Mumbai: Tata Motors cool new hatchback, much applauded at its first public showcase at the Auto Expo 2016, in New Delhi (Greater Noida), was today renamed TIAGO with the culmination of a successful crowdsourcing of the name through the #Fantastico Name Hunt. The company had announced the intent to rename previously named Zica (acronym derived from Zippy Car) as the right and responsible action following the hardships caused by the virus outbreak across many countries. The Company today, also announced the winner of this campaign – Mr. Libi Thomas (Facebook handle- Thomas Notthe Train), whose entry matches the selected name.
Taking forward the spirit of innovation, the TIAGO, designed for young car buyers, exudes cutting edge design, technology and driving dynamics to address a new customer segment for Tata Motors with new benchmarks and exciting product experience. The Company will apply for regulatory registrations and is working towards the market launch by March end.
According to Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, “We are delighted with the response and support we have received from our well-wishers across the globe through the Fantastico Name Hunt campaign. We are proud to announce the new name – TIAGO for our next new hatchback. We have begun working towards launching this stylish car and are determined to place it in the market addressing all relevant needs of the target audience.”
The #Fantastico Name Hunt commenced with a global crowd-sourcing initiative, inviting netizens, both within and outside India, to participate in the name hunt for the car. Within three days, 48 million enthusiasts engaged with the brand on social platforms with more than 37,000 car enthusiasts submitting their suggestions through social and mobile channels. TIAGO became the chosen name from the final three entries – Tiago, Civet and Adore that were opened up for the audience voting.
The TIAGO will be the first car to showcase the new IMPACT design philosophy which emphasizes on immediate IMPACT at the first sight and a lasting IMPACT overtime. With inputs from the Pune, UK and Italy design studios, the Company is all set to roll-out a series of exciting, stylish cars, with new design credos. This car reaffirms this and reinforces the company’s future design direction.
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