MUMBAI: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions, has announced its 2025 Cybersecurity Outlook, a list of technology trends and focus areas curated by TCS experts. Generative artificial intelligence (GenAI), cloud security, and supply chain resilience will be key for organizations to effectively navigate the threat landscape in the coming year.

As next-gen technologies continue to gain momentum across industries, they give rise to new and complex threats. Experts and leaders at TCS have identified seven focus areas that will influence cybersecurity and help organizations prioritize their security investments to prepare for increasing cyberattacks.

Ganesa Subramanian Vaikuntam, Global Head of Cybersecurity at TCS, said, “With geopolitical shifts and evolving technology, global cybersecurity is undergoing a major transformation. GenAI is enhancing operational efficiencies, but organizations must equip themselves to counteract cyber threats. Organizations must harness these advancements and implement GenAI-powered threat detection and response systems to stay ahead of the curve. In this era of evolving technologies, a robust and proactive cyber resilience strategy is not just an option, but a necessity for enterprises to effectively navigate and mitigate unforeseen cyber incidents.”

In the face of emerging cyber threats, enterprises are looking for ways to leverage GenAI to secure their businesses, according to TCS’ 2025 Cybersecurity Outlook. The cybersecurity trends to look out for in 2025 are:

1.       Influence of GenAI in cybersecurity on the rise

GenAI is transforming organizational operations but is also being exploited by cybercriminals for advanced attacks like deepfakes, phishing, data manipulation, and new malware. In response, organizations must fight fire with fire by deploying GenAI-powered threat detection and response systems.

2.       Cloud security remains crucial

As cloud computing adoption continues to accelerate, organizations need to implement strong security protocols like encryption, access controls, and continuous monitoring. Maintaining proper cloud configurations is crucial to prevent unauthorized access and breaches, and those moving to multi-cloud or hybrid environments will need to adapt their security measures accordingly.

3.       Elastic supply chains will be relevant for operational integrity

In 2025, organizations will need flexible, resilient supply chains due to changing geopolitics and partner ecosystems. Leaders must develop proactive strategies to adjust their supply networks while protecting sensitive data and maintaining regulatory compliance. Enhancing supply chain resilience will be increasingly vital for preserving operational integrity in the face of uncertainty.

4.       Emerging business models will underscore the need to be secure by design

At a time when digital technologies, IoT capabilities, and advanced connectivity are driving new business models in EV charging, DERMS, autonomous vehicles, and other connected factories, organizations must secure their value chains to ensure these businesses are safe by design. By 2025, the growth of IoT devices will require stronger device hardening, secure communication channels, and ongoing vulnerability assessments to maintain momentum in business growth.

5.       Cybersecurity Mesh Architecture will pave the way for zero-trust security

Organizations are moving from traditional security models to zero-trust architecture, which requires continuous authentication and limited access to minimize threats. By 2026, most large enterprises will adopt zero-trust methods, consolidating security tools to be more efficient. To adapt, organizations must use integrated platforms for orchestrating and automating cybersecurity while working towards Cybersecurity Mesh Architecture (CSMA) for dynamic, collaborative, and secure environments.

6.       CSOs will adopt an ‘automation-first’ approach to Managed Detection and Response

Modern Managed Detection and Response (MDR) combines Security Information and Event Management (SIEM), Security Operation Centers (SOCs), Security Orchestration, Automation and Response (SOAR), Extended Detection and Response (XDR), threat hunting, threat intelligence, and various attack simulations. These components must integrate seamlessly under an “automation-first” approach for strong cyber defense against new technologies like Gen AI, quantum computing, and 5G expansion. By 2025, organizations are likely to seek more industry-specific and integrated cyber-physical security solutions.

7.       Back to basics: Cyber resilience will be essential for business security

Now more than ever, a robust cyber resilience strategy is crucial for organizations to handle unexpected cyber incidents and will require taking a fresh look at the basics: regular backups, detailed incident response plans, and business continuity measures. Something as simple as regular drills can enhance organizational preparedness and response capabilities. Promoting a culture of resilience will help minimize downtime and disruptions from cyberattacks.

