• Equipped with XR Backlight Master Drive, BRAVIA9 delivers unparalleled brightness, incomparably beautiful colors

The BRAVIA 9 immerses you in the scene, much like the backlight control technology used in Sony’s professional monitors for filmmakers. The XR Backlight Master Drive, with its unique local dimming algorithm, precisely controls thousands of LEDs to deliver truly authentic contrast and preserve shadow detail in even the most demanding scenes.

• Enjoy faithfully natural scenes in absolute detail, even in the brightest daylight with High Peak Luminance

With High Peak Luminance in BRAVIA 9, imagine a brilliantly sunlit, snow-covered mountain landscape. These exceptionally bright televisions, with unprecedented luminance, can faithfully reproduce natural scenes with absolute detail, even in the brightest daylight.

• BRAVIA 9 Mini LED offers 4 times more pixels than HD for a clearer more detailed picture

The BRAVIA 9 features BRAVIA XR Mini LED technology, providing exceptional depth, intense contrast, and stunning brightness. With four times more pixels than HD, this television ensures a clearer, more detailed picture, bringing every scene to life with remarkable precision. Enjoy an immersive viewing experience with vivid, lifelike visuals that capture every nuance, making the BRAVIA 9 the ultimate choice for discerning viewers seeking unparalleled picture quality.

• With XR Contrast Booster enjoy adjusted brightness for deeper blacks, brighter highlights, and supreme contrast 

The BRAVIA 9 series features a Mini LED panel with XR Contrast Booster 30, which enhances the depth and detail of images by precisely controlling the backlighting. This technology results in deeper blacks and brighter whites, giving a dynamic contrast that brings scenes to life. The Mini LED panel also improves viewing angles, ensuring consistent picture quality from any seat in the room.

• XR Triluminos Pro expresses billions of accurate colors with exceptional black contrast

XR Triluminos Pro technology in the BRAVIA 9 brings your content to life with billions of accurate colors, delivering an extraordinary viewing experience. This advanced technology enhances color precision and depth, ensuring that every hue is displayed with stunning clarity. Combined with exceptional black contrast, XR Triluminos Pro produces vibrant, true-to-life images that closely match the creator’s intent. Enjoy breathtaking visuals with rich, detailed colors and deep blacks, making every scene look remarkably realistic and immersive.

• Powered by advanced AI Processor XR, BRAVIA 9 provides a completely immersive experience

The new BRAVIA 9 series will be available in 189 cm (75) and 215 cm (85) screen sizes. The advanced AI Processor XR in the BRAVIA 9 series revolutionizes viewing by understanding human perception of sight and sound. This processor features a scene recognition system that detects and analyzes data with high accuracy, optimizing the picture for ultimate realism to reproduce a cinema creator’s intention. The result is unparalleled depth, vibrant contrast, and lifelike colors, creating an engaging viewing experience that brings movies, shows, and games to life with extraordinary clarity and precision. The BRAVIA 9 sets a new standard for home entertainment, transforming your living room into a cinematic haven.

• Equipped with Studio Calibrated mode, it precisely reproduces the image quality intended by the creator for a perfect cinema-at-home experience

BRAVIA 9 series comes with Studio Calibrated modes that deliver the image quality film content creators intended, right in your home. In addition to the already established Netflix Adaptive Calibrated Mode and SONY PICTURES CORE (formerly BRAVIA CORE) Calibrated Mode, there is now a Prime Video Calibrated Mode. This new mode offers customers even more ways to enjoy premium entertainment as the creators envisioned. With Prime Video Calibrated Mode, viewers can experience optimal picture quality that is automatically adjusted for movies, series, and, for the first time, live sports. The BRAVIA 9 series is IMAX enhanced and supports both Dolby Vision® and Dolby Atmos®, providing exceptional brightness, sharper contrast, richer colors, and immersive sound. This ensures a superior viewing experience on Disney+, Prime Video, Netflix, and other popular streaming platforms.

• Create your cinema-at-home experience perfect with Dolby Vision Atmos

The BRAVIA 9 brings studio-quality entertainment to your living room with its cutting-edge technologies. Dolby Vision enhances HDR content with striking highlights, deeper blacks, and vibrant colors, delivering a more immersive viewing experience. Dolby Atmos provides multi-dimensional sound, making you feel fully immersed in the action.

