Tata Housing, India’s leading real estate developer and pioneers of online home buying in India, has set a new milestone through its biggest online transaction to date. The company recently became the first real estate developer to have sold a villa worth INR 5.5 crores, through its own ecommerce portal http://www.tatahousing.in/. The company has managed to sell more than 30 units with a price tag of over INR 1 crore, post introducing the concept in India.
An NRI customer has purchased a house at Tata Housing’s luxury project Myst, India’s first residential development designed using biophilic architecture in Kasauli worth INR 5.5 crores while another customer from Mumbai has purchased Tata Housing’s luxury project at The Promont, Bangalore for INR 4.5 crores. The Promont is a crest of 4 majestic towers spread across 14 acres, atop Bengaluru’s exclusive hill.
Commenting on the accomplishment, Mr. Brotin Banerjee, MD & CEO – Tata Housing Development Company, said, “With increasing penetration of the internet, we are confident that the online medium will be the fastest growing channel of sales for the industry. We will continue to invest in innovation to improve the online home buying experience in terms of interface, security and quality of transaction.”
To enhance the customer’s experience, Tata Housing recently integrated a payment gateway which will allow customers to complete the entire transaction online. The company creates an environment close to reality through an extensive use of technology like 3D viewers, google maps and showcasing social infrastructure around our projects which helps the company to differentiate its projects.
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