A leader in cybersecurity globally, TCS’ offerings range from consulting, and implementation, to managed security services across – detection and response, identity and access management, attack surface management, governance, risk and compliance, data privacy and protection, digital forensics and incident response, cloud security, and cyber-physical security. These offerings are tailored to address industry-specific challenges. With over 16,000 cybersecurity professionals on its roster, TCS helps over 600 enterprises across the globe protect their entire digital estate and improve their security posture. TCS’s network of 15+ cybersecurity delivery centers worldwide enables secure businesses across geographies. To learn more visit https://www.tcs.com/what-we-do/services/cybersecurity

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SYDNEY: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions, announced that the TCS Sydney Marathon presented by ASICS has been officially recognized as an Abbott World Marathon Major (AWMM). This distinction places the TCS Sydney Marathon among the world’s most prestigious marathons. With this inclusion, TCS now sponsors five of the seven Abbott World Marathon Majors – a series that includes the iconic marathons of Berlin, Boston, Chicago, London, New York, Tokyo, and now, Sydney—further solidifying TCS’ unprecedented leadership in the global running landscape.

Wayne Larden, CEO of Pont3, Race Director, TCS Sydney Marathon, said, “We set out to create history together and take the TCS Sydney Marathon to the Abbott World Marathon Majors, and now we have achieved this incredible milestone through an incredible amount of work done by the Pont3 team and the collaboration with partners like TCS, the NSW Government, Destination NSW, and ASICS. Joining the Majors will create fundamental positive changes to the event and community. From significantly enhanced participation, visitation from international and interstate runners will turbocharge the economic impact of the event, we will also see significantly enhanced contributions to charities through our increased focus on fundraising.”

The TCS Sydney Marathon presented by ASICS joins the list of races that marathon runners must compete in to achieve coveted recognitions and rewards, offering participants a unique opportunity to join a global network of elite runners.

Abhinav Kumar, Chief Marketing Officer at TCS, said, “This is a historic moment not just for the TCS Sydney marathon, and Australia, but for the global running community at large. This is only the second time that a race has been accorded this status since the founding of the majors in 2006, with Tokyo’s inclusion in 2013. We strongly believed in and supported Sydney’s candidature to become a Major, leading to our decision earlier this year to express this support through our title partnership. We are glad to see this dream become a reality and congratulate all our partners who worked hard on this effort. We are delighted to now be a proud partner to five of the seven most prominent races on our planet.”

TCS’ deep portfolio of marathon sponsorships spans 14 global running events across four continents, engaging over 600,000 participants annually. Through its title sponsorship of the TCS New York City Marathon, TCS London Marathon, TCS Sydney Marathon and partnership roles in Boston and Chicago marathons, TCS continues to transform the runner and spectator experience through technological innovation and community involvement, raising over $130 million in charity annually.

As an Abbott World Marathon Major, the TCS Sydney Marathon will attract top marathon runners from around the world and significantly increase participation and investment, strengthening Sydney’s reputation as a premier destination for world-class sporting events. This achievement continues the legacy of the 2000 Sydney Olympics – the birthplace of the TCS Sydney Marathon and establishes Australia as home to the only major marathon in the Southern Hemisphere.

Vikram Singh, TCS Country Head of Australia & New Zealand, said, “We are proud to have played a role in the race’s elevation to world major status. The elevation of the TCS Sydney Marathon establishes the race as the first Abbott World Major in the southern hemisphere. The recognition parallels TCS’ growth story in Australia, one of its fastest-growing markets. We look forward to partnering on a global scale with the TCS Sydney Marathon to set a new standard in sustainability and in the way, technology can enhance marathons for participants and fans alike.” 

In its inaugural year as title sponsor, TCS has already made significant contributions to the Sydney Marathon. The 2024 event witnessed record-breaking participation with 25,000 participants, making it the largest marathon in Australian history. The TCS Sydney Marathon also made history with record-breaking performances, including the fastest marathon times ever recorded on Australian soil.

Honoring Indigenous heritage, TCS supported the appointment of a 2024 TCS Sydney Marathon Indigenous Running Ambassador, Wiradjuri woman, and Indigenous Marathon Foundation (IMF) graduate, Hayley Pymont. The marathon also introduced the TCS Sydney Mini Marathon to promote youth engagement in running. TCS also partnered with the marathon organizers, and the NSW Department of Education, to encourage the next generation of runners and STEM students to develop sustainability solutions for the race, as part of the TCS Sydney Marathon goIT challenge. TCS further expanded its innovative Future Athlete Project by recruiting a group of IMF graduates to the program. This initiative is designed to uncover pioneering insights into heart health and athletic performance using digital twin technology.

