As Korean flavours continue to influence what people order, watch, and cook, many home cooks are looking for a starting point that feels familiar. The campaign taps into this growing curiosity and shows how a few trusted sauces can help recreate the taste people enjoy, while keeping the cooking process simple. It also reflects a wider shift in the way young adults approach food today. They like trying new cuisines, but they also want recipes that fit into busy routines and feel rewarding at the end.

Anchored in the idea “MOM-FU: Maa ka pyaar in a Korean avatar”, the campaign includes five recipe videos, with Korean Spicy Paneer, Korean Spicy Noodles, Korean Bibimbap, Korean Fried Rice, and Korean Veg Dakgalbi making Korean-inspired flavours feel doable in an Indian kitchen. The series features Korean Spicy Paneer made using Soya Bean Sauce, Garlic Chilli Sauce, and Red Chilli Sauce, Korean Spicy Noodles made using Desi Szechwan Sauce, Green Chilli Sauce, Soya Bean Sauce, and Chilli Vinegar, and Korean Bibimbap made using Chilli Vinegar and Soya Bean Sauce. Korean Fried Rice and Korean Veg Dakgalbi bring the same comfort and punch using Mother’s Recipe sauces, helping recreate Korean-style favourites with ingredients that are easy to find. Each recipe is designed to be easy to follow with clear steps that help viewers cook confidently, even if it is their first attempt at Korean-style food.

Speaking about the campaign, Sanjana Desai, Executive Director, Mother’s Recipe, said, “Home cooking has always been about care. What is changing is the kind of flavours people want to bring into their kitchens. We are seeing more consumers, especially young adults, explore global cuisines at home, and Korean food is a great example of that. This series is our way of making those recipes feel simpler to try. With our Chinese Sauces, we can bring the flavour together quickly, without taking away from the joy of cooking.”

The recipe videos will be amplified across digital platforms through short-form content and social-first storytelling. The campaign will be supported by high-quality visual assets, including recipe videos and product pack shots, enabling video-led coverage, recipe features, and social embeds across food, lifestyle, and culture-focused digital media. The PR outreach will focus on digital storytelling that highlights easy recipes, Korean cravings at home, and the role of sauces in making everyday cooking feel more exciting.

With this digital-first campaign, Mother’s Recipe continues to stay rooted in trust while keeping pace with the way modern India cooks. The series invites consumers to try something new, enjoy the process, and bring people together around food that feels fresh, flavourful, and made at home

The post Mother’s Recipe Introduces Korean-Inspired Recipes with a New Video Series appeared first on NRI News.

OPPO Find X9 Series: Top 5 Camera interventions that will improve consumer experience :

1. Unmatched Zoom Clarity: 200MP Hasselblad Telephoto captures distant moments with lifelike detail—13.2x lossless zoom brings concerts, events, and faraway subjects into crystal-clear focus
2. True-to-Life Colours: Industry-first True Colour Camera with 48-zone light analysis ensures authentic skin tones and natural hues, even under mixed lighting conditions
3. Zero-Ghosting HDR: Real-Time Triple Exposure technology captures three exposures simultaneously, delivering perfectly balanced photos in challenging light without motion blur or ghosting

• Maximum Detail by Default: World’s first smartphone to capture full 50MP resolution photos across all three rear cameras, providing 4x more detail than standard 12MP images with massive cropping flexibility
• Intelligent Processing Power: LUMO Image Engine delivers professional-quality results while using 50% less power, enabling features like Lightning Snap (10 photos per second) and 4K Motion Photos

World’s First 200MP Hasselblad Telephoto: Precision at Distance

The OPPO Find X9 Pro debuts the 200MP Hasselblad Telephoto Camera, co-engineered with Hasselblad to solve the fundamental challenge of smartphone zoom photography: maintaining detail and clarity at distance.

Built on a massive 1/1.56-inch 200MP sensor—larger than the main cameras on most flagship smartphones—the Hasselblad Telephoto delivers 13.2x lossless zoom through intelligent sensor cropping and extends to 120x hybrid zoom for extreme reach. Unlike traditional digital zoom, which magnifies existing pixels, the 200MP sensor captures genuine detail that remains sharp even when cropped significantly.

The camera features a Hasselblad-certified lens with a floating-element design and f/2.1 aperture, ensuring exceptional light-gathering capability even in challenging concert or stage lighting. With a 10cm minimum focus distance, users can also capture stunning tele-macro shots, bringing tiny subjects to life with dramatic clarity.

