This year’s edition offers shoppers a chance to win rewards worth up to ₹1 crore, including a Toyota Hyryder as the bumper prize. Customers spending ₹10,000 and above can participate and become eligible for daily and weekly rewards throughout the campaign period.

Home to leading 300+ global and Indian brands, including Zara, H&M, Armani Exchange, Lifestyle, Diesel, GAS, Lacoste, and Scotch & Soda, Phoenix Avenue of Stars continues to be Pune’s most premium destination for curated retail, entertainment, and leisure. With exciting offers of up to 50% off across participating brands, the festival promises a season of rewarding experiences for Pune and neighbouring cities.

Festival Details:

• Duration: June to August 2026
• Venue: Phoenix Avenue of Stars, Viman Nagar, Pune
• Category: Shopping Festival / Retail & Lifestyle Event
• Participation Criteria: Shop for ₹10,000 and above
• Rewards: Daily and weekly prizes, along with a bumper Toyota Hybrid for top shopper
• Shopper Benefits: Rewards worth up to ₹1 crore across 200+ participating brands
• T&C apply

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Bringing together the season’s biggest shopping offers, entertainment, rewards, and celebrity glamour, the Phoenix Shopping Festival promises an unmatched retail experience for shoppers across Pune. Visitors can enjoy Flat 50% Off and exciting offers across leading national and international brands spanning fashion, beauty, lifestyle, accessories, sportswear, electronics, dining, and entertainment.

Adding to the excitement, the festival offers shoppers the opportunity to win a host of incredible rewards, including daily and weekly prizes, luxury giveaways, and the ultimate grand prize, a Toyota Hyryder. Every eligible purchase during the festival brings shoppers closer to winning exciting rewards, making every shopping trip even more rewarding.

The launch evening on 13 June will witness actor Harshvardhan Rane officially opening the festival and interacting with fans and shoppers. Known for his charismatic screen presence and growing popularity among audiences, Harshvardhan’s visit is expected to draw significant excitement and kickstart the season’s biggest shopping extravaganza.

Shoppers can explore exclusive festival offers across renowned brands, including H&M, Marks & Spencer, The Collective, Armani Exchange, Lifestyle, Shoppers Stop, Victoria’s Secret, Superdry, Diesel, GAS, La Martina, Bath & Body Works, Adidas, New Balance, Charles & Keith, Puma, Aldo, House of Cavalli, and many more.

With unparalleled shopping deals, celebrity appearances, rewarding experiences, and exciting entertainment, the Phoenix Shopping Festival is set to transform every visit into a memorable celebration for families, fashion enthusiasts, and avid shoppers alike.

Event Details

• What: Phoenix Shopping Festival (PSF)
• Where: Phoenix Mall of the Millennium, Wakad, Pune
• Launch Date: 13 June 2026
• Time: 6:00 PM
• Celebrity Guest: Harshvardhan Rane
• Festival Highlights: Flat 50% Off across participating brands, daily and weekly rewards, luxury giveaways, Toyota Hyryder mega prize, entertainment, and experiential activities
• Contact: +91 77200 10611
• Website: mallofthemillennium.com
• T&C Apply.

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Located within Phoenix Marketcity Pune, the new store will span approximately 21,000 sq. ft. and offer UNIQLO’s complete range of LifeWear apparel for men, women, and children. Designed around simplicity, quality, and functionality, the store aims to deliver a seamless and elevated shopping experience for Pune consumers.

The launch marks a significant addition to Phoenix Marketcity Pune’s international fashion portfolio, further strengthening its position as one of the city’s premium lifestyle and shopping destinations.

Driven by increasing customer appreciation for high-quality, everyday essentials, UNIQLO continues to expand its presence in India by bringing its globally recognized LifeWear philosophy — clothing designed to make everyday life better — to newer markets across the country.

Commenting on the launch, Anshuman Bharadwaj, Senior Centre Director- Phoenix [Pune Malls], said: “At Phoenix Marketcity Pune, we continuously strive to bring globally admired brands and elevated retail experiences to our consumers. UNIQLO’s arrival marks a significant addition to our international fashion portfolio and reflects the evolving aspirations of Pune’s shoppers who increasingly seek quality, functionality, and contemporary global fashion under one roof.”

