PUNE: Jawa Yezdi Motorcycles marked Maharashtra Day on the road, in association with its newest dealership in Pune. Riders from the Jawa Yezdi riding community took to the streets of Pune in traditional attire for a celebratory rally, bringing together the city’s deep-rooted motorcycling culture and the colours and character of the state. Opening the city’s ninth dealership, the company takes its Maharashtra footprint to 35 outlets, strengthening its presence in its largest market.

The Maharashtra Day ride was anchored in the community. Over 150 riders from NJYOC (New Jawa Yezdi Owners Club) joined the celebratory city ride that started from the newly opened dealership to Shaniwar Wada. With Pune being one of the brand’s most vibrant centres of rider activity, the rally reflected the cultural pride instinctive to the region. The city’s long-standing love for the Jawa and Yezdi brands is being renewed by a new generation that is discovering these performance classics on its own terms. The city is home to several active Kommunitis (Jawa Yezdi riding clubs), speaking to the depth of engagement on the ground.

Anupam Thareja, Co-founder of Jawa Yezdi Motorcycles, said, “Maharashtra has always been central to our journey. It is more than our largest market. The bond between rider and motorcycle runs deep in the state, shaped by culture and community. Pune, in particular, has carried forward the legacy with a new generation of riders who see our motorcycles as an extension of who they are. It is a source of pride to mark Maharashtra Day with our riders here. With the new dealership in the city, we are strengthening our presence in the state even as it continues to inspire us and shape the way we meet rider needs.”

The new dealership, Shakti Automobiles, improves access to sales and aftersales support in a city where riding is as much about identity as it is about mobility. It is a full 3S (sales, service, spares) facility, offering customers a comprehensive ownership experience, from discovery and test rides to long-term service and genuine parts support.

The Maharashtra Day celebrations and the new dealership opening reflect a simple idea the company continues to build on: Motorcycles are only as strong as the communities that ride them. Pune’s communities ride with memory, pride, and a sense of belonging that cannot be manufactured.

The dealership is backed by the company’s Customer Assurance Programme, designed to support long-term ownership with reliability and peace of mind, including:

• 4-year/50,000-km standard warranty
• Extended warranty options up to 6 years
• One year of roadside assistance
• Support across 400+ sales and service touchpoints nationwide

Details of the dealership:
Name: Shakti Automobiles
Address: Showroom No 3, Navale Icon, Navale Bridge Road, Sinhagad Road, nearby HP Petrol Pump, Narhe, Pune, Maharashtra-41104  

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From music to street culture and sport, Jawa Yezdi Motorcycles has long supported emerging subcultures in India. As a patron of the International Surfing Festival and Covelong Classic, we have fueled the spirit of surfing in India. This year, we also partnered with All You Can Street, India’s first and largest festival celebrating fashion, sneakers, music, and street art, which brought together creative minds across industries. In music, our association with Mahindra has seen us champion iRock and the Mahindra Blues Festival in Mumbai, celebrating the best of India’s independent music.

The Delhi tournament, organized by DUPR and held at the Jawaharlal Nehru Stadium, draws enthusiasts worldwide, with pickleball players at all levels coming together. As part of our involvement, Jawa Yezdi’s Kommuniti of riders will participate in event activities, celebrating both the joy of the sport and the connection that mirrors our motorcycling ethos.

Ashish Singh Joshi, CEO of Jawa Yezdi Motorcycles, shared his excitement for the collaboration, saying, “Pickleball, like motorcycling, thrives on the joy of movement, camaraderie, and community. By supporting the DUPR India Masters, we’re creating new pathways for our Kommuniti to experience the energy of this fast-growing sport. For us, this is more than just a partnership; it’s a celebration of the same spirit that brings our riders together.”

This association with pickleball highlights Jawa Yezdi’s ongoing dedication to subcultures that foster both new experiences and timeless community bonds. With riders and athletes gathering to celebrate sport, movement, and freedom, the DUPR India Masters promises to be a memorable chapter for the brand and a defining event for India’s vibrant pickleball scene.

The Jawa Motorcycle Line-up includes Jawa 350, Jawa 42, 350 Jawa 42 FJ, Jawa 42 Bobber, and Jawa Perak.
The Yezdi Motorcycle Line-up includes the Yezdi Roadster, Yezdi Scrambler, and Yezdi Adventure.