Active Optical Alignment: The 15% Difference

OPPO has developed Active Optical Alignment technology that precisely calibrates the lens-to-sensor relationship in each device. This process compensates for manufacturing tolerances and ensures perfect optical alignment, boosting effective resolution by 15% the difference between good telephoto performance and exceptional telephoto performance.

The 28nm sensor architecture improves power efficiency by 25% while maintaining image quality, crucial for extended video recording sessions at concerts or sporting events.

Concert-Ready Performance

The 200MP Hasselblad Telephoto is purpose-built for live events. Users can capture performers from the back of a venue with 13.2x lossless zoom, preserving facial expressions and stage details that would be lost on conventional smartphones. The Stage Mode feature enhances contrast and tone for atmospheric concert photos, while 4K 120fps Dolby Vision video recording on the telephoto camera captures smooth, slow-motion moments from extreme distances.

For professional users, the OPPO × Hasselblad Teleconverter (sold separately) transforms the Find X9 Pro into a 10x optical super-zoom powerhouse (230mm equivalent), enabling up to 200x digital zoom for photos and 50x for video.

Real-Time Triple Exposure HDR: Capturing the Impossible

The Find X9 Pro introduces the Ultra XDR Main Camera featuring a customised 1/1.28-inch Sony LYT-828 sensor with groundbreaking Real-Time Triple Exposure HDR technology.

Traditional smartphone HDR captures multiple photos in quick succession and merges them, often resulting in ghosting artefacts with moving subjects. The LYT- 828’s Real-Time Triple Exposure system captures three different exposures simultaneously—bright, medium, and dark—within a single frame using advanced sensor-level processing.

The result is zero ghosting from moving subjects, instant HDR capture with no processing lag, and perfectly preserved highlights and shadows in extreme lighting conditions. Whether shooting sunset portraits, backlit subjects, or stage performances under dramatic lighting, the Find X9 Pro maintains natural tonal transitions and detail in both bright and dark areas.

The Find X9 features a 1/1.4-inch Sony LYT-808 sensor with f/1.6 aperture, capturing 57% more light than typical smartphone cameras. Combined with 2-DOL HDR

capture—which records two exposure sets using alternate pixels within the same frame—the Find X9 delivers exceptional dynamic range and clarity across diverse shooting scenarios.

Industry-First True Colour Camera

Most smartphones rely on software algorithms to estimate white balance and colour temperature, often producing unnatural-looking images under mixed or difficult lighting. The OPPO Find X9 Series introduces the industry-first True Colour Camera, a dedicated spectral sensor that measures light with scientific precision.

The True Colour Camera uses an advanced 8-channel spectral sensor with over 2 million spectral pixels to analyse colour and light temperature. It divides each frame into a fine 6×8 grid (48 zones), measuring subtle temperature variations across different areas of the image.

This spectral data is then shared across all camera modules—main, ultra-wide, and telephoto—ensuring consistent colour calibration regardless of which lens is used. Whether shooting under candlelight, neon lighting, or the golden hour glow, photos retain the warmth, mood, and authenticity of the original scene.

The result you get is natural skin tones even under mixed lighting, accurate colour reproduction in challenging environments, and consistent colour science across all focal lengths.

Full-Resolution 50MP Default Capture: Detail You Can Use

The Find X9 Series is the world’s first smartphone to capture full 50MP resolution photos by default across all three rear cameras. While most “50MP” smartphones

default to 12MP binned images due to processing constraints, the Find X9 Series preserves the full sensor resolution for everyday shooting.

This breakthrough delivers images with over four times the detail of standard 12MP photos—8K-level clarity straight out of the camera. Users gain massive cropping flexibility, future-proof image files for large prints or digital displays, and the ability to extract intricate textures and fine details that would be lost in lower-resolution captures.

The system remains intelligent: Smart Adaptive Clarity automatically optimises resolution to 25MP or 12MP in low-light conditions or when device temperature rises, maintaining the perfect balance between brightness, detail, and noise control.

For professional users who demand maximum resolution in any scenario, Hasselblad Hi-Res Mode can be activated to capture full 50MP images (or 200MP on the Find X9 Pro telephoto) even in complex lighting environments.

