The company has also launched its latest ‘June Jackpot’ offer to ensure farmers adopt Sonalika heavy-duty tractors at optimal prices and achieve farm mechanisation.

PUNE: India’s No.1 tractor export brand Sonalika has always cherished farmers’ love and trust for its heavy-duty tractors and is excited to script a new growth story in May’24. The company has recorded 13,338 overall tractor sales with 5.2% growth in the domestic market, beating industry growth. Farmer’s upliftment in the agri sector remains the top focal point for Sonalika and the company’s entire range of heavy-duty tractors in 20-120 HP is designed to deliver supreme customer satisfaction in all aspects.

Monsoon has already hit the Indian shores and forecasts suggest an above-average rainfall, thereby keeping alive hopes of agri-powered economy and farmers for increased farm output. Sonalika Tractors has been aggressively moving ahead in FY’25 and optimized all its strategies and energies towards customizing new-age technologies for Indian farmers. The company has also launched its latest ‘June Jackpot’ offer to ensure farmers adopt Sonalika heavy-duty tractors at optimal prices and achieve farm mechanization.

Sharing his thoughts on the new performance, Mr Raman Mittal, Joint Managing Director, International Tractors Limited, said, “We are excited to record 13,338 overall tractor sales in May’24 and continued to beat domestic industry performance. Kharif season outset in India has brought in some buoyancy in tractor buying and we are happy that the inevitable change towards farm mechanization is gradually taking shape. Monsoon plays a critical role in the agri ecosystem output and only the adoption of new-age farm technologies can bring fundamental change in the Indian farming landscape. We are excited to be among the frontrunners for leading this evolution and have already launched farmer farmer-friendly scheme in June’24 and moving forward will continue to launch new advanced heavy-duty tractors.” 

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Every innovative tractor that is rolled out from Sonalika’s World’s No. 1 tractor plant in Hoshiarpur exhibits excellence in terms of delivering productivity and profitability for farmers. Sonalika’s thrust on creating a perfect blend of quality and performance in its heavy tractor range has enabled the company to firmly secure the 3rd largest tractor brand position in India – the world’s biggest tractor market. The company has already launched a 5-year warranty and showcased tractor prices on its website, which keeps them perpetually excited about having Sonalika as a reliable partner in their farming journey.

Sharing his thoughts on the new benchmark performance, Raman Mittal, Joint Managing Director, International Tractors Limited, said, “We are elated to have begun our FY’25 voyage with an exciting performance of 11,656 overall tractor sales in April’24 with a market share gain. Our advanced heavy-duty tractor series has consistently led farmers towards a world full of new opportunities which is why we are today a proudly 15+ lakh farmer family.”

Moreover, the El Nino effect continues to weaken and with above-normal monsoon predictions in the year ahead, the reservoirs are expected to rebound faster to normal levels which should subsequently make for a healthy demand during the year. With a year full of boundless opportunities ahead, we are now more confident to launch new products in FY’25 for increasing farmer productivity as we believe there remains no limit for us to what can be achieved.”

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