TCS’ growing stature as a brand and its strong client relationships are evident in Australia. The company has a longstanding commitment of over 35 years in this market and serves as a digital partner to most of the top 10 listed companies on the Australian Stock Exchange (ASX). The company has operations in five locations across the country and has also been recognized among LinkedIn’s Top 25 companies to work for and as a top employer in the region by the Top Employers Institute.

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PHILIPPINES: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions, has launched a state-of-the-art TCS Pace Studio in Manila, Philippines. This cutting-edge facility is designed for TCS to co-innovate with customers to develop tailored solutions for their unique business needs, boosting digital innovation in the Asia Pacific region.

Located within TCS’ expansive Panorama Tower office, TCS Pace Studio will showcase TCS’ innovative platforms like TCS AI WisdomNext, TCS TwinX, and TCS Zero Carbon Platform, leveraging emerging technologies like artificial intelligence, cloud computing, cybersecurity, and data analytics. 

TCS Pace Studio in Manila, the fifth of its kind globally, is part of an extensive innovation ecosystem of TCS Pace^TM spanning major global cities. TCS Pacenetwork also comprises four other Pace Studios situated in Riyadh, Sydney, Letterkenny, and Stockholm, alongside seven Pace Ports located in Tokyo, Amsterdam, New York, Pittsburgh, Toronto, London, and Paris. TCS Pace Studios serves growth markets by fostering dynamic innovation ecosystems. 

The innovation hubs in the TCS Pace network combine TCS’ unique methodologies and frameworks, research, and intellectual property, along with a curated ecosystem of partners through its Co-Innovation Network (COIN) to provide collective intelligence that enterprises can tap into. These hubs enable customers to develop and launch innovative digital products and solutions, at speed and scale.

Dr. Harrick Vin, Chief Technology Officer at TCS, said, “TCS Pace Studio is the gateway to a world of possibilities for our customers. It gives them access to TCS’ extensive research and innovation ecosystem, facilitating the development of novel solutions across diverse disciplines, with efficiency and at scale. Customers in the Asia Pacific region can get a hands-on experience of the art of the possible at the TCS Pace Studio in the Philippines. By leveraging the latest technologies and prioritizing sustainability, we aim to drive innovation that not only meets the needs of today but also paves the way for a more resilient, and sustainable future.”

Equipped with interactive screens, state-of-the-art audio and video systems, and virtual reality (VR) headsets, the TCS Pace Studio offers clients an immersive environment to explore and co-create transformative technology solutions. This strategic investment underscores TCS’ commitment to the Philippines and the burgeoning Asia-Pacific market. It also aligns with the Philippines’ rise as a leading IT and business process outsourcing destination. With its skilled talent pool, cost-effective operations, and strategic location, the country presents a compelling value proposition for global businesses.

Shiju Varghese, Country Head, TCS Philippines, said, “The Philippines is a key market for TCS, and we are elated to set up the TCS Pace Studio in Manila to continue delivering superior experiences for our customers. This Pace Studio will provide a collaborative space for clients to engage with our TCS experts, explore innovative and sustainable solutions, and unlock new growth opportunities, as we continue to be at the forefront of shaping the future landscape of business adaptability and innovation.”

The TCS Pace Studio is designed to cultivate a start-up environment, functioning as a dynamic incubator for business solutions and opportunities. The newly established TCS Pace Studio in the Philippines will deliver a wide range of innovation services, including consulting, design, and implementation, facilitating clients in exploring new ideas, creating demonstrations, and refining their strategies.

This investment is also a testament to TCS’ growing presence in the Philippines, where it has been operational since 2008. With over 5,000 employees in the Philippines, TCS supports customers across diverse sectors including, telecom, banking and finance, real estate, and airlines, driving their growth and transformation. TCS has also been recognized as a Top Employer in the Philippines from 2017 to 2024. 

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MUMBAI: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) a global leader in IT services, consulting, and business solutions, announced the 2024 edition of TCS InQuizitive, an innovative learning initiative designed for high school students. TCS’ flagship annual quiz takes a gamified approach to hone students’ skills in new-age technologies and nurtures the country’s future talent.

The 2024 edition of TCS InQuizitive promises a more dynamic and engaging experience with the return of physical, on-ground quizzes across 12 cities: Hyderabad, Bengaluru, Indore, Chennai, Nagpur, Kolkata, Ahmedabad, Bhubaneswar, Mumbai, Pune, Delhi, and Kochi, bringing back the thrill and energy of competitive quizzing for both participants and audiences. Winners and runners-up from each regional round will qualify for the semi-finals and finals in Mumbai.