Complete Camera System: Every Lens, Engineered for Excellence 50MP Ultra-Wide Camera

Both models feature a versatile 50MP ultra-wide camera built on a JN5 sensor (1/2.75- inch) with an f/2.0 aperture. The camera delivers a 120° field of view with minimal distortion, perfect for landscapes, architecture, and interior photography. Autofocus capability enables macro photography, letting users capture intricate details from just centimetres away.

50MP Periscope Telephoto (Find X9)

The Find X9 is equipped with a 50MP periscope telephoto camera using a triple-prism folded design with a 1/1.95-inch Sony LYT-600 sensor. It offers 3x optical zoom and 6x lossless zoom, with a 10cm minimum focus distance for stunning tele-macro compositions.

Hasselblad Partnership: Where Art Meets Engineering

OPPO’s collaboration with Hasselblad continues to bridge art and technology, bringing medium-format photography excellence to smartphones.

• Hasselblad Master Mode provides complete manual control over ISO, shutter speed, and focus while shooting in 50MP RAW MAX or JPEG MAX
• XPAN Mode recreates the magic of Hasselblad’s legendary panoramic film cameras with cinematic 65:24 frames and nostalgic roll animation
• Hasselblad Portrait Mode merges LUMO Image Engine precision with True Color Camera data for realistic skin tones, smooth bokeh, and tangible depth
• Classic film simulation profiles like Cold Flash, Warm Flash, and Cinestill 800T recreate the timeless palettes of analog photography

Professional Video Capabilities

The Find X9 Series records Dolby Vision 4K HDR video across every lens, powered by a 12-bit color pipeline that renders over a billion shades. Both models capture 4K

120fps slow-motion video on the main sensor, with the Find X9 Pro extending this feature to the telephoto camera for smooth slow-motion from extreme distances.

Pro Video Mode enables LOG recording with an ACES-certified colour profile, providing a flat, data-rich file ideal for professional post-production and colour grading. Live LUT previews allow creators to visualise the final look while filming, ensuring what you see is what you get.

Enhanced stabilisation, smoother autofocus, and intelligent exposure transitions ensure footage feels natural and cinematic, even during motion.

Advanced Thermal Management

Professional video recording generates significant heat. The Find X9 Series employs an advanced vapor-chamber cooling system to maintain optimal performance during extended 4K recording sessions, ensuring smooth, consistent capture without thermal throttling.

LUMO Image Engine: Intelligence that amplifies hardware

The hardware excellence of the Find X9 Series is powered by OPPO’s all-new LUMO Image Engine, a comprehensive suite of computational photography algorithms designed to enhance clarity, dynamic range, and colour science while keeping photos natural and true to life.

LUMO harmonizes four key technologies:

• AI Denoise removes luminance and chroma noise at the pixel level while preserving fine textures, ensuring night shots stay crisp without smudging
• AI Demosaic rebuilds colour data with precise edge definition, restoring lifelike tones and preventing colour fringing
• HyperTone Image Engine balances highlights, shadows, and midtones directly in the RAW domain for smooth, natural tonal transitions
• Lightning Snap uses predictive focus algorithms to freeze fast motion cleanly, shooting up to 10 frames per second with virtually no blur

Built on a Parallel Computing architecture, LUMO lets the ISP, NPU, GPU, and CPU process image data simultaneously. This results in:

• 50% less CPU usage
• 60% less memory usage
• 50% less power consumption

This unprecedented efficiency enables the Find X9 Series to capture full 50MP photos by default and introduces 4K Motion Photos—the world’s first smartphone feature that records short 4K video clips alongside still images, allowing users to relive the movement and emotion surrounding each captured moment.

The post OPPO Find X9 Series is Transforming the Smartphone Photography Landscape appeared first on NRI News.

The lyrical video promo showcases mesmerizing visuals, transporting viewers into the world of Kannappa with its powerful composition, striking cinematography, and vocals by Ariana Manchu and Viviana Manchu. The song, a devotional masterpiece, is expected to be a key highlight of the film’s soundtrack, further elevating the spiritual and emotional depth of the narrative.

As the countdown begins, Kannappa promises to be a spiritual and cinematic odyssey, one that will leave audiences inspired, moved, and in awe.

Set in a lush tribal landscape, Kannappa follows Thinnadu, a skilled archer whose bravery and spiritual awakening lead him to become a symbol of unity and sacrifice for his people. The film interweaves action, faith, and romance, culminating in a breathtaking climax that showcases the power of love, belief, and collective strength.

