior Citizens Associations, offer seniors essential training on digital safety, equipping them with critical skills to navigate the internet safely and securely and seek the benefits of online digital conveniences. HelpAge aims to drive more awareness among this vulnerable community so that elders are informed and prepared to identify and address common online scams. The workshops include a customized curriculum that covers 7 modules, giving guidance on various online safety topics such as Creating a Strong Password, Staying Safe While Banking Online, Safely Paying Utility Bills Online, Protecting your Device, Spotting an Online Scam, Staying Safe on WhatsApp and Booking a Cab Safely Online.

With the rapid advancement of digital services such as online payments, ordering daily wares, banking, and shopping, the vulnerability of the elderly population has increased. Late adopters of digital technology, the elderly are considered easy targets for online fraudsters.

“These training workshops are a necessity; we seniors need them in today’s day and age with the increasing number of online scams that are taking place. Especially for myself, I feel very scared to touch any link on my phone, fearing my savings will go,” says 61-year-old Ms. Aruna Gupta, a Senior Citizens Association Member.

“The pandemic catapulted the need for the adoption of digital technology for elders to the forefront. In today’s day and age, living in digital isolation is not an option, with not only vital health and safety services being linked to our smartphones, but also our daily needs and requirements such as ordering groceries, paying bills online, internet banking, etc, the list is endless. Social connections are also imperative to stay mentally active and healthy, as the lockdown brought to the fore the extreme isolation and distancing our elders went through. While the younger generation found it easier to adapt, many senior citizens struggled with this sudden shift. This also made them far more susceptible to online fraud and scams. Through ‘Project Surakshit’, HelpAge India is trying to create a safer environment for elders and hopes to bridge the digital divide, so no elder gets left behind and vulnerable,” says Rohit Prasad, CEO, of HelpAge India.

“Each day, millions of Indians turn to the web to navigate opportunities across the breadth of their lives. While this experience is intuitive to millions, it is unnerving for the elderly in our families. Senior citizens are more vulnerable to online risk because they may not have the same level of comfort with technology. Google.org is proud to support HelpAge India on Project Surakshit, and the effort to bring critical digital safety training and awareness to senior citizens across the country. The Digital Safety Workshops are the first step in this program, to increase social participation and inclusion for senior citizens, and in turn, their own confidence online,” says Annie Lewin, Head of Advocacy and Asia Pacific, Google.org.

“We work with and for Senior Citizens Associations’ across the country, and felt the growing need for digital safety measures to be adopted by elders. Senior citizens can lose their hard-earned savings by succumbing to online scams. We need to empower them with the knowledge of spotting and identifying these scams and taking preventive measures, so their money is secure and they can enjoy and safely explore the digital world, which has so much to offer”, says Sonali Sharma, Head – Communications & Mission Head – Digital Literacy Program, HelpAge India.

The workshops on ‘Safer Internet Day’ are being conducted across Delhi, Punjab, Kerala, Tamil Nadu, Telangana, Andhra Pradesh, Maharashtra, Odisha, Puducherry, Madhya Pradesh, Rajasthan, Himachal Pradesh, Chhattisgarh, Goa, Uttarakhand, and Uttar Pradesh.

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