With a cutting-edge 144Hz refresh rate, Dolby Vision Atmos, and AMD FreeSync Premium certification, coupled with an AI Smooth Motion feature, the E7Q Pro allows gamers to enjoy smooth and jitter-free motion graphics in low-latency game mode. Its intuitive Game Bar interface helps effortlessly adjust game parameter settings without the need to exit the interface, making the TV the top-tier choice for gaming enthusiasts.   

“The unveiling of the Hisense E7Q Pro is a step ahead in our mission to redefine premium entertainment experiences at affordable price points,” said Pankaj Rana, CEO, Hisense India. “The superior gaming capabilities and 8-year VIDAA OS guarantee demonstrate our dedication to both performance and value, as viewing habits evolve across gaming and entertainment. The E7Q Pro delivers unparalleled convenience, complemented by advanced voice control functionality for effortless navigation through your entertainment ecosystem.”

Taking things a notch higher, the new Smart TV offers stunning QLED technology, delivering unprecedented color accuracy. Furthermore, the flagship 100″ model of the E7Q Pro features integrated subwoofer technology for cinema-quality audio performance.

The Hisense E7Q Pro is available in 55″, 65″, and 100″ screen sizes, starting at INR 42,999*, only on Amazon. The price includes a host of exciting launch offers, including a 1-Year JioHotstar Premium Subscription, No Cost EMI Options, and attractive exchange offers. This Smart TV also includes an unmatched 8-year guarantee on all app support, bug fixes, and security updates for all VIDAA U8/U9 televisions (2025 models only).

Hisense India is expected to launch another QLED model, the E7Q, next month.

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BENGALURU: Xiaomi India, a global technology leader, continues to elevate the home entertainment experience with the launch of the Xiaomi QLED TV FX Pro and Xiaomi 4K TV FX series with Fire TV built-in. Designed to seamlessly integrate into daily routines while delivering an immersive viewing experience, the new TVs offer a balance of high-end audio-visual capabilities and intelligent smart home features, bringing smarter, faster, and more cinematic content experiences to Indian homes.

Commenting on the launch, Anuj Sharma, Chief Marketing Officer, Xiaomi India, said, “At Xiaomi India, we understand that great visuals and sound are important for an exceptional home entertainment experience. But we also believe that true innovation lies in creating a connected, intelligent system that evolves with how people live and interact with content in 2025. The Xiaomi QLED TV FX Pro embodies this vision, combining stunning visuals, immersive audio, and cutting-edge features like Fire TV Built-In, Alexa voice assistant, and Picture-in-Picture mode to deliver a seamless, engaging entertainment ecosystem that enhances every moment. Alongside it, the Xiaomi Fire TV FX Series offers dependable, high-quality 4K entertainment for users who want great performance and great design.”

Dilip R. S., Director and Country Manager, Amazon Devices India, said, “We’re thrilled to expand our relationship with Xiaomi to launch the latest QLED TV FX Pro and 4K TV FX series with Fire TV built-in. Together with Xiaomi, we look forward to delivering premium home entertainment experiences to customers. With Fire TV built-in, customers can enjoy access to a vast selection of streaming apps via the Amazon Appstore on their home screen, seamlessly switch between DTH channels and OTT apps, and enjoy connected smart home experiences via Alexa without interrupting their viewing experience. These TVs combine Xiaomi’s years of knowledge and expertise in design and audiovisual features with our rich experience in content-forward and voice-first innovations that make streaming smoother, quicker, lag-free, and with a plethora of content choices for our customers.”

Bring the Big Screen Home

Whether it’s an impromptu binge session, a weekend family film fest, or a date night at home, the Xiaomi QLED TV FX Pro brings the magic of the big screen right to your living room. With a 55-inch QLED display, it delivers lifelike colours, deeper contrast, exceptional brightness, and brilliant darks—drawing you into every scene. HDR10+ support ensures every frame is packed with stunning detail and dynamic contrast, enhancing both bright and shadowy moments for a truly immersive experience. Whether you’re watching a visually rich period drama or an edge-of-your-seat blockbuster, the Xiaomi QLED TV FX Pro creates a theatre-like ambience that turns any night into a special occasion.

