MUMBAI: Bank of Baroda (Bank), one of India’s leading public sector banks, today announced that the Bank has signed rising Indian tennis player Mr. Sumit Nagal as its brand endorser. The move aligns with the Bank’s long-standing philosophy to support emerging talented and ambitious Indian sportspersons as they endeavor to compete with the best on the world stage.

Aged 26 years, Sumit Nagal will be strategically positioned by the Bank to target a younger demographic and a new generation of customers with a range of products specifically designed for this segment.

The highest-ranked Indian singles tennis player currently, Sumit jumped to a career-high singles ranking of World No. 71 on 17^th June 2024, while securing a place in the Indian contingent for the Paris Olympics in the process. In January 2024, Sumit became the first Indian player in 35 years to defeat a seeded player in a Grand Slam men’s singles match at the Australian Open 2024.

Sumit joins a stellar lineup of Bank of Baroda endorsers, including badminton star PV Sindhu and cricketing youth icon Shafali Verma.

Shri Debadatta Chand, Managing Director & CEO, of Bank of Baroda, commented on the association, saying, “Bank of Baroda has a rich legacy of partnering with and extending its support to some of India’s most promising sporting talent early on in their careers.  We are delighted to welcome Sumit Nagal to the Bank of Baroda family. Tennis is a global, highly competitive, and demanding sport and this makes Sumit’s journey and what he’s aspiring to achieve all the more inspiring and extraordinary. The collaboration between Bank of Baroda and Sumit will also go a long way in promoting the sport in India and helping the Bank reach out to a younger audience.”

“Sumit’s commitment, perseverance, passion, and authenticity are just some of the attributes that define him; values that Bank of Baroda holds dear as well. 2024 is already proving to be a breakthrough year for Sumit and over 80,000 Barodians are cheering for him as he strives to achieve his dreams and make the country proud,” added Shri Chand.

Sumit Nagal said, “I am honored and privileged to be associated with the Bank of Baroda and would like to thank them for putting their confidence in me. Bank of Baroda is a leading, trusted Indian financial services institution that empowers the dreams and ambitions of millions and I eagerly look forward to this association.”

Born on 16^th August 1997, Sumit started playing tennis at the age of 8. He won the 2015 Wimbledon boys’ doubles title. Sumit is the first Indian to reach a Grand Slam singles main draw in 3 years at the Australian Open 2024 and the first Indian ever to win 2 ATP Challenger singles titles in Europe. Recently, in April 2024, Sumit became the first Indian player in 49 years to qualify for the main draw of the Monte Carlo Masters tournament and the first Indian men’s player ever to win a Masters 1000 match on clay, defeating Matteo Arnaldi in the round of 64. 

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Infosys has helped reimagine tennis for over eight years as the digital innovation partner for the ATP Tour, Roland-Garros, Australian Open, and The International Tennis Hall of Fame. The company has transformed the experience of the game for the tennis ecosystem leveraging advanced digital technologies like artificial intelligence (AI), cloud, and data analytics.

Infosys will now work closely with Swiatek’s team to build an advanced data analytics and video dashboard by leveraging AI to amplify her training and help rapidly evolve her strengths and match strategy through continuous learning. Several of Infosys’ clients embrace a similar approach, taking advantage of digital advances like AI, machine learning, cloud, and more to accelerate their evolution and transformation. Infosys and Swiatek will also work together to create programs to inspire and empower young women around the world- for example, conceptualizing and promoting programs to help women from underserved communities build careers in science, technology, engineering, and mathematics (STEM).