• Enjoy IMAX-enhanced movies with 80Mbps Pure Stream on the SONY PICTURES CORE App exclusively on BRAVIA 9

The BRAVIA 9 Series includes SONY PICTURES CORE, an exclusive platform that offers access to a vast library of Sony Pictures movies. This platform also features 4K HDR and IMAX Enhanced movies, providing an elevated movie-watching experience with superior picture and sound quality. For 24 months, you will receive 10 free credits to stream movies in 4K Blu-ray quality with IMAX Enhanced visuals, bringing the magic of the big screen to your living room.

• With the latest XR 4K Upscaling, XR Clear Image, and XR Motion Clarity enjoy 4K action that stays smooth, bright, and clear with no blur

The BRAVIA 9 features the latest XR 4K Upscaling, XR Clear Image, and XR Motion Clarity technologies, ensuring every scene is rendered with exceptional clarity and precision. XR 4K Upscaling enhances lower-resolution content to near-4K quality, while XR Clear Image sharpens details for a crisper picture. XR Motion Clarity technology eliminates blur in fast-moving scenes, delivering smooth, bright, and clear 4K action—perfect for both movies and gaming.

• X-Anti Reflection minimizes reflection and X-Wide Angle technology provides vivid real-world colours from any angle

The BRAVIA 9 features X-Anti Reflection technology, which significantly reduces reflections and glare for clear, uninterrupted viewing even in bright environments. Paired with X-Wide Angle technology, this TV maintains vivid, true-to-life colors from nearly any angle. Whether you’re viewing from the side or directly in front, the BRAVIA 9 delivers consistent picture quality, enhancing your cinematic and gaming experiences with exceptional clarity and color accuracy.

• Enjoy picture and sound in complete harmony as the screen is the speaker with Acoustic Multi-Audio+, XR Surround with 3D surround upscaling, and Acoustic Centre Sync

The new BRAVIA 9 features Acoustic Multi-Audio+ with a Beam Tweeter at the top and Frame Tweeters on the sides, delivering immersive cinematic surround sound. Every sound is positioned accurately, enhancing the viewing experience. Acoustic Center Sync integrates your sound system, such as a soundbar, with the TV, ensuring that the sound precisely matches the action on the screen for a home cinema setup. The new Voice Zoom 3 technology uses AI algorithms to recognize and adjust the volume of human dialogue, making even soft speech clear and prominent. This feature works exceptionally well with BRAVIA Theatre home audio products, creating a seamless sound experience where audio appears to come directly from the TV screen.

• BRAVIA 9 is an enormous gaming machine which is Perfect for PlayStation 5

The BRAVIA 9 stands out as a top-tier gaming television as Perfect for PS5, delivering an optimized gaming experience with stunning visuals and smooth performance. It includes Auto HDR Tone Mapping for enhanced contrast and color accuracy, and Auto Game Mode ensures minimal lag and rapid response times. Even in dark shadows and bright highlights, fine details and true colors are visible. The BRAVIA 9 automatically switches to Game Mode with the PS5 to reduce lag and maximize responsiveness, then reverts to Standard Mode for movies, providing more expressive scenes. With support for 4K/120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM), it ensures smooth and clear movement for responsive gameplay. Additionally, you can control your PlayStation® remotely if you have a compatible BRAVIA connected to the internet. The PS Remote Play app allows you to manage your PS5® or PS4 console from another room or even a friend’s house.

• The game Menu feature in BRAVIA 9 allows easy access to gaming status, settings, and gaming assist functions all in one place

The Game Menu feature in the BRAVIA 9 offers a centralized hub for gamers to easily access their gaming status, settings, and support functions. This intuitive interface consolidates all essential gaming controls in one place, streamlining the gaming experience. Whether you’re adjusting settings, monitoring performance, or accessing game-specific tools, the Game Menu ensures that every aspect of your gaming session is effortlessly manageable and optimized for peak performance, enhancing your overall gameplay enjoyment.

• BRAVIA 9 television offers a smart user experience with Google TV which offers endless entertainment

BRAVIA 9 series delivers a smart user experience powered by Google TV, giving you access to 400,000 movies and TV episodes, as well as 10,000 apps and games. Google TV organizes all your favorite content in one place, making it easy to find and enjoy what you love. With voice search functionality for hands-free control and integration with Apple AirPlay 2 and HomeKit, connectivity with your Apple devices is seamless. Personalized recommendations and voice search capabilities ensure you have quick access to a wide range of entertainment options, all tailored to your viewing preferences and needs.