A Theater-Like Soundstage in Your Living Room

Great sound completes great visuals, and the Xiaomi QLED TV FX Pro delivers both in perfect harmony. At its core is a custom-tuned audio architecture designed to bring cinematic realism into the living room. The 34W box speakers, powered by Dolby Audio, DTS: X, and DTS Virtual X, ensure every sound—from the softest whisper to the loudest explosion—is heard with clarity, depth, and direction. Whether you’re immersed in a gripping drama, enjoying an immersive TV series, or listening to a podcast across the room, the sound adapts to every genre and space, delivering rich, room-filling audio that feels alive.

All Entertainment in One Place

Xiaomi FX Pro and FX series with Amazon’s Fire TV built-in offer lag-free, seamless, and convenient access to entertainment and content on the home screens. Fire TV provides customers access to movies, TV shows and episodes, games, and much more across 12,000+ apps via the Amazon Appstore. Customers can stream thousands of movies and TV show episodes from popular services like Prime Video, Netflix, JioHotstar, Zee5, and SonyLIV (subscription fees may apply), as well as enjoy free ad-supported content on Amazon MX Player, YouTube, and other services. Additionally, customers can access popular live channels such as Aaj Tak, Zee News, India Today, and DD National via nexGTV and more. With the Live tab and On Now row, customers can stream TV serials, watch live news, or browse the channel guide, all in one place.

With Fire TV built-in, customers can switch between DTH TV channels and OTT apps seamlessly from their home screen. They can simply say “Alexa, switch to Star Sports 1” – eliminating the need to switch TV inputs, use a set-top-box remote control, or connect additional IR cables (requires a compatible DTH provider).

Convenience and Comfort of a Voice-First Experience with Alexa

Through the power of Alexa and the discovery-focused experience of Fire TV, customers can quickly search shows, movies, and games by using the Xiaomi remote with Alexa. With simple voice commands to Alexa in English, Hindi, and Hinglish, customers can also search for information, check cricket scores, play music, control Alexa-compatible smart home appliances, or watch the live feed of Alexa-compatible security cameras.

Delightful Connected Experiences Beyond Streaming

Customers can also perform multiple other functions beyond streaming, such as controlling Alexa-compatible smart appliances via the Xiaomi remote with Alexa and accessing multiple content sources simultaneously through the Picture-in-Picture technology. With the Picture-in-Picture feature, customers can view the live feed from their Alexa-compatible security cameras without pausing their content. Just say, “Alexa, show me the front door camera” or “Alexa, show me the baby monitor camera” to view the feed on top of the content already showing on the TV. With Fire TV built-in, the TV also supports the latest AirPlay 2 and Miracast, allowing customers to seamlessly mirror their devices and switch between work and entertainment in a snap.

Easy Control at Your Fingertips

The all-new Xiaomi future-proof Remote offers direct access to major streaming apps, intuitive playback controls, and an integrated Alexa voice button. With dedicated mute, number keys, and shortcut hotkeys, it’s designed for instant, everyday convenience.

Smart Design, Powerful Performance

With a sleek, bezel-less design, the FX Pro complements modern home interiors. Inside, it’s powered by a super-fast quad-core A55 processor and 32GB storage, ensuring smooth multitasking and lag-free app performance. Multiple connectivity options—3 HDMI ports (including one with eARC), 2 USB ports, Bluetooth, and Ethernet—make it the perfect hub for any living room setup.

Xiaomi 4K TV FX Series

The Xiaomi Fire TV FX Series is designed for those who want a smart, reliable 4K entertainment experience with thoughtful everyday features. Available in 43” and 55” sizes, the FX Series brings home brilliant 4K UHD picture quality and a premium metal bezel-less design. Whether it’s a casual family sitcom session or an animated movie marathon, Dolby Audio and DTS Virtual X ensure clear, immersive audio in every corner of the room. With Fire TV built-in, Universal voice search with Alexa, Picture in Picture technology, AirPlay 2, and support for over 12,000+ apps, the FX Series is a versatile choice for users seeking smart control, seamless content discovery, and high-quality viewing.

Pricing and Availability

The Xiaomi QLED TV FX Pro and Xiaomi 4K TV FX series will be available starting 12th May 2025.