Iga Swiatek said, “I am delighted to collaborate with an organization like Infosys that’s bringing their knowledge of technology to change the tennis experience for so many people. Although tennis and technology may seem quite different at first, there’s so much in common -including strategic thinking, learning and developing in every situation, the ability to evolve your game, and adjust. I am also moved by all that Infosys is doing off the court to bring more opportunities that empower people, businesses, and communities to move into the future. With Infosys, our goal is to also inspire people, especially young women, to prepare themselves to play strong and meaningful roles in a world that is not possible to live in and thrive without strong digital skills and knowledge.“

Salil Parekh, Chief Executive Officer & Managing Director, Infosys, said, “We are thrilled to welcome Infosys’ new brand ambassador – Iga Swiatek- a Polish hero who has hurdled immense challenges to become the top tennis player in the world and an inspiration for everyone who aspires to navigate their next. Her relentless evolution mirrors the digital transformation journey that several of our clients undertake in collaboration with us to become champions in their industries. Iga is also a great inspiration for women achievers and together with her, Infosys will work to inspire young people, especially women, to push forward and pursue STEM careers that are vital for our future. All of us at Infosys wish Iga the very best for the future.“

Infosys and Swiatek’s partnership will not only focus on tennis but also on inspiring and empowering young women around the world to pursue STEM careers. The collaboration will create programs to help women from underserved communities build careers in science, technology, engineering, and mathematics (STEM).

The partnership between Infosys and Swiatek is a significant step towards promoting digital innovation and inspiring women around the world. The collaboration will help Infosys leverage AI and other digital technologies to transform the tennis experience and inspire young women to pursue STEM careers.

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The program caters to all individuals, from youth development to adult programming. PBI is currently leading the charge of the next-gen talent of Indian tennis with players like Sahaja Yamalapalli, Rishi Reddy, and Shrivalli Bhamidipaty, to name a few. Players like Leander Paes, Andy Roddick, Sanchez Vicario, and Abigail Spears have also been associated with PBI. The launch was co-announced by René Zondag (PBI President), Cesar Morales (PBI India Technical Director), Milos Milunovic (PBI Pune Technical Director), and Gurpavit Singh (Founder, Ileseum Clubs).

Ileseum Clubs, Bavdhan, Pune, is unique, with over 12.5 acres of world-class sports infrastructure. It boasts all the necessary world-class infrastructure requirements to execute a successful PBI program, from multiple courts to training facilities, strength and conditioning facilities, swimming pools, therapy, recovery rooms, and sports science team. PBI and Ileseum clubs have already signed three more Ileseum club locations in Pune with the Solitaire Group. They are exploring expansion into several new club projects in Mumbai, Solapur, and Chennai.

Ileseum clubs work with several international academies and Brand partners. Ileseum hosts international Academy brands like PBI, Gary Kirsten Cricket India, FC Barcelona, Ricky Hatton (boxing), and Michael Phelps Swimming, to several leading Indian sports development brands like Padukone Sports Management for Badminton, Chennaiyan FC, Thane City FC, Padel Tennis Federation, and Pickleball Association of India.

Of this new partnership with Ileseum Clubs, René Zondag, PBI President, said, “I am thrilled that we are entering a new geographic location with Pune, to offer PBI programs to competitive athletes and recreational players. Sport brings people together, and I’m proud to be part of this initiative with Ileseum Clubs. Partnering with Ileseum clubs opens gates to new cities and a class-apart infrastructure. I can’t wait to see this partnership blossom and provide fruitful results to people of all ages.”

Gurpavit Singh, the founder of Ileseum Clubs, stated, “It brings me immense joy to be able to add another feather to our cap. PBI is one of the best academies we could partner with to bring advanced tennis training and workshops. We hope the enhanced level of education, workshops, and infrastructure offering will help us propel the tennis ecosystem in India.”

Ileseum Clubs plans to open over 10 world-class PBI programs in club centers over the next three years and conduct several outreach programs in associate clubs. The intention is to rekindle the joy of playing tennis in India by providing state-of-the-art facilities at prime locations and delivering International standard services at all the facilities. 

PBI currently has over 200 students training under its main high-performance center in Bangalore. With over 1000 parents already engaged with Ileseum Clubs in GLC alone, a robust ecosystem is already in place. Plans include demo sessions for adults and children to experience the PBI coaching methodology on February 11/12, 2023.

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