• With the Hands-Free Voice Search feature, you can interact with the TV to play your favorite shows and movies

The Hands-Free Voice Search feature in the BRAVIA 9 provides a seamless and intuitive way to interact with your television. Simply speak to the TV to effortlessly search for and play your favorite shows and movies. This advanced functionality eliminates the need for manual input, making it easier than ever to access content quickly. With voice commands, your entertainment experience becomes more convenient and enjoyable, allowing you to focus on what matters most: watching your favorite content.

• Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, ambient optimization, Zoom Meetings Google Meet, etc.

The BRAVIA 9 introduces BRAVIA CAM, which elevates your viewing experience with advanced features. Enjoy intuitive gesture controls for easy interaction and ambient optimization that adjusts screen settings to suit your environment for the best viewing experience. With Zoom Meetings and Google Meet integration, you can effortlessly host video calls directly from your TV. BRAVIA CAM brings a new level of convenience and interactivity, making your entertainment experience more engaging and personalized than ever.

• Minimalist One Slate design to provide a truly immersive big-screen viewing experience

The One Slate concept of the BRAVIA 9 seamlessly integrates the screen and bezel into a single, sleek slate, minimizing distractions and maximizing your viewing experience. The steel stand curves inward, offering an elegant look from every angle. Designed with an almost invisible bezel, its naturally warm, smudge-resistant texture blends effortlessly with your interior decor, walls, and BRAVIA Theatre. The Underlay Stand is a thin, flat steel plate with a metallic hairline finish, providing options for placement: it can be positioned externally, fit within smaller shelves, or accommodate two soundbar positions to suit your viewing preferences.

• Designed with sustainability and accessibility in mind

Sony has set forth an environmental plan called Road to Zero, which aims to achieve zero environmental impact through its business activities and product life cycles by 2050. To contribute to this vision, BRAVIA will pursue innovations that provide the best viewing experience with high picture and sound quality and a premium design all the while contributing to reducing environmental impact. BRAVIA 9 uses Sony’s proprietary signal processing to maximize the characteristics of the panel device (Mini LED), automatically optimizing brightness for each scene while achieving both high brightness and low power consumption. In addition, the Eco Dashboard, which allows you to easily set and manage various energy-saving settings of BRAVIA all at once, has been further evolved. You can also check the amount of power used and tips for saving energy. The compact, rechargeable Eco Remote is also made from approximately 79.7% recycled plastic. Sony aims to contribute to an inclusive society through its business, increasing accessibility to enable those with diverse needs to utilize its products.

BRAVIA develops products with accessibility in mind so that all customers can enjoy the movie experience, regardless of disability or age. Voice commands can be used to operate the BRAVIA TV, such as turning the power on/off and adjusting the volume. BRAVIA TVs are also equipped with shortcut commands that allow you to quickly and easily turn on/off accessibility features, allowing both those who require them and those who do not to use the same TV set without stress.

Price and Availability

These models will be available across all Sony Centers, major electronic stores, and e-commerce portals in India.

The post Sony’s BRAVIA 9 Series: A New Era of 4K Televisions for Unmatched Brightness and Authentic Cinematic Enjoyment appeared first on NRI News.

Nachiket Pantvaidya, an industry veteran with a rich and diverse career spanning multiple leading media companies, is now taking over as the Business Head of Sony Entertainment Television (SET). This marks his third stint with SPNI. While he joins SET, he will also continue to manage his role as General Manager at Sony Pictures International Productions (SPIP). Nachiket has consistently demonstrated strategic prowess and leadership in his previous roles at SPNI, including managing P&L for SET, developing iconic franchises, and boosting advertising and distribution revenues. His broader role will enable him to leverage his extensive expertise to deliver exceptional entertainment experiences across both platforms.