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• Jawa disrupts the category again with prices starting at Rs. 1.99 Lakh (ex-showroom Delhi), delivering the trinity of design, performance and price
• Expands the ’42 Life’ series – 42, 42 Bobber, and now 42 FJ
• Bold road presence: longer wheelbase, higher ground clearance
• Segment-first brushed aluminum tank panels
• All-new muscular neo-classic design with enhanced ergonomics
• New upswept exhaust with a distinct soundtrack; all-LED lighting
• New 350 Alpha2 engine for class-leading performance
• Benchmark-setting handling and class-leading braking
• Five stunning colors, and multiple cladding options 
• Begins the first batch of Jawa 42 FJ deliveries

PUNE: Jawa Yezdi Motorcycles, the pioneers of the ‘Neo-Classic’ motorcycle segment in India, today proudly introduced the all-new 350 Jawa 42 FJ in Pune, as the latest addition to the Jawa “42 Life” lineup. This launch, which pays tribute to the brand’s founder, František Janeček, marks another significant milestone for the Jawa 42 series, which has already captivated riders with models like the 42 and 42 Bobber.

Additionally, Jawa Yezdi Motorcycles have introduced two Jawa Yezdi Café in Pune and the company is looking at robust network expansion in Pune to over 10 touchpoints by the end of this fiscal year. Currently with the new Cafe formats, the brand has eight sales and service touchpoints in the city. With the rapidly expanding network, the brand aims to fortify Pune’s motorcycling culture.

Additionally, making the consumer purchase journey completely digital and seamless, the brand has partnered with Flipkart – an e-commerce platform, marking a significant step in the premium motorcycle market in India.

“The 2024 Jawa 42 reflects our design-led approach to motorcycle engineering,” said Anupam Thareja, Co-founder of Jawa Yezdi Motorcycles. “We’ve pushed the ‘price-performance’ boundaries to create a perfect blend of performance, style, and precision. As pioneers of Neo-Classics in India, the 42 FJ embodies our challenger spirit and disruptive vision. Along with the ongoing festivities, we aim to bring together a community bound by their love for the open road and the spirit of adventure. This blend of tradition, shared experiences, and fresh start captures the true essence of the Jawa 42 Life series.”

The name of this motorcycle is inspired by František Janeček, the visionary founder of Jawa, which aims to deliver a bold, modern riding experience for today’s motorcycling enthusiasts. With this addition to the line-up, Jawa makes big strides, blending design, power, presence, and cutting-edge technology, to set the new benchmark for the segment in 2024.

Product Highlights:

Stunning design language

The 350 Jawa 42 FJ bridges classic Jawa DNA with contemporary flair, embodying a neo-classic motorcycle. Its standout feature is the anodized, brushed aluminum fuel tank cladding – a segment first. This finish enhances the bike’s appeal and allows for personalization through various color options and Jawa branding choices.

Complementing the tank cladding are the aluminum headlamp holder and grab handles, along with aluminum foot pegs. These elements contribute to a cohesive design that honors Jawa’s heritage while embracing modern craftsmanship.

The 42 FJ’s iconic curves and distinctive silhouette pay homage to its rich legacy. An off-set fuel cap adds a unique touch to the tank design. The wide, flat seat with premium stitching ensures rider comfort while maintaining style.

Modern features include an upswept exhaust, delivering the signature Jawa sound, and an all-LED lighting package. A fully digital instrument cluster and USB charging port round off the rider-focused elements, blending traditional aesthetics with current technology.

The 350 Jawa 42 FJ’s design showcases the brand’s commitment to craftsmanship, creating a riding experience that appeals to both classic motorcycle enthusiasts and those who appreciate contemporary features.

Formidable engine and performance 

At the heart of the Jawa 42 FJ is the new cutting-edge 350 Alpha2 engine. This powerhouse delivers an impressive 29.2 PS and 29.6 Nm, engineered for unmatched acceleration, smart gear-based mapping, and a slick six-speed gearbox with A&S clutch technology. The 42 FJ is designed to offer robust performance, making it a formidable force in the neo-classic segment.