Xiaomi after-sales support for the Xiaomi QLED TV FX Pro and Xiaomi 4K TV FX series will be available across all-pin codes in India.

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Designed to elevate your living room into a cinematic experience, the Xiaomi X Pro QLED TV Series features cinematic genius with cutting-edge innovation, revolutionizing home entertainment with its stunning visuals, immersive Xiaomi sound, and smart capabilities. With Dolby Vision Filmmaker Mode, the series delivers natural motion, rich detail, and precise contrast while ensuring that every frame remains authentic to the director’s initial vision. The broad, theater-like audio experience produced by Xiaomi Sound and powerful 34W speakers supplemented by DTS X and Dolby Audio brings every scene to life.

The X Pro Series creates a customized entertainment experience. Users can enjoy many free live TV channels and personalized recommendations with PatchWall and Xiaomi TV+. Kids Mode guarantees a secure viewing environment for families. Google Assistant-powered voice control and seamless smart home integration make it simple to manage IoT devices and browse content. Additionally, built-in support for Google Cast, Miracast, and AirPlay 2 makes streaming easy and convenient.

Beyond the picture and sound, the X Pro Series engineered a sleek, bezel-less design, 32GB of internal storage, and a range of connectivity options including HDMI eARC, Bluetooth, and AirPlay 2. The new Xiaomi TV Remote features quick-access buttons for popular streaming services and voice control, further enhancing the user experience.

Pricing and Availability

Early buyers can avail bank discounts of up to INR 3,000 with 0% down payment and 12 months No cost EMI. Customers can purchase these models across mi.com, Flipkart, and leading retail stores. Xiaomi after-sales support for the X Pro QLED TV Series will be available across all-pin codes in India.

The post Get Ready for Xiaomi’s X Pro QLED TV Sale on April 16 appeared first on NRI News.

INDIA: Vi, India’s leading telecom operator, announced a strategic partnership with premium streaming service, Lionsgate Play, unlocking an exclusive library of top-tier content. Featuring action blockbusters, iconic franchises, acclaimed films and series, global awards, exclusive premieres, and a range of dubbed content, Lionsgate Play promises an unmatched entertainment experience. This collaboration further expands Vi’s OTT portfolio, providing a premium, diverse library of Hollywood movies, original series, international titles, and more at an affordable price.

Vi Movies & TV is designed to cater to the diverse entertainment needs of consumers, via aggregation of the top OTTs through a single app and single subscription offering consumers the convenience to enjoy content from a wide range of OTTs. Users can explore a rich selection of content, ranging from Disney+ Hotstar, SonyLIV, and ZEE5 to Fancode for Sports as well as regional content from Sun NXT, ManoramaMax, Nammaflix, Klikk, and Chaupal, and now the best of Hollywood with its latest addition – Lionsgate Play. It also offers 300+ Live TV Channels including 30+ Live News Channels. All this is available through the Vi Movies & TV app available for viewing on Smartphones, Smart TVs as well as Laptops & Tablets.

With Lionsgate Play, Vi Movies & TV users can now enjoy its extensive library of global hits, featuring blockbuster franchises like John Wick, The Hunger Games, and Saw, alongside standout titles such as Past Lives, Tokyo Vice, Paris Has Fallen, Normal People, Operation Fortune, Plane, Hitman’s Wife’s Bodyguard, The Iron Claw, The Beekeeper, Arcadian, and more. Additionally, users will have access to prestigious award shows like the Primetime Emmy Awards, Golden Globes, Critics’ Choice, and BAFTA Awards, bringing the best of premium, world-class entertainment for Vi Movies & TV subscribers.

The partnership with Lionsgate Play is a testament to Vi’s continuing pursuit of innovation and commitment to delivering best-in-class entertainment. By continuously adding renowned platforms like Lionsgate Play to its offerings, Vi reaffirms its dedication to curating a rich and diverse content ecosystem tailored to the evolving tastes and preferences of Indian viewers.