Ajay Bhalwankar, who has been with SPNI since 2014, currently heads its Marathi channel. He previously served as the chief creative director for SPNI’s flagship General Entertainment Channel, Sony Entertainment Television (SET). Under his leadership, Sony Marathi has seen significant growth, delivering high-quality, engaging content that resonates with Marathi audiences. Ajay’s strategic vision has enabled Sony Marathi to carve a niche in the crowded Marathi GEC market. His emphasis on progressive and relatable content has helped the channel capture a 9% market share. Moving forward, Ajay will additionally spearhead Sony SAB as its business head. With his experience and creative insight, Ajay is well-positioned to bring fresh and engaging content to Sony SAB’s diverse audience, further strengthening the channel’s reputation for quality entertainment.

Tushar Shah is the Business Head of English, Bengali, and Infotainment Channels and the Chief Marketing Officer (CMO) at Sony Pictures Networks India (SPNI). He oversees prominent channels such as Sony PIX, Sony AATH, and Sony BBC Earth. With nearly 18 years of experience across two tenures at SPNI, Tushar has driven significant growth and profitability and enhanced viewership. His strategic leadership has also been crucial in the successful reach and expansion of Sony AATH in West Bengal. Going forward, Tushar will additionally oversee Sony MAX, Sony MAX HD, Sony MAX 2, Sony WAH and Sony PAL. His expertise will fuel further innovation across these channels, enhancing their market presence.

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INDIA: Sony BBC Earth is thrilled to announce the premiere of ‘Planet Earth III’, the latest addition to the groundbreaking and award-winning Planet Earth series. The eight-part series follows some of the world’s most amazing species and narrates extraordinary stories depicting drama, thrill, humor, and emotions. Presented by Sir David Attenborough, the show will premiere on Sony BBC Earth on July 29, 2024, at 09:00 PM.

Produced by BBC Studios Natural History Unit, ‘Planet Earth III’ reflects the set of challenges that wildlife faces in the modern, crowded world. The show is making a comeback two decades after the original Planet Earth series first aired. It highlights some of the fantastic locations of India including the teak forests where whistling wild dogs hunt prey three times their size and a village with venomous cobra co-existing with humans, leading to a change in their behavior.

The final episode sheds light on the ‘heroes’ across the globe who put their lives on the line to protect the wildlife and the critically important ecosystems of our planet.

For the show’s premiere, Sony BBC Earth has launched a campaign titled ‘WilderThanYourImagination’. It focuses on mesmerizing viewers with Earth’s unseen wonders, taking them to a world of incredible stories, beyond their imagination. Ahead of the premiere, the channel conducted screenings at the Kolkata, Chennai, and Mumbai science centers that saw over 1400+ students enjoying the content and learning from it.

Tushar Shah, ‘Chief Marketing Officer & Business Head – English Cluster & Sony AATH, Sony Pictures Networks India said, “At Sony BBC Earth, we are dedicated to providing viewers with high-quality programming that ignites curiosity and fosters a deep connection with the natural world. Planet Earth III delivers on this commitment and perfectly embodies the brand promise. Narrated by the legendary Sir David Attenborough, this remarkable series is an immersive adventure into the heart of the wild. It showcases extraordinary tales of resilience, adaptation, and hope in the natural world.”

Tune in to Sony BBC Earth on 29^th July 2024, at 09:00 PM to watch Planet Earth III.

Mike Gunton, Executive Producer, Planet Earth III, commented, “Planet Earth III is about the resilience and adaptability of nature and the remarkable animals changing their lives to meet the challenges of a rapidly changing world dominated by us. This is the most ambitious Planet Earth series ever made, and we spent 1904 days filming it. We hold great responsibility as filmmakers to spark deep passion for our natural world, and we are excited for Indian audiences to have the chance to watch this fantastic series”.

The post Sir David Attenborough Narrates ‘Planet Earth III’ On Sony BBC Earth appeared first on NRI News.

Expressing his enthusiasm, Gaurav Banerjee, a seasoned professional in the entertainment industry with a wealth of experience and a strong vision for the future, stated, “I am deeply honored to take on the role of MD & CEO at SPNI. Under N.P. Singh’s remarkable leadership, SPNI has achieved tremendous success and innovation in the entertainment industry. I am excited to lead talented teams as we explore new frontiers in original programming, enhance our viewers’ experiences, drive our distribution footprint across India, and significantly boost our revenues. Together, we will set new benchmarks in entertainment and deliver exceptional value to our audiences and stakeholders.”