The 42 FJ is engineered on a double cradle frame for superior handling, paired with a long, 1440 mm wheelbase for enhanced highway stability and control. With a segment-leading 178 mm ground clearance, the FJ is big on go-anywhere adventures. The dual-channel ABS, combined with larger disc brakes, delivers precise stopping power, significantly enhancing rider safety and confidence. Adding to rider convenience are the premium diamond-cut alloy wheels with tubeless tires.

Exploring The 42 Life

The New 350 Jawa 42 FJ is the newest edition in the brand’s Neo-Classic line-up, joining the popular 42 and 42 Bobber, and looks poised to garner fans of its own very quickly, with this power- and feature-packed offering.

The Jawa 42 FJ is available in a range of premium colors, with prices starting from Rs. 2,00,142 (ex-showroom Pune).

Below is the detailed pricing for all variants:

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• Jawa disrupts the category again with prices starting at Rs. 1,99,142 (ex-showroom Delhi), delivering the trinity of design, performance and price
• Expands the ‘42 Life’ series – 42, 42 Bobber, and now 42 FJ.
• Bold road presence: longer wheelbase, higher ground clearance
• Segment-first brushed aluminum tank panels
• All-new muscular neo-classic design with enhanced ergonomics
• New upswept exhaust with a distinct soundtrack; all-LED lighting
• New 350 Alpha2 engine for class-leading performance
• Benchmark-setting handling and class-leading braking
• Five stunning colors, and multiple cladding options 

PUNE: Jawa Yezdi Motorcycles, the pioneers of the ‘Neo-Classic’ segment in India, proudly launch the all-new 350 Jawa 42 FJ, the latest member of the Jawa 42 Life series. Building on the success of the 42 and 42 Bobber, the 350 Jawa 42 FJ marks an exciting new chapter for the “42 Life” theme, celebrating a commitment to superior design and an unparalleled riding experience.

The name of this motorcycle is inspired by František Janeček, the visionary founder of Jawa, which aims to deliver a bold, modern riding experience for today’s motorcycling enthusiasts. With this addition to the line-up, Jawa makes big strides, blending design, power, presence, and cutting-edge technology, to set the new benchmark for the segment in 2024.

“The 2024 Jawa 42 embodies our design-led approach to motorcycle engineering,” says Anupam Thareja, Co-founder of Jawa Yezdi Motorcycles. “We’ve taken our time with this bike, pushing the boundaries of the ‘price-performance’ matrix and achieved a great blend of edgy performance, gorgeous form, and precision engineering. As pioneers of Neo-Classics in India, the 42 FJ is a testament to our challenger spirit and disruptive approach.”

With the expansion of the ‘42 Life’ series, Jawa has extended the ideal balance of design, price, and performance across motorcycle formats, to appeal to a wide swathe of discerning riders. This is more than just a motorcycle—it’s a redefinition of the neo-classic category.

Stunning design language

The 350 Jawa 42 FJ bridges classic Jawa DNA with contemporary flair, embodying a neo-classic motorcycle. Its standout feature is the anodized, brushed aluminum fuel tank cladding – a segment first. This finish enhances the bike’s appeal and allows for personalization through various color options and Jawa branding choices.

Complementing the tank cladding are the aluminum headlamp holder and grab handles, along with aluminum footpegs. These elements contribute to a cohesive design that honors Jawa’s heritage while embracing modern craftsmanship.

The 42 FJ’s iconic curves and distinctive silhouette pay homage to its rich legacy. An off-set fuel cap adds a unique touch to the tank design. The wide, flat seat with premium stitching ensures rider comfort while maintaining style.

Modern features include an upswept exhaust, delivering the signature Jawa sound, and an all-LED lighting package. A fully digital instrument cluster and USB charging port round off the rider-focused elements, blending traditional aesthetics with current technology.

The 350 Jawa 42 FJ’s design showcases the brand’s commitment to craftsmanship, creating a riding experience that appeals to both classic motorcycle enthusiasts and those who appreciate contemporary features.

Formidable engine and performance 

At the heart of the Jawa 42 FJ is the new cutting-edge 350 Alpha2 engine. This powerhouse delivers an impressive 29.2 PS and 29.6 Nm, engineered for unmatched acceleration, smart gear-based mapping, and a slick six-speed gearbox with A&S clutch technology. The 42 FJ is designed to offer robust performance, making it a formidable force in the neo-classic segment.