With its rich historical inspiration, soul-stirring music, and unprecedented ensemble cast, Kannappa is poised to be one of the most anticipated Indian releases of the year, aiming to captivate both traditional filmgoers and new audiences across borders.

Kannappa releases in cinemas worldwide by Vasaraa Entertainment Worldwide on June 27, 2025.

The post Sri-Kala-Hasti Lyrical Video Promo from Kannappa Now Released appeared first on NRI News.

With increasing pressure on financial institutions to balance compliance and convenience, Gridlines Video KYC delivers an AI-driven approach that combines facial recognition, document OCR, fraud detection, and live audits—all within a user-friendly, multilingual interface. Designed for scale, it works reliably even in low-bandwidth environments and integrates easily with core banking and CRM systems.

“At Gridlines, we see customer onboarding as more than a regulatory formality. It’s the first opportunity to build trust and deliver value. With Video KYC, our vision was to create a solution that’s fully compliant, intuitive, fast, and scalable,” said Vineet Bansal, Co-founder & COO at OnGrid, Gridlines & eLockr.

“From day one, our priority was to create a configurable and AI-driven platform that delivers fast results without compromising on security or compliance,” said Vaibhav Yadav, Head of Product, OnGrid, Gridlines & eLockr.“The result is a powerful yet flexible Video KYC solution that can be tailored to fit diverse BFSI workflows, ensuring institutions can go live quickly and scale effortlessly.”

KYC sessions can be completed in under two minutes, with configurable workflows and dynamic agent allocation supporting use cases across loans, insurance, and account openings. End-to-end encryption, secure data storage, and built-in audit trails ensure the platform meets the highest standards of data protection and regulatory adherence.

This launch reinforces Gridlines’ commitment to powering efficient, compliant, and customer-centric digital journeys for the BFSI sector.

The post How Gridlines by OnGrid is Revolutionizing Customer Onboarding with AI-Powered Video KYC appeared first on NRI News.

1. Exceptional image quality and smooth F2 Bokeh
2. Internal zoom and compact design
3. Fast and precise Autofocus performance
4. Cinematic video production

NEW DELHI: Sony India introduces the FE 50-150mm F2 GM, the world’s first telephoto zoom lens with a maximum focal length of 150 mm and F2 aperture. This lens features a standard focal length of 50mm at the wide-angle end and combines an open aperture of F2 with high resolution comparable to that of a prime lens. This allows for a wide range of scenarios with just one lens for various situations and subjects. As part of Sony’s renowned G Master series, the FE 50-150mm F2 GM offers an exceptional combination of high resolution and stunning bokeh, enhancing the imaging results for professionals using the Sony Alpha camera system.

“At Sony, we are committed to pushing the boundaries of imaging technology. With the launch of the FE 50-150mm F2 GM lens, we are proud to introduce a world-first innovation that delivers unmatched image quality, versatility, and performance. From stunning bokeh in portraits and weddings to sharp, high-speed capture in sports and events, this lens is a versatile powerhouse. It’s compact, internal zoom design and advanced autofocus make it perfect for handheld use, truly redefining creative possibilities in the field,” said Mukesh Srivastava, Head of Digital Imaging Business, Sony India.

1. Exceptional image quality and smooth F2 Bokeh

The FE 50-150mm F2 GM‘s internal optical design plays a crucial role in producing its exceptional image quality. By integrating two XA (extreme aspherical) elements, two Super ED (extra-low dispersion) glass elements, and three ED elements, the lens effectively suppresses aberrations, ensuring sharp, high-contrast imagery across the entire zoom range. Additionally, the floating focusing system enables a minimum focusing distance of 0.4m at the wide end and a maximum magnification of 0.20 for detailed shooting.

The FE 50-150mm F2 GM‘s constant F2 aperture creates beautifully smooth bokeh, making it an ideal choice for portrait, wedding, and event photographers aiming to isolate subjects with a shallow depth of field. A newly developed 11-blade circular aperture further enhances the signature G Master bokeh. When shooting videos, the lens delivers stunning cinematic results and exceptional clarity.  In addition, Sony’s proprietary “Nano AR Coating II,” applied uniformly across the entire lens surface, significantly reduces ghosting and flare even in backlit conditions, delivering clear and crisp imagery.

