Kingfisher Premium Packaged Drinking Water, in Partnership with DNA Entertainment Networks Pvt Ltd, brought to life a series of immersive, high-impact integrations for stadium audiences. The partnership focused on enhancing the matchday experience by blending high-energy fan engagement, music, and broadcast innovation.

This season, Kingfisher Premium Packaged Drinking Water also unveiled a vibrant brand film that reimagined its iconic sonic identity, ‘O la la la leo’. The playful, high-energy film Chhori Aayi. Hutt le bro! Oooh la la la, oooh leo! captures the excitement, confidence, and evolving narrative of cricket fandom as women’s cricket takes centre stage. Extending the sonic experience beyond the screen, the evergreen track was seamlessly woven into stadium entertainment, energising crowds and driving interactive moments across key match intervals.

Adding a distinctive dimension to the broadcast experience, the iconic Spidey Camera was rebranded as the Kingfisher Bird Cam. Designed to capture on-field action from spectacular aerial angles. All footage captured through the camera was presented as a bird’s-eye view, with commentators calling out the integration and sharing insights on the action brought alive through this unique perspective.

Further strengthening its association with high-impact moments in the game, Kingfisher Premium Packaged Drinking Water also instituted a special on-field recognition. The batter with the highest number of sixes in the tournament was awarded by Kingfisher with a trophy featuring the KF Bird, celebrating power-hitting and match-defining performances.

Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said: “We believe great sporting moments are best experienced when fans feel truly connected to the action. Our association with the TATA Women’s Premier League reflects our focus on creating high-energy, immersive fan experiences that bring audiences closer to the game- both inside the stadium and on screen.”

Through these multi-touchpoint integrations spanning live entertainment, broadcast innovation, and player recognition, Thanks to BCCI and DNA Entertainment Networks Pvt Ltd, Kingfisher Premium Packaged Drinking Water reinforced its association with sports, celebration, and shared experiences.

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The goal is simple—get just enough clean water to thirsty roots while spending as little money and soil health as possible—but the options couldn’t be more different.

Surface Water: Rivers, Canals, and Lakes

If your land borders a river that flows year-round, drawing surface water can feel like winning the irrigation lottery. There’s usually plenty to go around in late winter and spring, and the gravity-fed canals that older districts still rely on cost next to nothing to run. Yet every silver lining hides a cloud. Low summer levels force rationing at exactly the wrong moment, and a single upstream chemical spill can turn an entire season upside-down overnight. 

Open channels also leak—evaporation and seepage claim more gallons than most growers care to admit, and weeds thrive along warm, slow stretches. When it works, surface water is brilliant; when it doesn’t, there’s no Plan B except praying for rain.

Groundwater: Deep Wells and Aquifers

Digging a well feels like independence: no river bureaucrats, no canal fees, just the hum of a pump and the splash into a holding tank. Groundwater arrives cool, clear, and consistent, which helps during unpredictable heat waves. The catch comes later. Each foot the water table drops steals a bit more electricity, and those power bills climb quietly year after year. 

Minerals lurking below—iron, manganese, even salt in coastal plains—can gum up drip emitters or stunt delicate crops. Worst of all, aquifers recharge slowly, and neighbors rarely coordinate withdrawal rates, so over-pumping is everyone’s problem and nobody’s fault. Wells are free with a meter running.

Recycled Wastewater: Closing the Loop

Cities flush away millions of cubic meters daily, and treated effluent now lands in row crops, citrus groves, and turf farms from Arizona to Queensland. Done right, it’s a two-for-one deal: growers score a low-cost, fertilizer-rich flow while municipalities slash disposal costs. Filters and ultraviolet lamps knock pathogens down to safe levels, but oversight must stay sharp—one missed test can sour grocery-buyer confidence for years. 

Salts and trace pharmaceuticals linger even after advanced treatment, so most farmers rotate soil amendments and run occasional freshwater flushes to keep electro-conductivity in check. It’s progress with paperwork, but the economics can be hard to beat.

Harvested Rainwater: Ponds, Tanks, and Timing

Nothing beats the purity of rain caught before it touches ground, and lining a hillside pond or dotting greenhouse gutters with barrels turns fleeting storms into insurance. Storage isn’t cheap, though; liners, silt traps, and algae management eat capital fast, and a dry spell can empty tanks just when tassels emerge. 

