Tata Housing, one of the fastest growing real estate companies in India; India’s leading real estate developer announced the inaugural of their international office in Dubai, UAE to meet the growing demand from consumers in that region. This office will further strengthen its global presence, in addition to existing international offices in Maldives and Sri Lanka.
The company has announced a limited period offer “Happy Returns” to celebrate the opening of its international office for NRIs. Under the scheme, the customer will get 72,000 – 10, 00, 000 Jet Privilege Miles on the purchase of a home across the Tata Housing projects in India. This offer is applicable to any customer living outside of India with a valid non-resident Indian status including Indian passport holders, those having valid work permits outside India and green card holders.
Speaking on the strategic move, Mr. Brotin Banerjee, CEO & Managing Director – Tata Housing said, “With the opening of our Dubai office, the company will reach out to NRIs who constitute more than 30 per cent of the population in UAE. The Gulf market has witnessed rapid strides in the past decade with Gulf Cooperation Council (GCC) contributing more than 50 per cent of our international sales. Opening office in Dubai reaffirms our commitment to this important market and will enable us to provide support to our increasing number of customers from the UAE.”
Mr. Banerjee added, “Opening of our office in Dubai is in line with our efforts to provide the best in class service to our prospective consumers. With the overwhelming response received from the NRI customers; we believe this is the right time for NRI’s to buy their dream homes in India. Currently, NRIs contribute between 15-20 percent of our total sales and this has been increasing since the last few years. We expect this to increase to 25-30 per cent in the next 3-4 years.”
The free miles will be credited to the customer’s Jet Privilege account post realization of 20 per cent payment by the customer. In case, the customer does not have a JP Account, then a new account will be created using the customer’s name and email id and these miles will be credited to him.
The company is developing large townships and differentiated theme based projects in major and mini metros. As a comprehensive real estate developer of choice, Tata Housing straddles across all consumer segments from value to luxury housing, by offering products ranging from Rs. 12 lakhs to Rs. 14 crores. All projects developed by Tata Housing are certified sustainable green developments, designed by top internationally renowned architects. The company has projects across Mumbai, Lonavala, Talegaon, Pune, Ahmedabad Goa, Gurgaon, Chandigarh, Bengaluru, Chennai, Kolkata and Bhubaneswar.
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