The 42 FJ is engineered on a double cradle frame for superior handling, paired with a long, 1440 mm wheelbase for enhanced highway stability and control. With a segment-leading 178 mm ground clearance, the FJ is big on go-anywhere adventures. The dual-channel ABS, combined with larger disc brakes, delivers precise stopping power, significantly enhancing rider safety and confidence. Adding to rider convenience are the premium diamond-cut alloy wheels with tubeless tires.

Exploring The 42 Life

The New 350 Jawa 42 FJ is the newest edition in the brand’s Neo-Classic lineup, joining the popular 42 and 42 Bobber, and looks poised to garner fans of its own very quickly, with this power- and feature-packed offering.

The Jawa 42 FJ is available in a range of premium colors, with prices starting from Rs. 1,99,142. Below is the detailed pricing for all variants:

The post Jawa’s Striking 42 FJ Redefines Motorcycle Performance appeared first on NRI News.

 
PUNE:  Jawa Yezdi Motorcycles is thrilled to launch the new Yezdi Adventure, re-engineered and redesigned for even bolder exploits. Prices for the new Yezdi Adventure start at Rs.2,09,900 (ex-showroom Delhi).

The Yezdi Adventure represents a perfect storm of three critical factors: exceptional design, a full load of features, and unbeatable performance. This trifecta makes it the only choice for riders seeking an adventure bike that can do it all in an accessible package. 

Speaking about the motorcycle, Ashish Singh Joshi, CEO, of Jawa Yezdi Motorcycles, said, “The Yezdi Adventure has always embodied perfect balance, born to conquer any terrain. Now, we’re redefining that balance. We’ve put in our new Alpha2 liquid-cooled engine and retained the six-speed gearbox while adding crucial features like switchable ABS modes. But here’s where we truly disrupt: we’ve created the perfect trinity of bold design, advanced features, and unbeatable performance. We have now added another layer of disruption to the price. So now, this isn’t just an upgrade – it’s a category revolution. I’m certain the new Yezdi Adventure will dominate as the ultimate choice for serious adventure riders. It’s not just a motorcycle; it’s the new benchmark in its class.”

New Engine 
The Yezdi Adventure is powered by the new generation Alpha2 334cc liquid-cooled engine to deliver smoother performance, elevating the overall riding experience. This powerful engine delivers an impressive 29.6PS and 29.9Nm, ensuring that riders can tackle any terrain with confidence and ease. It also features a new centrally-mounted exhaust routing with improved performance and enhanced thermal management.  

Best in Class Handling and Manoeuvrability 
The new Yezdi Adventure has a new integrated main cage with new decal panels. New jerry can mounts integrate into the main cage, allowing for better balance and maneuverability, especially in challenging off-road conditions. 
 
Superior Off-Road Capability 
The new Yezdi Adventure also boasts class-leading 220mm ground clearance and long-travel suspension, providing superior off-road capability and touring comfort. These features ensure that the bike can handle rough terrains and obstacles with ease, making it ideal for adventure enthusiasts. 

Increased Protection and Durability 
Additionally, the new Yezdi Adventure now comes equipped with a robust new sump guard, offering increased protection for the engine and other critical components during rugged adventures. This feature enhances the bike’s durability and reliability, making it the perfect companion for long journeys. 

New Colourways 
The new Yezdi Adventure stands out with its range of fresh, bold colors, available in both matte and dual-tone shades. The new colorways available are Tornado Black, Magnite Maroon, Wolf Grey, and Glacier White allowing riders to choose a style that matches their adventurous spirit. New decal panels in the main cage and new decal patterns complete the sharp new design. These striking new colors enhance the bike’s visual appeal and reinforce its rugged, adventurous character. 

Enhanced tech features 
The new Yezdi Adventure is designed as the ultimate touring and off-road bike, packed with all-you-need features to make every ride exceptional. Riders will enjoy the multiple ride modes tailored for various terrains, ensuring optimal performance whether on or off the road. The bike’s onboard USB charger, Bluetooth connectivity, and turn-by-turn navigation offer seamless integration with smartphones, allowing riders to stay connected and navigate effortlessly during their journeys. 

