Automatically enabled for all Airtel mobile and broadband customers, the advanced system scans and filters links across SMS, WhatsApp, Telegram, Facebook, Instagram, email, and other browsers. It leverages real-time threat intelligence to examine over 1 billion URLs daily and blocks access to harmful sites in under 100 milliseconds.

For instance, if a resident in Pune receives a suspicious message that reads: “Your package is delayed. Track it here: http://www.tracky0urparcell.com”. And if the unsuspecting resident then clicks on the link, Airtel’s system also clicks into gear. It instantly scans the link and if flagged as suspicious, it blocks access. The user is redirected to a warning message that reads: “Blocked! Airtel found this site dangerous!” All this instantaneously. This real-time interception prevents users from falling victim to all kinds of fraud.

Commenting on the initiative, George Mathen, CEO – Maharashtra and Goa, Bharti Airtel, said, “At Airtel, our commitment lies in protecting customers from all varieties of fraud. By merging our network with an AI-based fraud detection solution, we are making certain that our customers are defended against all emerging threats without requiring any effort on their part. We believe it is imperative to take steps today to secure the digital future, and we are proud to be pioneers in this field by providing a comprehensive and safer network for our customers in Maharashtra and Goa.”

With Maharashtra and Goa ranked as one of India’s most digitally advanced states, the threat of online fraud has grown in both its urban and rural regions. Fraudsters increasingly target users through phishing links, fake deliveries, and spurious banking alerts. Cities like Satara, Nashik, Amravati, Ahilyanagar, Chandrapur, Chhatrapati Sambhajinagar, and Akola — as well as remote towns like Jamgaon, Ghoti, Sultanpur, Tippeshwar, among others— have seen a sharp rise in such fraudulent attempts. Airtel’s solution acts as a statewide digital shield, protecting families, senior citizens, homemakers, students, and first-time smartphone users alike.

The AI-driven platform delivers fraud warnings in the user’s preferred language, including Marathi, making it highly effective for the state’s diverse population. This multilingual support is especially impactful in districts with low digital literacy or where English is not widely used.

The solution operates silently in the background, requires no installation, and is offered free of cost. Maharashtra and Goa at the forefront of digital adoption — from online banking to government e-services — and Airtel’s initiative plays a critical role in creating a safer digital ecosystem across the state. Whether it’s a working professional in Satara, a homemaker in Nashik, a tourist in Goa, or a student in Ahilyanagar, Airtel helps make every digital interaction safer.

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PUNE: Tata Tele Business Services (TTBS), one of India’s leading B2B digital and cloud services provider has announced to offer Single Number Unified Solution for Toll-Free and WhatsApp Businesses. Single Number Unified Solution brings together the power of TTBS Toll-free numbers and superior UX and reach of the WhatsApp Business Platform, enabling enterprises to have seamless and impactful interactions with their customers.

TTBS has already onboarded businesses from the Retail, Manufacturing, Telecom, BFSI, and Services sectors to enable enhanced customer experience. Single Number Unified Solution allows businesses to use their TTBS Toll-Free Number as their WhatsApp Business Number, enabling a smooth omnichannel experience. This cutting-edge solution will transform customer services by empowering enterprises to centralize their customer engagements, delivering unparalleled customer support and satisfaction.

Speaking on this announcement, Mannu Singh, Vice-President, of Tata Teleservices said, “TTBS is committed to empowering businesses with advanced customer engagement strategies, unlocking new levels of convenience for them. By combining our Toll-Free services and WhatsApp Business capabilities into a single, unified platform, we aim to help businesses create a more personal, seamless, and efficient customer experience. We believe this innovative solution will transform the way enterprises connect with their customers, fostering stronger relationships and driving business success.”

With a Single Number for TTBS Toll-free and WhatsApp Business platform, enterprises can optimize their customer service, marketing campaigns, and overall brand presence across multiple channels. Some of the Key benefits include Unified Customer Experience: Enterprises can now provide an enhanced accessibility and unified experience as customers can reach out to businesses through their preferred communication platform, whether it is via voice calls or messaging, without the need to switch between different contact points.

Streamlined Customer Communication; This single-number feature allows enterprises to consolidate their interactions and responses. With its centralized platform for monitoring, it helps businesses address customer queries, feedback, and support requests on a real-time basis. Cost-Effective Solution: This unified solution eliminates the need for maintaining separate contact numbers for Toll-Free and WhatsApp Business services.

Analytics and Insights: The unified solution incorporates robust analytics and reporting features, providing enterprises with valuable insights into customer behavior and preferences. Businesses can utilize this data to make data-driven decisions, improve services, and optimize their customer engagement strategies. With a strong focus on delivering cutting-edge technology and exceptional customer services, TTBS is enabling a ‘digital-first’ ecosystem for businesses to become digitally agile.

TTBS has taken several initiatives in recent times to empower businesses with innovative and reliable solutions that help them maintain smooth operations in a flexible, scalable, and secure manner. The company’s Smart Business Solutions portfolio comprises of Smartflo CCaaS suite, an advanced cloud communication suite integrated with omni-channel capabilities, SmartOffice- a one-box start-up kit with voice, data, apps, storage & much more, Smart Internet Leased Line with built-in cloud security, SD-WAN iFLX an intelligently flexible solution for network optimization and a comprehensive suite of cyber security solutions.

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