• Internal zoom and compact design

Measuring at approximately 200 mm (7-7/8 inches) in length and weighing approximately 1,340g (47.3 ounces), the FE 50-150mm F2 GM offers remarkable portability considering its impressive combination of wide zoom range and bright aperture. This lens is ideal for both handheld and gimbal use with its featured internal zoom design that maintains the lens length and weight balance despite focal length changes. With its practical design, this lens serves as a versatile, all-in-one solution for those seeking a standard 50mm through 150mm telephoto range.

• Fast and precise Autofocus performance

Equipped with four XD (extreme dynamic) linear motors and Sony’s advanced control algorithms, the FE 50-150mm F2 GM delivers fast, accurate, and quiet autofocus (AF). This high-performance AF system is compatible with Sony’s Alpha 9 III, supporting continuous shooting at up to 120 frames per second with full AF/AE tracking. With a fast AF system and a versatile 50-150 mm zoom range, the lens excels at capturing fast-paced indoor sports, portraits, and events.

• Cinematic video production

Designed with filmmakers in mind, the FE 50-150mm F2 GM minimises focus breathing and is compatible with Sony’s Breathing Compensation[v] feature on select Alpha cameras. Linear Response MF ensures intuitive manual focus control, while the lens’s internal zoom design maintains stability even while zooming mounted on gimbals. Additionally, the XD linear motors operate quietly to prevent unwanted noise from being captured during recording.

Built for durability, the FE 50-150mm F2 GM features a robust dust- and moisture-resistant design. A fluorine coating on the front element repels contaminants, making it easy to clean and ensuring the lens remains in top condition even in challenging environments.

Pricing and Availability

The FE 50-150mm F2 GM (SEL50150GM) lens will be available across all Sony Center stores, Alpha Flagship stores, Sony authorized dealers, major electronic stores across India & also on Amazon & Flipkart from 5^th May 2025 onwards.

The post Sony India Unveils the New FE 50-150mm F2 GM Lens appeared first on NRI News.

Phoenix Marketcity Pune, Viman Nagar, Nagar Road, stands firmly against the use of illegal substances. Our policies and practices ensure a safe and secure environment for all our patrons. Our security team is highly vigilant and conducts regular checks to prevent any unlawful activities on our premises. We adhere strictly to all rules and regulations mandated by the state government to maintain a safe and enjoyable shopping experience for everyone.

We are deeply concerned about the misinformation being spread and the unfounded association of our mall with such activities. We request all media outlets and individuals on social media to verify facts before disseminating information. The spread of unverified information can cause undue harm to our reputation and distress among our patrons.

Phoenix Marketcity Pune, Viman Nagar, Nagar Road, remains committed to providing a safe, family-friendly environment. We take pride in our stringent security measures and the trust our visitors place in us. We encourage our visitors to report any suspicious activities immediately to our security team to help us maintain a secure atmosphere for all.”

The post Statement From Phoenix Marketcity Viman Nagar About A Recent Viral Video On Social Media appeared first on NRI News.

INDIA: BenQ, a leader in display technology solutions, has unveiled the SW242Q monitor, meticulously designed to meet the stringent color accuracy and precision demands of professional photographers, videographers, and creative artists. This cutting-edge 24.1-inch 2K display merges BenQ’s industry-leading color management innovations with a host of user-friendly features, empowering creative professionals to realize their artistic visions with true-to-life fidelity from concept to final output.

The SW242Q harnesses BenQ’s proprietary AQCOLOR technology to achieve an impressive 99% Adobe RGB, 98% DCI-P3, and 100% sRGB color gamut coverage. Its 16-bit 3D LUT, ΔE ≤ 1.5 color accuracy, and Calman Verified certification ensure the industry-standard color precision that creative professionals depend on. The monitor’s anti-glare, finely coated panel enables accurate soft-proofing, allowing photographers to preview printed colors faithfully on-screen before final printing.

To ensure color accuracy, BenQ’s third-generation Uniformity Technology precisely calibrates color and brightness across hundreds of screen zones, ensuring flawless consistency from corner to corner. The monitor’s HDR10 support and compatibility with various video formats such as 4:4:4, 4:2:2, and 4:2:0, along with compatibility with AJA and Blackmagic SDI devices, cater to the sophisticated needs of professional videographers.