Best-in-class performance is a hallmark of the new Yezdi Adventure, with its robust engine and advanced features making it a top choice for adventurers. The bike’s suspension system, braking capabilities, and ergonomic design ensure a comfortable and controlled ride, even on the toughest trails. 

The new Yezdi Adventure continues to embody Jawa Yezdi Motorcycles’ commitment to combining heritage with innovation, offering a motorcycle that is both classic and contemporary. With these enhancements, the Yezdi Adventure is set to redefine the adventure riding experience. Rooted in a storied legacy, the new Yezdi Adventure upholds the heritage of the iconic Yezdi brand. This motorcycle not only carries forward the Yezdi legacy but also integrates modern advancements to deliver an unparalleled riding experience 

Variants Available 

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The launch at AYCS, a festival celebrating culture through fashion, music, and art, reflects Jawa Yezdi Motorcycles’ commitment to fostering a vibrant lifestyle and motorcycling culture. The brand’s deep connection with subcultures aligns perfectly with the festival’s spirit of artistic expression.

Following the success of the Jawa 42 Bobber, Jawa Yezdi Motorcycles aims to solidify its bobber segment leadership with the Red Sheen. Featuring a striking red fuel tank stripe, this new variant caters to a younger audience seeking a bold and distinctive ride.

The Red Sheen boasts a dazzling chrome finish on the tank and diamond-cut alloy wheels, enhanced with the convenience of tubeless tires. The powerful 334cc liquid-cooled engine delivers 29.9PS and 30Nm of torque, paired with a smooth and precise six-speed gearbox. Rider comfort is ensured by an assist and slip clutch, seven-step pre-load adjustable rear mono-shock, two-step adjustable seat, USB charging port, digital console, and full LED lighting.

“The Jawa 42 Bobber has been a phenomenal success, and we’re thrilled to expand the family with the introduction of the Red Sheen,” says Ashish Singh Joshi, CEO of Jawa Yezdi Motorcycles. “This head-turning variant injects a shot of vibrant energy into the bobber segment, catering to a new generation of riders who crave a motorcycle that reflects their individuality. The launch at the All You Can Street Festival perfectly embodies Jawa Yezdi Motorcycles’ commitment to fostering a culture that celebrates self-expression and a love for riding.“

With the launch of the 42 Bobber Red Sheen, the company anticipates a surge of interest from Gen-Z customers who value a motorcycle that blends timeless heritage with cutting-edge style. The Red Sheen offers a compelling choice for riders seeking a head-turning presence on the streets. The recently refreshed Jawa Perak, along with the Jawa 42 Bobber, forms the current ‘Factory custom’ portfolio for Jawa Yezdi Motorcycles, complementing the existing lineup that includes the Jawa 350, Jawa 42, Yezdi Roadster, Yezdi Scrambler, and Yezdi Adventure.

The pricing for the Jawa Perak and various Jawa 42 Bobber variants (ex-showroom Delhi) is as follows:

• Jawa Perak: Rs 2,13,187
• Jawa 42 Bobber – Moonstone White: Rs 2,09,500
• Jawa 42 Bobber – Mystic Copper Spoke Wheel: Rs 2,12,500
• Jawa 42 Bobber – Mystic Copper Alloy Wheel: Rs 2,18,900
• Jawa 42 Bobber – Jasper Red Dual Tone Spoke Wheel: Rs 2,15,187
• Jawa 42 Bobber – Jasper Red Dual Tone Alloy Wheel: Rs 2,19,950
• Jawa 42 Bobber – Black Mirror: Rs 2,29,500
• NEW Jawa 42 Bobber –Red Sheen: Rs 2,29,500

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PUNE: Jawa Yezdi Motorcycles is set to extend its highly successful Mega Service Camp to Pune, Maharashtra. Following multiple successful service camps across states, the two-day event will take place in Pune on March 6th and March 7th, exclusively catering to Jawa motorcycle owners of the 2019 and 2020 models in the region.               

