Pune, 9th January 2017: “Tar Aasa Zaala…”, the Marathi edition of “As Is What Is” book that captures the entrepreneurial journey of Mr. Pramod Chaudhari, Executive Chairman of Praj Industries, was launched at an event organized at the Baalshikshan Sanstha Auditorium on Friday. The editor of the Loksatta daily, Mr. Girish Kuber and the former IAS officer Mr. Avinash Dharmadhikari, graced the occasion as distinguished chief guests at the event, which was themed around the subject of entrepreneurship.
“Tar Aasa Zaala…”, captures the exciting journey traversed by Mr Pramod Chaudhari and his entrepreneurial venture Praj Industries, India’s leading process solutions company in the field of renewable energy. One of the few globally-recognized first-generation entrepreneurs from Maharashtra, Mr Pramod Chaudhari has often demonstrated his entrepreneurial spirit through practice, in times of utmost challenges he faced in starting and sustaining Praj, a dream he always believed in.
The book launch event was preceded by a stimulating and thought-provoking panel discussion on entrepreneurship, where eminent panelists who included Mrs. Alka Karkare, Joint MD of Enpro Industries, Mr. Mangesh Kale, MD, PARI Robotics Inc., and Mr. Vishwas Mahajan, a Trustee of TiE (The Indus Entrepreneurs) Global, presented their views on how the entrepreneurship spirit of individuals leaves lasting impact on other individuals, societies, countries and the world. The panelists also discussed about the state of entrepreneurship in the city of Pune and the state of Maharashtra, and how the spirit of entrepreneurship of enterprising individuals can be encouraged by the state and successful entrepreneurs like Mr. Chaudhari and others.
At the occasion, Mr. Girish Kuber, one of the most renowned Marathi and English journalists said, “I am extremely happy to launch this book. I know Praj and Mr. Pramod Chaudhari for a long time and Mr Chaudhari’s efforts to produce Ethanol as alternative energy source is commendable. US and other western countries are far ahead of India in developing and using Ethanol as an alternate fuel and to reduce oil dependency. Energy is fundamental need of any country and ethanol can play a huge role in energy sector. India needs to take appropriate action in this area. Tar Aasa Zaala very well captures Mr. Chaudhari’s humble background; his struggle to establish Praj and his acknowledgement to his colleague is applaudable”
In his address, Mr. Avinash Dharmadhikari, former IAS officer and the founder of the Chanakya Mandal Pariwar, said, “I am extremely delighted to launch this book. I admire the efforts of Praj as a company which has built its own image on the global level. We need to put emphasis on developing collective work environment to achieve overall development. Industry and academic also needs to work together closely and we need to focus on creating more employment and entrepreneurs. Tar Aasa Zaala beautifully describes Mr Pramod Chaudhari’s journey from a humble beginning to establishing Praj and its a must read for all the budding entrepreneurs.”
Mr. Chaudhari, a nationalist at heart, decided to stay back in India in the early ‘70s, when the trend for the IITians was to head west for the greener pastures. His career spans over 40 years of professional and entrepreneurial endeavors. Mr. Chaudhari founded Praj Industries in 1984 and his hard-work and undaunted dedication has elevated Praj as a truly global company with Indian spirit of entrepreneurship. Continuous learning and innovation have been his biggest motivators with a bias for action and a never-say-die spirit.
Mr. Chaudhari has mentored and encouraged a number of budding entrepreneurs to keep the spirit and flame of nation-building alive through running successful enterprises. The book, aptly titled ‘Tar Aasa Zaala’ offers a structured format to his thoughts and story of his journey towards excellence, a journey for a better planet and a better life. His life and times in the form of “Tar Aasa Zaala…”, will continue to inspire generations of entrepreneurs in the time to come.
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