PANDHARPUR: In a continued spirit of care and compassion, Amrutanjan Healthcare Limited extended its support to devotees undertaking the Pandharpur Wari, one of India’s most revered spiritual pilgrimages. Amrutanjan Healthcare offered on-ground relief and wellness support to thousands of Warkaris from July 1st to 6th, 2025, helping ease their physical discomfort and enabling them to complete their sacred journey with greater comfort. This marks Amrutanjan’s fourth consecutive year at the Wari — a reflection of its care, relief, and wellness, and an enduring commitment to stand by communities when and where they need it most.

Each year, lakhs of Warkaris (devotees) undertake a gruelling journey on foot from across Maharashtra to the town of Pandharpur, seeking the blessings of Lord Vitthal. Recognizing the physical toll this journey takes on devotees, Amrutanjan distributed free samples of its key offerings, including Amrutanjan Pain Relief Roll-On, Joint Muscle Spray, Back Pain Roll-On, Pain Balm, ORS Powder, and the Yellow Balm. The products were carefully selected to provide instant pain relief and essential hydration to the pilgrims, many of whom cover over 250 km on foot.

“At Amrutanjan, our legacy has always been rooted in serving people where it matters most, be it in their daily lives or during extraordinary moments like the Wari. Supporting the Warkaris on this deeply spiritual and physically challenging journey is both a responsibility and an honour for us,” said Mr. S Sambhu Prasad, Chairman & Managing Director, Amrutanjan Healthcare Limited. “More than a sampling activity; this initiative is about solidarity, care, and standing by our consumers with empathy and purpose. As a brand rooted in care and wellness, we are privileged to support the Warkaris for the fourth year in a row by offering effective pain relief and hydration solutions”.

This year’s initiative saw remarkable reach and impact. Over the course of six days, Amrutanjan engaged with approximately 15 lakh devotees, distributing about 1.40 lakh units of product samples across key touchpoints along the Wari route. Amrutanjan’s commitment to consumers is anchored in empathy, innovation, and accessibility. For over a century, the brand has continuously strived to offer safe, science-backed, and time-tested solutions for everyday health concerns. From pain management to hydration, Amrutanjan’s products are designed to be both effective and easy to use, enabling consumers to lead healthier, more comfortable lives, whether they are at home, at work, or on a sacred journey like the Wari.

Through such purpose-driven outreach, Amrutanjan Healthcare continues to strengthen its bond with consumers while staying true to its brand philosophy of healing through tradition, trust, and innovation.

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PUNE: Finolex Industries Limited, India’s leading manufacturer of PVC pipes and fittings, proudly announced its continued participation in the Pandharpur Wari Yatra for 2024, extending its support to this significant cultural and spiritual event in Maharashtra for more than 25 years.

The Pandharpur Wari, an 800-year-old tradition, saw millions of devotees undertake a 21-day pilgrimage on foot to the Vithoba temple in Pandharpur. As part of its ongoing commitment to this revered event, Finolex planned a comprehensive support program for the 2024 Wari Yatra. Finolex provided essential items to the Warkaris to enhance the comfort of pilgrims during their spiritual journey. These included large utility bags for carrying personal belongings, ponchos to protect from unpredictable weather, and Hari Path booklets to aid in their devotional practices. Recognizing the crucial role of law enforcement in managing this massive gathering, the company also distributed raincoats to police officers overseeing the event.

Healthcare was a priority during such a large-scale pilgrimage. To address this, Finolex’s CSR arm, Mukul Madhav Foundation (MMF), set up multiple medical camps at key locations along the Yatra route. These camps provided necessary medical assistance, ensuring the well-being of Warkaris throughout their journey.

Pradeep Shastry Vedula, President of Sales & Marketing, at Finolex Industries Ltd., stated, “Our participation in the Pandharpur Wari is a testament to Finolex’s deep connection with Maharashtra’s agricultural community. For more than 25 years, we have been honored to support this 800-year-old tradition that brings millions together in a spirit of devotion and unity. This event allows us to engage in ‘Warkari Seva,’ which for us is equivalent to social work and paying homage to Lord Vitthal. This event is a unique opportunity for us to participate in a tradition that unifies people across all social strata. Our involvement goes beyond mere visibility; it’s about actively contributing to a cultural phenomenon that has brought communities together for centuries. As a company deeply rooted in Maharashtra’s soil, we see our involvement in the Wari as a continuation of our commitment to the communities we serve.“

This initiative reflected Finolex’s commitment to upholding traditions while supporting the communities it serves. As a company deeply rooted in Maharashtra and a leader in the agricultural sector, Finolex saw the Wari Yatra as an opportunity to reinforce its customer bond and contribute meaningfully to this significant cultural event.

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PUNE: A river of white Gandhi caps and colorful sarees in its sheer volume of over a million, braving the ghats, uneven roads, and extreme weather, comes closest to portraying the magnitude of devotion to Maharashtra’s beloved Lord Vitthal/Panduranga. The Pandharpur Wari is one of the most ancient and powerful pilgrimages on earth where over the course of 3 weeks, devotees of Vitthal trudge and dance their way in faith to the reverberations of chants, Manjiras, Ektaras, and Dholkis.

In a caring initiative to lift up the spiritual experience of the warkaris by several notches and keep them connected with their loved ones throughout the arduous pilgrimage, India’s leading telecom services provider Vi is deploying two multi-utility mobile vans. These vans will accompany the pilgrims in their 250 km journey from Pune to Pandharpur over a span of 21 days, and will then be stationed in Pandharpur city for 3 days around Ashadhi Ekadashi.

To ensure that the Warkaris have the comfort and convenience of Constant Connectivity, the mobile vans are equipped with over 100 mobile phone charging points, a free calling facility, and recharge services. Warkaris will be able to make use of these facilities throughout the day. The two vans will accompany the Warkaris, on the Palkhi routes of Tukaram Maharaj and Dnyaneshwar Maharaj.

The Vi Mobile multi-utility Vans were flagged off in Pune today by the trustees of Tukaram Maharaj and Dnyaneshwar Maharaj Palkhis in the presence of Rohit Tandon, Cluster Business Head – Maharashtra & Goa, Vodafone Idea.

Flagging off the Mobile Vans and the Yatra today, Rohit Tandon, Cluster Business Head– Maharashtra & Goa, Vodafone Idea, said “Vi is delighted to be a part of this year’s Pandharpur Yatra, an event that showcases Maharashtrian culture and tradition. The annual Wari brings together over two million Maharashtrians from different towns and villages across the state, bound by their devotion to Lord Vitthal/ Panduranga, the iconic deity of Maharashtra. We have added additional capacities and optimized our network on both Palkhis routes, to ensure Warkaris experience a seamless Vi network throughout their journey. Our Vi mobile vans will be providing mobile charging facility, free calling, and a live demo of Vi App which has a rich collection of Abhangas, Aartis, and Kirtans dedicated to Lord Vitthal/Panduranga”.

Vi customers can listen to over 240 Abhangas, Aartis, and Kirtans on the Vi App to experience the divine glory of Lord Vitthal, anytime, anywhere.

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