MUMBAI: India’s gifting habits are evolving rapidly, with online platforms playing a central role in festive and occasion-based shopping. In the first 11 days of February 2025 alone, Unicommerce’s Uniware platform processed over 10 million gifting order items, reflecting a larger shift toward digital-first gifting. Driven by convenience and personalization, this transformation is reshaping consumer behavior, with younger cohorts of buyers leading the move from traditional in-person gifting to tech-enabled G-Commerce (Gift-commerce, tech-assisted gifting) as a mainstream segment of e-commerce.

As Valentine’s Day approaches, this trend is becoming increasingly evident, with a surge in demand for personal gifts. The popular categories this Valentine’s Day sales period are beauty and makeup, healthy eatables, fitness products, and books, among others. Brands are also offering increased options online, with a choice of special packaging or gift wrapping designed for the occasion. This is why online gifting portals are becoming a go-to destination for personal gifting.

E-commerce enablement SaaS platform Unicommerce, trusted by over 7,000 leading brands, has analyzed gifting trends based on orders processed through its flagship platform, Uniware. Its analysis based on the orders processed through its platform, shows what and how India is buying ahead of Valentine’s Day ‘25.

• Most shopped products included skincare gift combos, de-tan kits, makeup face palettes, healthy chocolate combos, scent hampers, books and bookmarks, and jewelry products like silver bands, rings, and gold pendants.
• Tier-II cities drove order volume growth during the nine days with over 37% higher volumes as compared to the same period in 2024.
• There is overall a 24% YoY GMV growth, with a higher value growth seen on brand websites than on marketplaces.
• Marketplaces recorded higher volumes across categories, including makeup and jewelry. Brand websites witnessed higher demand for apparel and accessories like couple wear combos, polo t-shirts, and travel accessories, including sling bags and wallets.
• Rising consumer inclination is seen toward personalized and custom-curated offerings. Brands selling perishables like flowers are offering multiple customization options. Personalization for apparel and accessories was another popular choice with users.

While online gifting for Valentine’s Day begins in early February, there are multiple gifting occasions throughout the year in India, with Raksha Bandhan, Diwali, Eid, Christmas, and wedding season witnessing a surge in the purchase of gift items. Expected to reach USD 92.3 bn by 2030, the Indian gifting market has evolved rapidly with the entry of new-age D2C brands and e-commerce platforms, including names like IGP.com, GIVA, and Phool.co, Nathabi,t, and Zouk along with others.

Tarun Joshi, Founder & CEO of IGP.com said, “Valentine’s remains one of the biggest occasions for gifting in India, and flowers continue to dominate as the preferred choice. As a leading gifting brand in cakes, flowers, and personalized gifts and with technology at the heart of our business, we provide a consistent shopping experience, offering a diverse selection of personalized gifts across categories and on multiple platforms, supporting both discovery and fulfillment.”

Aditya Labroo, Chief Operating Officer, GIVA said, “The online gifting sector in India is playing an important role in driving consumer demand. With technology being the foundational pillar of our omnichannel operations, we are committed to offering seamless shopping experiences to our customers browsing across physical and digital touchpoints.”

Over the last two years (CY 2023 & 2024), Unicommerce recorded over 40 mn order items processed through the Uniware platform by more than 800 gift-commerce sellers, including online-first D2C brands, omnichannel retailers as well as small online sellers.

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INDIA: With Valentine’s Day just around the corner, Kalyan Jewellers, one of India’s largest and most trusted jewelry brands, is making celebrations extra special with an exclusive limited-period offer of 10% off on Valentine’s Day collections. In addition to that, there’s a 50% off on making charges across all products till February 9.

This limited-period offer underscores Kalyan Jewellers’ commitment to enhancing customer experiences and catering to India’s deep-rooted sentiments around love and auspicious gifting. Their extensive range of designs ensures that every purchase is a statement of beauty and quality.

Kalyan Jewellers Polki and natural diamond collections are a must-see this Valentine’s season. Featuring intricately crafted designs inspired by traditional Indian artistry, the Polki collection showcases the beauty of uncut diamonds in breathtaking patterns. From regal necklaces to elegant earrings, these statement pieces blend heritage into one’s contemporary style. Coming to natural diamonds, are the perfect symbol of everlasting love. Whether it’s a gift for a special someone or a treasured addition to your collection, the Polki and natural diamond range promises unmatched elegance and sophistication.

Celebrate the season of love with Kalyan Jewellers and make every moment unforgettable with jewelry that speaks from the heart.

