New York, NY: Tambourine, a marketing technology company for hotels worldwide, has announced the release of its Dynamic Personalization Engine. The new technology personalizes the experience of hotel website visitors based on their previous booking behavior, their geo-location and the pages they visit on the hotel website.
The Personalization Engine has been in testing for more than a year at independent hotels worldwide, enabling the properties to recognize, reward and convert visitors with a history of direct bookings.
“99% of hotels use different companies to manage their website and their booking engine… and the systems don’t talk to each other,” according to Dave Spector, Partner at Tambourine. “Our websites and booking engine are fully integrated and change messages, imagery and offers based on the specific user who is seeing them.”
Part of the Symphony 360º Program
The new technology is available to all clients using Tambourine’s Symphony 360º program. Tambourine developed Symphony to help hotels increase direct website traffic, create a comprehensive presence across all digital channels and decrease the overall cost of acquiring direct bookings. Symphony provides a comprehensive set of fully managed tools and services including:
The full list of Symphony features can be found at www.tambourine.com/symphony
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