The service camp will be held at Plot No. GP-187, Lower Ground, Dreamhouse (Maruti Group Thermax Chowk, Chinchwad, Pune, Maharashtra 411019

As part of the camp, owners of 2019-2020 Jawa motorcycles are entitled to a comprehensive vehicle health check-up and a free replacement of select parts. Leading original equipment suppliers, including Motul, Amaron, and Ceat Tyres, will be actively participating to assist customers. In a continued commitment to long-term customer satisfaction, Jawa Yezdi Motorcycles is offering complimentary extended warranties based on the motorcycles’ health evaluation. Additionally, a designated zone will be set up for owners interested in upgrading their motorcycles to assess the exchange value.

Building on the success of previous service camps, which serviced over 1000 Jawa motorcycles, the brand will be announcing Mega Service Camps across multiple cities in the coming months. This initiative underscores the brand’s commitment to prioritizing customer satisfaction and delivering an unparalleled ownership experience.

Owners of Jawa Yezdi Motorcycles are encouraged to reserve their slots at the nearest brand dealership. Don’t miss the opportunity to ensure your motorcycle receives top-notch care and experience the commitment to customer satisfaction firsthand.

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The Jawa 42 Dual Tone features clear lens indicators, short-hang fenders, and a new dimpled fuel tank, all complemented by premium diamond-cut alloy wheels. The engine and exhaust components have been treated with a Raven texture finish to enhance the contrast of the premium dual-tone colorways, which include Cosmic Rock, Infinity Black, Starship Blue, and Celestial Copper. The seat has also been redesigned to harmonize with the new sportier aesthetics.

The Yezdi Roadster has become more touring-friendly with key changes in the ergonomics department. The most prominent changes include revised rider foot pegs (forward set by 155mm) and the taller handlebar. This update reflects the brand’s proactive approach to customer feedback. The Yezdi Roadster features some design updates, such as a sportier-looking knee recess, premium diamond-cut alloy wheels, and a Raven texture finish over the engine and exhaust. It also features new handlebar grips and handlebar-mounted mirrors; another enhancement based on customer feedback.

Both the new Jawa 42 Dual Tone and Yezdi Roadster exemplify motorcycles that seamlessly bridge the gap between the past, present, and future. They showcase the brand’s commitment to delivering excellence while honoring its rich heritage. These new variants are poised to capture the hearts of Jawa and Yezdi enthusiasts alike, while also attracting a new generation of riders seeking a harmonious blend of classic design and modern features.

Jawa Yezdi Motorcycles CEO, Mr. Ashish Singh Joshi, commented on the introduction of two new premium variants, stating, “At Jawa Yezdi Motorcycles, our story goes beyond motorcycles; it’s a tale of passion, innovation, and our unwavering commitment to crafting machines that transcend generations. We continuously strive for evolution and innovation to create motorcycles that are not only admired but also cherished and desired. The introduction of the new Jawa Forty-Two and Yezdi Roadster is a testament to our pursuit of excellence and our responsiveness to customer feedback. These motorcycles are our promise to riders that they are part of something enduring and beautiful.“

Jawa Yezdi Motorcycles has once again demonstrated its commitment to delivering world-class products with exceptional quality, all proudly made in India for the global market. The new premium variants of the Jawa 42 and Yezdi Roadster are poised to capture the hearts of motorcycle enthusiasts and attract a new generation of riders seeking a harmonious blend of classic design and modern features.

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INDIA: Continuing its #ForeverHeroes Initiative, Jawa Yezdi Motorcycles, in partnership with the Indian Armed Forces, takes immense pride in announcing the successful completion of yet another edition of the Kargil Vijay Diwas Ride. The expedition aimed at commemorating the valor and sacrifices of our armed forces during the Kargil War 24 years ago, and to pay tribute to the resolute spirit of our brave hearts who laid down their lives while protecting the nation. This year, the Kargil Vijay Diwas Ride was undertaken by the Naga regiment of the Indian Army. The theme of the expedition was ‘First Breath to Last’, connecting the birthplace of the Naga soldiers, to the place they breathed their last in the war of 1999.

Flagged off on 2nd July 2023 from Kohima, Nagaland, the convoy of 24 riders, consisting of veterans, officers, and soldiers from the Indian Armed Forces, displayed exemplary unity and camaraderie throughout the expedition. As a symbolic representation of the theme, and a tribute to our fallen heroes, the riders took with them soil from the land of the Nagas – ‘sacred soil’ – and undertook a remarkable journey spanning over 3,620 kilometers, traversing through challenging terrains, major military establishments, and revered war memorials.