Product	Description
	Turn heads with this striking jewelry set, where gold meets the passion of vibrant red enamel. The circular pendant and earrings, adorned with a central diamond encircled by a fiery red halo, radiate contemporary elegance. The ring, with its bold diamond centerpiece and red enamel frame, is a statement of modern grace. Perfect for adding a pop of color and glamour to your style, day or night.
	Make a regal statement with this luxurious jewelry set, designed to captivate. The gold necklace, earrings, and ring are adorned with stunning royal blue enamel, complementing the brilliance of a central diamond. The circular pendant and earrings are bold yet refined, while the matching ring, featuring a diamond encased in blue enamel, offers a touch of royal sophistication. Ideal for life’s grand moments or an effortlessly chic look.
	Add a playful twist to elegance with this unique jewelry set, featuring gold accents paired with vibrant turquoise enamel. The square-shaped pendant and earrings highlight a lustrous central pearl, creating a fresh, sophisticated look. The matching ring, with a pearl surrounded by turquoise, brings a touch of whimsical charm. Perfect for those who love to blend elegance with individuality.
	Turn heads with this striking jewelry set, where gold meets the passion of vibrant red enamel. The circular pendant and earrings, adorned with a central diamond encircled by a fiery red halo, radiate contemporary elegance. The ring, with its bold diamond centerpiece and red enamel frame, is a statement of modern grace. Perfect for adding a pop of colour and glamour to your style, day or night.
	Channel royal vibes with this standout jewelry set, crafted in gold and embellished with royal blue enamel. The triangular pendant and earrings, centered with a dazzling diamond, create an edgy yet timeless appeal. Completing the set is a striking ring featuring a diamond framed by vibrant blue enamel. Perfect for making a bold yet elegant statement at any soirée or special event.

visit Kalyan Jewellers: 

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BENGALURU: Valentine’s Day is a time for love, and every year, Myntra helps millions find the perfect gifts to express their emotions. This year, Myntra Beauty, one of India’s leading online beauty destinations, celebrates love with an innovative campaign in collaboration with Maybelline New York, the #1 makeup brand in the world. The “Sealed with a Kiss’’ campaign adds a unique twist to online shopping to show customer appreciation. Customers in Bengaluru can also shop for their favorite Maybelline products from Myntra and get them delivered starting 30 minutes via M-Now delivery. 

The campaign introduces a series of films that bring to life the super cute Maybelline Superstay Teddy Tint mascot. The adorable Maybelline Teddy is seen sealing select Myntra parcels with stickers that say ‘Sealed with Love’, ‘Sealed with a Hug’, and ‘Sealed with a Kiss’. Each sticker features a playful version of the beloved Teddy, adding a dash of fun to every ‘special’ delivery, almost making each package look like a cute gift!

What adds another exciting layer to the campaign is the addition of QR codes embedded within these stickers. When customers scan the QR codes, they will unlock special ‘Teddy Treats’, a series of curated offers and delightful gifts with purchases during the entire week leading up to Valentine’s Day. This charming fusion of digital and physical interaction elevates the entire shopping experience makes consumers feel special and builds curiosity with each Myntra parcel they receive. Additionally, this campaign will drive excitement for both Maybelline as well as Myntra in a key consumption period like Valentine’s Week. 

Link to the film: 

https://www.instagram.com/p/DFxGNp6vvz2

https://www.instagram.com/p/DF22ut-PpTv

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On 14^th February 2025, from 7:30 PM to 11:00 PM, guests will be treated to an exclusive dining experience, featuring a specially curated four-course set menu that includes dishes such as Strawberry & Goat Cheese Crostini – Toasted baguette with creamy goat cheese, honey drizzle, and fresh strawberries, Heart-Shaped Bruschetta – Tomato, basil, and balsamic glaze on heart-shaped toasted bread and Beetroot Carpaccio – Thinly sliced beetroot with arugula, feta, and citrus dressing, that are designed by hotel’s Master Chef. To complement the evening, each couple will be welcomed with a bottle of bubbly, ensuring a luxurious and intimate celebration.

The specially decorated private tables, set against the backdrop of the tranquil poolside, will create the perfect setting for couples to cherish their special moments together.

Whether you are looking to surprise your partner, celebrate love, or create lasting memories, Dukes Retreat’s Valentine’s Day celebration at Panorama promises a night of gourmet indulgence, enchanting music, and breathtaking surroundings.

Event Details:

• Venue: Panorama, The Dukes Retreat
• Date: 14^th February, 2025, Friday
• Time: 7:30 PM to 11:00 PM
• For reservations, call: +91 8956723587

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PUNE: Pune’s ultimate lifestyle destination, Kopa Mall, invites you to celebrate this Valentine’s weekend with your loved ones at the Gourmet Wine Fest. The event promises an exciting mix of both new and well-established wine brands such as Grover Zampa, Virgin Hills, Uniwine Vinters, Moonshine, Rhythm, and Paladin by Morgan Beverages. Alongside the wines, attendees can indulge in a variety of artisanal cheeses that perfectly pair with their favorite bottles, as well as gourmet food stalls offering cuisine curated to complement the wines.