The quiz is open to school students from classes 8 to 12, including those from pre-university and junior college. There is no entry fee for participation.

Abhinav Kumar, Chief Marketing Officer, TCS, said, “India will need more than 30 million digitally skilled professionals in the next few years to help shape its digital future. TCS InQuizitive is an excellent platform to engage with and inspire the next generation of innovators and problem-solvers. By gamifying the learning experience and taking it beyond the classroom, we expand the scope of technology learning for students across the country.”

TCS has been associated with quizzing for over two decades, starting with the inception of TCS IT Wiz in 1999, one of the biggest inter-school IT quizzes in India. As a technology enabler, TCS has been at the forefront of introducing initiatives that help young minds stay updated with the latest technological trends.

Last year the quiz received over 17,000 registrations from across the country. TCS InQuizitive 2024 will cover a diverse range of subjects related to the applications of Information Technology across various industries and sectors. The quiz will delve into emerging areas such as cloud computing, artificial intelligence, automation, and robotics. It will also explore the impact of technology in fields like education, entertainment, banking, advertising, sports, social media, and mobile technology. Participants can expect questions on IT personalities and brands, software products, the history of IT, and more.

Entries must be submitted online through the TCS InQuizitive website. For more information about TCS InQuizitive 2024, please visit: https://www.tcs.com/inquizitive

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PUNE: CrowdStrike and Tata Consultancy Services (TCS) announced a strategic partnership to power TCS’ extended managed detection and response (XMDR) services with the AI-native CrowdStrike Falcon®  XDR platform. Through this partnership, TCS will unlock the unified protection of the Falcon platform encompassing cloud security and next-gen SIEM delivering AI-powered SOC transformation that stops breaches. 

As the velocity and sophistication of today’s cyberattacks continue to increase, organizations need outcome-based security protection focused on stopping breaches. With cloud intrusions growing 75% in the past year, breakout times now measured in minutes, and the growing cybersecurity skills gap, managed security solutions serve as the force multiplier customers need to protect their critical assets and securely drive digital transformation initiatives. The powerful combination of TCS’s worldwide team of expert practitioners with the ubiquitous Falcon platform’s CrowdStrike Falcon® Cloud Security and CrowdStrike Falcon® Next-Gen SIEM provides customers with the protection they need to stop breaches. 

“TCS has been partnering with enterprises across the globe for over 20 years to protect their businesses. As the attack surface evolves, enterprises must secure their digital core with robust cybersecurity to grow and innovate,” said Ganesa Subramanian Vaikuntam, vice president and Global Head, of Cybersecurity Business Group, TCS. “Our partnership with CrowdStrike bolsters our capabilities to offer stronger cyber defense to our customers and protect them from modern, sophisticated cyber threats.” 

“The Falcon platform has set the global standard, becoming cybersecurity’s AI platform of choice for businesses and their trusted delivery partners. This partnership brings CrowdStrike closer to customers, empowering TCS’s large, global footprint to modernize, innovate, and standardize on the Falcon platform,” said Daniel Bernard, chief business officer, of CrowdStrike. “Stopping the breach, consolidating point products, and driving down costs – CrowdStrike’s collaboration with TCS exemplifies our partner-first approach to platform success, delivering the very best outcomes for customers with the partners they trust to design, deploy, and operate their cybersecurity programs.”

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LONDRINA: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions, announced a new delivery center in Londrina, Paraná, Brazil. This new center will create more than 1,600 new job opportunities over the next five years, contribute to the local economy, and strengthen TCS’ presence in the region.

Present in Londrina since 2018, TCS employs around 1,700 people in the city. The new centralized campus will bring the city workforce under one roof, creating a vibrant hub for collaboration and innovation in Londrina. The delivery center will specialize in key areas such as Business Transformation, Artificial Intelligence, and Cognitive Business Operations, offering a comprehensive suite of IT services to clients in Brazil and around the world.

During his recent visit to the Tata Experience Center in Mumbai, Carlos Massa Ratinho Junior, Governor of the State of Paraná, Brazil, said, “This announcement by TCS is so important to us because it involves a strategic area for the development of our state. I have come to India to learn more about the capabilities that the country has built in many areas, especially in digital technologies, where India is a global leader, and leveraging experiences from here we can deepen digitization of various services and products for the Brazilian economy.” 