That’s why many growers pair pond storage with vertical turbine pumps that tolerate fluctuating depths and push water into drip grids on demand. In wet years, the setup shines; in droughts, it’s a helpful supplement rather than a standalone answer, but the investment still pays off in consumer goodwill and modest utility savings.

Conclusion

Every source carries a personality as distinct as the soils it serves. Surface water is generous until it vanishes, wells are loyal until they’re not, recycled wastewater rewards vigilance, and rain capture gambles on the sky. Smart growers rarely marry just one; they blend two or three, hedge their risks, and watch the gauges like hawks. In irrigation, as in crops, diversity keeps the barn door open for another season.

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Through this initiative, FFPL has positively transformed the lives of around 60,000 people across Pune (Maharashtra), Hosur (Tamil Nadu), Sitarganj (Uttarakhand), and Jamshedpur (Jharkhand), by enabling clean drinking water access and sanitation infrastructure, where previously these communities faced a lot of challenges. In two years, FFPL has built multiple R.O. plants, hand-wash stations, and toilets in specific schools and villages. Initially, it was very difficult for students to have access to even such basic facilities; with this initiative, FFPL has addressed and supported the cause.

The award was presented by the Chief Guest, Mr. Siddhartha Daga, Chief Impact Officer, Neomotion,  to the Fleetguard team, represented by Mr. Avinash Mane, Deputy General Manager – HR & IR, and Ms. Priyanka Chavan, Assistant Manager – CSR.

Fleetguard Filters has had a long history of undertaking impactful CSR projects across India, focusing on areas like promotion of art & culture, education, health & safety, rural development, and environment. This award reiterates the company’s position as a responsible corporate entity dedicated to holistic societal development.

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In response to growing consumer preference for enhanced bathroom interiors and thoughtfully designed, technology-led home solutions, V-Guard has introduced a new benchmark in water heating. The Luxecube series brings together refined aesthetics and intelligent functionality, offering a stylish upgrade that transforms the daily bathing routine into a delightful and engaging experience.

Manufactured in V-Guard’s state-of-the-art facility in Sikkim, the series features Advanced Thermocline Technology —a high-efficiency mixing mechanism that prevents cold inlet water from disturbing the existing hot water layer. By maintaining a sharper thermocline—the boundary between hot and cold water—the system delivers up to 38%* more usable hot water at the desired temperature. This results in longer, more satisfying baths with enhanced energy efficiency. V-Guard has filed a patent for its distinctive Thermocline Technology, marking a significant leap in product innovation.

At the forefront of this range is the Luxecube Smart, a reimagined water heater designed for the connected era. With IoT Smart Connectivity, users can control and monitor the device remotely through the V-Guard Smart App, available on both iOS and Android platforms. It also integrates seamlessly with Amazon Alexa and Google Home, enabling hands-free operation via simple voice commands through the V-Guard mobile App.

Enhancing the experience further is the Luxe Glow Pro indication system—a sleek, dynamic LED array with ambient mood lighting that visually signals heating and readiness. The V-Guard Smart App also offers multiple preset animation options, allowing users to effortlessly switch between elegant and dynamic lighting effects. This thoughtful detail adds both convenience and aesthetic charm, making everyday use more intuitive and enjoyable.

The Luxecube Smart also comes equipped with a host of advanced features designed for convenience, safety, and efficiency. These include customizable schedules, real-time energy monitoring, holiday mode to conserve energy during travel, and a child lock for safety. Its Luxe Sense self-diagnostic system ensures reliable operation, while an intuitive digital display provides real-time updates.

The Luxecube DG and Luxecube models offer stylish and high-performing alternatives at more accessible price points, ensuring there’s an option for every discerning user.

Built to endure, the entire series is engineered to withstand water pressure up to 0.8 MPa, making it ideal for high-rise apartments. It features a premium rust-proof ABS body, a titanium-infused vitreous enamel-coated tank for superior corrosion resistance, and a nickel-enriched Incoloy 800 heating element for long-lasting durability and performance.

Speaking on the launch, Mithun Chittilappilly, Managing Director of V-Guard Industries Ltd, said: “With the launch of Luxecube, V-Guard is redefining modern living by offering more than just a product—we are delivering a lifestyle upgrade. Luxecube Smart seamlessly blends elegance, intelligence, and performance to transform the way users experience hot water in their homes. This new range reflects V-Guard’s unwavering commitment to innovation and customer-focused design, paving the way for a smarter, more comfortable tomorrow.”

