INDIA: Norton, a consumer Cyber Safety brand of Gen, today announced the launch of Dark Web Monitoring in India, now available as part of Norton 360 Premium, Norton 360 Deluxe, and Norton 360 for Gamers plans. With Dark Web Monitoring, Norton monitors and notifies people if their personal information is found on the dark web, allowing the individual to take action such as contacting financial institutions or changing passwords to help protect against fraud. 

The dark web is a small part of the web where anonymity is prized and nefarious activities can run amok, including the exchange of illegal goods and information. When people’s addresses, Aadhaar numbers, EPF information, credit card data, and other personally identifiable information end up on the dark web, criminals can utilize it for fraud, from financial to identity theft. Unfortunately, it’s not uncommon for this information to end up in the wrong hands – in 2023 it was announced that the Aadhaar numbers, passport information along with names, and phone numbers of 815 million Indians were found on the dark web.  

On the occasion of the announcement, Ritesh Chopra, India Director, Gen said, “We are thrilled to launch Norton’s Dark Web Monitoring feature in India. This innovative addition to our security package enables customers to proactively protect their digital identities in a time when cyber dangers are always present. We keep an eye out for any hacks, compromised credentials, and illegal activity by continuously searching the shadowy corners of the internet. This way, we can make sure that your sensitive information is protected from the prying eyes of hackers.”

He further added, “Our Dark Web Monitoring feature actively searches the dark web for your email address and other personal data you choose to register and issues a notification should that data be discovered. With Dark Web Monitoring we are offering another tool to help protect and empower people to live their digital lives more safely.”

When a customer subscribes to a Norton plan that includes Dark Web Monitoring, the email address registered to the Norton plan will be monitored automatically on the dark web, while the easy-to-use dashboard allows for personally identifiable pieces of information to be added for monitoring. Monitored information includes up to five insurance account numbers, email addresses, phone numbers, and up to ten credit card numbers as well as gamer tags. If data is found on the dark web, whether through forums or websites, a notification allows for direct action to be taken, including changing a password or contacting a trusted service provider.

Dark Web Monitoring is now available in Norton 360 Premium, Norton 360 Deluxe, and Norton 360 for Gamers. Current customers with an active subscription can now access Dark Web Monitoring for the remainder of their subscription at no extra cost through an automatic update. This extends across several devices, from smartphones to tablets, to PCs or Mac®, depending on the customer’s priorities and chosen plan.

In addition to Dark Web Monitoring, Norton 360 includes the following features:

• Real-Time Threat Protection
• Password Manager
• SafeCam
• Parental Control
• Software Updater
• Cloud backup.

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Web 3.0 will have a particularly profound impact on the retail industry. Web 3.0 will allow retailers to sell their goods using cryptocurrency and will change the way that fashion brands market themselves online.

Widespread changes to the web will create jobs in retail, too. Tech-savvy folks will be able to pursue careers in the retail metaverse and talented creatives will be able to ply their wares in growing digital marketing departments.

Artificial Intelligence

Artificial intelligence (AI) is revolutionizing industries across India. Recent advancements in machine learning (ML) and deep learning (DL) algorithms mean that the AI of today is increasingly autonomous and able to offer retailers key insights about consumer behavior in the blink of an eye.

AI is particularly useful in analyzing trends and market pressures at a low cost. Most major retailers run at a narrow profit margin and cannot afford to miss a trend or lose income due to fraud.

AI can help retailers by analyzing massive amounts of data quicker than its human counterparts. This means that retailers who use AI can spot trends and identify patterns in consumer behavior. AI can detect anomalous behavior and flag subtle changes in data sets, too. This gives human decision-makers the chance to identify new trends or fraud in real-time as there is a minimal lag between data being received and analyzed by ML programs.

Retailers can use AI to refine their in-store design, too. Store layout is a key part of retail management and subtle changes to the design can have a big impact on a business’s bottom line. Retailers can use AI to track movement patterns, identify movement trends, and redesign their stores to increase sales and improve profitability.

Internet of Things

The Internet of Things (IoT) is key to the advancement of Web 3.0. The IoT refers to a network of devices that are all connected via Wi-Fi. Millions of people in India already leverage the power of IoT in the form of voice assistants and smartwatches.

Smart retail innovations are helping stores across the globe improve their profits and decrease their waste. An estimated 53% of specialty and department stores will soon implement real-time inventory management to better manage stock. Improved stock management is better for the consumer, too, as folks are less likely to be disappointed when they can’t find their particular size or style on the shelves.

Emerging IoT technology will connect Indian consumers to the metaverse. The IoT is a natural pathway between the real world and the digital world and can be utilized by retailers that want to appeal to the digital generation.

Metaverse Retail

The idea of a metaverse has long been heralded in movies and sci-fi novels. However, recent advancements in augmented reality (AR) and virtual reality (VR) technology mean that the digital retail space is finally a reality.

Metaverse retail does require a hefty initial outlay for designs and graphics. However, folks in the digital space are willing to part ways with real money to outfit their avatars with the latest clothes and accessories. This means that VR-compatible designs can be sold to consumers in volume with low production costs and a much higher profit margin than traditional clothing.

AR can enhance shoppers’ online experience. Folks can use AR technology to virtually overlay retail items that they wish to purchase. This means consumers can “try on” clothing without ever visiting the store in person. Hopefully, this will reduce shipping costs as consumers will have a chance to see what clothing will look like before purchasing it.

Digital Marketing and Content

Marketing is the backbone of any good retail store. Without effective marketing, consumers won’t know about new clothing ranges and are unlikely to resonate with the business’s brand.

Web 3.0 is changing the way retailers market themselves. “Aesthetic AI” helps the marketing department analyze, classify, organize, and migrate data across multiple platforms without the need for human labor. Advancements in AI-integrated content management ensure that voice searches for products drive traffic toward retailers who already utilize automatic speech recognition tools and natural language processing services.

Conclusion

Web 3.0 will reshape the way retail works forever. Increased adoption of AI and the IoT promises to increase operational efficiency, reduce waste, and help retailers adapt to consumer trends quicker. The metaverse also represents a huge opportunity for tech-savvy Indian retailers. Folks across the country are flocking to virtual spaces and want to equip their avatars with the most fashionable items possible. This is great news for digital marketers who can utilize “aesthetic AI” to produce omnichannel content that inspires.

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