Pune: Tata Power’s nationwide resource and energy conservation movement, Club Enerji, has been constantly spreading awareness about resource conservation across the country, with a strategic focus on national building. Continuing with this momentum, in 2016-17, Club Enerji, sensitised around 87,934 citizens in Pune through primary contact programme as well as secondary sensitisation, and saved 82,116 units of energy in the city.
Tata Power’s Club Enerji movement in Pune currently has 1,821 Energy Champions and 1674 Energy Ambassadors across schools. Tata Power’s ‘Energy Conservation Programme’ introduced in 15 schools in the city, aims at creating the maximum impact by educating and creating awareness amongst citizens on the effective management and conservation of energy in our everyday life. In 2016, the initiative launched a new online module on disaster management to spread widespread awareness around precautionary measures against calamities.
Speaking on this achievement, Mr Anil Sardana, CEO & Managing Director, Tata Power stated,
“Tata Power has been successfully running our campaign of energy conservation as Club Enerji, for past 10 years now. The campaign has witnessed immense success in Pune city by sensitizing people along with the students’ communities on the importance of energy conservation and the scarcity of natural resource. We, at Tata Power, are delighted and proud to achieve this significant milestone with our focused approach of spreading the message of energy conservation across the country. I take this opportunity to thank our partners, students, principals, teachers, and parents in helping us achieve this milestone.”
Club Enerji’s story began in in 2007 in Mumbai with 12 schools. The pilot program demonstrated the various benefits of ‘energy conservation’ to the children, and encouraged them to spread the message further. As the years’ passed and the company evolved, so did this programme. By 2008, the movement scaled to 48 schools of Mumbai and Belgaum, and by 2009, the movement went national from being a solely Mumbai-centric program. In 2011, the program grew to include resource conservation modules and the moral and civic values propagation modules in the program, thereby, widening the scope of Club Enerji. Over the years, the movement also rolled out ‘resource conservation’ and ‘waste management’ modules.
As part of its initiatives, Club Enerji also organises activities for the school students like nature trails and visits to Tata Power Mahseer hatchery in Lonavala to increase awareness on its conservation projects and also provide practical knowledge about the environment. Today, Club Enerji has become a holistic movement to save energy and natural resources. Club Enerji banks on the youth of the nation and has essentially worked towards curbing energy wastage, there by mitigating emission of greenhouse gases that lead to global warming and climate change.
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