New York, NY: Tambourine, an innovative hotel marketing and technology company, has announced the public launch of Symphony, combining digital marketing, booking and distribution for maximum direct revenue impact. Symphony has been in testing for more than a year at more than 100 hotels worldwide, with properties experiencing an average 8% reduction in OTA commissions and 12% increase in direct bookings.
Recently, Tambourine has also expanded its 8,000 sq ft Florida headquarters to meet the increasing demand for Symphony.
Symphony was created to solve three major problems for revenue and marketing managers:
Reduce OTA commissions by increasing direct traffic and bookings
Ensure comprehensive presence across all digital channels
Eliminate the need for multiple disconnected vendor solutions
“It’s impossible for hoteliers to keep up with all the latest digital marketing, booking and distribution technology,” said Dave Spector, a Partner at Tambourine. “So we built a unified system that allows us to do it all for them… and we’ve spent the last year proving it works.”
Symphony provides a comprehensive set of fully managed tools and services including:
Omni-channel traffic generation (search, PPC, email, social and meta-search)
Custom-branded, responsive web and mobile sites
Integrated booking engine and reservation recovery
CRS, GDS rate distribution and channel management tools
Cross-channel ROI tracking dashboard
The full list of Symphony features can be found at www.tambourine.com/symphony
“Hoteliers told us they didn’t want more software; they wanted smart people to pilot software for them,” said Rafael Cardozo, President of Tambourine. “Symphony’s combination of technology and personalized service gives our clients a proven advantage over their compset.”