PUNE: Tata Power, India’s largest integrated power utility, has been at the forefront creating awareness and promoting environmental consciousness along with effective management and conservation of natural resources through its Club Enerji initiatives, with an intent to overcome the major threats of natural disasters induced by climate change and managing natural resources.
Today, with the support of students, principals, teachers, parents, and partners spread across the country, this initiative has grown and reached out to more than 530 schools nationwide, sensitized over 23.8 million citizens and saved more than 29.8 million units of energy.
To bring about a change in mindset, the company constantly keeps the conversation alive through different campaigns in addition to collaborating with environmentalists and organizations for e.g. their recently launched “I have the power” campaign and their partnership with Sonam Wangchuk, renowned education reformist and engineer who spearheads the ‘I Live Simply Movement’.
This national movement has also recently received global recognition with “The Edison Award” for its “Club Enerji #SwitchOff2SwitchOn” campaign in the Social Innovation, Social Energy Solutions category. The Edison Awards, named after Thomas Alva Edison, recognizes and honors the world’s best innovations and innovators and is one of the highest accolades a company can receive in the domain of innovation and business success.
Please find attached an Infographic on the 11-year journey of Club Enerji encapsulating its several award-winning brand initiatives and campaigns along with an Infographic of their recently received Global recognition ‘The Edison Awards’ for your reference.
Link to the Club Enerji journey & “The Edison Award” winning video– https://www.youtube.com/watch?v=SGTH0aNd16U&t=3s
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2014 The Global Indian New Network (TGINN)