N.P. Singh, who with this appointment will move into the role of Non-Executive Chairman to support this transition through the end of the fiscal year, reflecting on the transition, remarked, “I am immensely proud of the success and innovation SPNI has achieved. I am confident that Gaurav will elevate SPNI’s impressive portfolio to new heights. His visionary approach will undoubtedly continue our legacy of excellence and creativity. I look forward to supporting him and our talented team as we further our impact on content creation, audience engagement, and digital media initiatives. And most importantly, I would like to thank the entire SPNI team for being the fulcrum of our growth and success.“

Ravi Ahuja, Chairman of Global Television Studios and President & COO of Sony Pictures Entertainment, commented on the appointment, saying, “N.P. Singh’s leadership has been instrumental in shaping SPNI into the powerhouse it is today. I am confident that Gaurav Banerjee, with his proven track record and visionary approach, will continue to drive SPNI’s success. Gaurav’s expertise in content creation and strategic leadership will undoubtedly lead SPNI into an exciting new chapter of growth and achievement. We are thrilled to have him at the helm and look forward to the continued success of SPNI under his leadership.“

The post Sony Pictures Networks India (SPNI) Announces CEO Transition appeared first on NRI News.

Actress Khushi Dubey is set to portray the lead as Shivangi Sawant, embodying a modern woman filled with strength, integrity, and a strong sense of purpose. As the guardian of her father’s legacy at Sangam Cinema, Shivangi’s determination shines through as she faces challenges head-on and she sees Sangam Cinema not just as a business, but as a place where dreams come alive.

Watch the video here: https://www.instagram.com/p/C7ErjQiPjMM/

Actor Khushi Dubey shares her excitement about embodying the role of Shivangi Sawant in Jubilee Talkies – Shohrat.Shiddat.Mohabbat and says, “I’m excited about this story! I was hooked when I first heard the plot, and I hope the audience will be too. Along with her passion for reviving Sangam Cinema, Shivangi’s journey is filled with unexpected twists and turns that will keep everyone glued to their seats. This character is a fresh challenge for me, and I’m especially drawn to Shivangi’s resilience and her unwavering dedication to her family and dreams.”

The post Khushi Dubey As Shivangi Sawant In The Upcoming Show ‘Jubilee Talkies – Shohrat.Shiddat.Mohabbat’ On Sony appeared first on NRI News.

•  A new dimension of still image performance was created by the world’s first global shutter image sensor
• Advanced video performance without distortion 
• Operability and reliability for professionals
• High-speed workflow and scalability to support immediate delivery 

NEW DELHI: Sony India today introduced the groundbreaking new Alpha 9 III camera equipped with the world’s first full-frame global shutter image sensor. The impressive new global shutter full-frame image sensor enables the camera to shoot at burst speeds up to 120 fps with no distortion or camera blackout.  By combining this innovative sensor with Sony’s most advanced AF system to date – boasting AI autofocus with up to 120 times AF/AE focus calculations per second – as well as the ability to sync flash at all shooting speeds, the Alpha 9 III opens up a new world of possibilities for professional photographers to capture that decisive moment.

“The Alpha 9 III full-frame camera represents a monumental leap forward in the industry, setting a new standard that surpasses all expectations. By meticulously crafting every aspect, from sensor to physical design, button layout to menu functions, we have embraced the insights and needs of professional photographers worldwide. With the introduction of revolutionary features like the global shutter and the ground-breaking 120 fps capability, we are reshaping the very essence of photography. This is not just a camera, it is a testament of innovation, a tool that empowers photographers to push the boundaries of creativity and capture imagery beyond imagination. The Alpha 9 III is not simply about capturing moments it is about redefining new avenues in photography.” said Mukesh Srivastava, Head of Digital Imaging Business, Sony India.

1.    A new dimension of still image performance created by the world’s first global shutter image sensor

The new Alpha 9 III is equipped with a newly developed world’s first global shutter full frame stacked CMOS image sensor with approximately 24.6 effective megapixels and built-in memory, combined with the latest image processing engine BIONZ XR. It achieves blackout-free Continuous Shooting Speed with AF/AE tracking of up to approximately 120 frames per second⁴. The new Alpha 9 III is equipped with high-density focal plane phase detection AF. A Designated AI processing unit uses Real-time Recognition AF (autofocus) to recognize a wide variety of subjects with high precision.

