Pune: Tata Docomo, the unified telecom brand of Tata Teleservices Ltd. (TTL) today announced its association with India’s Biggest and Longest Live Concert Series – ALIVE INDIA IN CONCERT – SEASON 4. With this initiative, Tata Docomo is reaching across to promote its Superior 3G offerings to youngsters who are passionate about music and have mobile internet embedded in their lifestyles. Pune youngsters are upbeat and excited for the event and thousands of them are expected at venue at the Phoneix market city to celebrate with full zeal as playback singer Shaan would belt out some of his most popular numbers.
With these kind of initiatives Tata Docomo is taking its seamless 3G services even closer to young and digitally savvy people of Pune. Tata Docomo provides great value 3G products and offers that addressess the evolving requirements of young India. Consumers can walk into Tata Docomo Brand Stores to avail 3G products & services.
Speaking on the partnership with ‘Alive India in Concert’ Mr. Praveg Gupta, Head-Mobility Business Unit, Rest of Maharashtra & Goa, Tata Docomo, said, “We have always been a refreshingly different and youth-centric brand in terms of services and offerings. We are happy to associate with Alive India in Concert as it gives us a chance to connect and communicate with thousands of youth who are expected to actively engage at the event. Today, music and mobile have become an intrinsic part of youth culture. This association goes well with our core value of customer centricity and is an ideal connect for us to tap the interests of the youth audience in the country while showcasing our superior 3G offerings.”
Pune is an important market for Tata Docomo with opportunities for ‘new generation’ services. Tata Docomo has partnered with ‘Alive India in Concert’ for a series of musical events in the city over the next four months. Concert with Shaan celebrates the youth and music connect Tata Docomo brand has with its customers in Pune market. Tata Docomo has recognized millennial – India’s 20-35 year olds – as a prime target customer segment, and consistently introduce uniquely affordable plans that best complement their usage patterns.
Speaking on the occasion, Shaan said, “I am delighted to be a part of the ‘Alive India in Concert’ Pune series. The city has always given me so much love and adulation. I am very pleased with the gesture extended by Tata Docomo on completion of my Silver Jubilee in the Indian music industry.”
Supratik Shyamal Ghosh – Founder of ‘Alive India in Concert’, a musician himself said, “Alive India in Concert is an Initiative of the Musicians, by the Musicians, for the Music Lovers of India. Tata Docomo has been amongst the favorite brands with youth as it connects them with spirit to life and refreshing content and Tata Docomo Association with ‘Alive India in Concert’ – Making India Alive with Music really synergizes with our mission to revive the Open Air Live Concert enthusiasm to foster love and Peace through Music.”
To meet the growing need of data consumption, nearly 95% of Tata Docomo cellular sites in Pune city are 3G enabled. Additionally, in the last FY Tata Docomo has enhanced its network coverage and presence in the region with over 4600 cellular sites and extending services to 900+ towns, making it one of the fastest growing networks in the Maharashtra.
With a strong foothold of being amongst the top 3 telecom brands in the region and with 40% of its customer base being youth brand Tata Docomo has clearly emerged as a preferred telecom service providers . The company has an 8.4% revenue market share and remains the 4th largest telecom player in Maharashtra. The Company continued to witness a strong uptake of 3G data services which is consistently growing at over ~10% QoQ.
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