GURUGRAM: Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, today announced the launch of a new edition of its flagship scooter – the Suzuki Access. Introducing the new Suzuki Access Ride Connect Edition, the scooter now features a Bluetooth-enabled multi-function Coloured TFT Digital Instrument Cluster, seamlessly blending modern technology with enhanced visual appeal. This upgrade comes with the addition of a vibrant and refreshing new Pearl Mat Aqua Silver colour, joining the existing palette.

Commenting on this latest offering, Deepak Mutreja, Vice President – Sales & Marketing, Suzuki Motorcycle India Pvt. Ltd. said, “The Suzuki Access has long been a trusted companion for urban riders, and with its latest upgrade, we are adding a new layer of modern functionality and flair. The Coloured TFT Digital display and the elegant new colour elevate the everyday riding experience while staying true to the scooter’s strength of reliability, comfort, and efficiency.”

The fully digital instrument cluster of Access with Suzuki Ride Connect features a 4.2-inch coloured Thin-Film Transistor (TFT) display with a clean and intuitive layout that provides the information the rider requires. With its brighter visuals, faster refresh rates, higher contrast ratios, and more accurate colours, the display offers maximum visibility both day & night and in any riding situation.

Adding to the excitement, the Suzuki Access Ride Connect TFT Edition debuts a new Pearl Mat Aqua Silver colour. With its subtle matte sheen, this striking hue enhances the scooter’s urban appeal, complemented by its legacy of dynamic acceleration, enhanced fuel efficiency, advanced technological features, comfortable riding experience, and practical conveniences.

The Suzuki Access Ride Connect TFT Edition is available at all Suzuki Motorcycle India dealerships across India for INR. 1,01,900/- (ex-showroom Delhi). The scooter is offered in five colour options, including the newly introduced Pearl Mat Aqua Silver, along with the existing Metallic Mat Black No. 2, Metallic Mat Stellar Blue, Pearl Grace White, and Solid Ice Green colours available in the Suzuki Access range.

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NEW DELHI: Maruti Suzuki India Limited (MSIL), the leader in the Indian passenger vehicle industry, announced a production milestone of 2 million vehicles in a calendar year for the first time in its history. This makes Maruti Suzuki the only OEM in India to achieve this significant milestone in passenger vehicle production*. Maruti Suzuki also became the first among Suzuki Motor Corporation’s global automobile manufacturing facilities to reach this landmark.

Ertiga was the 2 millionth vehicle to be rolled out from the production line at the company’s state-of-the-art manufacturing facility in Manesar, Haryana. Of the 2 million vehicles, almost 60% were manufactured in Haryana and 40% in Gujarat. Baleno, Fronx, Ertiga, WagonR, and Brezza were the top 5 manufactured vehicles during the calendar year 2024.

On attaining this significant milestone, Hisashi Takeuchi, Managing Director & CEO, of Maruti Suzuki India Limited, said, “The 2 million production milestone is a testament to India’s manufacturing potential and our dedication to the ‘Make in India’ initiative. This achievement reflects our commitment, alongside our supplier and dealer partners, to driving economic growth, supporting nation-building, and making India’s automobile industry self-reliant and globally competitive. We extend our heartfelt gratitude to our customers, employees, and value chain partners for their continued support and for being an integral part of this historic journey.”

 Historic Moment: Maruti Suzuki’s production crosses 2 million in a calendar year

Maruti Suzuki currently operates three manufacturing facilities: two in Haryana (Gurgaon and Manesar) and one in Gujarat (Hansalpur). Together, these facilities have a combined annual production capability of 2.35 million units. In anticipation of growing demand for automobiles in India and worldwide, the Company plans to expand its annual production capacity to 4 million units. For this, it is establishing a new greenfield manufacturing facility in Kharkhoda, Haryana. Construction work at the Kharkhoda site is progressing as per plan and the first plant with an annual capacity of 2.50 lakh units is expected to be operational in 2025. Once fully operational, the Kharkhoda facility will have a planned capacity of 1 million units per year. Additionally, Maruti Suzuki is planning another greenfield facility with an annual capacity of 1 million units and is in the process of identifying a suitable location for this new facility.

A shining example of Make in India, Maruti Suzuki contributes to almost 40% of total passenger vehicle exports from India. Maruti Suzuki has been the top passenger vehicle exporter for the last 3 consecutive years. It exports 17 models to around 100 countries worldwide. The Company’s top export models include Fronx, Jimny, Baleno, Dzire, and Swift.

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NEW DELHI: With a focus on spotlighting the thrill of driving, Maruti Suzuki India Limited (MSIL), unveiled the ‘Thrill Has a New Shape’ campaign for its dynamic FRONX Turbo. This campaign highlights the adrenaline rush that a turbo engine delivers, transforming every journey into an unforgettable adventure. Conceptualized to resonate with young customers who are adventure seekers and driving enthusiasts, the campaign features a compelling narrative that brings to the fore the spirited driving offered by the FRONX Turbo.

Commenting on the campaign, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “The FRONX Turbo embodies innovation and the spirit of pushing boundaries to deliver a thrilling driving experience. With its powerful engine, stunning design, and engineering that speaks to the aspirations of modern drivers, it is a standout choice for customers seeking performance. We have tried to capture this with our ‘Thrill Has a New Shape’ campaign that emphasizes how FRONX Turbo symbolizes the thrill of driving. The genesis of this campaign stems from our persistent endeavor to cater to the evolving needs of our customers. It positions FRONX Turbo as a vehicle that doesn’t just meet expectations but exceeds them.”

