MUMBAI: Vummidi Bangaru Jewellers, South India’s trusted heirloom jewellery brand with a 124-year-old legacy will be launching an exclusive campaign for Akshaya Tritiya which falls on 10th May 2024. The Auspicious Akshaya Tritiya’ will date from the 4th to the 12th of May and will exhibit a wide range of gold, silver, diamond, and platinum collections. 

Akshaya Tritiya is an auspicious day observed by the Hindu community, referred to as Akha Teej. Akshaya refers to eternal – on this day people buy gold, silver, and other expensive metals. According to Hindu mythology, buying precious metals will bring good luck and prosperity.

True to its rich legacy, Vummidi Bangaru Jewellers has showcased an exclusive collection on this occasion. As for the offers, customers purchasing at VBJ will get 1 gram of silver for every gram of gold purchased, 1 gram of gold for each carat of diamond, and 2 grams of silver for every gram of platinum and precious jewelry. Adding to the list of offers, customers can save Rs. 4000/kg on silverware, and 10% off on silver jewelry, 3% discount on solitaires.

Commenting on the occasion, Amarendra Vummidi, Managing Partner, Vummidi Bangaru Jewellers, Chennai, said, “One of the most auspicious festivals of the year is back. Our beloved customers believe that the jewelry bought at our store during this time will have eternal value and bring in fortune and wealth. We offer a wide range of collections from Bridal & temple jewelry, Silverware, Platinum Evara Multi Sapphire collection, and precious Solitaires.”

These offers are available from May 4th to 12th, 2024 at VBJ Anna Salai & Anna Nagar branches.

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INDIA: IKEA, the world’s leading Swedish omnichannel home furnishings retailer, announces the launch of its e-commerce deliveries to thousands of pin codes across 62 districts in the states of Maharashtra, Karnataka, Telangana, and Andhra Pradesh. The expansion comes into play as IKEA continues to see excitement, demand, and visits from thousands of customers hailing from nearby cities and towns to shop from the IKEA stores.

These new customer meeting points will offer a full range of over 7,500 well-designed, affordable, good quality, functional, and sustainable home furnishing products, along with practical solutions for the home. Customers will be able to search, find, and buy their favorite products using the IKEA app, order online via the brand website www.ikea.in, or through its “Shop by Phone” assistance service.

Susanne Pulverer, CEO & CSO (Chief Sustainability Officer), IKEA India shares, “IKEA has received a lot of customer love and trust over the last five years from Maharashtra, Karnataka, Andhra Pradesh, and Telangana. Expanding our reach further in these markets means making IKEA more accessible to our customers, more convenient, and truly omnichannel. We see great potential in ecommerce helping us inspire and make our solutions available to the many Indians. We will leverage the distribution capabilities of our existing physical stores in these states to fulfill the demand from online channels. These emerging cities are key hubs for online retail growth, and we are thrilled to bring the IKEA experience to the doorsteps of our many customers in India.”

Customers can easily explore IKEA’s app and website, which focuses on creating a better life at home through home-inspiration designs, product feeds, ratings, and reviews. They can browse offers and explore New Lower Prices on products along with special discounts upon signing up as an IKEA Family member. Furthermore, customers can also avail of services such as kitchen planning, living room planning, interior design services, personal shopping, etc. in the comfort of their homes by visiting the customer service section on the website.

Speaking on the home trends that will help IKEA shape and strengthen its relevance in these markets, Susanne adds, “Indians have a very positive outlook about their homes and see it as an important enabler of physical, emotional, and mental well-being for themselves and everyone around them. Our recent ‘Life at Home’ report highlighted the needs of Indian homes for better storage solutions and a focus on good sleep. We have many solutions for creating a better life at home and now we are ensuring they are accessible and affordable for all.”

Currently, 72% of customer orders in existing markets are fulfilled via Electrical Vehicles. With this expansion, IKEA aims to build further capacities in its supply chain, making it more sustainable.

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MUMBAI: The Body Shop’s End of Season Sale is back and is bigger, better, and more irresistible than ever before! Sure to thrill skincare enthusiasts, the Britain-based, international ethical beauty brand is all set to introduce its exciting discounts on multiple products in all categories. The sale is live till 31st January 2024.