“The SW242Q monitor is an expression of BenQ’s dedication to empowering creative professionals with cutting-edge solutions,“ stated Rajeev Singh, Managing Director, BenQ India and South Asia. “With its outstanding color accuracy, anti-glare panel, and efficient hardware calibration through Palette Master Ultimate, this monitor will not only enhance creative workflows but also ensure industry-leading results.“

Key Features:

• 24.1-inch 2K IPS Panel: Provides a resolution of 2560 x 1600 with a 16:10 aspect ratio and wide viewing angles, delivering sharp and vibrant images ideal for detailed work.
• Proprietary AQCOLOR Technology: Ensures exceptional color accuracy with 99% Adobe RGB, 98% DCI-P3, and 100% sRGB coverage, catering to the color-critical needs of creative professionals.
• 16-bit 3D LUT and ΔE ≤ 1.5 Color Accuracy: Offers precise color calibration and consistency, verified by Calman certification, ensuring industry-standard results.
• Anti-glare, Fine-coated Panel: Minimizes reflections and allows accurate on-screen soft-proofing, enabling photographers to preview printed colors faithfully.
• 3rd-generation Uniformity Technology: Ensures flawless color and brightness consistency across the entire screen, enhancing the accuracy of visual content.
• HDR10 Support: Provides high dynamic range for richer color and contrast, compatible with various video formats including 4:4:4, 4:2:2, and 4:2:0.
• SDI Connectivity: Integrates seamlessly with AJA and Blackmagic SDI to HDMI devices, meeting the connectivity requirements of professional videographers.
• Hardware Calibration: Utilizes the new Palette Master Ultimate software for precise and efficient color calibration, maintaining color accuracy over time.
• Paper Color Sync: Facilitates seamless color matching from on-screen display to print, ensuring that printed output matches the on-screen preview.
• USB-C with 90W Power Delivery: Supports video, audio, data transfer, and device charging through a single cable, simplifying the workspace setup.

The SW242Q’s design seamlessly integrates several user-centric features, such as a leatherette base for securely placing cameras and lenses, an easy-carry handle for portability, improved cable management for a tidy workspace, and a 5-way navigation key with a dedicated information button for efficient color evaluation during retouching.

Price and Availability:

The BenQ SW242Q monitor is priced at Rs. 38,500 and is available at the BenQ India E-store, Amazon India, and leading photography retail outlets across India.

The post BenQ Launches SW242Q Monitor appeared first on NRI News.

In the landscape of remote site monitoring, video surveillance plays a pivotal role in ensuring the safety and security of both human and material assets. It also serves as a crucial tool for enforcing compliance and boosting overall productivity.

The launch of the Matrix All Color Series IP Cameras in Turret Enclosures reflects a strategic move by Matrix to broaden its product portfolio while upholding the brand’s commitment to durability and performance.

These versatile cameras excel in a spectrum of surveillance applications, including corporate offices, hospitals, hotels, and residential areas. The incorporation of SONY STARVIS SERIES sensors and advanced lenses equips these cameras to deliver outstanding low-light performance, capturing color images even in low-light/ no-light environments.

This capability not only enhances identification but also reduces false alarms, offering valuable forensic evidence. The cameras serve as visible deterrents, contributing significantly to heightened security measures. From retail and healthcare to education and critical infrastructure, the All Color Series exhibits unmatched versatility.

The product stands out with its revolutionary low-light color imaging technology, strict adherence to cyber security compliance, a robust design featuring turret enclosures, and a simplified installation process. Certification to meet national and international standards, including IP67, CE, FCC, BIS, ROHS, NDAA, and STQC’s cyber secure certification, further underscores Matrix’s commitment to quality and innovation in this latest addition to its security solutions lineup.

The post Matrix Revolutionizes Video Surveillance with All-Color Cameras in Turret Enclosure appeared first on NRI News.

GURUGRAM: Air India, India’s leading global airline, today unveiled ‘Safety Mudras’, the airline’s new inflight safety video that seamlessly blends safety instructions with the kaleidoscope of India’s vibrant culture. Developed in collaboration with the visionary trio of Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan, and Bharatbala, the video is meticulously crafted to engage passengers and showcase the diversity and depth of the Indian culture, while delivering essential safety information.

For centuries, Indian classical dance and folk art forms have served as mediums of storytelling and instruction. Air India’s new inflight safety video integrates safety instructions with mudras or dance expressions in eight diverse dance forms – Bharatnatyam, Bihu, Kathak, Kathakali, Mohiniyattam, Odissi, Ghoomar, and Giddha – from around the country. Each featured dance form presents a specific safety instruction, providing vital information in an engaging and culturally immersive manner.