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V5010i can deliver upto 120” screen size with vibrant and vivid visuals, its RGB Laser Light source, exceptional color fidelity with 95% BT-2020 color space, enhanced color mapping & local contrast ensure truly immersive experiences with full of vibrant authentic colors. V5010i offers more than exceptional visuals; it boasts a built-in audio system with 40W speakers, including dual 5W tweeters and dual 15W woofers. This setup guarantees superior sound quality, delivering deep and powerful bass that envelops viewers in a truly cinematic Audiovisual journey.

The projector also boasts Auto Screen Fit, Auto Keystone, 8- Points corner fit for flexible installation, along with HDMI 2.1 support with 4K@120Hz input, and Auto Low Latency Mode (ALLM) for immersive gaming with reduced input lag.

Rajeev Singh, Managing Director, BenQ India & South Asia, shared his thoughts on the occasion, stating, “We are thrilled to unveil the V5010i it is RGB Laser TV designed to transform consumers living spaces. At BenQ, we strive to push the boundaries of innovation and quality. The V5010i delivers stunning 4K UHD visuals, exceptional color accuracy, and immersive audio, redefining home cinema experiences. This projector is designed to bring the magic of the 120” screen, offering unparalleled performance and convenience. We believe the V5010i will transform how people enjoy their favorite content at home.”

Key Highlights:

• Exceptional Color Accuracy: With a remarkable 95% BT 2020 and 98% DCI-P3 color gamut, the V5010i ensures every hue is produced with stunning accuracy.
• Big Screen Entertainment: Capable of projecting a 120” screen from just 13 inches away, making it versatile for various room setups.
• True 4K UHD Resolution & High Brightness: The V5010i delivers stunning 4K UHD images with 8.3 million distinct pixels, ensuring every detail is crystal clear. It is also equipped with an RGB Laser Light Source & 2500 ANSI Lumens resulting in vivid & razor – sharp picture quality
• Immersive Audio: Built-in 40W Hi-Fi speakers with a 2300cc chamber design provide deep bass and superior sound quality.
• Immersive Gaming:  HDMI 2.1 support with 4K@120Hz input, Auto Low Latency Mode (ALLM) for immersive gaming with reduced input lag.

The post BenQ Unveils the V5010i 4K RGB Laser TV Projector for Stunning 120” Displays appeared first on NRI News.

A Tribute to Unconditional Love and Flavour

The brand film beautifully captures the essence of a mother’s unconditional love. It seamlessly weaves together scenes from various life moments, each resonating with the unique and irreplaceable bond of a mother’s affection. Through this narrative, Mother’s Recipe tenderly draws parallels between this love and the comforting, flavorful experience of their diverse product range. From delightful pickles which are a reminisce of home-cooked meals to spicy chutneys that add flavors to your day, from instant mixes that fix you a quick healthy bite, to ready-to-cook products that bring the taste of your home to your plates in one easy step, each product is crafted to bring the same warmth, care, and comfort that a mother’s touch brings. The film emphasizes how, no matter where you are, a simple taste can transport you back to your mother’s kitchen, making you feel loved and cherished.

Sanjana Desai, Executive Director of Mother’s Recipe said, “This is a big moment for Mother’s Recipe, as it’s our first-ever comprehensive brand film. We wanted to show the essence of a mother’s love and how our range of products can bring that warmth and care into every home. We believe that ‘Pyaar Ka Swaad, Ab Har Koi Chakhega’ will touch our audience’s hearts, reminding them that the love and comfort of home is always within reach, thanks to Mother’s Recipe.”

Explore the full range of Mother’s Recipe Products:

• Tangy Pickles: Reminiscent of the warmth and comfort of home-cooked meals filled with love and care.
• Spicy Chutneys: Adding zest to your day, just like a mother’s encouragement.
• Ginger Garlic Paste: The essential ingredient that brings everything together, akin to a mother’s love.
• Instant Mixes: Help you create traditional dishes quickly, keeping the taste of home alive in your kitchen.
• Ready to Cook: Allowing anyone to recreate the taste of home in simple and easy steps.
• Papad: Instantly completing every meal with the satisfaction of a mother’s love.

The campaign content is designed to evoke nostalgia and warmth, celebrating the timeless love of mothers and the delicious food they create. The idea behind the campaign is to connect with consumers on an emotional level, reminding them of the comforting and familiar flavors of home-cooked meals.