By combining high-speed performance of up to 120 frames per second with highly accurate subject recognition performance, it is possible to easily photograph decisive scenes and moments that cannot be captured with the naked eye⁴.  The AI processing unit in the Alpha 9 III supports movies as well as stills with accurate subject form and movement recognition, providing a significant improvement in human eye recognition performance with Real-time Recognition AF and Real-time Tracking automatically recognising, tracking, and focusing on the eyes of a specified subject. The Alpha 9 III is equipped with 8.0 stops of optical 5-axis in-body image stabilisation, allowing for high-quality image rendering.

Shutter speed is freed from the limitations of conventional mechanical shutter image sensors and achieves a maximum shutter speed of 1/80000 second (1/16000 second during continuous shooting), making it possible to capture at high speed without any distortion. When a compatible Sony flash is attached, such as the HVL-F60RM2 and HVL-F46RM (sold separately), it is possible to synchronize the flash and take pictures at all shutter speeds up to 1/80000 second⁸.

Previously, if the user released the shutter at a speed faster than the flash’s synchronization speed, the amount of light would drop sharply, but with the full-speed flash synchronization function, it’s now possible to photograph scenes that could not be easily captured with conventional technology. Also, when shooting stills or movies under LED lighting, the Hi Frequency Flicker function can significantly reduce high-frequency flicker problems by allowing the shutter speed to be finely adjusted to match the flicker frequency while viewing the monitor.

The Alpha 9 III features selectable release lag modes which allows the user to prioritize release lag or viewfinder/monitor display. The newly installed Pre-Capture function allows the user to go back up to 1 second and record the moment before pressing the shutter, a Continuous Shooting Speed Boost change during shooting, and enhanced burst stamina ensures that important moments are reliably captured due to a large buffer memory and increased overall system speed allow up to approximately 390 Fine JPEG images to be captured in one continuous 30 fps burst.

Customizable focus areas have been expanded to include from XS to XL instead of the previous S, M, and L sizes. The Preset Focus/Zoom function allows preset focus and zoom settings to be memorized in the camera for quick recall when needed. In addition to the existing custom white balance frame size, the user can now select other sizes as needed which allows for fine white balance adjustment after an image has been composed. The Alpha 9 III has upgraded features such as the latest AF algorithms to achieve high AF precision down to light levels as low as EV-5 in AF-S mode (ISO 100 equivalent, F2.0 lens), AF tracking for continuous shooting at F22 and a composite RAW shooting function that gives the ability to combine multiple consecutive images into a high-quality composite.

2.    Advanced video performance without distortion 

The global shutter image sensor provides distortion-free image expression for videos as well as still images. For example, the user can shoot images of nearby scenery from a fast-moving vehicle such as a car or fast-moving subjects with ease. This camera is the first in the Alpha series to be able to record 4K 120p high-frame-rate video without cropping, allowing the user to shoot at the angle of view intended. It is also possible to shoot high-resolution 4K 60p videos with 6K oversampling.

The Alpha 9 III has the image creation process S-Cinetone, created through the development of the VENICE digital cinema camera for video production, making human skin and subjects stand out beautifully, creating natural highlights. The Alpha 9 III is equipped with the latest video performance including rich gradation performance and S-Log3, and when in Log shooting mode, it can reflect and display the user’s favorite imported LUT. Alpha 9 III is compatible with the mobile app “Monitor & Control” for video creators.

3.    Operability and reliability for professionals 

Sony has listened to the voices of professional photographers and created operability and reliability that supports professional image makers. The shape of the grip is improved and ergonomically designed so that it can be easily held in the palm of the user’s hand to avoid straining the user even when wearing a telephoto lens or using it for long periods of time. 

The VG-C5 vertical grip (sold separately), provides the same operability and versatility as when shooting horizontally; the user can comfortably support long shooting sessions. The grip and shutter button area share the same design as the main body, allowing image capture without feeling uncomfortable, with the same operability as the camera. The Alpha 9 III is equipped with a 4-axis multi-angle LCD monitor that can be operated by touch, allowing for intuitive operation using the latest touch menu.