Bruno Rocha, Country Head, TCS Brazil, said, “The new delivery center in Londrina is a testament to our ongoing commitment to Brazil and our confidence in local talent. We are looking to double the number of associates in key areas such as Cybersecurity, Cloud, CBO, ITIS, AI, and automation, reflecting our dedication to innovation and excellence in technology services.”

TCS has been operating in Brazil for over two decades, with operations in Londrina, São Paulo, and Rio de Janeiro. Serving over 140 clients in the region across industries such as banking, insurance, mining, retail, and telecommunications, TCS has earned recognition as a Top Employer in Brazil for 10 consecutive years and received the diversity seal from the state of São Paulo in 2022. 

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MUMBAI: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) announced a 15-year expansion of its partnership with Aviva, the UK’s leading Insurance, Wealth and Retirement provider, to transform Aviva’s UK Life business and enhance customer experience leveraging the TCS BaNCS based platform. As part of this, the end-to-end policy administration and servicing will expand to cover over 5.5 million policies, to be managed by Diligenta, TCS’ FCA regulated subsidiary in the UK, on behalf of Aviva.

Aviva and TCS have jointly transformed the end-to-end experience of Aviva’s customers over the years, through a strong foundation of digitization and simplification. Aviva has now engaged TCS, to extend this enhanced customer experience using the same future-proof TCS BaNCS based digital platform to administer other Aviva books of business.

TCS’ customer-centric approach to digitization at enterprise level is centered around New Consumer Duty Principles to provide good customer outcomes, through self-service capabilities for customers, digitally powered service delivery centers and a simplified technology landscape. TCS will leverage its BaNCS^TM based platform and contextual knowledge to improve service quality and enhance the experience for all stakeholders including policyholders, advisers, and operational staff. This will enable quicker resolutions, improved access to information and better outcomes for Aviva’s customers.

Doug Brown, CEO Insurance, Wealth & Retirement, Aviva said: “Extending this strategic partnership will improve how we serve our customers, further simplify our operations and support our growth ambitions. It will allow us to rationalize our systems and improve efficiency, bringing significant benefits for our customers and the business.” 

“Our long-standing relationship with Aviva over the last 20 years is a testament to our joint efforts to consistently and continuously transform customer experience. We are delighted as we embark on the next chapter of this journey, where ongoing investment in our TCS BaNCS based platform and proven track record will enable Aviva to drive a customer-centric business, even as we continue to improve end-to-end customer experience benchmarks in the UK Life and Pensions industry,” said R Vivekanand, President, BFSI Products & Platforms, TCS.

TCS BFSI Platforms is an end-to-end digital ecosystem that powers the journeys of life, pensions/annuities, property/casualty, and health insurance providers. This SaaS-first platform helps companies manage enterprise simplification, deliver superior customer experience, and achieve digital transformation.

This announcement further enhances the strong growth momentum that TCS has seen in the UK. TCS has operated in the UK for more than 45 years and works with over 200 of the nation’s best-known and most-loved businesses including British Airways, Virgin Atlantic, Sainsbury’s, Nationwide, M&S, Asda and Boots. TCS has a leadership position in software and IT services to the UK market. It currently employs more than 23,000 people in the UK and Ireland, making it among the region’s biggest IT employers. TCS has been ranked the number one IT service provider for customer satisfaction in the UK in an independent survey of CIOs from the largest IT spending organizations in the country.

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PARIS: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) has emerged as a leader in customer satisfaction in France by ranking first in the 2023 French IT Sourcing Study by global think tank Whitelane Research. With a satisfaction score of 84%, TCS retained its position at the top for the fifth consecutive year.

Whitelane Research is an independent organization that conducts in-depth research into information technology procurement policies in Europe and organizes events across the continent. The 2023 French IT Sourcing Study, conducted in collaboration with IT consulting firm Timspirit, is the largest independent survey carried out in France among 200 business managers and customers of IT service providers. It covers 600 IT outsourcing contracts and 700 cloud service contracts.

TCS France consolidated its leadership with a score that is 12% higher than the average of companies in the sector and a lead of 6% compared to the organization that ranked second. The general satisfaction score is also up 3%, a significant jump from last year’s performance.