The new store at Phoenix Marketcity Pune will feature UNIQLO’s modern retail design language along with the brand’s signature visual identity, offering shoppers an immersive and contemporary retail environment.

The store will officially open to customers on:
Date: Friday, 15 May 2026
Time: 11:00 AM
Venue: UNIQLO, Phoenix Marketcity Pune

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Visitors can explore pastel-inspired settings, floral backdrops, and playful spaces that create an engaging walkthrough experience. Each zone has been designed to encourage interaction and create memorable photo moments, making it an ideal outing for families, children, and young audiences.

Launch Highlights:

• Grand décor unveiling at 8.00 PM
• Launch in the presence of Nikhil Chinappa, Siddharth Nigam, with Splitsvilla Fame Soundharya Yuvaraj and Sadhaaf Shankar
• Themed installation zones designed for visitor interaction
• Post-launch techno night at Dobaara Restaurant with ticketed entry

Experience Highlights:

• Official Hello Kitty & Friends décor installation
• Themed zones centred around friendship and everyday joy
• Large format installation designed for visitor engagement
• Suitable for families, children, and young audiences

Event Details:

• Date and Time: Friday 17 April 2026, 8.00 PM onwards
• Venue: Lower Ground Floor, Opp. Malabar Gold and Diamonds, Phoenix Marketcity Pune
• Age Group: Open to all
• Registration: https://forms.office.com/Pages/ResponsePage.aspx?id=YZ5GydZP4kmVRbjWgbMwpJEIYWEAWIpOiuYuztJDRsVUMTBXN0xHTzFLR0cyQjk0OUIxQTBDN0VNVi4u
• Pre-register to attend and receive assured gift hampers.

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Unpacking Pune’s year of premium splurges, snack obsession & lightning-fast deliveries

PUNE: India’s cultural capital has emerged as a key market for quick-commerce in the country this year. How India Instamarted 2025 reveals India’s fastest iPhone delivery of the year happened in Pune — a brand-new device arrived in just 3 minutes, beating unboxing videos to the finish line.

One Instamart account, a fan of potato chips, shelled out ₹1.5 lakhs on potato-powered happiness alone. While Pune snacked hard, it also trained harder — the Sports & Fitness category surged +475% YoY, cementing Pune as one of India’s most wellness-forward cities.

“Quick commerce in India has moved beyond just convenience. It’s not just a service, but a part of the modern Indian lifestyle. What started as last-minute top-ups and impulse buys now includes planned purchases and even big-ticket spending, from daily essentials to premium treats. Instamart is proving to be a trusted partner for everything people need, whether it’s urgent, indulgent, or just part of their routine, all delivered with the speed and reliability they expect from us.” Hari Kumar Gopinathan, Chief Business Officer, Swiggy

What Pune Instamart’d the Most in 2025:

• Late-night loyalists: Curd and mineral water ruled Pune’s post-midnight Instamart rush, defining the city’s nocturnal cravings.
• Gourmet meets global: Pune has emerged as one of Instamart’s top cities for sauces, cheese, meats, fish, vegetables, breads, and cooking oils, showcasing its appetite for both home-style cooking and global flavors.
• QIM behaviour spikes: Instamart’s festive season sale, The Quick India Movement sale saw Pune surge in makhana, Korean sauces, hand sanitizers, and nachos, driven by healthy snacking, world-cuisine experimentation, and hygiene essentials.

Pune’s Big Spenders & Faster-Than-Traffic Deliveries

• ₹13 lakh Instamart champion: Pune’s highest spender built a cart portfolio blending staples, treats, lifestyle items, and festival buys.

A City Expanding Its Wishlist

2025 proved that Pune is embracing Instamart for more than just groceries: Bakery, vehicle care, footwear, sports & fitness, toys, clothing, home essentials, electronics, makeup — all featured in Pune’s top-growing categories. The wallets are bigger, the carts are fuller, and the city is choosing convenience without compromise.

Meanwhile, the rest of India in 2025 wasn’t just shopping; it was optimising everyday life with Instamart. Milk emerged as the country’s #1 essential, with India ordering 4+ packets of milk per second; enough to fill 26,000 Olympic-sized pools. India also shopped big with a user in Hyderabad who placed the single largest cart of the year at ₹4.3 lakh, checking out with three iPhone 17 Pros.