The post Mother’s Recipe Launches Stunning Brand Film With 75-Second Ad On Top Indian TV Channels appeared first on NRI News.

In recent years, smart TVs have become a popular choice for many households, providing a diverse range of features and applications. With the increasing number of internet-connected devices being manufactured, users are likely to appreciate the convenience and wide range of options they offer. However, it’s important to consider the potential risks that come with smart TVs and other smart home devices.

Nevertheless, the convenience of smart TVs does come with a downside: privacy concerns. These devices can collect and transmit user data, including viewing habits and device information, to third parties. ACR technology, commonly found in smart TVs, amplifies these concerns as it tracks and utilizes user viewing data for targeted advertising. The recent BoAt data breach highlights the concern over the security of personal information held by companies, causing concerns about the potential misuse of user data.

The breach of Personally Identifiable Information (PII) has reportedly exposed the private details of over 7.5 million BoAt customers, making it available for sale on the dark web. This is also a warning that the leak not only compromises sensitive user data but also poses a significant threat to the impacted users’ bank accounts and other confidential information.

Another important concern revolves around the security vulnerabilities that come with smart TVs. Smart TVs, just like any other Internet of Things (IoT) devices, can be vulnerable to cyber-attacks, which can potentially grant unauthorized access to hackers. Reports indicate that even well-known brands have vulnerabilities that hackers can exploit, potentially compromising the privacy and security of millions of TVs.

It’s quite concerning that so many modern smart TVs come equipped with built-in cameras and microphones. While these features provide useful functionality like video calls and voice commands, they also present a considerable risk if the TV’s security is compromised. Hackers have the potential to gain unauthorized access to these cameras and microphones, effectively transforming the TV into a covert surveillance device.

The lack of transparency in data collection practices by smart TVs raises significant questions about user consent and control over personal information. Users are often unaware of the extent to which their viewing habits and other activities are being monitored and collected by these devices. Without clear disclosure from manufacturers about what data is being collected, how it is being used, and who it is being shared with, users are left in the dark about the full scope of surveillance taking place in their own homes.

This lack of transparency undermines users’ ability to make informed decisions about their privacy and limits their control over their personal information. As a result, there is a growing demand for stricter regulations to ensure greater transparency and accountability in the data collection practices of smart TV manufacturers and third-party entities.

To tackle these concerns and safeguard user privacy, several steps can be implemented. It is essential to ensure that your smart TV software is always kept up-to-date. Additionally, it is of utmost importance to set strong and unique passwords to protect your devices and accounts. Another vital precautionary measure is to exercise caution when connecting to public Wi-Fi networks. Users should deactivate any unnecessary features such as cameras and microphones when they are not being used. One must also assess the need for third-party applications, as some of them may collect and distribute personal data without obtaining proper consent.

Ultimately, smart TVs come with a range of advantages, but it’s important to be aware of the potential privacy and security concerns they bring. By staying on top of software updates, network security, and app permissions, users can fully embrace the convenience of smart TVs while keeping surveillance and unauthorized access at bay. With the rapid advancements in technology, manufacturers and users alike must place a strong emphasis on ensuring data privacy and security within the smart TV industry.

The post Sekel – Your TV May Be Watching You! Data Privacy Concerns In The Smart Era appeared first on NRI News.

Watching sports is a big part of the life of a lot of people. It’s not just an interest in the sport, but the social gatherings around it, the feeling of belonging to a team and being a part of something bigger than you. And the chance to have an excuse to eat delicious food when you watch it. Because who doesn’t love a good excuse to eat something really good? If you bet on games, watching them at home can make it even more exciting too. Whether you have bet on a point spreads or placed a different bet on the match, you can be truer to your feelings about the result when you watch it at home than when you are out at a bar. 

Step-by-step guide 

Before giving you the guide, it’s important to also underline that if you are more interested in Netflix, you will have great options to use the same method to access it through your computer. The steps below can be used regardless of what you want to watch. Here are the four easy steps to set up to watch directly on your TV: 

• Connect your device to the correct ports on your TV. What device you get for streaming is completely up to you and comes with instructions on what ports are the correct ones to choose when you set up.  
• Set your TV to the correct input channel using your remote. Your remote will have an input button, and from there, you just choose the correct one.  
• Connect your device to wi-fi. This can feel a bit tricky, but your device will also come with instructions on how to do this.  
• You are now all set! Choose what you want to stream and use your TV to watch content or games online. 

