INDIA: Axis Bank, one of the largest private sector Banks in India, today announced that it has collaborated with boAt, India’s No.1 wearable brand, and Mastercard, a global technology leader in payments, to seamlessly integrate tap & pay NFC enabled payments for its newly launched ‘Wave Fortune’, a cutting-edge smartwatch. Priced competitively at ₹3,299 (₹2,599 during special offers), Wave Fortune is designed to empower users with convenience, security, and a next-level smartwatch experience.

Axis Bank cardholders can now securely tokenize and store their debit and credit cards on the WAVE Fortune Smartwatch via Crest Pay, boAt’s official payment app, and make contactless payments effortlessly. This feature, powered by Mastercard’s tokenization technology and supported by the robust token requestor infrastructure of TAPPY Technologies, allows single-step payment of up to ₹5,000 on a POS device without entering the card PIN, ensuring both speed and security.

Powered by Mastercard, the payment system allows users to securely tokenize and store their cards within the smartwatch strap for quick and seamless transactions. Axis Bank credit and debit cardholders on Mastercard and VISA networks will continue to enjoy the rewards and benefits of their linked card while making payments with the Wave Fortune smartwatch.

Commenting on the partnership, Arnika Dixit, President & Head – Cards, Payments and Wealth Management, Axis Bank, said, “At Axis Bank, we have been continuously working on innovation-led partnership models to offer innovative and secure digital banking solutions to customers. In this effort, we are delighted to have partnered with boAt to truly make payments on the go, seamlessly integrating contactless payments into people’s day-to-day lives. Bringing in our expertise in tokenized contactless payments, ‘Wave Fortune’, a cutting-edge smartwatch will allow users with the highest standards of safety and security, combined with a quick and convenient payment experience.”

Sameer Mehta, Co-founder and CEO, boAt, said, “At boAt, we are always striving to push the boundaries of technology to enhance everyday convenience. Our partnership with Axis Bank brings secure, effortless payments to the wrist, making contactless transactions more accessible than ever.”

Gautam Aggarwal, Division President, South Asia at Mastercard, said, “Shortly, payments will be gesture-based — integrated into our daily routines, with transactions occurring in a frictionless manner. Wearable devices, irrespective of the form factor, will play a key role in this evolution, offering quick and secure payment experiences. As a company committed to shaping the future of commerce, Mastercard is delighted to power the tokenization-enabled smartwatch, empowering users to pay with their credit or debit cards.”

Additional Product Highlights – Wave Fortune Smartwatch:

In addition to its contactless payment functionality, the Wave Fortune smartwatch is designed to keep users connected, stylish, and productive – whether at the gym, on the move, or in business settings. It brings secure, on-the-go payments to the wrist and reflects boAt’s vision of merging convenience with innovation to create lifestyle-driven wearables.

A Display That Shines, Features That Deliver

• Vivid 1.96” HD display with 240×282 resolution and 550 nits brightness for exceptional clarity – even under direct sunlight
• Wake gesture for quick access to time and notifications
• DIY Watch Face Studio to personalize your home screen with images, themes, or artworks

Fitness and Utility Built-In

• Earn boAt Coins by achieving fitness milestones – redeemable for boAt offers
• Ultra-clear Bluetooth Calling, interactive dial pad, contact saving, and direct access to Crest Pay

The Wave Fortune smartwatch is now available in Active Black on the [boAt website].

The post Axis Bank Collaborates with boAt and Mastercard for Wave Fortune Smartwatch appeared first on NRI News.

MUMBAI: Aether Mindtech, a futuristic health-tech company, has unveiled Evolv28, India’s first non-invasive wearable device targeted to improve the state of mindfulness by better sleep, lowering stress, thus balancing work and life as per user convenience – everyday wellness your way.

This first-of-its-kind device is designed to help users from life-affirming habits around mindful presence, concentrate better, and uplift mood. Brainwave training it unlocks peak emotional, cognitive, and social well-being, thus preventing the development chronic state that requires medication or supplements. With just a simple touch of your fingertip, Evolv28 enhances your well-being, offering 45 hours of operation with a single charge. As a testament to its quality and impact, the product has been certified by FCC (USA), CE (Europe), WPC (India), and ISED (Canada).