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PUNE: The Phoenix Mills Ltd, India’s leading retail-led mixed-use developer, is proud to announce the grand launch of The Phoenix Shopping Festival 2025. This one-of-a-kind celebration merges world-class retail with community spirit and immersive experiences. The festival was unveiled spectacularly with Bollywood icon Karisma Kapoor opening the festivities, lending her charm to what promises to be India’s most dynamic shopping and lifestyle event.

This multi-city festival will take place across Phoenix Palladium Mumbai, Phoenix Palladium Ahmedabad, Phoenix Marketcity Mumbai, Phoenix Marketcity Pune, Phoenix Mall of the Millennium Pune, Phoenix Citadel Indore, and Phoenix Palassio Lucknow from 14 June to 15 August 2025, transforming Phoenix malls into destinations of joy, indulgence, and purpose.

Key Highlights of the Phoenix Shopping Festival 2025

Shop & Celebrate – Indulge in Global Luxury, Local Spirit

Step into a world of unrivalled shopping with exclusive End-of-Season Sale offers across 500+ leading domestic and international brands in fashion, beauty, electronics, home décor, and more. This is the ultimate moment to refresh your style, upgrade your lifestyle, and discover new indulgences — all under one roof.

Shop & Win – Rewards You’ll Love

Every visit to Phoenix malls is packed with excitement through mega giveaways, daily surprises, grand raffles, and exclusive high-value prizes. From premium gadgets and designer fashion to luxury experiences, shoppers have countless opportunities to turn their purchases into extraordinary rewards. Get ready for a retail celebration filled with thrilling surprises and unforgettable wins at every step. At Phoenix Marketcity Pune, every day is filled with surprises where every top shopper of the day gets assured prizes worth ₹25,000, and the top spender of the campaign wins ₹1,00,000 worth of shopping experience.

Shop & Give Back – Purpose Meets Celebration

In association with the Sood Charity Foundation, the festival proudly supports initiatives that uplift underprivileged communities. Shoppers can be part of something bigger, as Phoenix channels a portion of festival proceeds to meaningful causes, blending retail with responsibility in a way that truly matters.

Non-stop Entertainment & Culinary Adventures

Beyond the shopping, the Phoenix Shopping Festival is a vibrant stage for live music, celebrity performances, art showcases, and curated culinary pop-ups featuring gourmet chefs and specialty cuisines. Whether you’re a fashion enthusiast, a food lover, or a family looking for weekend fun, there’s something for everyone.

Rashmi Sen, Whole Time Director & CEO – Malls at The Phoenix Mills Ltd, said, “At Phoenix Mills, we are committed to continuously introducing new brands and experiences across our malls. One such endeavor is The Phoenix Shopping Festival— a celebration that transforms shopping into a meaningful experience. This festival is a celebration of fashion, food, entertainment, rewards, and unforgettable moments, blending exceptional value with a strong community spirit. We are also delighted to have Karisma Kapoor as the face of this year’s campaign, adding glamour and excitement to the festival.”

Mayank Lalpuria, Senior Vice President of Marketing at The Phoenix Mills Ltd, expressed, “This year, we’re redefining the festive shopping experience with India’s largest shopping festival, offering unparalleled deals across top brands. Our three pillars—Celebrate, Win, and Give Back—ensure every shopper enjoys immersive journeys, exclusive rewards, and the joy of contributing to meaningful causes. It’s more than just shopping; it’s about creating lasting value for our customers and communities alike.”

Bollywood icon and fashion diva, Karisma Kapoor, launched the Phoenix Shopping Festival 2025 campaign. Sharing her thoughts on the association, she said, “I love coming back to Phoenix — there’s something so exciting about the vibe during the shopping festival. With all the top brands and incredible offers, it’s honestly hard to choose – I’m completely spoilt for choice! Whether it’s fashion, lifestyle, or just spending time with family here, this place truly makes shopping feel like a celebration.”

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Maharaja Club members can now earn Maharaja Points when they shop with brands like Walmart, Victoria’s Secret, New Balance, GAP, Victorinox, and Alamowith more partners coming onboard soon to offer even more opportunities to earn and enjoy exclusive rewards.