“We are delighted to be ranked number one in customer satisfaction by our French customers for the fifth consecutive year. For over three decades, TCS has been partnering with many esteemed French organizations on their transformative journeys, contributing to their growth and helping them realize their visionary goals. Our enduring collaboration has been built on a foundation of innovation, customer-centricity, continued investment in local talent, and a deep understanding of the unique challenges and opportunities within the French market. We remain committed to fostering success and driving transformational impact for our French clients and this achievement reaffirms our position as their trusted partner.” said Rammohan Gourneni, Managing Director of TCS France.

Operating in France since 1992, TCS has supported more than 80 large French companies in their growth and transformation journeys, including 18 CAC40 companies (Alcatel-Lucent, BNPP, Engie, Sodexo, Société Générale, Total, etc.). In the three decades since, TCS has made significant investments in the country and opened service centers in Paris-Suresnes, Lille, and Poitiers. The IT services leader has also been recognized as one of the best employers in Europe and France by the Top Employers Institute for 11 years in a row.

TCS’ growth in France is reflected in its performance in the 2023 survey on indicators such as account management (87%, + 11% vs. average), innovation, and ability to drive transformation (79%, + 15% vs. the average), and the use of sustainable technologies (78%, +13% vs. the average).

Jef Loos, Head of Procurement at Whitelane Research, said, “Tata Consultancy Services holds the top position in France for the fifth consecutive year, demonstrating the consistency of its commitment to its French clients. Maintaining such a high customer satisfaction rate year after year and in a rapidly evolving technological context shows the technical capabilities, flexibility, and customer centricity that TCS teams can do, whether in terms of digital transformation, application services, Cloud or workplace.”

The study brings out important insights on the topics that IT managers will be prioritizing for the next two years. Almost 63% of the respondents plan to outsource more or at least maintain their current level of outsourcing. Respondents’ main motivations remain cost reduction (56%), refocusing on core business (45%), improving the quality of service (40%), and better access to resources and talents (32%). The services that managers will focus on include finance, the manufacturing industry of chemicals, consumer goods, pharmaceutical products, and finally public services.

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BrandFinance Global 500 brand survey for 2024 assesses TCS’ brand value at $19.2 billion, up 11.5% YoY

DAVOS: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) has been rated as the second most valuable IT services brand in the world in the 2024 Global 500 IT Services Ranking by Brand Finance. Steered by steady investments in AI readiness and a commitment to sustainability, TCS’ brand value has surged to $19.2 billion from $17.2 billion in 2023, a strong growth of 11.5% YoY. The incremental $ 2 billion growth is the highest absolute growth posted among the Top 25 leading IT firms in the world.

“TCS has shown outstanding growth, increasing its brand value by more than anyone else in its industry. This achievement reflects their commitment to innovation and market leadership. The improvement in their Brand Strength Index from 82 to 84, while retaining their AAA- -brand rating, highlights TCS’ strategic excellence. As one of the world’s most valuable IT services brands, TCS is a clear brand leader in the industry, demonstrating the power of consistent brand investment and strength,” said, David Haigh, CEO and Chairman, of Brand Finance.

TCS has made significant investments over the past decades to expand the global footprint of its brand. These include strengthening its presence at major industry and business forums, in digital channels and social media, boosting its leadership status in Industry analyst reports, its voice in thought leadership, and a series of other actions.

In a first such foray seen in the technology sector, TCS has built up the world’s largest sponsorship portfolio of 12 marathons and running platforms, which include iconic events such as the TCS New York City Marathon, the Tata Mumbai Marathon, the TCS Amsterdam Marathon, among others. Recently, it has further strengthened this portfolio, by adding the TCS London Marathon and the TCS Toronto Waterfront Marathon. Every year, over 600,000 runners participate in TCS-sponsored endurance running races in major cities across the world, and billions watch these events broadcast across the world and through the mobile apps built by TCS.

“Over the past decades, we have made a concerted effort to make the TCS brand more global using a range of strategic marketing actions, which is being reflected in this brand performance. I would like to thank all my colleagues, who build and enhance our brand through their daily efforts. Embracing the Tata Group’s larger vision, we are deploying the full power of our brand platforms to not only shape a more sustainable future but also strategically position our brand as a leader in Artificial Intelligence and other emerging technology fronts.” Said Abhinav Kumar, Chief Marketing Officer at Tata Consultancy Services.

