After the successful implementation of an online payment gateway to book an apartment in 2013, Tata Housing – amongst the fastest growing real estate companies across the consumer pyramid, today announced the launch of an integrated payment gateway which will allow customers to complete the entire home-buying transaction online. Through this, consumers will now be able to purchase Tata Housing and Tata Value Homes projects across the country in 3 easy steps on www.tatahousing.in and www.tatavaluehomes.com through Debit/Credit Cards and Net Banking.
Commenting on this feature, Mr. Brotin Banerjee, MD & CEO of Tata Housing Development Company said, “What started as an experiment in late 2013 has now emerged as the fastest growing channel of sales for the industry. With increasing penetration of the internet, we expect this trend to go up in the coming future. Our consumers have always been the focus of our initiatives; keeping in mind their evolving needs and introducing the option of online payment solution is a step further in that direction.”
He further added “Our latest offering has simplified the process of payment for our customers. Our payment gateway is designed to ensure that the entire transaction done online is safe and transparent. With this, we have expanded the boundaries of home buyers since they are not encumbered by geographical limitations and can purchase homes that are located in any part of India.”
Tata Housing has listed all its projects online spanning affordable, premium and luxury segments and sells all unit types (which includes flats & villas) comprising its projects. The company has 29 projects with around 70 million sq. ft. under various stages of development at 13 locations across the country.
Tata Housing through its 100% subsidiary Tata Value Homes, pioneered the concept of online home buying in India when it partnered with The Great Online Shopping Festival by Google in December 2013.Tata Housing maintains a complete transparency in all its transactions and the consumer has an option to go through the entire project on the YouTube page and the website. Apart from that he/she can also speak to the customer care to clarify any doubts with regards to the project.
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