At the core of the ‘Thrill Has a New Shape’ campaign is the idea of ‘Thrill’ – a sensation that resonates with modern, adventurous Indian customers. The FRONX Turbo, with its responsive engine, agile handling, and optional paddle shifters, offers a drive that is both exhilarating and empowering.

This campaign will be rolled out across multiple platforms, including digital, social media, print media, and OOH advertising, ensuring widespread reach and engagement. Creative visuals, high-energy advertisements, and immersive content will be used to capture the essence of the Turbo engine’s thrill.

The campaign’s creative direction will focus on FRONX’s cutting-edge technology and the Turbo engine’s spirited performance, appealing to those looking for an exciting drive.

Launched in April 2023, the FRONX struck a chord with customers, becoming India’s fastest passenger vehicle to achieve a 1 lakh sales milestone since launch*, in just 10 months. The contribution of FRONX Turbo to this is considerable, appealing to those who seek a dynamic ride. It is powered by the 1.0-litre K-Series Boosterjet petrol engine featuring Progressive Smart Hybrid technology for performance enthusiasts. Offered with the option of a 5-speed Manual and a 6-speed AT with paddle shifters for increased driving pleasure. The FRONX Turbo offers an impressive blend of performance with fuel efficiency, returning a claimed fuel economy of 21.5 km/l with manual transmission and 20.01 km/l with the automatic gearbox.

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NEW DELHI: In its commitment towards passenger safety, Maruti Suzuki India Limited (MSIL), today, announced that the Electronic Stability Program⁺ (ESP) will now be available across its entire passenger vehicle product portfolio^*. The Alto K10 and S-Presso are the latest models to be equipped with ESP, making this crucial safety technology a standard feature across all Maruti Suzuki cars. Notably, the Company has added ESP on these models without a price increment, underscoring its attention to addressing the evolving needs of customers.

Equipping all its cars with ESP reflects Maruti Suzuki’s endeavor to democratize advanced features, delivering an exceptional value proposition to customers alongside a safer, more confident driving experience.

Commenting on this, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “The addition of Electronic Stability Program⁺ as a standard feature on Maruti Suzuki product portfolio^* aligns with our endeavor to democratize advanced features and it significantly increases the value proposition of our vehicles. This is a step towards ensuring that our customers enjoy enhanced safety through improved driving confidence regardless of the model they choose. At Maruti Suzuki, we believe that advanced technology should be accessible to all, and this reinforces our commitment to delivering high-quality vehicles that cater to the diverse needs of Indian consumers.”

In addition to ESP, the standard safety suite on the Maruti Suzuki portfolio includes dual front airbags, ABS with EBD, reverse parking sensors, engine immobilizer, HEARTECT Platform, collapsible steering column, etc.

How does Electronic Stability Program⁺ work: The Electronic Stability Program⁺ system counteracts a vehicle’s skidding movements, ensuring it remains in line with its natural path of motion. The ESP system, integrating the Anti-lock Braking System (ABS), Traction Control System (TCS), and Stability Control (SC), utilizes a range of sensors to measure the vehicle’s movement. This data is then processed by an electronic control unit to calculate and adjust the vehicle’s trajectory, enhancing stability and control.

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NEW DELHI: Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has achieved record-breaking monthly sales in July 2024. The company sold 1,16,714 units, marking 8% year-on-year growth compared to 1,07,836 units sold in July 2023.

Setting a new height in the domestic market, SMIPL’s sales crossed the 1-Lakh mark for the first time. The company sold 1,00,602 units in July 2024. This represents a robust double-digit growth of 25% over last year’s 80,309 units. Meanwhile, SMIPL exported 16,112 units in July 2024, compared to 27,527 units in the same month last year.

Regarding the sales achievement, Kenichi Umeda, Managing Director, Suzuki Motorcycle India Pvt. Ltd. said, “Suzuki Motorcycle India recorded highest ever sales of more than 1.16 Lakh scooters & motorcycles in July 2024. Backed by healthy demand for our products in the domestic market, our sales grew by 25% in the month, crossing the 1 Lakh unit mark for the first time. I extend my heartfelt thanks to our valued customers, dedicated dealer network, and our esteemed business partners for their continued trust and support, which has helped us to reach this milestone.”

In July 2024, SMIPL refreshed its scooter line-up in India to bring joy to customers ahead of the festive season. The company introduced the Suzuki Access 125 and the Suzuki Burgman Street in Special Festive Colours to their existing range. Additionally, SMIPL launched the 2024 Suzuki Avenis in four all-new color combinations and bold & futuristic edgy graphics.

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Commenting on the initiative, Mr. Kenichi Umeda, Managing Director, of Suzuki Motorcycle India said, “Cyclone Michaung has had a severe impact on the lives and belongings of people as the affected cities got flooded. As a measure to mitigate the impact this may have had on some of our customers’ vehicles, we have announced a Special Service Campaign under which we are offering a comprehensive check-up apart from substantial support on labor and spare parts depending upon the severity of the impact each vehicle has had to withstand. We sincerely hope that this initiative will not only reduce the financial impact of vehicle repairs but will also speed up the restoration of mobility for our customers at the earliest.“

Suzuki Motorcycle India Private Limited is a subsidiary of Suzuki Motor Corporation, Japan, with the same manufacturing philosophy of products of superior value right from its inception. SMIPL manufactures two-wheelers best suited for valuable Indian customers. The company started its India operation in February 2006.

Suzuki Motorcycle India’s free service support to flood-hit customers in Chennai is a commendable initiative that will help reduce the financial burden of vehicle repairs and speed up the restoration of mobility for affected customers.

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