Pune: In an effort to create awareness about genuine spare parts, Tata Motors organised ‘The Genuine Day Campaign’ at its Chatushrungi Marketing Office in Pune recently
The campaign saw about fifty team members from Tata Motors western region office and authorised dealers reach out to about 300 auto part retailers in Pune City and the District. They explained the importance of genuine auto parts on the overall vehicle health aimed at creating awareness amongst the retail spare part sellers in the district.
Regional Parts Manager Tata Motors R Parthasarthy said “ We covered the entire Pune District and explained the auto part retailers, the importance of selling of genuine spare parts and their impact on emission , pollution and vehicle health ,” he added.
Parthasarthy further added that campaign has been particularly designed at creating awareness amongst spare parts retailers wherein they will be convinced about the importance of using genuine spare parts.
Jaydeep Matkar Head Retail sales said that this is a pilot project and we intend to carry out this campaign pan India Last year, we got an overwhelming response for the Tata Guru Day for mechanics . We are conifdent of similar response for this event , he concluded.
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