Guests can explore a wide selection of wines and enjoy the festival’s signature Sangria, all while participating in a fun and interactive experience. The festival highlights include a grape stomping competition and wine appreciation sessions led by a wine expert. These activities offer a unique chance to experience the winemaking process while savoring the best of what the wine world has to offer.

Adding to the festival’s charm, live performances by jazz and acoustic bands will set the perfect mood and ambiance for a memorable day out. The festival is also pet-friendly, making it an ideal outing for all.

Whether you’re looking to indulge in gourmet food, discover new wines, or simply enjoy the festive atmosphere with your loved ones, make this Valentine’s weekend unforgettable at Kopa Mall.

Location: Terrace KOPA Mall

Date: Saturday & Sunday, February 15 – 16

Timings: 04:00 PM to 10:00 PM

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WHEN: Friday, 14th February from 7 pm-9 pm

WHERE: At the newly opened Ugaoo store, North Main Road, Koregaon Park, Pune!

Registration fee: ₹1200 per person. If you’re a group of 3 or more we’re offering a group discounted price of ₹800 per person

To register, contact: +918888332614 or DM @hearandhow

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Mostly Grills – Unwind the Romance Under the Stars!
Celebrate love from the 7th to the 14th of February with a specially crafted Valentine’s menu at Mostly Grills. Enjoy an enchanting rooftop experience on the 7th Floor of The Orchid Hotel, Mumbai, and mark your calendar for a show-stopping celebration on Friday, 14th February featuring a specially set table and DJ music that will elevate your evening.

• When: 7th – 14th February (Special event on 14th February)
• Where: 7th Floor, The Orchid Hotel, Mumbai
• Cost: Menu pricing available upon inquiry
• For Reservation: +91 8655988697 / +91 9930846156

Boulevard – Love Affair
Step into an intimate dining affair at Boulevard on 14th February. Savor a specially curated Valentine’s dinner featuring two distinct pricing options: choose the non-alcoholic experience at INR 2,499++ or elevate your evening with the alcoholic option at INR 3,499++. Enjoy a beautifully arranged table setting that sets the stage for an unforgettable romantic dinner.

• When: Friday, 14th February
• Where: First Floor, The Orchid Hotel, Mumbai (Boulevard)
• Cost: INR 2,499++ (Non-Alcoholic) | INR 3,499++ (Alcoholic)
• For Reservation: +91 91369 31103

Merlin’s 99 – Romeo & Juliet Date Night
Ignite the spark of romance with a Romeo & Juliet-themed date night at Merlin’s 99. Designed to charm, this evening features a special table setup complemented by live music and an ambiance that whispers classic love stories.

• When: Friday, 14th February
• Where: Merlin’s 99, The Orchid Hotel, Mumbai
• Cost: Please inquire at the venue
• For Reservation: +91 91360 33869

The Gourmet Shop – Valentine Sweet Temptations & High Tea
Satisfy your sweet cravings with exclusive Valentine’s desserts at The Gourmet Shop. Indulge in delights such as:
• Love Letter: Mini Strawberry Dacquoises
• Between Us: A milky chocolate “crate” filled with mascarpone and strawberries
• Love Potion: A chocolate pot brimming with crunchy hazelnuts, strawberries, and drizzles of Nutella
• Forever Yours: Pistachio Strawberry Entremets

Complement your sweet experience with a festive high tea setup in a cozy, celebratory ambiance.

• When: 14th February (Valentine’s Special)
• Where: Lobby Level, The Orchid Hotel, Mumbai (The Gourmet Shop)
• Cost: Please inquire at the venue
• For Reservation: +91 84229 28021 | 022 2616 4000

Celebrate love in style this Valentine’s Day at The Orchid Hotel, Mumbai. Whether it’s a dreamy rooftop dinner, an intimate table for two, or an afternoon of sweet indulgence, each experience is designed to make your celebration truly magical. Reserve your spot now and let love take center stage!

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MUMBAI: With the season of love upon us, set your hearts aflutter and embrace the magic of love. Mia by Tanishq one of India’s most fashionable jewelry brands invites you to celebrate your loved one and express your deepest emotions with the launch of its exclusive Valentine’s Day collection – ‘The Cupid Edit’.

The latest addition to Mia by Tanishq’s repertoire, ‘The Cupid Edit,’ draws inspiration from the phrase of the season, “Love is in the air.” The exquisite pieces in the collection capture the light-hearted feeling of flying through the sky and floating among the clouds, making them the perfect embodiment of the joy and weightlessness that love brings. At the core of the collection are the mesmerizing winged hearts and delicate butterflies, symbolizing the fluttering sensation that accompanies the magic of love. The stunning collection also features modular pieces, including magnetic pendants that effortlessly transform into two distinct pieces of jewelry. The use of magnets and links in intricate designs adds an element of versatility, allowing wearers to express their unique style.