From offers on pre-packed gift sets to top-tier deals on seasonal beauty picks and discounts on bestsellers that are usually never on sale, The Body Shop’s End of Season Sale is nothing short of a delight for customers. But that’s not all! Customers can avail up to 50% discount on select products like:

• Nourishing winter care with Body Butters with 96-hour moisturizing available in British Rose, Almond Milk & Avocado
• Fresh Nude Foundations enriched with Vitamin E and Aloe Vera are available in twenty-six shades. This versatile product can used as contour in darker shades.
• Edelweiss collection, with the products containing extracts of the Edelweiss flower, is known to have 43% more antioxidants than retinol.
• Ethically sourced, high-quality natural ingredients ranges also include Hemp, Shea, and Tea Tree Oil

With the incredibly attractive prices, The Body Shop’s End of Season Sale offers something for everyone and every budget & occasion, making it a go-to gifting destination brand. Besides, by purchasing their gifting items, customers can share the holiday cheer with the community of women associated with Teddy Exports, one of the brand’s long-standing CFT partners who formed the backdrop of The Body Shop’s #SparkAChange campaign. These women have handcrafted vibrant gift pouches which were specially commissioned by The Body Shop for the festive season.

For those who wish to stock/restock their beauty cabinet or gift some self-care routine to themselves or their loved ones, The Body Shop’s End of Season Sale is the perfect stop. The End of Season Sale is live on The Body Shop’s official website (https://www.thebodyshop.in/) as well as its 200+ stores across the country.

So, get ready to grab a shopping bag and indulge in some retail therapy!

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The new store, spread over a sprawling 70,000 sq. ft., offers experiences beyond fashion, with a spectrum of 50+ fashion brands across categories of apparel, footwear, watches, sunglasses, cosmetics, bags, and more. The store will house renowned ethnic wear brands Tasva, and Jaypore, alongside Pantaloons exclusive brands like Rangmanch, Akkriti, and Indus Route, and iconic sportswear classics such as Puma and Skechers, guaranteeing a fashion-first experience. The store also hosts the first Coco Leni eyewear store in Bengaluru.

Smart Trial Rooms, Endless Aisle, and a Customization zone with heat transfer technology as well as options like embroidered badges, customized bag tags & more, elevate the shopping experience, allowing for seamless browsing and trying on your favorite ensembles.

Sangeeta Pendurkar, CEO, of Pantaloons, Style Up, and Marigold Lane, said, “Pantaloons has over the years become a fashion playground for the young modern shopper. Taking this to the next level, I am delighted to introduce Pantaloons OnLoop as the ‘go-to’ destination for Gen Z, seeking all things lifestyle and fashion. Envisioned as a theatre of imagination, Pantaloons OnLoop offers the customer an unparalleled shopping experience.“

For the next generation of customers who live their lives on a loop, Pantaloons OnLoop represents a destination for a Fun loop that they will keep coming back to. With this launch, Pantaloons has taken a historic step towards transforming the fashion retail environment, offering a technology-first experiential store that provides a sensory feast beyond fashion.

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The study further revealed that Amazon (73%) is the preferred e-Commerce platform, followed by Flipkart (70%), Meesho (30%), JioMart (20%), and others. 63% of Amazon users report high satisfaction, followed by 52% for Flipkart and 46% for Reliance Digital. Interestingly, Amazon is favored by its users for its attractive prices (54%), easy return/exchange process (52%), brand trust (40%), and convenience of shopping across pin codes in India (38%). Over the past six months, 73% of consumers from both Tier II and Tier I cities have shopped at Amazon.

According to Prabhu Ram, Head- of Industry Intelligence Group, CyberMedia Research (CMR), “The wide range of choices, convenience, and comfort provided by eCommerce has empowered emerging young consumers in Aspirational India (Tier II, Tier III cities and beyond) to shop more online, and to fulfill their aspirations. Major players like Amazon and Flipkart, niche market players such as Meesho and others, and conglomerates like Tata and Reliance are fiercely competing in these markets. Our research emphasizes that Amazon, with its extensive and enduring presence across India, has the consumer trust and is their preferred choice.”

Also, two out of three consumers have spent up to INR 20,000 on online shopping in the past six months. Average spending on online purchases in the last 6 months by Tier II buyers (INR 20,100) is nearly on par with the online spending by Tier I buyers (INR 21,700).

About the Survey

The ‘CMR Consumer Aspirations and eCommerce in Bharat’ Survey covered 3006 consumers, across Delhi, Mumbai, Bangalore, Bhubaneswar, Nagpur, Coimbatore, Lucknow, and Guwahati.

For results based on a randomly chosen sample of this size, there is 99% confidence that the results have a statistical precision of plus or minus 3% of what they would be if the entire population had been surveyed.

About CMR

CMR offers industry intelligence, consulting, and marketing services, including but not limited to market tracking, market sizing, stakeholder satisfaction, analytics, and opportunity assessment studies.

A part of CyberMedia, South Asia’s largest specialty media and media services group, CyberMedia Research (CMR) has been a front-runner in market research, consulting, and advisory services since 1986. CMR is an institutional member of the Market Research Society of India (MRSI).

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