With increasing awareness and demand for ease of use, Maharashtra contributes ₹110+ crore to India’s ₹900 crore shampoo hair color market. Industry analysts attribute this surge in demand to the convenience of shampoo-based applications, which provide a fast and efficient alternative to conventional hair colors and other formats like hair color powder and mehndi, making them well-suited for modern lifestyles.

“As consumers seek personalized and innovative hair color solutions, the growth in demand for shampoo hair color has been significant,” said Neeraj Senguttuvan, Head of Marketing – Personal Care at Godrej Consumer Products Ltd (GCPL).

Recognizing this shift, Godrej Consumer Products offers Godrej Selfie, a five-minute shampoo hair color brand. The unisex product comes in two sizes, INR 15 pack meant specially for short-hair consumers while INR 30 pack is primarily for long-hair consumers.

“This offering will also nudge consumers using other low-cost hair colors like powder and mehndi hair color to upgrade to an affordable yet convenient and better solution,” Senguttuvan added. Maharashtra’s shampoo hair color segment is witnessing over 17% growth rate, highlighting the state’s increasing adoption of this convenient hair coloring format.

With the category witnessing strong momentum, industry experts predict that Maharashtra will play an increasingly significant role in shaping India’s hair color market in the coming years.

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