Ramachandran V, Director & COO, V-Guard Industries Ltd, added: “We are delighted to introduce our latest innovation—the Luxecube water heater series—into the southern market ahead of the upcoming season. With the monsoon approaching in Southern India, this strategic launch is aimed at addressing the anticipated demand for premium water heating solutions. The Luxecube series is designed to meet the evolving needs and aspirations of modern Indian consumers, and we are confident it will resonate strongly with our valued customers.”

The Luxecube range carries a 5-star BEE energy rating, India’s highest certification for energy efficiency, and is backed by robust after-sales assurance: a 3-year product warranty, 4-year warranty on the heating element, and 10-year warranty on the inner tank, ensuring long-term peace of mind.

The Luxecube range is now available at V-Guard’s authorized dealers and retail outlets across South India.

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Mumbai, June 05, 2025: Mahindra EPC Irrigation Limited, a pioneer in micro irrigation in India, has enabled savings of an estimated 262 crore litres of water and 8.4 MU (million units) of energy in FY’25. With a commitment to land restoration and drought resilience, Mahindra EPC achieved this feat through its customized micro irrigation systems, community irrigation, and agricultural water management projects.

This achievement is an outcome of Mahindra EPC’s broader effort to “Do More with Less” and “Rejuvenating Nature”. This is a key pillar of Mahindra Group’s Sustainability Mandate and aims to safeguard natural resources and play a meaningful role in climate action.

Commenting on the achievement, Ramesh Ramachandran, Managing Director – Mahindra EPC Irrigation Ltd., “Putting farmers first, at Mahindra EPC, we aim to drive widespread adoption of micro irrigation. With this milestone, we not only enabled significant water savings but also energy savings, all while continuing to make Indian farming more resilient. Underlining our dedication to environmental stewardship and farmer prosperity, this milestone aligns with the government’s goal of ‘Per Drop, More Crop’, as well as that of the Mahindra Group’s Sustainability Roadmap.”

Mahindra EPC’s innovation in irrigation technologies is part of a broader initiative to address critical issues such as land degradation and drought. By providing farmers with the necessary tools and knowledge for effective water management, Mahindra EPC plays a vital role in boosting agricultural productivity while preserving essential natural resources.

The company provides customized end-to-end water management solutions to individual farmers and communities and supports farmers with modern scientific solutions, through automation, alternative techniques and community related initiatives.

To deliver on various solutions Mahindra EPC has a strong network of over 1,000 channel partners which is supported by its branch offices spread across India. The company is also known for its quality services related to planning, design, installation and agronomy, and it also enables delivery of these services to farmers digitally.

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JHARKHAND: ACC, the cement and building material company of the diversified Adani Portfolio, along with the Adani Foundation, is enhancing rural health and well-being by easing clean drinking water accessibility. Through solar-powered drinking water systems across four villages under Chhatatand Gram Panchayat in Dhanbad, the Company and Adani Foundation have enabled consistent access to safe drinking water for over 100 families. The initiative addresses water scarcity, promotes renewable energy use, and improves the quality of life, especially for women and children, through low-cost, sustainable infrastructure.

Each village now has a 2 HP solar pump system with water storage tanks, ensuring uninterrupted access to safe drinking water. This initiative drastically reduces waterborne illnesses and the burden of water collection, especially on women and children, while also lowering operational costs due to solar power.

This initiative reflects ACC’s deep commitment to strengthening rural infrastructure through innovative and sustainable solutions. Beyond just providing clean water, it has restored dignity and ease to daily life, especially for women, who no longer need to walk long distances to fetch water. By integrating solar power into essential public utilities, ACC is helping build healthier, more resilient communities, one village at a time.

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This cutting-edge facility is a significant move to curb plastic waste and support the city’s environment. By eliminating the use of over 80,000 plastic bottles annually, Cybage is setting an example for how businesses can contribute to a greener Pune. The plant will provide clean, safe, and refreshing water to employees and visitors while reducing dependency on single-use plastics—a key contributor to pollution.