Photo by Erik Mclean on Unsplash

The post How to set up your TV to watch sports live online  appeared first on NRI News.

INDIA: Infinix is proud to announce the launch of its latest innovation, the WebOS TV featuring a QLED display. With its advanced and intuitive software, the TV sets a new standard in the entertainment industry. Available in 32’ and 43’ variants, the series provides users seamless access to their favorite content and delivers a truly immersive viewing experience at just INR 10,999 and 20,999 respectively.

Two size variants offering your preferred convenience

The Infinix WebOS TV is available in two size variants, catering to different preferences and needs. The 32″ HD model features a QLED display and is powered by RealTek Quad, delivering a delightful viewing experience with its 90% NTSC wide color gamut and game dashboard optimization. On the other hand, the Infinix WebOS 43″ 4K model boasts UHD resolution and is powered by Realtek Quad Core, offering an immersive cinematic display with its 94% DCI-P3 Wide Color Gamut (+/-5%) and game dashboard optimization. With their respective screen sizes and unique features, both models provide exceptional entertainment experiences to suit individual preferences.

WebOS: Redefining entertainment with this advanced and intuitive software

Discover the cutting-edge and intuitively designed WebOS software in the new television model that revolutionizes the entertainment industry, setting a fresh benchmark. You can now seamlessly dive into your beloved content, navigate with lightning speed, and experience a user-friendly interface that sets WebOS TV apart from the rest. It’s compatible with the Apple eco-system- users with Apple devices can easily stream and enjoy their content on Apple TV and Apple Music.

The Home Dashboard feature in the TV allows one to control and manage other smart devices directly. It acts as a central hub, providing a convenient way to adjust settings, monitor device status, and control compatible smart devices, such as lights, thermostats, or security cameras.

Captivating visuals with crystal-clear QLED display

At the heart of the WebOS TV is its QLED display, which boasts a wide color array and delivers lifelike colors and accurate color tones. With vibrant reds, soothing greens, and enigmatic blues, the QLED display brings every detail to life, creating a cinematic experience in the comfort of your own home. Additionally, the technology enables deeper and darker blacks, enhancing contrast and ensuring that even the finest details in darker scenes are displayed precisely.

Immersive entertainment at your fingertips

Enjoy an unparalleled immersive experience with the Infinix WebOS TV. Its advanced color reproduction technology, featuring a 94% DCI-P3 Wide Color Gamut (+/-5%) ensures precise color reproduction, brightness, and contrast, bringing lifelike images to life. The QLED technology takes your viewing experience to the next level, delivering picture precision, bright and bold visuals, deep blacks, and long-lasting performance.

Bringing your content to life

With the Infinix WebOS TV, you can upscale HD content and render it in stunning 4K quality, ensuring that every detail is crisp and clear. The AI content suggestion feature recommends personalized content based on your viewing history and trends, enhancing your entertainment choices through a user-friendly interface. The Game Dashboard optimizes the gaming experience, allowing you to game like a pro, while the immersive sound with Dolby Audio and six sound modes ensures you don’t miss a single detail.

Faster performance

The optimized WebOS TV ensures superior streaming capabilities, delivering a smooth and seamless viewing experience. Say goodbye to buffering and lag, and immerse yourself in your favorite content without interruptions.

Aesthetics and convenience combined The frameless design of the Infinix WebOS TV offer modern aesthetics and a slimmer profile, providing an immersive viewing experience. The Home Dashboard allows you to control your smart devices directly from the TV screen, while the Magic Remote, equipped with an air mouse, wheel control, and universal control, makes navigation faster and easier. All your favorite apps are just a click away, with over 1000 available for download.

The post Infinix introduces the Smartest QLED ever with WebOS, premium design, immersive sound, and unmatched visuals appeared first on NRI News.

GURUGRAM: Samsung, the global No.1 television brand for 17 years, has added Indian contemporary artwork to the art store of its lifestyle TV, The Frame, which is a TV when it’s on and art when it’s off.

