The line-up for the Impact Week includes new and existing products designed to elevate the fitness journey of consumers and discover new additions to the Myprotein range.

• Clear Whey Hydrate (New Range): Perfect for refreshing hydration and lean recovery, Myprotein is introducing two delicious new flavours: Grape and Lemon & Lime
• Creatine Pills: Essential for strength, these pills offer a convenient way to integrate a foundational supplement into daily routines
• Hyrox Performance Series: Developed to support high-intensity performance, this series launches with:
  • Electro (Watermelon): An essential electrolyte boost for sustained endurance.
  • The Whey (Pista Ice Cream): A high-performance protein in an exciting and indulgent new flavour.

Impact Week will also shine a spotlight on two of Myprotein’s hero products, solidifying their position in the sports nutrition landscape:

• Clear Whey Isolate: A flagship innovation in fitness nutrition, offering a light, fruity, and protein-packed alternative to traditional protein shakes
• Impact Whey Protein: Building on its bestseller status, the brand offers over 20 flavours to Indian consumers, ensuring there’s a taste for every preference

Myprotein recently extended its partnership with Wickedgud, a brand known for its commitment to healthy and delicious food options for their flagship Move Club, a collaboration that will continue through Impact Week. This partnership underscores Myprotein’s commitment to fostering a holistic fitness ecosystem and empowering individuals to lead healthier, more active lives.

Sudeshna Saha, Regional Manager – India, Myprotein, said, “Impact Week has grown to become a cornerstone event for the fitness community in India, and we are thrilled for its return. We have witnessed a significant surge in landings during this period in the past and this time we have added more products along with 20+ flavours in the Impact Whey Protein range. Impact Week reiterates that Myprotein goes beyond just being a supplement brand, to a lifestyle performance partner for fitness enthusiasts across India, committed to providing quality nutrition that supports their goals.”

Bhuman Dani, Founder, WickedGud, said, “At WickedGud, we’re on a mission to un-junk India, one kitchen at a time, while we promise products with Wicked Taste and Gud Ingredients. Our continued partnership with Myprotein for Impact Week reflects a shared commitment to empowering people to make better choices without compromising on flavour or fun. As a brand that’s reimagining comfort food with healthy ingredients, this collaboration with the Myprotein Move Club, we’ve create engaging experiences that go beyond the plate – encouraging movement, community, and mindful eating. As we bring our healthy noodles and pasta to the fitness-forward community that Myprotein has built, we’re reinforcing the idea that nutrition should be as enjoyable as it is nourishing. This partnership isn’t just about product synergy, it’s about building a lifestyle ecosystem where every bite and every rep counts towards a better, more vibrant life.”

To find more details on Impact Week, visit – https://www.myprotein.co.in/

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