From fashion and beauty to everyday essentials, these opportunities allow members to accumulate points on daily purchases, bringing them closer to their next rewarding travel experience with Air India when they redeem points for award flights or cabin upgrades.

Earning rates vary with each brand, offering members diverse ways to maximize their points across categories.

The offers are available on the Maharaja Club Partner Offers page on Air India’s website (https://bit.ly/MaharajaClubPartners), where members simply need to select their preferred brand to shop with and follow the next steps.

“We’re happy to partner with Loyyal as we continue to make Maharaja Club even more rewarding for our rapidly expanding member base across the globe,” said Shailesh Kumar Singh, Head of Loyalty, Air India. “This partnership makes it easier for our members to earn Maharaja Points on everyday essentials and shopping, without needing to fly frequently. By combining points earned from such purchases with those from flying, members can quickly unlock free flights or cabin upgrades and enjoy a transforming Air India experience.”

“We are thrilled to work with Air India to enhance the Maharaja Club experience through our expanded network of partners across the globe to enrich each member’s journey,” said Ashish Kumar Singh, CEO, Loyyal. “This initiative significantly boosts the earning potential for Maharaja Club’s members, allowing them to earn points through everyday purchases across the UK and USA. The Maharaja Club is designed to go the extra mile, ensuring members feel recognized, acknowledged, and privileged at every step. Together, we reaffirm our commitment to making every journey with Air India exceptional, enriching the daily lives of members with meaningful opportunities that ultimately enhance their travel experiences.”

Air India recently overhauled its frequent flyer programme, rebranding it to Maharaja Club and introducing a simplified new structure, more customer-friendly features, renamed tiers, and an updated identity for the programme.

With Air India being part of Star Alliance and the airline’s close cooperation with fellow Star Alliance member airlines, Maharaja Club members enjoy global recognition and benefits across the alliance’s extensive network worldwide.

Over the last 18 months, Air India has added over 50 partners for the Maharaja Club to offer greater ease, more rewards, and recognition for its members.

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BENGALURU: Amazon India and CaratLane today announced a strategic partnership that brings CaratLane’s fine jewellery collection to Amazon.in, marking a significant expansion of Amazon Fashion’s fine jewellery selection. This collaboration combines CaratLane’s renowned craftsmanship and contemporary designs with Amazon’s trusted delivery network, secure payment options, and hassle-free shopping experience, creating a seamless jewellery discovery journey for customers across India.

Founded in 2008, CaratLane – A Tata Product has revolutionized India’s jewellery landscape by making fine jewellery more accessible, modern, and wearable. Known for its innovative designs and quality craftsmanship, the brand has established itself as a trusted name in the Indian jewellery market. Customers can now explore CaratLane’s curated selection for women and kids across rings, earrings, necklaces, and bracelets, crafted in gold and set with certified diamonds or gemstones.

The partnership features a special offer of up to 20% off. Customers in Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chennai, and Ahmedabad can enjoy 48-hour fast delivery service, with Amazon’s reliable delivery network serving all other locations.

Saumen Bhaumik, Managing Director, CaratLane, remarked, “We are excited about this partnership with Amazon, India. This collaboration helps us further our mission of making stunningly beautiful jewellery more accessible, blending convenience with craftsmanship. Together, we’re reaching many new hearts and homes across India .”

“At Amazon Fashion, we are committed to offering our customers the best selection with exceptional convenience and value,” said Siddharth Bhagat, Director of Amazon India Fashion and Beauty. “CaratLane resonates deeply with today’s modern Indian consumer—aspirational, design-forward, and digitally savvy. This partnership allows our customers to celebrate both every day and special moments with trending styles and distinctive finds, all delivered with Amazon’s trusted service and speed.”

With this launch, Amazon Fashion and CaratLane both re-emphasise their commitment to democratising access to premium and luxury brands, empowering customers across metros and beyond to discover and own fine jewellery with ease.

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Glance AI is a new AI Commerce platform that delivers inspirational, Generative AI-led commerce and content discovery. Launched earlier this month, Glance AI is disrupting how consumers shop today, allowing them to instantly visualize themselves in AI-curated, stylized looks and purchase their favorites with a tap. Built on Google Gemini’s intelligence and Imagen’s state-of-the-art image generation capabilities, Glance AI is unveiling its new custom lock screen experience designed for Samsung users through this new partnership.  

