Built around the brand thought “Always On The Move With You,” the campaign introduces TVS Orbiter as a smart, stylish, and practical electric scooter designed for individuals who live life on the move. Whether it’s early morning workouts, college runs, office commutes, side hustles, or late-night catch-ups, TVS Orbiter seamlessly becomes a part of their everyday journey.

Adding to the film’s youthful energy is the playful integration of the iconic Bollywood track ‘Idhar Chala Main Udhar Chala’, bringing alive the spontaneity, movement, and free-spirited rhythm that defines today’s urban lifestyles.

Speaking about the campaign, Saurabh Kapoor, VP – Marketing, EV Business, TVS Motor Company, said: “Today’s urban youth are constantly balancing work, passion, fitness, friendships, and personal aspirations. They seek mobility solutions that not only keep pace with their lifestyle but also reflect their progressive mindset. TVS Orbiter has been designed keeping these consumers at the centre, offering practicality, comfort, design, and smart technology in one compelling package. Through this campaign, we wanted to create a relatable and emotionally engaging story that reflects the everyday hustle of India’s new generation.”

A Story Rooted in Urban India’s Everyday Hustle

Set against the energy of India’s bustling cities, the campaign film follows the life of young urban riders as they move through packed schedules, personal ambitions, and spontaneous plans. Through these relatable moments, TVS Orbiter emerges as a dependable partner that keeps pace with their lifestyle.

Conceptualised by Kinnect, the film reinforces TVS Orbiter’s thoughtful features, including its large front alloy wheels, spacious 34L twin-helmet boot space, IDC range of 158 km, long flatform seat, straight-line footboard, and intelligent assist features like Cruise Control, Hill Hold, and Reverse Parking Assist. Connected safety features such as Crash Alerts, Fall Alerts, Anti-Theft, Geo-Fencing, and Time-Fencing further enhance peace of mind for everyday riders.

The post TVS Orbiter Launches Campaign to Honor the Spirit of India’s Urban Hustlers appeared first on NRI News.

PUNE: TVS Motor Company (TVSM), a global leader in the two and three-wheeler segments, announced the launch of its new electric offering, TVS Orbiter, in Maharashtra. Designed to redefine the everyday commute, the TVS Orbiter combines several segment-first features such as a 158 km IDC range, cruise control, 34-litre boot space, hill hold assist, and advanced connected features. With an industry-first 14” front wheel, the scooter delivers unmatched comfort, convenience, and performance, at an attractive price of ₹94,900 (ex-showroom Mumbai, inclusive of PM e-Drive scheme).

The TVS Orbiter is packed with advanced features like the connected mobile app, front LED headlamp with visor, and a coloured LCD cluster with incoming call display, elevating customer delight and convenience. Its 3.1 kWh battery and enhanced aerodynamic efficiency deliver extended range with stable, efficient performance.

Commenting on the launch, Aniruddha Haldar, Senior Vice President — Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, said,

“We are committed to consolidating our leadership in the EV space, driving India’s electric mobility journey with a strong foundation of trust and innovation. Guided by the evolving needs of our customers, the TVS Orbiter represents our next step in redefining urban commuting in Maharashtra. It combines everyday practicality with advanced technology, enhanced aerodynamic efficiency, spacious comfort, and segment-first features. We are confident that TVS Orbiter will set new benchmarks in this segment, making sustainable mobility both accessible and aspirational.”

ENGINEERED FOR EFFICIENCY AND CONTROL

Equipped with a 3.1 kWh battery, the TVS Orbiter delivers an impressive IDC range of 158 km. Its enhanced aerodynamic efficiency improves both stability and energy performance, while the 14” front wheel paired with a dynamic rear configuration ensures exceptional grip, precise handling, and confident manoeuvrability in urban environments. The upright ergonomic handlebar further enhances ride dynamics, offering superior comfort and effortless control.

DESIGN PHILOSOPHY

At its core, the TVS Orbiter follows a modern, endearing and purposeful design philosophy that strikes the perfect balance between aesthetics and function. The 845 mm long flatform seat ensures comfort for both rider and pillion, while the 290 mm straight-line footboard provides ample legroom. The wide and upright handlebar offers an ergonomic posture, making rides effortless. It also includes 34 litres of under-seat storage, large enough to fit two helmets.

TECHNOLOGY & CONNECTIVITY

The TVS Orbiter offers an intelligent connected riding experience, including:

• Proactive safety: Crash, fall, anti-theft, geo-fencing, and time-fencing alerts.
• Always in control: Check battery charge and odometer remotely on the mobile app.
• Smart navigation: Turn-by-turn guidance with customizable settings.
• Stay connected: Calls, SMS, and personalized alerts on the LCD digital cluster.
• Rider confidence: Hill Hold Assist, Cruise Control, and Parking Assist.
• Up-to-date, always: Effortless OTA updates.
• Dual modes: Eco and Power with regenerative braking for range and safety.

SAFETY & ASSURANCE

The TVS Orbiter redefines safety with an advanced suite of connected features, including time fence, live location tracking, navigate-to-vehicle, crash and fall alerts, emergency notifications, geofencing, anti-theft, and towing alerts – ensuring a truly intuitive riding experience. With 169 mm ground clearance, LED headlamp with integrated indicators, edge-to-edge combination lamps, a USB charging port, and robust body balance, the TVS Orbiter inspires unmatched confidence and assurance on every ride.

VIBRANT PALETTE:

TVS Orbiter is curated with a palette of exciting colours – Neon Sunburst, Stratos Blue, Lunar Grey, Stellar Silver, Cosmic Titanium, and Martian Copper.

The post Discover the TVS Orbiter: An Innovative Solution for Sustainable Urban Mobility in Maharashtra appeared first on NRI News.