The electronic viewfinder uses a 9.44 million-dot Quad XGA OLED and achieves high visibility with the same brightness as the α7R V and a magnification of approximately 0.90x. Also, a custom button is placed on the front of the camera, and the continuous shooting speed can be changed by operating the custom button assigned with Continuous Shooting Speed Boost with the finger holding the grip, allowing for highly immediate operations. It supports professional photographers when shooting in all environments. 

4.    High-speed workflow and scalability to support immediate delivery

New features for the Alpha 9 III include a playback image filter that allows the user to efficiently select a large number of images using high-speed continuous shooting, and a function menu that can be used even during image playback, strongly supporting professional workflows from shooting to delivery. A function menu can now be used during playback so the user can efficiently select a huge number of images using high-speed continuous shooting.

The “Playback Function Menu” can be assigned in advance, so the user can perform protection, smartphone transfer, FTP transfer, etc. during image playback. The user can select images narrowed down with a playback filter and play them from the function menu, allowing for quick delivery of specific images. The camera is equipped with a dedicated microphone for voice memos on the back, and the built-in microphone located near the mouth allows clear recording of audio even in noisy environments. The recorded audio data can be transferred via FTP along with the images. The camera allows the user to set up to 20 presets from the International Press Telecommunications Council (IPTC), an international consultative body in which news organizations from various countries participate. 

The Alpha 9 III can transfer data up to twice as fast as the Alpha 9 II. 5 GHz communication offers maximum speed and stability for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments. The Alpha 9 III allows stills and movies to be recorded to memory media in numerous ways including the two media slots that support CFexpress Type A cards as well as UHS-I and UHS-II SD cards.

It is compatible with the professional mobile application “Transfer & Tagging” which speeds up the image delivery workflow, and the application “Remote Camera Tool” which allows remote shooting of PCs using wired LAN. In addition, the Alpha 9 III is scheduled to support functional enhancements such as FTP operability, relay playback, and C2PA format support through a camera software update. Sony will continue to expand functions such as breathing correction, relay playback, and C2PA format support for the Alpha 1 and Alpha 7S III in the future¹⁷ to meet the needs of professionals along with the Alpha 9 III.

Pricing and Availability

Alpha 9 III will be available across Sony retail stores (Sony Center and Sony Exclusive), the www.ShopatSC.com portal, major electronic stores, and other e-commerce websites in India from 26^th February 2024 onwards.

The post Sony India Launches Alpha 9 III World’s First Full-Frame Image Sensor Camera With A Global Shutter System appeared first on NRI News.

NEW DELHI: Sony India today announced the launch of the new SRS-XV500, a speaker to help people party louder for longer, anywhere. This speaker packs powerful sound, built-in lighting and a long-lasting battery, you can even plug in a karaoke mic and sing the night away. With the SRS-XV500, you have everything you need to entertain your friends and family.

1.       Elevate your party experience with high quality sound and powerful bass with the SRS-XV500

Experience great music on the SRS-XV500 thanks to its two X-Balanced Speaker Units which deliver strong, powerful bass with minimal distortion as well as two tweeters that provide clear vocals and an expanded sound field. The non-circular diaphragm not only maximizes the area of speaker diaphragm, but it also increases sound pressure for deeper and punchier bass, less distortion and greater vocal clarity. For a richer, clearer, and more rewarding listening experience. Plus, the SRS-XV500 adapts to any environment due its flexibility of being positioned either vertical or horizontal.

2.       25 hours long-lasting battery and portable design delivering the power to party anywhere

The SRS-XV500 is a speaker that will never let you down due to its long battery life. After being fully charged, the SRS-XV500 will offer up to 25 hours^[i] of playback. Plus, quick charging of 10 minutes lasts for up to 2.5 hours of playing time. With the Battery Care Function, you never have to worry about overcharging your speaker, making it more dependable for longer.

3.       Sing in your style with karaoke and guitar input along with echo and key control on the rear panel

The fun does not stop there as you can belt out your favourite songs with the karaoke functionality. To sing your favourite song, simply plug in a karaoke mic and press play. A second input means you can duet with a friend on a second mic or even plug in a guitar to ramp things up even further. Both inputs have individual mixing. The Echo and Key Control on the rear panel of the unit let you adjust sound to your preference.