Some pieces in The Cupid Edit prominently feature the exquisite Rhodolite gemstone, known for its deep red and pink hue, symbolizing passion and love. This rich gemstone adds a touch of elegance and sophistication to each piece, making them the perfect tokens of affection for your loved ones. Gifting a marvelous piece of jewelry is a beautiful way of saying ‘I love you’ to you forever– a sentiment that lasts forever. This Valentine’s Day, #KahoKuchSpecial and celebrate your love by selecting a piece from Mia’s collection of trendy, versatile, and stylish jewelry pieces. Mia’s curated selection serves as more than just a gift; it embodies meaning, making it an ideal choice for expressing love in a tangible and enduring way. Whether you are marking a significant milestone, proposing to your beloved, or simply wanting to make this Valentine’s memorable, Mia’s collection offers pieces that resonate with the authenticity of your emotions.

To add to the excitement, Mia is delighted to gift an unforgettable trip to Bali for 10 couples who celebrate their love with the brand through the #BaliWithMia* competition. This exclusive getaway is Mia’s way of expressing gratitude to those who have chosen Mia as their companion on love-filled adventures.

Speaking on the collection, Shyamala Ramanan, Business Head, Mia by Tanishq, said, “The Cupid Edit’ by Mia by Tanishq makes picking the perfect piece as breezy and exciting as the fluttering feeling of love. It’s a delightful gift that effortlessly reflects one’s sincerity and thoughtfulness while adding a touch of whimsy to the relationship. With charming pieces that sweep them off their feet, let Mia be your ultimate wingman this Valentine’s.”

This Valentine’s, let Mia be the messenger of your heartfelt emotions, delivering not just a gift but a lasting symbol of your enduring love. Immerse yourself in Mia by Tanishq’s ‘The Cupid Edit’ Collection, where love takes flight with fashionable designs at sweet selling price points. ‘The Cupid Edit’ has a range of earrings, pendants neckpieces, etc. The collection is available across all Mia stores and on E-commerce platform https://www.miabytanishq.com/

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With a pop of color to elevate the romance, Michael Kors is here with the Tribeca Shoulder bags for this Lover’s season. Not only flattering but also versatile with an array of bold colors, supple leather, and a luxe sensibility, take a cue and don’t let it miss the Valentine’s Day Gift list. 

Elevate your feminine glam with our bags that stand out in this month of love.

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After the resounding love for the song ‘Laal Peeli Akhiyaan,’ the anticipation continues to mount as Dinesh Vijan and Jio Studios release the official trailer for their upcoming family entertainer extravaganza, ‘Teri Baaton Mein Aisa Uljha Jiya.’ This film marks the first-time collaboration between the charismatic Shahid Kapoor and the vivacious Kriti Sanon, promising a delightful on-screen chemistry, entwined in an ‘impossible love story’ that is set to captivate audiences worldwide. Joining the young duo, legendary actors, Dharmendra and Dimple Kapadia also add their seasoned depth on-screen.

The trailer offers a glimpse into the roller-coaster ride of emotions, laughter, and impossible love, seamlessly blending in essences of humor, romance, and relatable family moments, making it a must-watch for audiences of all ages.

Backed by Producer Dinesh Vijan’s banner Maddock Films, he says, “At Maddock Films we take pride in bringing forward unique stories with mass connect be it Hindi Medium, Stree or Luka Chuppi and this time we look forward to bringing out a family entertainer with a great combination of romance and humor perfect for the valentine week.

An impossible love story that has never been told before with a never-seen-before exciting pairing of Shahid-Kriti adding an extra layer of charisma and freshness to the world of romance.”

Prepared to tickle some funny bones, Directors Amit Joshi and Aradhana Sah add, “With Teri Baaton Mein Aisa Uljha Jiya, we hope to tap back into the love genre, sprinkled with lots of comedy for a perfect family watch during the Valentine’s week. Working with Maddock and bringing this film to life has been a fantastic experience, making this one a truly memorable project!”

Directed by Amit Joshi & Aradhana Sah, a Maddock Film production, Teri Baaton Mein Aisa Uljha Jiya is produced by Dinesh Vijan, Jyoti Deshpande & Laxman Utekar.

This eagerly awaited movie is scheduled for a release, leading to Valentine’s, on 9th February 2024!

The post Jio Studios and Dinesh Vijan bring the perfect Valentine’s treat with Shahid Kapoor and Kriti Sanon in ‘Teri Baaton Mein Aisa Uljha Jiya’ – trailer out now, releases on 9th Feb 2024 appeared first on NRI News.