The initiative comes at a critical time. As Pune grapples with foggy, polluted mornings, Cybage’s effort is a breath of fresh air. Plastic waste not only clogs landfills but also impacts the air quality that Punekars cherish. By reducing plastic use, Cybage’s plant helps conserve resources, protect our oceans, and mitigate the effects of climate change—all while promoting a healthier lifestyle.

“Pune has always been known for its progressive mindset and green initiatives,” said Ritu Nathani, Head of Cybage Foundation & Board of Directors. “This plant reflects our commitment to a better future, and we hope it inspires other organizations and individuals to think sustainably. Every small action can make a big impact when it comes to saving our environment.”

Cybage urges businesses, institutions, and Punekars at large to come forward with similar eco-friendly initiatives. The road to a greener future begins with simple yet powerful actions. Imagine a city where every bottle saved contributes to clearer skies and cleaner air for everyone—from the bustling streets of Deccan to the tranquil hills of Parvati.

As Punekars, it’s time to unite for a cause greater than ourselves. Let’s take a cue from Cybage and reimagine the possibilities. Whether it’s reducing plastic use, conserving energy, or supporting sustainable practices, every effort counts. After all, the environment isn’t just a global responsibility—it’s a local one, too.

Join the movement. Start small. Think big. Because Pune deserves a future as clear as its vision.

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RATNAGIRI (SN):  Zilla Parishad Ratnagiri and Raintree Foundation today announced the signing of a Memorandum of Understanding (MOU) to work together for holistic and integrated development of Ratnagiri District through environment conservation, watershed development, rural livelihoods, and community wellbeing, with a focus on inclusivity and mental health. Women and marginalized groups will be priority stakeholders with a keen emphasis on strengthening local institutions.

Commenting on the alliance, Keerthi Kiran Pujar, Chief Executive Officer, of Zilla Parishad Ratnagiri, said “In Ratnagiri, we have been successfully implementing various developmental and sustainability initiatives across the district, ensuring progress and growth for our communities. This partnership with the Raintree Foundation brings a sharper focus and added expertise to our ongoing efforts, aiding us to further enhance our impact. Conserving natural resources while nurturing growth in communities enables us to comprehensively work towards the development of the district. Together, we are committed to making Ratnagiri a model district not just in Maharashtra but across India, by fostering resilient ecosystems and empowering communities.”

Speaking at the occasion, Leena Dandekar, Founder, of Raintree Foundation, said “At Raintree Foundation, our mission has always been to create resilient ecosystems and empower communities through sustainable, inclusive development. Our work in Velhe, Pune has demonstrated the transformative impact of engaging local communities. We are proud to partner with Zilla Parishad Ratnagiri and are confident that, together, we can replicate the success we have seen in Velhe on a much larger scale in Ratnagiri, which is the focus of our long-term project in Shastri River Basin”

She further elaborated, “We believe this collaboration marks a significant step toward sustainable development in the district. We aim to conserve biodiversity, strengthen water resources, and enhance rural livelihoods while prioritizing inclusivity and community wellbeing. Together, we aim to turn Ratnagiri into a thriving ecosystem where communities and nature coexist in harmony, setting an inspiring benchmark.”

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MUMBAI: Schneider Electric, the leader in the digital transformation of energy management and automation, recently announced its collaboration with the Water Resources Department, Maharashtra to sensitize officials on modernizing water and wastewater (WWW) management using the latest digital technologies. This partnership is a continuation of Schneider Electric’s support to the Ministry of Jal Shakti’s efforts to accelerate the technology adoption for sustainable water management in India.

India, a country grappling with a staggering ~40% water loss due to leaks, is confronting significant strain on its water table, posing a threat to its economic advancement. In response to this pressing challenge, Schneider Electric has made its mission to confront the complexities of water management and address the urgent need for fostering sustainability, efficiency, and resilience in the water sector.

With this strategic partnership with the Government of Maharashtra, Schneider Electric has reaffirmed its commitment to championing responsible water management. As part of this collaboration, the company aims to drive awareness among stakeholders, encouraging the adoption of innovative digital technologies to elevate efficiency, productivity, and sustainability in water management processes.

Schneider Electric’s end-to-end IoT platform, EcoStruxure, offers real-time data, analytics, and professional services to increase water consumption efficiency, decrease leaks, and optimize water distribution. EcoStruxure also offers advanced diagnostics and seamless IT/OT integration to future-proof operations.

