Mumbai: Tata Housing, one of the fastest growing Real Estate companies with a presence across the consumer pyramid, today announced the success of its “Social Sell” with Facebook. The company launched its premium holiday home project “Codename – Goa Paradise” through a first-of-its-kind initiative, which presented prospective buyers the opportunity to register themselves through Facebook and seek their unique invite code. Over the last week, Tata Housing handed over 15,000 invite codes resulting in sales of over 250 apartments on the first day.
Commenting on the announcement, Mr. Brotin Banerjee, MD & CEO, Tata Housing, said, “With rapid urbanization and disposable income, the desire to stay close to nature has become one of the major factors driving the second home segment in India. This segment has witnessed steady growth of over 10% year on year and contributes around 5-7 per cent of the overall residential segment.”
He further added “The overwhelming response to “Codename – Goa Paradise” reiterates the demand for quality holiday homes in the market. This success has further strengthened our belief that accessibility, convenience and reach of the internet makes it an ideal medium for customers. We strongly believe that the online medium along with the right product mix will play a significant role in accomplishing our vision of being the largest home provider of quality homes to consumers across the country.”
Spread across 5 acres, “Codename – Goa Paradise” is a premium resort themed residential project offering a range of homes extending from a 1BHK to a 3BHK. It is strategically located, being close to the Goa airport at Dabolim and is only 4-5 km from Bogmalo and Hollant Beach. This project is equipped with unique life style amenities like roof top Jacuzzi pool & sky cafe, making it an ultimate destination for leisure homes.
Since its revival in 2006, Tata housing has created a large portfolio of Holiday Homes across premium to ultra-luxury projects across the country. The company forayed in the holiday homes segment through launch of its ultra-luxury Villa Project “Prive” at Lonavala and steadily announced projects at Talegaon, Kasauli and Goa with plans to expand in other destination.
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