To bring these beautiful contemporary artworks to its consumers, Samsung has collaborated with Terrain.art, a blockchain-powered online platform that aims at building a global ecosystem underlining the best art practices from South Asia.

Available on all The Frame TV models, the collection of artworks from Terrain.art has been added to the existing art store that offers more than 2100 artworks. Created by young Indian artists, these newly added artworks are a contemporary take on Indian monuments, folk art, textile traditions, diversity, and more. Made with bold brush strokes, vibrant colors, and carefully drawn lines, the artworks present the themes of ecology, futurism, migration, hope, etc. expressed in a variety of artistic languages.

Designed with customizable bezels and slim edges, The Frame TV lends a luxury aesthetic appeal to consumers’ living rooms by offering a real-life art gallery-like experience at home. Its matte display and accurate exhibition of colors allow consumers to enjoy the fine detail of the art pieces with sheer precision.

“Along with the expression and medium of art, the way art is displayed has also been transforming. With The Frame TV, we have revolutionized the way art is brought alive in living spaces or art galleries through digital display.  The Frame TV allows consumers to display their favorite art, which looks incredibly real on the screen and elevates the design quotient of any space. The QLED technology that powers The Frame TV delivers brilliant picture quality for an immersive in-home entertainment experience. Our collaboration with Terrain.art is a demonstration of our vision of bringing together art lovers, and local and global artists via technology,” said Mohandeep Singh, Senior Vice President, of Visual Display Business, Samsung India.

“Expression of art has evolved over the years, with today’s artists gladly embracing innovation to showcase their work. They are not daunted by the change; they are in fact thrilled because technology has made it possible and easier for artists to reach a wider audience and be a part of a larger creative community. By partnering with Samsung, a leader in the global television industry, we strive to make India’s varied art forms adorn the homes of every individual. It is a beautiful way to showcase the rich culture and heritage of our country and an outstanding blend of art and technology,” said Aparajita Jain, Founder, of Terrain.art.

Samsung’s lifestyle The Frame TV is an artistic marvel that lets consumers frame it their way by offering a range of customizable, magnetic bezels for easily choosing or even changing their favorite color to appropriately match their interior space. Boasting remarkable picture clarity and 100% color volume with QLED technology that enables life-like colors, augmented contrast, and exemplary details, The Frame TV also features Samsung’s proprietary Quantum Dot Technology, a powerful Quantum Processor 4K, 4K AI upscaling capabilities, and Q-Symphony that allows The Frame TV to perfectly synchronize with Samsung soundbar for an elevated surround sound effect without muting the television speakers. The matte display of The Frame TV omits reflections, making the art piece appear truly lifelike.

With an art store on The Frame TV, consumers have limitless access to a collection of over 2,100 modern, classic, and contemporary artworks from renowned and emerging artists. That’s not all, consumers can also display their collection of personal photos and reminisce fond memories on The Frame TV when it’s not in use.

Key features:

Anti-Reflection Matte Display

Anti-reflection matte display of The Frame TV limit light distraction on your screen by reducing the effects of glare. This makes the difference between art displayed on television and real art almost negligible.

Create the Right Mood with Customisable Bezels

Whatever your aesthetic, mood, or occasion, choose from the Modern or Beveled bezel in 4 varied colors. The magnetic bezel is easy to snap on, making design updates a breeze.

Life-like Picture Quality with 100% Colour Performance

The QLED technology ensures consumers are bedazzled by a billion shades of brilliant color at 100% color volume. Quantum Dot technology brings forth a sublime picture quality by transforming light into a vivid color that stays true for bold detail, even as the scene brightens.

Scintillating Picture Clarity with Quantum HDR

The Frame TV renders an opportunity to enjoy an expanded range of color and contrast with the intelligent Quantum HDR. Coming with an impressive spectrum that brightens whites and deepens blacks, consumers can see every fine detail of movies and shows with HDR.

Smart Display with Motion Sensors

When The Frame TV is off, Art Mode is activated using the built-in motion sensors that turn the television into an exhibition of art collection. These intelligent sensors allow consumers to display their personal art collection or favorite photos from the art store.

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