The ride culminated at the Kargil War Memorial in Dras, Kargil, where the riders of the Naga regiment handed over the sacred soil to GOC 8 Division, Maj Gen Sachin Malik. A ceremony was held in honor of the fallen heroes who fought valiantly for the nation. The riders paid their respects and laid wreaths, symbolizing their gratitude and reverence for their comrades who made the ultimate sacrifice.

As part of the expedition, the riders traveled across various key cities across the country, including Dimapur, Guwahati, Siliguri, Danapur, Varanasi, Lucknow, Delhi NCR, Chandigarh, Dehradun, Dras, to experience the rich history and cultural heritage, the cities had to offer. In Guwahati and Chandigarh, the riders were felicitated and welcomed at the Jawa Yezdi dealerships.

Classic Legends’ CEO, Mr. Ashish Singh Joshi, expressed immense pride as the company celebrates its ongoing partnership with the Indian Armed Forces on the momentous occasion of Kargil Vijay Diwas, and here is what he had to say, “Jawa Yezdi Motorcycles firmly believes in upholding a deep respect for the selfless sacrifice made by our men and women in uniform, who ensure the safety, security, and strength of our great nation. With a family background of military service, I recognize and appreciate the bravery of our soldiers and also the unwavering support, spirit, and sacrifices made by their families who stand steadfastly behind them with courage and resilience amidst challenges and uncertainties.

Over the years, we have consistently extended our support to numerous causes in close coordination with the armed forces, successfully fostering crucial awareness among the masses. This year, our partnership holds special significance as we honor the valiant efforts and supreme sacrifice of the Naga Regiment during the Kargil conflict in 1999. We are privileged to facilitate a remarkable contingent of the Naga Regiment, equipping them with Jawa and Yezdi motorcycles for a ride to the Kargil War Memorial in Dras, an honor we deeply cherish. Additionally, our enduring alliance with the Indian Armed Forces further solidifies our commitment to this noble cause. Jawa Yezdi Motorcycles recognizes the paramount importance of the Ladakh region and acknowledges the pivotal role played by the army as its guardians.“

Jawa Yezdi Motorcycles’ participation in the Kargil Vijay Diwas celebrations strengthens the brand’s #ForeverHeroes initiative.

About #ForeverHeroes Initiative:

The #ForeverHeroes initiative was conceived by Jawa Yezdi Motorcycles to inculcate a sense of gratitude towards the Armed Forces. Right from its early phase, the company has been developing a culture of values to appreciate their efforts and sacrifice that help keep the country safe, peaceful & prosperous. In 2019, the company formally announced this initiative to contribute to the cause of the welfare of Armed Forces personnel and their next of kin. The key happenings under this initiative are:

• Jawa Yezdi Motorcycles raised a sum of INR 1.49 crore by auctioning 13 motorcycles from its first batch of production motorcycles, contributing the proceeds of the auction to Armed Forces Flag Day Fund. The handover was done by Jawa Yezdi Motorcycles to Kendriya Sainik Board, Ministry of Defence (Government of India) at a joint ceremony in the presence of eminent armed forces veterans, war heroes, and officers.
• Contribution towards the building of a Community Hall at Leh’s War Hero Colony where Veer Naaris (widows of war heroes) reside with their children. War Heroes of the Ladakh Scouts regiment who fought in the Kargil War.
• Supporting Indian Navy with motorcycles, service support, and gear for their ‘Seven Sisters Ride’ across North East India, done to highlight the Navy as a glorious career option among the youth in the region.
• Supporting the Indian Air Force with a fleet of motorcycles and service support for their ride along the bases in South India.
• Erecting the ‘Border Man’ statue at Wagah Border as a tribute to the BSF personnel, signifying their spirit of bravery, dedication, and sacrifice.
• As a part of Swarnim Vijay Varsh celebrations this year, Jawa Motorcycles will also be making a contribution to the Armed Forces Flag Day Fund for the welfare of Army personnel.

In its day-to-day functioning, the company also looks forward to facilitating interactions with its employees & customers through its network and other suitable occasions with the armed forces personnel to help build regard & respect for their contribution to the country. As a part of this, the company delivered the first few motorcycles to its customers through the hands of veterans, ex-servicemen, and serving officers.

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