Mumbai: Further to its’ customer centric initiatives, Tata Motors today organised a special meet and greet for Xenon customers with the U Mumba team players, in Mumbai. Held at the company’s dealership, the event saw the presence of Mr. Rakesh Kumar, Mr. Anup Kumar and Mr. Rishank Devadiga, star players of the U Mumba team who felicitated Tata Motors’ Xenon customers in the city.
Commenting on the association, Mr. Anurag Dubey, Business Head- SCV, Pickups and LCV Cargo Commercial Vehicle Business, Tata Motors said, “We are delighted to host Team U Mumba at the Tata Motors dealership in Mumbai. Today is indeed a joyful day for our customers, who have been felicitated by the team’s star players. Tata Motors is committed to enhancing dealer networks and customer experiences, and our association with Team U Mumba for Season 4 of the Pro Kabaddi league, is yet another focused initiative by the company. The Xenon represents strength and ruggedness, which further reiterates our association with Team U Mumba. We wish all the players the very best for this season and look forward to many more such successful associations.”
Kabaddi, a popular sport in India connects with the masses across rural and urban areas. Tata Motors’ association with team U Mumba reiterates the values the vehicle shares, with both the sport and the team, i.e. tough, rugged, consistent performance, zeal to overcome obstacles & win. Currently, Pro Kabaddi is the second most watched sport on Indian television. The Pro Kabaddi series is gaining popularity every season and team U Mumba has proven its skills in every season. In the coming days, Team U Mumba will visit Tata Motors dealerships across India. The team will play Puneri Paltan at the NSCI SVP Stadium, Mumbai on 20th July 2016.
The Tata Xenon reinforces Tata Motors endeavour to continuously provide new and varied offering to its customers. Through the company’s rural marketing initiative Neev that began in 2010, Tata Motors aims to penetrate remote markets and grown the company’s small commercial vehicle business.