Artificial Intelligence: TCS’ AI strategy is built on strengthening capabilities across its value chains and helping customers realize its transformative potential. Over 150,000 employees have already been trained in basic GenAI competencies. To empower its employees in AI skill sets further, TCS launched an AI Experience Zone for its workforce. Leveraging its marathon platform, TCS partnered with champion marathoner Des Linden ahead of the TCS New York City Marathon to create a digital twin of her heart. This twin can offer a new method for health measurement and transform the training experience, thereby opening possibilities for real-time, personalized healthcare, by leveraging digital twins, machine learning, and artificial intelligence.

Sustainability: TCS has charted a clear path to attain Net Zero Emissions goals of reducing its absolute greenhouse gas emissions by 2030. Aligning its marketing efforts to this objective, TCS also collaborated with the Council for Responsible Sport, to build the ReScore app – a first-of-its-kind digital application that helps sports organizations worldwide to measure and certify their sustainability performance. The TCS Toronto Waterfront Marathon and the TCS London Marathon have already achieved Evergreen and Gold standards on this platform. TCS also supports the world’s first all-electric racing series, Formula E, through the Jaguar TCS Racing team. This partnership catalyzes electrification, advancing efforts towards reduced carbon emissions and fostering sustainable mobility.

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NEW YORK: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) latest survey of senior business leaders worldwide, ‘Connected Future: How Cloud Drives Business Innovation’ reveals that cloud remains a long-term investment priority for 70% of major corporations, despite current macro headwinds and the recent slowing of the growth of global cloud providers.

The global survey of 972 senior executives reveals that innovation is a major driver of cloud investment, with 59% reporting that the cloud is crucial as a catalyst for innovation for their organization’s future. 

This appears particularly true for artificial intelligence (AI): 75% of respondents invested in AI and machine learning capabilities over the past two years, while 78% plan to do so over the coming 12-24 months. Both technologies are highly dependent on access to large amounts of data and scalability through the cloud.

Interestingly, more than a third of respondents (37%) have made progress in their goals for cloud-enabled innovation in the form of new business models, underlining the growing power of the cloud to drive new revenue.

In addition, the study also finds a clear majority of respondents—67%—are using cloud technologies to achieve sustainability goals. However, 43% report difficulty in understanding the carbon footprints of cloud service providers. This suggests that while most respondents see cloud as an important—and thus far successful—part of their sustainability strategy, and increasingly use cloud tools to assess their own carbon impact, they are now demanding the same visibility from their cloud service providers. 

Overall, despite significant progress in recent years, the study reveals that businesses still have a long way to go to unlock the full power and potential of the cloud. Other key findings include: 

• Industry clouds or ‘vertical clouds’ are rapidly emerging as a fast path to acquiring greater business expertise and capabilities, with an overwhelming majority of respondents surveyed (73%) reporting that they are already assessing, adopting, or using them in business today. 
• Companies want to participate in digital ecosystems, but most are still far from realizing their full value: 66% of respondents are still in the earliest stages of transition towards mature digital ecosystems. 
• Critical skills shortages continue to affect businesses in the cloud space, with over half (52%) of respondents reporting a lack of full cloud proficiencies in-house.

Krishnan Ramanujam, President, of Enterprise Growth Group, TCS, comments: “This latest global study strongly affirms that there is no business strategy without a cloud strategy. A desire for greater efficiency, resilience, and flexibility drove early cloud adoption, and these remain critical factors. Businesses now more fully understand how cloud drives business growth and innovation for the long-term, and for most, the journey is only just getting started.”   

“Cloud is a frequent source of short-term ROI anxieties, but growth and transformation is a long game. Reconciling these two realities is a challenge and a necessity, but fully achievable with the right strategy and planning. This is critical because the cloud is now the unifying digital fabric of every enterprise, fueling powerful technologies—from generative AI to edge and quantum computing—and is ushering the next wave of innovations now and into the future,” Ramanujam adds. 

The 2023 TCS global Cloud Study surveyed 972 senior executives at companies exceeding $1 billion in annual revenue from multiple sectors across Asia, Europe, and North America. A majority of the companies report annual revenues in excess of $5 billion. Individual markets surveyed include: 

·         Continental Europe (Germany, Spain, France, Switzerland, Sweden, Norway, Finland, Belgium, the Netherlands, Luxembourg). 

·         UK & Ireland.

·         North America (USA, Canada, Mexico). 

·         APAC (India, Japan, Australia, New Zealand). 

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