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With AyushmannKhurrana as the face of the campaign,  Nautica aims to tap into the actor’s popularity and build deeper salience with premium fashionistas nationwide. The national award-winning actor is known for his versatility, effortless style, and impeccable fashion sense, which aligns with Nautica’s ethos perfectly. The actor’s boy-next-door image (BND) and unique ability to connect with a diverse set of consumers across geographies, make him the ideal choice to enhance the brand’s visibility further, reaching every nook and corner of the country. 

The ad campaign highlights Nautica’s latest season’s collection, with Khurrana’s visual montage emphasizing the ease and style of a Nautica man. The actor confidently expresses his individuality through his fashion choices, showcasing his authenticity, and staying true to himself. The campaign is being launched nationally across mediums, including, print, outdoor, social media, and leading digital platforms.  The Spring-Summer collection is aimed at men between the ages of 22-60.

About Ad Film:

The 60-second digital ad film titled Adventure’s Spirit with Khurrana as the face of the brand showcases the new Spring collection set against the backdrop of a vibrant seascape. In the film, Ayushmann Khurrana is seen enjoying one of his adventurous escapades, finding solace in the open air, sailing carefree, socializing, and enjoying the warmth of the sun. Khurrana appears truly relaxed, unwinding himself amidst the vastness of the sea, flaunting Nautica’s Spring collection all along. In his yacht, he navigates the waves, exploring both the sea and himself. Anchoring the yacht at day’s end, Khurrana savors the tranquility of his getaway, content with his journey.

Speaking on his affinity with Nautica, ace Bollywood superstar Ayushmann Khurrana said, “I’m happy to represent a legacy brand like Nautica. Its philosophy and ethos resonate deeply with me. The new summer collection is an ode to adventurous men, blending contemporary trends seamlessly into its designs. My style seamlessly syncs with Nautica, and I’m excited to bridge the gap between the brand and its audience.“

Commenting on the campaign and the association with Ayushmann Khurrana, Venu Nair, Chief of strategic partnerships and omni channel, Myntra said, “Nautica’s latest Spring-Summer campaign beautifully encapsulates the adventurous spirit of a man. In the film, Khurrana epitomizes the self-made persona synonymous with the Nautica Man. His established presence has the potential to captivate audiences nationwide and inspire them with his impeccable fashion sense. With Khurrana on board, we are confident Nautica’s brand presence will augment further, connecting with the brand’s target audience, which coincides with the actor’s dedicated fan base.“

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Discover the Coach’s Floral collection and encourage the courage to keep revolving. Explore the Floral collection and find the courage to embrace and reinvent yourself in a vibrant, boundary-breaking journey.

Experience Coach’s vibrant Floral collection and expresses your true colors fearlessly. Set in a virtual universe, the campaign introduces the Coach Spring collection within a story about finding the courage to discover what it means to be real in your way.

 Shop the Collection here:https://www.coach.com/shop/find-your-courage?collections=FLORAL&world=floral

SOCIAL MEDIA: @Coach; #CoachNY, #CourageToBeReal  

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NEW DELHI: Jaypore, the artisanal lifestyle brand from the house of Aditya Birla Fashion and Retail Ltd., launches its Spring Summer ‘24 collection – amalgamating ease and elegance. With classic hues and breezy silhouettes crafted from airy cotton fabrics, each piece is perfect for a graceful summer ensemble. From flowing floral dresses to sartorial kurtas tunics and relaxed trousers, every piece exudes effortless style and breathability– ideal for the sunny days and balmy nights ahead.

One of India’s leading destination brands for all artisanal finds, Jaypore’s range extends across apparel, jewelry, home accents, and accessories. India’s heritage of handmade crafts and traditional finds is honored with the brand’s commitment to designing, sourcing, and retailing authentic Indian products suited for a contemporary lifestyle. 

Sooraj Bhat, CEO, of Ethnic Business, Aditya Birla Fashion and Retail Ltd. said, “The SS’24 collection highlights Jaypore’s steadfast commitment to harmonizing traditional craftsmanship with contemporary aesthetics. It reflects our firm dedication to providing customers with timeless apparel, jewelry, and home accents that pay homage to our rich historical legacy while embracing modernity. The new SS’24 collection embodies a timeless elegance while prioritizing the comfort and crafts this season needs. The light fabrics, chic silhouettes, and crafts such as block prints, Ajrakh, Hand-embroidery, Chikankari, Ikat textiles, Tribal silver, Temple, and Filigree jewelry, and many more make a perfect addition to any summer wardrobe and home.” 

Jaypore’s SS’24 collection curates authentic Indian crafts like block prints, ajrakh, hand embroidery, Chikankari, ikat, and more. Drawing inspiration from the sleek geometry emblematic of Bauhaus aesthetics is the ‘Lagom’ range which seamlessly blends modernistic influences with traditional craft. This unique collection harmonizes angular and abstract design cues with the heritage of Ajrakh, adorning contemporary cotton separates with a fusion of artistry and modern sophistication.

Envisioning a canvas where line-drawn floral motifs waltz in harmony with the rich heritage of block printing is the Kaashni collection, resembling a vibrant tapestry of spring blooms adorned in mesmerizing reds and blues. Each cotton separate has a touch of carved wooden blocks, bearing witness to the age-old craft.

Jaypore’s SS’24 Gauri range is an epithet for Goddess Parvati who signifies purity and sheer brilliance. This white-on-white collection celebrates classic ethnic silhouettes with the regal heritage craft of khadi block prints. The blossoming floral fluencies, traditional motifs, and tessellations are in a celebration on the splendid canvas of cotton.