The event was attended by key dignitaries including Sanjay Khandare, IAS, Principal Secretary, Water Supply & Sanitation Department, Government of Maharashtra, Sanjay Belsare, Secretary, Project Coordination, Water Resources Department, Government of Maharashtra and Aman Mittal, IAS, Deputy Secretary, Water Supply & Sanitation Department, Government of Maharashtra. These dignitaries gathered to discuss the pressing need to embrace digital technologies in the facilitation of a more sustainable water network.

“Integrating digital solutions into water management practices can lead to more efficient, resilient, and sustainable use of water as well as energy resources, thereby addressing the growing challenges posed by factors such as population growth, urbanization, and climate change”, said Sanjay Belsare, IAS, Secretary- CAD, Water Resources Department, Government of Maharashtra.

Emphasizing the significance of digital solutions for effective water management during a keynote address Aman Mittal, IAS, Deputy Secretary, Water Supply & Sanitation Department, Government of Maharashtra suggests a creation of mass awareness about the true potential of digital technologies, that is critical to address issues related to water resources. Digital solutions encompass various technologies such as data analytics, IoT (Internet of Things) sensors, remote monitoring systems, and predictive modeling algorithms. AI and machine learning algorithms can analyze water-related data to improve water distribution, predict droughts or floods, and make better water management decisions. Drone images and remote sensing could help map traditional water bodies, assess their health, and identify replenishment or restoration needs. Also, Chatbots and solutions built around them could serve as virtual water conservation aides, offering personalized advice and raising awareness about the judicious use of water and resources.

Addressing the gathering on the occasion, Arvind Kakru, Vice President – Industrial Automation, Greater India at Schneider Electric, said, “At Schneider Electric, we strongly believe that India’s journey toward water conservation and innovation is crucial for realizing its developmental aspirations. The significance of water in our progress cannot be overstated, and the impact of leakage on our water resources and energy usage cannot be ignored. Water conservation directly translates to energy conservation and secures our future. Through our collaboration with the Water Resources Department, Maharashtra, Schneider Electric is committed to engaging stakeholders in breaking the cycle of waste and establishing a circular system for efficient energy and water management. Together, we are dedicated to maximizing the value of every drop, driving innovation to combat energy and water wastage, and paving the way for a more sustainable future.“

Schneider Electric has also collaborated with the Ministry of Jal Shakti to prepare a skill development program that empowers eco-warriors to become proficient in using next-gen technology. The curriculum focuses on technologies in water governance, efficient operations, management of water and wastewater treatment plants, sustainable water management, technology for water conservation, and efficient desalination processes using digital technologies.

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The primary objective of the meeting was to foster a collaborative environment where facility managers and Planet Smart City’s sustainability experts could discuss the prevailing water and electricity challenges faced by Pune’s residential communities. Pune, like many other rapidly growing urban centers, grapples with the twin problems of water scarcity and inefficient electricity usage. These issues not only affect the quality of life for residents but also pose a threat to sustainable urban development.

Planet Smart City showcased its innovative technology solutions designed to alleviate these concerns. The company’s approach integrates smart technology, data analysis, and community engagement to create more efficient and sustainable urban environments. During the meeting, representatives from Planet Smart City presented solutions and success stories from other housing societies, highlighting the positive impact of their solutions on water and energy conservation.

One of the key technologies discussed was Planet Smart City’s smart water management system. This system uses real-time data to monitor water usage, detect leaks, and optimize water distribution across housing societies. By providing accurate and timely information, it enables facility managers to make informed decisions and reduce water wastage significantly.

The Planet Water Meet 2024 also featured interactive sessions where facility managers shared their experiences and challenges. This exchange of knowledge and ideas was invaluable in understanding the unique needs of different housing societies and tailoring solutions accordingly.

Mukund Deogaonkar, Director, of Planet Smart City India, emphasized the importance of this initiative, stating, “Planet Smart City has successfully managed over 200 crore liters of water through our smart water management systems in India. Through this Facility Managers Meet, we aim to educate and understand the real problems faced by society managers in managing and conserving water and energy. Our goal is to empower them with the knowledge and tools needed to address water and electricity challenges effectively. We plan to replicate this event in other micro-markets in Pune which will help us spread awareness about water & energy management effectively throughout Pune.“

Planet Smart City remains committed to driving sustainable urban development and improving the quality of life for residents through innovative technology and community-focused solutions.

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