P V Shyam Sunder, Director and the Director of Concept and Technology at Evolv28 said, “Mental health concerns have assumed mammoth proportions in the current times. While the industry is busy churning out digital health trackers, our focus remains on innovation that solves real problems, not just tracking them. Evolv28 is the result of our endeavor to address this core issue. The device is certified safe to use, and extremely effective as it focuses on stimulating the brain stem to induce a state of mindfulness. This is an industry first towards a collective vision of a healthier and happier nation.”

The science-backed product, launched after four years of extensive R&D, helps gently nudge the nervous system non invasively, into harmonic ‘flow’ states, by transmitting Variable Complex-weak Magnetic Fields(VCMF) around the neck to the brain stem. This results in lower stress, The idea is to leverage technology to restore user well-being. As a preventive healthcare tech, Evolv28 takes a 100% non-invasive approach and is safe, lightweight, and easy to use.

Technology Behind

Long-term usage of  Variable Complex-weak Magnetic Fields (VCMF)  induces self-regulation by guiding key zones in the brain and nervous system associated with calmness, focus, mood, mind-body sync, and restful awareness. This helps users destress, concentrate, sleep better, and rebuild in-person social connections displaced by the digital space, thereby bolstering holistic health.

Designed for all-day use, the lightweight Evolv28 syncs to a mobile app, providing intuitive programs that encourage the development of mindful tech habits. First in the industry with a long battery up to 60 hours. The company plans to make Evolv28 accessible across age groups and demographics as an indispensable tool for holistic wellness in the modern digitally-driven age.

Pricing and Availability-

The evolv28 comes in three packages – Basic, Pro, and Premium.

Basic (1 user) with 1 program starts at Rs. 19,999.

Pro (2 users) with 4 programs starts at Rs. 24,999.

Premium (4 users) with 8 programs starts at Rs. 33,499.

The device is available for pre-order on the company’s website.

The post Aether Mindtech Unveils Evolv28 The First Wearable Device For Enhancing Mind Wellbeing appeared first on NRI News.

INDIA: Lux Industries Limited, (BSE: 539542 | NSE: LUXIND), one of the country’s largest innerwear manufacturers, is known for its innovative and customer-demand-driven product offerings, manufacturing more than 100 products across 14 major brands comprising a complete range of innerwear and outerwear for men, women, and children, has yet again created a buzz with its new advertisement campaign film ‘Garam Bhi, Patla Bhi’. The new Campaign which has been conceived for the brand ‘Lux Parker’ highlights the ultimate comfort in staying warm from within during winter by wearing Lux Parker thermal wear. It is a perfect addition to the winter closet of every consumer. Targeted to every individual consumer across ages, the campaign film stars popular television actress, Pooja Gor as the lead cast. The campaign is live across television, social media, outdoor, print, and on-ground channels.

Speaking on the launch of the new campaign, Mr. Saket Todi, Executive Director, of Lux industries said “Over the years, Lux has always developed innovative product offerings that are driven by customer demand in response to shifts in consumer tastes and preferences; and this campaign is a testament to this ideal of ours. Since the winter season is almost upon us, we picked this up as an opportunity to highlight how Lux Parker has the perfect design, thickness, and material to be worn as an undershirt, under trousers, or individually and is truly the best warmer for the entire family. Our products are thin, light, comfortable, and well-fitting, but most importantly, it gives the wearer the much-needed warmth to keep the chilly weather at bay. We really hope that consumers would enjoy our products as well as the new campaign.”

The collection consists of premium quality thermals and comes in standard sizes ranging from 75-100 with prices ranging from Rs 248 to Rs 293 for men and women and sizes ranging from 45-73 with a price range of Rs 145 to Rs 170 for kids. The products come in two shades, Dark Grey and White in both Round and V-Neck shapes, and trousers with I/E for both men and women. Lux Parker products are enriched with 100% cotton, bringing in ultimate comfort, and designed to cater to the winter needs of men, women, and kids. The material is soft and light which makes it comfortable to wear. Side body panels remove the need for a seam under the arm and give a defined body shape.

Lux Industries has always been proactive in adopting newer methods of production developing innovative products and targeting the right audience through first-of-its-kind branding and promotional activities. Its customer-centric approach has helped the brand to expand its visibility and created strong brand equity for the entire brand portfolio across 47 countries. A strong assortment of 15 brands offering mass, mid-premium, and premium products across demographics, has helped the brand outperform the market and generate a pricing premium.

The post Lux Industries New TVC Garam Bhi-Patla Bhi For Lux Parker To Usher In The Winter Season appeared first on NRI News.