Casting a dreamy summer spell, the floral motif language of the Camilla collection is reminiscent of a verdant oasis, brimming with vitality. Each contemporary piece is variegated with lush botanical prints that breathe life into your summer silhouette, set against the backdrop of breezy linen blend textures.

Naisha plays with a medley of sorbet-dipped hues, hand-embroidered nuances, and block-printed spells for spring and summer. Crafted from cotton silk, these separates bloom with efflorescent motifs resembling a vibrant flowerbed, exuding a fresh and breezy vibe, delicately accentuated with skillful embroidery.

For men, Jaypore’s SS’24 range offers Chippa and Aadir collections. Chippa is a modern translation of the craft with sublime silhouettes in cotton for men to define elegance. Carrying the earthy essence of hand-pressed block prints, dabu is an 8^th century A.D. mud-resist technique from Akola in Rajasthan, that has been brought back from time.

Aadir is a menswear range showcasing a tapestry adorned with the celestial dance of striped block prints. Each piece is a vivid canvas painted with lines reminiscent of sun-kissed horizons, mirroring the serene patterns of wind-swept dunes. Feel the harmonious symphony of earthy tones and lines that narrate stories of summer’s blissful essence.

Every style from Jaypore tells a story that will make your summer more memorable than ever. It’s true, that no ensemble is truly tied together without the right accessories, hence, the brand has launched artisanal accessories as part of the SS24 collection. Ornate tribal silver earrings and rings, Jodhpuri filigree necklaces, Ghungroo-adorned jhumkas, and gilded temple jewelry, from Jaypore’s SS’24 collection make for the perfect addition to every look.

With prices ranging from INR 3,000 onwards, Jaypore’s SS’24 collection invites crafts and fashion enthusiasts to explore and embrace the rich heritage of Indian artistry. The new SS’24 collection is now available at Jaypore stores across the country and on the brand’s website.

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The Spring/Summer 2024 campaign was shot by renowned fashion photographer Mert Alas, under the creative direction of Trey Laird and styled by Alex Harrington.

Shot in Malibu and Los Angeles, the campaign imagery is sharp, graphic, bold, and saturated, focused on sand, sea, water, and sky, as well as the brand’s key product messages for the season. The campaign features an international cast of models including Africa Garcia, Aivita Muze, Anthony Thomason, Kwaku Ansong, Victoria Fawole, and Xu Meen. The models are featured in both still photography and a wide range of video assets. 

“I wanted the campaign to personify the personal style of women and men who are cool, confident, and always up for adventure,” says Michael Kors. “They effortlessly mix the relaxed and casual with the sleek and chic. They define the spirit of the next-gen jet set.” 

The Spring/Summer 2024 campaign channels this self-assured approach to dressing with a focus on chic, effortless separates. There’s an easy, modern glamour with a focus on oversized tailoring, washed denim, and sexy swimwear. The season’s accessories underscore this effortless yet high-impact mood. The focus is on two new shoulder bags—Colby and Tribeca—polished, versatile designs that work day and night.  Metallic accents up the energy level. Spring shoes range from barely-there sandals and slides to chic mules. Zebra leads the way as spring’s statement print, splashed across handbags, footwear, and ready-to-wear, while distinctive sunglasses—shields, rimless ovals, angular acetates—look to sunny days ahead. 

The ad campaign also features a new treatment of the Michael Kors “MK” logo cast in a hard metallic finish. The bold interpretation anchors the modern edge of the new imagery. The global campaign will debut on February 27^th, 2024 with print ads running in spring issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.

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The collection featured leatherware and fringed suede jackets and blazers, as well as regenerative cotton and denim staples, hand-distressed with artisanal techniques to create variations in texture and color. Spring 2024 introduced repurposed leatherware and denim crafted of deadstock and pre-loved pieces sourced by the Coach design team, as well as slip dresses crafted with lace and fabric left over from previous Coach productions. The house also continued to work with regenerative and recycled materials, as well as botanical dyes in slip dresses derived from marigolds, black walnut, logwood, indigo, and more.

The collection also debuted sheer, raw-cut slip dresses and worn-and-repaired knit dresses, darned and mended by hand. In addition, the collection introduced a series of collegiate t-shirts and sweatsuits printed with the graphic for Donohue’s, the classic Upper East Side steakhouse, reimagining its iconography as a sporty emblem. Leathergoods and footwear offered a playful, expressive contrast to the collection’s heritage pieces, introducing colorful patent sneakers and jelly flats and new quilted iterations of the Coach Shapes and the iconic Coach Tabby bag.

“As I reflect on the past ten years, I wanted the collection to feel personal, too, and to capture the New York fashion archetypes that define my imagination and memories of what the city is, then and now. The collection distills these memories and translates them through Coach’s enduring fashion language–the essential design and quality that inspires people to express themselves freely as they are,” said Vevers.

The presentation was held in the New York Public Library’s Celeste Bartos Forum, customized with decor in Coach’s archival hues. The seating was arranged to give all guests a front-row view of the collection, emphasizing the audience’s role in being part of the story. In addition, Vevers continued his approach of using street-casting to introduce new faces to fashion who represent the spirit of today’s generation.

The show was followed with a seated dinner in the library’s Edna Barnes Salomon Room to celebrate Stuart Vevers’ 10th anniversary with Coach, and his vision of reimagining the house’s heritage for now, inspired by his belief that fashion can be a community where all are free to express themselves as they are. A curated selection of pieces from Spring 2024, including quilted Tabbies and pieces featuring the collection’s kiss print, are available to buy now at Coach House and Coach SoHo in New York City and on coach.com.

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