MUMBAI: The National Payments Corporation of India (NPCI), the backbone of India’s digital payments ecosystem, today announced the launch of its new brand positioning, ‘Always Forward,’ reinforcing its commitment to continuous innovation and inclusivity within India’s financial and payments landscape. NPCI’s new positioning highlights its belief that digital financial transactions are key drivers of individual and national progress, empowering millions to move forward, one transaction at a time.

For over a decade, NPCI has led India’s digital payment revolution with innovations like UPI, IMPS, RuPay, BHIM, AePS, and NETC FASTag among others. These platforms have made secure digital transactions accessible nationwide, driving India toward a digital-first economy. NPCI’s robust payment infrastructure enables seamless, low-cost transactions across the country, empowering every Indian to access digital financial services with ease and confidence.

At the heart of the ‘Always Forward’ positioning is India’s evolution into a ‘striver’s economy,’ where millions of individuals are motivated to seek continuous progress, investing time and resources to achieve their goals. NPCI aims to empower these strivers, sharing their optimism for a brighter future. By offering cutting-edge payment solutions, NPCI is transforming this optimism into real progress, helping individuals move forward with confidence and ambition.

Ramesh Yadav, Chief of Marketing, NPCI, said, “Always Forward’ will resonate with the inner striver in everyone, who aspires for a brighter future and leverages technology to advance it. This positioning reflects our dedication to making financial transactions not only easy and secure but also a catalyst for personal and national progress. NPCI’s ‘Always Forward’ is a celebration of progress, innovation, and the transformative power of digital payments to shape India’s future.”

As part of this initiative, NPCI is launching its brand campaign under the same name. The campaign will feature dynamic creatives across print, digital, ambient media, and cinema, all designed to inspire and engage a diverse audience nationwide. The campaign highlights how NPCI’s solutions empower individuals to move forward in life with ease and confidence.

In addition to showcasing real-life use cases, the ‘Always Forward’ campaign aims to inspire India’s next generation of strivers—young students, tech enthusiasts, and entrepreneurs—to embrace digital payments and actively participate in the evolving digital economy. The campaign seeks to build trust, emphasize NPCI’s impact, and foster greater inclusivity in India’s payments landscape. ‘Always Forward’ is not just a campaign but a movement reflecting NPCI’s enduring commitment to driving innovation and inclusivity, ensuring that every Indian, from every corner of the country, has the tools to participate fully in a digital future.

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The 18th edition of the three-day flagship biennial event ‘Symposium on International Automotive Technology (SIAT) 2024’ organized by the Automotive Research Association of India (ARAI) concluded today. SIAT 2024 was held at the Pune International Exhibition and Convention Centre (PIECC) – Moshi, PCMC from 23rd to 25th January 2024.

Dr. Reji Mathai; Director of ARAI,  Vikram Shinde; Sr. Deputy Director and Convener at SIAT 2024, were among the dignitaries present on the dais.

The database ‘ARAI – MARG 2.0’ i.e., Measurement and Analysis of Road Geometry an initiative by ARAI, was released at the hands of the dignitaries at the event. Prizes for stalls exhibited, research papers, and special poster competitions for students were also given during the event.

“While providing sustainable options for the auto industry, the primary goal should be the nation’s well-being. Safety-sensitive approaches should be adopted while manufacturing any product. The emphasis should be on the reduction of imports while promoting the production of alternative fuels. As a result, we have to build a holistic ecosystem along with an integrated approach for sustainable alternatives,” Dr Saravanan further added.

He also highlighted the importance of skilled manpower, and how organizations like ARAI should conduct training programs for creating such skilled manpower.

Speaking on the occasion Dr Reji Mathai said, “During SIAT 2024, technical experts shared recent developments in the automotive sector from topics such as E-mobility, Simulation & Modelling, Emission Measurement & Control Technology, Advanced Vehicle Dynamics, Active and Passive Safety, Noise, Vibration & Harshness (NVH), Hydrogen Fuel Cell and Hydrogen I.C. Engine, Testing & Evaluation, Structural Reliability, Advanced Driver Assistance Systems (ADAS), Alternative Fuels, ITS & Regulation, Tyre Technology and Materials & Manufacturing. I am glad that this led to a much-anticipated discussion on future technologies. I hope that it must have given everyone an idea of how the technology could hold up as we chase the zero emissions goal shortly.“

SIAT 2024, had technical deliberations with over 210 technical papers and keynotes on futuristic topics by global experts. The selected papers were published in the form of Symposium Proceedings along with the release of a Technical Reference Bulletin containing technical articles, case studies, products, and service information.

The symposium witnessed a gathering of over 1500 automotive technocrats.  Technical experts from 9 countries were present and discussed their research work in 48 technical sessions (8 parallel sessions). In addition, there were 3 plenary sessions and a panel discussion on the theme of SIAT 2024- ‘Transformation Towards Progressive Mobility’.

SIAT Expo 2024 served as an ideal platform for global players in the automotive domain to exhibit their products, technologies, innovations, and services through stalls. “The SIAT EXPO24 showcased 170 companies across the globe, at 340 stalls. This edition of SIAT also featured a Futuristic Technology Pavilion, a Medium Small Scale and Start-up Pavilion (MSSSP) along with a Live Advanced Driver Assistance Systems (ADAS) demonstration area. Vikram Shinde expressed a vote of thanks.  

The post Holistic Approach Needed To Transform the Auto Industry – Dr N Saravanan- 18th Edition of the ‘Symposium on International Automotive Technology (SIAT) 2024’ organized by ARAI concluded appeared first on NRI News.