“Glance AI is driven by a core human truth: we want to become the best version of ourselves. What stands between that aspiration and reality is the awareness of what is possible or access to platforms that enable this,” said Naveen Tewari, Founder and CEO, Glance & InMobi. “Glance AI helps consumers discover and visualize what’s possible, starting with an outfit that makes them look and feel great, and own it with just a tap on the platform. Samsung’s commitment to enable Glance AI across its devices in the US ensures consumers enjoy an experience where inspirational commerce and content converge.”  
 
Available as an app and a lockscreen experience, Glance AI is a fully opt-in experience. It trains itself on a single selfie or an image from the image gallery to generate hyper-real images of consumers in outfits best suited for them. Consumers can then make real-time purchase decisions in just a tap; recommendations and order fulfilment are driven by Glance AI’s extensive partnership with more than 400 leading brands in the US and beyond. The app further allows users to place the feature directly on their lock screen for easy access and the ability to save each look as either their lockscreen wallpaper or download to share across their network.  

Glance AI also leverages trending content, local events, and social media moments to make recommendations fresh, relevant, and engaging.  High-speed inferencing helps deliver options such as flash sales and trend-driven commerce, making every shopping experience unique and effortless.  By utilizing Samsung’s extensive reach alongside the power of AI, Glance aims to redefine user interaction with smartphones, making every moment spent on the device richer and more efficient. 

“At Samsung Galaxy Store, we’re proud to be more than just an app marketplace – we’re a destination for innovation, discovery, and meaningful experiences tailored for Galaxy users,” said Jason Shim, Sr. Director and Head of Samsung Galaxy Store USA. “Glance AI is a perfect example of the kind of high-quality and unique content we strive to deliver. By using AI to personalize content and shopping directly on the lock screen, it brings a smarter, more dynamic experience that reflects the forward-thinking spirit of the Galaxy Store.”

This collaboration paves the way for a mobile ecosystem that enables users to discover new styles and trends, transforming the smartphone into a dynamic center of styling and commerce. 

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PUNE: Pantaloons, India’s leading fashion retailer from Aditya Birla Fashion and Retail Ltd., has unveiled its newly transformed store at SGS Mall, Pune. The revamped store was inaugurated by acclaimed Indian actress Shriya Pilgaonkar, bringing star power to the grand celebration. Spanning 19350 sq. ft., the store features a contemporary layout with curated aisles, eye-catching displays, and refreshed design, offering an elevated shopping experience.

This is one of the first Pantaloons stores in Pune to undergo this exciting transformation, as part of the brand’s larger revamp initiative across select stores nationwide. The revamped store is designed to help shoppers discover fashion and complete their entire ensemble in one destination—from the latest trends hot off the runway to a special touch of accessories, colour cosmetics, and fragrances.

Speaking on the occasion, Sangeeta Tanwani, Chief Executive Officer, Pantaloons and Style Up, said, “We are excited to introduce an enhanced shopping experience for our customers in Pune. This grand re-opening reflects our commitment to delivering elevated and stylish fashion to our consumers that is inspiring and engaging. Our vision for Pantaloons is to be a styling destination for the city’s fashion-forward audience.”

To celebrate the relaunch, Pantaloons curated a special in-store experience featuring Shriya Pilgaonkar, who engaged in an exclusive city-themed styling interaction and an intimate meet-and-greet with customers and the media. Themed ‘City-Inspired Looks’, the activation spotlighted Pune’s distinct urban style sensibilities, offering guests fresh inspiration grounded in the city’s vibrant pulse.

With over 27 remarkable years in the fashion industry, Pantaloons continues to reimagine shopping experiences with its new, elevated, and engaging stores. 

Strategically located at SGS Mall, Pune, the store offers a comprehensive wardrobe collection for men, women, and kids, ranging from elevated everyday essentials to statement occasion wear, across western, ethnic, workwear, and casual collections. The highly anticipated Pantaloons store at SGS Mall is now open. Visit today to explore the latest trends and experience fashion like never before!

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