Campbell Wilson, CEO & MD, of Air India, said: “As a flagbearer of the country and a longstanding patron of Indian art and culture, Air India is delighted to present a work of art that is designed to deliver essential safety instructions while showcasing India’s rich cultural diversity to travelers around the world. Our guests will find this inflight safety video to be more immersive and informative, and a warm welcome to India from the moment they step onboard.”

Featuring music composed by Grammy Award-winning music composer and singer Shankar Mahadevan, the video invites passengers to experience a harmonious fusion of safety and culture. This project, spanning approximately six months, involved creators traveling and capturing the essence of India visually through mesmerizing locations across the length and breadth of the country.

Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific, CEO & CCO McCann Worldgroup India; and celebrated writer & lyricist said, “Tasked with the challenge to create a concept that keeps passengers engaged, embodies Indian culture and elevates the Air India brand globally, we went to great lengths to poise the essential and the evocative. Indian classical dance forms have one unique dimension – storytelling. And that is what made me think of the idea of using these Indian dance forms to deliver safety instructions for air travel. I am fortunate that this idea found resonance with the fantastic Air India team. And, with a longtime friend and ever-brilliant Bharatbala who made this thought possible. It’s indeed a matter of pride for McCann to work with Air India.”

Shankar Mahadevan, celebrated Indian music composer and singer said, “I am very happy I got to create the music for the safety instruction video for Air India. With the new chapter of Air India, their safety instruction video too is pathbreaking and very culturally rich. It is a combination of the various dance forms from India – with the dancers demonstrating the safety briefing actions by way of mudras. The music changes as per the dance form as well. Cheers to Air India for creating something that has never been done before, I am very proud to be a part of this.”

Bharatbala, Indian film director, producer, and screenwriter said, “Having previously worked on projects that showcase the cultural diversity of India, this nuanced opportunity from Air India, enabled me to present our timeless classical and folk-art forms with a contemporary vision. We are an ancient country but with a modern outlook. For India’s leading global carrier, Air India, to communicate a safety mandate in this manner brought even more responsibility to me to create a spectacle. Filming across the beautiful landscapes and monuments, giving each dance form its place of pride, is truly an enriching experience. This journey enables the passengers to experience India visually, musically, and emotionally on a grand canvas. This film will be etched as one of my special creations and I hope will be an added feather in the rich legacy of Air India. Welcome on board!”

The safety video will be initially accessible on Air India’s recently introduced A350 aircraft, which is equipped with state-of-the-art inflight entertainment screens. It will be progressively deployed on other aircraft in Air India’s fleet.

The post AIR INDIA LAUNCHES NEW INFLIGHT SAFETY VIDEO CELEBRATING INDIAN CLASSICAL AND FOLK DANCE FORMS appeared first on NRI News.

Through the countdown to the on-ground event, this unique challenge encourages individuals to share their planking videos with the #PlankForAces, creating a collective gesture of gratitude for ISRO’s stellar contributions to space exploration.

Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, said, “A highly engaging fitness drive at the core, the plank initiative in its 4th edition, continues to be anchored on platforms that strike a chord with a larger cohort. The new edition of the Plank campaign celebrates ISRO’s accomplishments which also align with India’s unmatched rise in tech, economic, and geopolitical power. We are confident that #PlankForAces will generate massive participation as it has always done“.

The Bajaj Allianz Life Plankton has gone beyond individual health and fitness benefits to contribute to larger societal causes since 2018. The first edition, #36SecPlankChallenge, was linked to curing heart disorders amongst economically disadvantaged kids in collaboration with Hrudaya Foundation. The second edition, #PlankForIndia, supported the young Indian Olympians in association with OGQ. The third edition #PlankToThank aimed to express gratitude towards the Indian Armed Forces mark India’s 75th Independence Day in style and provide for livelihood for retired jawans.

Join the fourth edition, #PlankForACES 2024, and commit to championing the cause of fitness, and salute the real ACES of ISRO.

To participate:

• Record your 10 seconds plank video
• Upload on https://lnkd.in/dYQay2bM

The post Bajaj Allianz Life’s plank-led fitness initiative celebrates ISRO’s grand feats, this 75th Republic Day appeared first on NRI News.