4.       Customize and light up the party with ambient lighting feature

In addition to delivering musically, the SRS-XV500 also helps to create a party atmosphere thanks to its ambient light feature. Whether you want to use the speaker for daily use or for party use, you can customise the illumination by the Fiestable mobile app.

5.       With newly added UI on rear panel command the party

Take control of your modes, settings, and lighting with the easy-to-use touch panel. It is intuitive and conveniently illuminated, so you can command the party even in a dark environment.

6.       SRS-XV500 offers USB connectivity to play and charge smartphones

Plug in and play music with USB connectivity additionally you can use SRS-XV500 to charge your up your other devices like smartphones.

7.       With IPX4 Rating splash proof) in SRS-XV500, the party never stops

The SRS-XV500 has an IPX4 water resistant^[ii] rating, so you can use it outside with confidence, even if a few raindrops fall. The SRS-XV500 was built with portability in mind. The built in handle makes for easy transportation of the speaker. 

8.       Enjoy Remote Control with Sony|Music Center and Fiestable apps from the App Store or Google Play

The new SRS-XV500 is compatible with both Sony | Music Center and Fiestable apps. With Sony | Music Center, you can select playlists, change lighting patterns and sound modes all from the dance floor. Fiestable allows you to access fun features to help create the ultimate party atmosphere, such as making a playlist, karaoke functions including Voice Changer and Echo, plus DJ control to add sound effects.

9.       New Environment friendly design

These products are designed not only to offer outstanding sound quality, but also to be kind to the environment. Recycled plastic^[iii] originally developed for Sony is partially used for the body of the SRS-XV500. This reflects how Sony strives to reduce the environmental impact of our products.

Pricing and Availability

The SRS-XV500 party speaker will be available across Sony retail stores (Sony Center and Sony Exclusive), the www.ShopatSC.com portal, major electronic stores, and other e-commerce websites in India from 23^rd February 2024 onwards.

The post Sony Launches SRS-XV500 Portable Party Speaker With A Powerful Party Sound And 25 Hours Battery Backup Especially Tuned For Indian Customers appeared first on NRI News.

Float Run offers important features to runners or athletes, including a light-weight design with a flexible neckband that does not slip when in motion and a pressure-free design that sits off the ears, so runners no longer need to worry about sweat or chafing getting in the way of their workout. This product was well received by crowdfunding, which led to its official launch. With a special off-ear design, runners won’t have to worry about pressure or stuffiness on their ears. For extended comfort, these wireless sports headphones sit on the ears of the wearer, so they can enjoy comfort for longer without disruption. Additionally, Float Run headphones only weigh approximately 33 grams, so runners can focus on their surroundings.

Designed to be stable and secure, Float Run headphones stay in place no matter how the runner moves. Tested on a wide range of head shapes and hairstyles, the headphones will stay with the runner, due to the flexible neckband design. Additionally, Float Run headphones were tested with accessories including hats and sunglasses. Whatever is worn, the stabilizing neckband will keep them secure. The 16mm drivers and precise tuning combined with the off-ear style offer a more natural and wider sound so there is no compromise on sound quality. The Float Run headphones have an open-type design that eliminates echo of the sounds your body makes, like footsteps, chewing, or heavy breathing and allows ambient sound.

These headphones are designed to fill the user’s ears, but not cover them, so they can be aware of their surroundings. The Float Run design allows music to naturally mix with ambient sound and be formed by the user’s ear shape. Float Run off-ear headphones keep ears unobstructed, to achieve peak performance in whatever activity they are performing. The result is a more spatial and natural listening experience.

With an IPX4 splashproof rating, consumers do not have to worry about damage from sweat or from getting caught out in the rain. With long battery life and up to 10 hours of playtime when fully charged, the Float Run headphones will power long runs. In a hurry? A quick charge of 10 minutes will give an hour of play. With a variety of controls built in, users can control playback and access their smartphone’s voice assistant without having to take it out of their pocket or bag. When their run is over and it’s time to get to work, these headphones have a high-quality built-in microphone to make them just as ideal for productivity tasks. Float Run headphones conveniently charge using USB-C. Additionally, the headphones include a carrying pouch to keep the supplied charging cable and headphones together and protected.

The Float Run will be available across Sony retail stores (Sony Center and Sony Exclusive), the www.ShopatSC.com portal, major electronic stores, and other e-commerce websites in India from 4^th January 2023 onwards.

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